{"id":19012,"date":"2024-01-01T21:37:39","date_gmt":"2024-01-02T02:37:39","guid":{"rendered":"https:\/\/leger360.com\/wow\/"},"modified":"2026-01-22T18:02:02","modified_gmt":"2026-01-22T23:02:02","slug":"wow","status":"publish","type":"page","link":"https:\/\/leger360.com\/fr\/wow\/","title":{"rendered":"WOW en magasin 2026"},"content":{"rendered":"

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L’\u00e9tude sur l’exp\u00e9rience client en magasin<\/span><\/span><\/h1>\n

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Explorez en profondeur les caract\u00e9ristiques propres au march\u00e9 du commerce de d\u00e9tail et les derni\u00e8res tendances de consommation qui fa\u00e7onnent l’industrie. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_card button_css=\u00a0\u00bbhs-cta-trigger-button hs-cta-trigger-button-205485282597″ title=\u00a0\u00bbLivret complet 2026″ image_as_background=\u00a0\u00bboff\u00a0\u00bb content_padding=\u00a0\u00bb35px|35px|35px|35px|true|true\u00a0\u00bb button_text=\u00a0\u00bbT\u00e9l\u00e9chargez le livret\u00a0\u00bb button_url_new_window=\u00a0\u00bb1″ content_padding_tablet=\u00a0\u00bb\u00a0\u00bb content_padding_phone=\u00a0\u00bb\u00a0\u00bb content_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbAptos|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb20px\u00a0\u00bb background_color=\u00a0\u00bb#C8E1F4″ custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb16px\u00a0\u00bb button_text_color=\u00a0\u00bb#000000″ button_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_border_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_font=\u00a0\u00bbAptos Bold||||||||\u00a0\u00bb button_icon=\u00a0\u00bb$||divi||400″ button_icon_color=\u00a0\u00bb#ED1C24″ button_on_hover=\u00a0\u00bboff\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb button_custom_margin=\u00a0\u00bb20px|||0px|false|false\u00a0\u00bb button_custom_margin_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb button_custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb button_custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb button_custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb button_custom_padding_tablet=\u00a0\u00bb|||0px|false|false\u00a0\u00bb button_custom_padding_phone=\u00a0\u00bb|||0px|false|false\u00a0\u00bb button_custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb75px||3px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb75px||3px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb30px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_bg_color__hover=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

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D\u00e9couvrez le classement et votre position au sein de votre secteur \u2014 des insights<\/em> cl\u00e9s pour orienter votre strat\u00e9gie en 2026.<\/p>\n<\/div>\n<\/div>\n

[\/dsm_card][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#2E2E30″ custom_margin=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb20px||20px||true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ _builder_version=\u00a0\u00bb4.23.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb 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global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.23.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_icon_list _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_icon_list_child text=\u00a0\u00bbComparez vos performances \u00e0 celles de vos concurrents \u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ icon_font_size=\u00a0\u00bb25px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.23.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_icon_list _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_icon_list_child text=\u00a0\u00bbIdentifiez les irritants lors des visites en magasin\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ icon_font_size=\u00a0\u00bb25px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#EEEEEF\u00a0\u00bb custom_padding=\u00a0\u00bb30px||50px||false|\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb30px||50px||false|\u00a0\u00bb custom_padding_phone=\u00a0\u00bb30px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb30px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb 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\u00c0 propos de l\u2019\u00e9tude<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||6px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.22.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_card title=\u00a0\u00bbOffrez-vous une exp\u00e9rience client en magasin qui donne un effet WOW? Nous vous aiderons \u00e0 le d\u00e9couvrir.\u00a0\u00bb image_as_background=\u00a0\u00bboff\u00a0\u00bb image_width=\u00a0\u00bb50%\u00a0\u00bb badge_background_color=\u00a0\u00bb#2E2E30″ content_padding=\u00a0\u00bb20px|20px|20px|10px|false|false\u00a0\u00bb button_text=\u00a0\u00bbVisitez la page de l’\u00c9tude WOW num\u00e9rique\u00a0\u00bb button_url=\u00a0\u00bbhttps:\/\/leger360.com\/fr\/wow-numerique\/?utm_source=leger360.com&utm_medium=referral&utm_campaign=wow_study&utm_content=2025″ button_url_new_window=\u00a0\u00bbon\u00a0\u00bb content_padding_tablet=\u00a0\u00bb\u00a0\u00bb content_padding_phone=\u00a0\u00bb\u00a0\u00bb content_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb badge_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font=\u00a0\u00bbAptos Semi Bold||||||||\u00a0\u00bb header_font_size=\u00a0\u00bb24px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb16px\u00a0\u00bb button_text_color=\u00a0\u00bb#000000″ button_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_font=\u00a0\u00bbAptos|700|||||||\u00a0\u00bb button_icon=\u00a0\u00bb$||divi||400″ button_icon_color=\u00a0\u00bb#ED1C24″ button_on_hover=\u00a0\u00bboff\u00a0\u00bb button_custom_padding=\u00a0\u00bb10px||10px||true|false\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb25px|25px|25px|25px|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb25px|25px|25px|25px|true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb25px|25px|25px|25px|true|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_bg_color__hover=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_border_width__hover=\u00a0\u00bb1px\u00a0\u00bb button_border_width__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_border_color__hover=\u00a0\u00bb#ED1C24″ button_border_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_icon_color__hover=\u00a0\u00bb#000000″ button_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_text_color__hover=\u00a0\u00bb#ED1C24″ button_text_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb]<\/p>\n

L\u2019\u00e9tude WOW en magasin 2026 r\u00e9v\u00e8le les d\u00e9taillants qui se d\u00e9marquent par une exp\u00e9rience client exceptionnelle et met en lumi\u00e8re les facteurs cl\u00e9s qui transforment une simple visite en exp\u00e9rience m\u00e9morable. Cette \u00e9dition analyse plus de 20 dimensions de l\u2019exp\u00e9rience client aupr\u00e8s de milliers de consommateurs qu\u00e9b\u00e9cois.<\/span><\/p>\n

Associ\u00e9e \u00e0 notre \u00e9tude WOW num\u00e9rique, qui \u00e9value l’exp\u00e9rience client num\u00e9rique offerte par les d\u00e9taillants au Canada, l’\u00e9tude WOW vous offre des outils essentiels pour am\u00e9liorer vos strat\u00e9gies.<\/p>\n

[\/dsm_card][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(46,46,48,0.85) 41%|rgba(46,46,48,0.5) 100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2024\/01\/wow-thumb.jpg\u00a0\u00bb background_position=\u00a0\u00bbtop_center\u00a0\u00bb background_vertical_offset=\u00a0\u00bb20%\u00a0\u00bb custom_padding=\u00a0\u00bb35px|35px|35px|35px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb500a6429-ae24-487e-8201-265bdf91927e\u00a0\u00bb header_font=\u00a0\u00bbAptos Bold|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1em\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb width_tablet=\u00a0\u00bb90%\u00a0\u00bb width_phone=\u00a0\u00bb90%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb||17px||false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb40px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb36px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Replongez dans le webinaire WOW en magasin 2026<\/span><\/h2>\n

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Vous avez manqu\u00e9 notre webinaire sur l’\u00e9tude 2026? Visionnez celui-ci d\u00e8s maintenant et d\u00e9couvrez diverses informations sur l’exp\u00e9rience en magasin des d\u00e9taillants du Qu\u00e9bec:\u00a0<\/div>\n

[\/et_pb_text][dsm_icon_list icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb min_height=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb||11px|||\u00a0\u00bb text_text_shadow_style=\u00a0\u00bbpreset3″ text_text_shadow_horizontal_length=\u00a0\u00bb0.2em\u00a0\u00bb text_text_shadow_color=\u00a0\u00bbrgba(0,0,0,0.56)\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_icon_list_child text=\u00a0\u00bbLe classement WOW 2026 analys\u00e9 par nos experts\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ icon_font_size=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbAptos Semi Bold||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_icon_list_child][dsm_icon_list_child text=\u00a0\u00bbLes neuf cat\u00e9gories de d\u00e9taillants selon notre matrice exp\u00e9rience client\/prix\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ icon_font_size=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbAptos Semi Bold||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_icon_list_child][dsm_icon_list_child text=\u00a0\u00bbLes compromis acceptables pour maintenir ou r\u00e9duire les prix actuels\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ icon_font_size=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbAptos Semi Bold||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_icon_list_child][dsm_icon_list_child text=\u00a0\u00bbLes \u00e9l\u00e9ments de l\u2019exp\u00e9rience client qui justifieraient des prix plus \u00e9lev\u00e9s\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ icon_font_size=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbAptos Semi Bold||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_icon_list_child][\/dsm_icon_list][et_pb_button button_url=\u00a0\u00bbhttps:\/\/youtu.be\/9Y_TvTTSRPs\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbRegardez le webinaire\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bb53f1033f-2b30-444b-b665-b76df5a4038b\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb 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Les gagnants<\/span> de l’\u00e9dition 2026<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb15px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.23.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2026\/01\/WOW_highlights_QC_FR-1.png\u00a0\u00bb alt=\u00a0\u00bbPalmar\u00e8s WOW Qu\u00e9bec\u00a0\u00bb title_text=\u00a0\u00bbWOW_highlights_QC_FR (1)\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb70%\u00a0\u00bb width_tablet=\u00a0\u00bb70%\u00a0\u00bb width_phone=\u00a0\u00bb70%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb 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\u00ab WOW en magasin est l\u2019\u00e9tude id\u00e9ale pour toute organisation d\u00e9sirant savoir o\u00f9 investir ses ressources pour am\u00e9liorer l’exp\u00e9rience de ses clients en magasin et obtenir un avantage concurrentiel. Votre rapport d\u00e9taill\u00e9 vous aidera \u00e0 comprendre comment vos visiteurs r\u00e9cents vous classent par rapport aux autres d\u00e9taillants du Qu\u00e9bec dans votre secteur, et fournira des recommandations personnalis\u00e9es pour votre entreprise. \u00bb<\/h5>\n

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H\u00e9l\u00e8ne Cr\u00e9pin, vice-pr\u00e9sidente s\u00e9niore, strat\u00e9gie et consommation et responsable de l\u2019\u00e9tude WOW<\/b><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#2E2E30″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_position=\u00a0\u00bbtop_center\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb50px\u00a0\u00bb custom_margin=\u00a0\u00bb10px||20px||false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb40px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb50px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb36px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Am\u00e9liorez votre exp\u00e9rience client en succursale gr\u00e2ce \u00e0 notre \u00e9tude WOW en magasin<\/h2>\n

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Obtenez votre rapport personnalis\u00e9 et\/ou plus d’informations<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_text=\u00a0\u00bbDiscutez avec notre \u00e9quipe d’experts\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb module_class=\u00a0\u00bbhs-cta-trigger-button hs-cta-trigger-button-153049436245″ _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#ED1C24″ button_border_color=\u00a0\u00bb#ED1C24″ button_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb|||5px|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb10px|30px|10px|15px|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb10px|30px|10px|15px|false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb10px|30px|10px|15px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_custom_margin_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb button_custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb button_custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb button_bg_color__hover=\u00a0\u00bb#C8E1F4″ button_bg_enable_color__hover=\u00a0\u00bbon\u00a0\u00bb transform_styles__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb transform_scale__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb transform_translate__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb transform_rotate__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb transform_skew__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb transform_origin__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb button_border_color__hover=\u00a0\u00bb#C8E1F4″ button_text_color__hover=\u00a0\u00bb#000000″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

L’\u00e9tude sur l’exp\u00e9rience client en magasinExplorez en profondeur les caract\u00e9ristiques propres au march\u00e9 du commerce de d\u00e9tail et les derni\u00e8res tendances de consommation qui fa\u00e7onnent l’industrie.

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Livret complet 2026<\/h4>\n\t\t\t\t\t\n\t\t\t\t\t
D\u00e9couvrez le classement et votre position au sein de votre secteur \u2014 des insights cl\u00e9s pour orienter votre strat\u00e9gie en 2026. <\/div>\n\t\t\t\t\t
T\u00e9l\u00e9chargez le livret<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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