QUEBECERS ARE MORE DIFFERENT THAN YOU MIGHT THINK, BUT THEY’RE NOT AS DIFFERENT AS THEY THINK
As many Canadian and American businesses who have done business in Quebec will attest, the Quebec consumer thinks and behaves differently than other consumers. Most Quebecers come from a French culture, live in an English society and have an American lifestyle. Understanding their hybrid nature is your path to success in la belle province.
JOIN US FOR AN EXCLUSIVE WEBINAR ON HOW TO REACH QUEBECERS AND SUCCEED IN QUEBEC
Does your company want to establish itself in Quebec, improve market share, launch a new product, increase profit margins or persuade Quebecers? This webinar is for you!
Cracking the Quebec Code in 45 Minutes reveals a new and fascinating portrait of the seven character traits that make Quebecers unique based on a scientific approach and the results of thousands of surveys conducted by Leger, the largest Canadian-owned market research and analytics company. The valuable insights presented in this successful book are finally available in English!
As noted by Jean-Marc Leger, “Leger has helped numerous Canadian and American companies succeed in Quebec. In 45 minutes, this book will reveal the deep secrets and key insights we have discovered about Quebec consumers over the years. You will never see Quebec the same way again!”
(RE)WATCH OUR WEBINAR
This webinar took place on March 24 at 12:00 p.m. (noon) EDT. It was introduced and moderated by Jean-Marc Léger. Christian Bourque and Jacques Nantel discussed the content of Cracking the Quebec Code in 45 Minutes. A short question-and-answer session followed the discussion.