{"id":19018,"date":"2023-12-18T14:27:17","date_gmt":"2023-12-18T19:27:17","guid":{"rendered":"https:\/\/leger360.com\/retail\/"},"modified":"2025-11-26T10:39:24","modified_gmt":"2025-11-26T15:39:24","slug":"commerce-de-detail","status":"publish","type":"page","link":"https:\/\/leger360.com\/fr\/commerce-de-detail\/","title":{"rendered":"Commerce de d\u00e9tail"},"content":{"rendered":"

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Commerce de d\u00e9tail<\/h1>\n

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\u00c9voluez plus rapidement <\/span>gr\u00e2ce \u00e0 notre expertise en commerce de d\u00e9tail<\/span><\/h1>\n

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Assurez votre succ\u00e8s \u00e0 long terme en vous adaptant au paysage commercial en constante \u00e9volution.<\/p>\n

[\/et_pb_text][et_pb_button button_text=\u00a0\u00bbDiscutez avec notre \u00e9quipe d’experts\u00a0\u00bb module_class=\u00a0\u00bbhs-cta-trigger-button hs-cta-trigger-button-153049436245″ _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||60px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb10px|30px|10px|15px|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb10px|30px|10px|15px|false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb10px|30px|10px|15px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_custom_margin_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb button_custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb 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B\u00e9n\u00e9ficiez de notre expertise en mati\u00e8re de commerce de d\u00e9tail pour \u00e9laborer des strat\u00e9gies plus efficaces et rentables<\/span><\/h2>\n

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Comment pouvez-vous mieux rejoindre votre client\u00e8le et explorer de nouveaux march\u00e9s? Comment surmontez-vous les d\u00e9fis technologiques, \u00e9conomiques et autres obstacles?<\/span><\/p>\n

Nous savons que vous avez besoin de constats cl\u00e9s en lesquels vous pouvez avoir confiance pour prendre des d\u00e9cisions \u00e9clair\u00e9es et planifier, et nous sommes l\u00e0 pour vous aider. Que vous ayez besoin de prendre des d\u00e9cisions de marque de grande envergure ou de faire des ajustements tactiques, nous vous avons couvert.<\/span><\/p>\n

Nous ne sommes pas seulement des chercheurs de march\u00e9, nous sommes des experts en commerce de d\u00e9tail qui sont vos alli\u00e9s pour comprendre ce qui compte vraiment pour votre client\u00e8le pour vous aider \u00e0 r\u00e9ussir. Avan\u00e7ons ensemble.<\/span><\/p>\n

Certains de nos partenariats r\u00e9ussis incluent des projets avec The Home Depot, D\u00e9cathlon, M\u00e9tro, Sephora, et plus.<\/span><\/p>\n

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D\u00e9couvrez comment nous avons exploit\u00e9 la r\u00e9troaction des influenceurs animaliers pour fournir des recommandations innovantes.<\/span><\/p>\n

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Gardez une longueur d\u2019avance<\/span> sur la concurrence<\/h2>\n

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En plus de la recherche qualitative, quantitative ou hybride, taill\u00e9e sur mesure, certains de nos domaines d’expertise en recherche marketing incluent :<\/span><\/p>\n

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Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00a0\u00bbSegmentation\u00a0\u00bb icon_color=\u00a0\u00bb#ED1C24″ toggle_icon=\u00a0\u00bbL||divi||400″ use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n

Appr\u00e9hendez les caract\u00e9ristiques et besoins de votre client\u00e8le cible afin de personnaliser vos communications. Gardez une longueur d\u2019avance avec notre m\u00e9thodologie incluant des variables d\u00e9mographiques, comportementales, attitudinales et psychographiques.\u00a0<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00a0\u00bb\u00c9tudes de perceptions et d’utilisation de produits\u00a0\u00bb icon_color=\u00a0\u00bb#ED1C24″ toggle_icon=\u00a0\u00bbL||divi||400″ use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n

Optimisez votre positionnement et affinez votre strat\u00e9gie en d\u00e9couvrant ce que la client\u00e8le pense de vos produits (et de ceux de la concurrence) et les fa\u00e7ons dont elle les utilise.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00a0\u00bbAnalyse concurrentielle\u00a0\u00bb icon_color=\u00a0\u00bb#ED1C24″ toggle_icon=\u00a0\u00bbL||divi||400″ use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n

D\u00e9couvrez votre positionnement par rapport \u00e0 la concurrence et assurez-vous d’\u00eatre pr\u00eat pour les d\u00e9fis futurs.<\/span><\/p>\n

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Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00a0\u00bbMaximiser votre mise en march\u00e9 \u00a0\u00bb icon_color=\u00a0\u00bb#ED1C24″ toggle_icon=\u00a0\u00bbL||divi||400″ use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n

Fa\u00e7onnez vos strat\u00e9gies afin de r\u00e9ussir vos mises en march\u00e9 avec notre mod\u00e8le \u00e9prouv\u00e9 et notre expertise r\u00e9gionale.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00a0\u00bbRecherche sur l’exp\u00e9rience client (CX)\u00a0\u00bb icon_color=\u00a0\u00bb#ED1C24″ toggle_icon=\u00a0\u00bbL||divi||400″ use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n

Renforcez la fid\u00e9lit\u00e9 de votre client\u00e8le et am\u00e9liorez la satisfaction en analysant chaque point de contact que cette derni\u00e8re a avec votre marque.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00a0\u00bbAnalyse des prix\u00a0\u00bb icon_color=\u00a0\u00bb#ED1C24″ toggle_icon=\u00a0\u00bbL||divi||400″ use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n

Estimez la propension \u00e0 payer de votre client\u00e8le, selon diff\u00e9rentes options, afin de fixer les prix ad\u00e9quats pour vos produits et maximiser vos revenus.<\/span><\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#EEEEEF\u00a0\u00bb custom_padding=\u00a0\u00bb30px||50px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||3px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||3px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||3px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bb500a6429-ae24-487e-8201-265bdf91927e\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ header_font=\u00a0\u00bbAptos Bold|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000″ header_2_font_size=\u00a0\u00bb50px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1em\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb90%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb30px||0px||false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb40px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb50px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb36px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Qu’est-ce qui nous diff\u00e9rencie<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_image_accordion image_accordion_animation=\u00a0\u00bbpush_right\u00a0\u00bb image_accordion_animation_sequence=\u00a0\u00bbon\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb border_color_all=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_image_accordion_child expanded_item=\u00a0\u00bbon\u00a0\u00bb image_accordion_src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2023\/12\/retail1.jpg\u00a0\u00bb title_text=\u00a0\u00bbretail1″ image_accordion_title=\u00a0\u00bbExpertise r\u00e9gionale \u00a0\u00bb image_accordion_desc=\u00a0\u00bbNos experts et expertes sont profond\u00e9ment immerg\u00e9s dans le commerce de d\u00e9tail depuis des d\u00e9cennies. B\u00e9n\u00e9ficiez de travailler avec une \u00e9quipe qui comprend votre r\u00e9alit\u00e9 r\u00e9gionale et comment votre ensemble concurrentiel diff\u00e8re d’un endroit \u00e0 l’autre.\u00a0\u00bb ia_align_horizontal=\u00a0\u00bbleft\u00a0\u00bb ia_align_vertical=\u00a0\u00bbbottom\u00a0\u00bb overlay_content_padding=\u00a0\u00bb10px|10px|10px||false|false\u00a0\u00bb overlay_color=\u00a0\u00bbrgba(46,46,48,0.75)\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3″ title_font_size=\u00a0\u00bb28px\u00a0\u00bb desc_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb|25px|||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|95px|15px|35px|false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|25px|25px|25px|25px\u00a0\u00bb border_color_all=\u00a0\u00bb#FFFFFF\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_image_accordion_child][dsm_image_accordion_child image_accordion_src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2024\/01\/20240116-Website-Retail-page-Accordian-graph-Analytics.jpg\u00a0\u00bb title_text=\u00a0\u00bb20240116-Website-Retail page-Accordian graph-Analytics\u00a0\u00bb image_accordion_title=\u00a0\u00bbAnalytique avanc\u00e9e\u00a0\u00bb image_accordion_desc=\u00a0\u00bbLorsque vous avez besoin d’aller au-del\u00e0 de la recherche marketing traditionnelle et de d\u00e9couvrir des constats cl\u00e9s plus approfondis, vous pouvez compter sur notre partenariat \u00e9troit avec notre \u00e9quipe d\u2019experts en analytique. 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Ces derni\u00e8res sont \u00e9labor\u00e9es par notre \u00e9quipe d\u2019experts et \u00e9valuent l’exp\u00e9rience client en magasin et en ligne sur plus de 20 dimensions et dans plus de 20 secteurs d\u2019industrie.\u00a0\u00bb show_ia_button=\u00a0\u00bbon\u00a0\u00bb ia_button_text=\u00a0\u00bbEn savoir plus\u00a0\u00bb ia_button_link=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM1NTcifX0=@\u00a0\u00bb ia_button_link_target=\u00a0\u00bbon\u00a0\u00bb ia_align_horizontal=\u00a0\u00bbleft\u00a0\u00bb ia_align_vertical=\u00a0\u00bbbottom\u00a0\u00bb overlay_content_padding=\u00a0\u00bb10px|10px|10px||false|false\u00a0\u00bb overlay_color=\u00a0\u00bbrgba(46,46,48,0.6)\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _dynamic_attributes=\u00a0\u00bbia_button_link\u00a0\u00bb _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3″ title_font_size=\u00a0\u00bb28px\u00a0\u00bb 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\n
J\u2019analyse ce qui fait qu\u2019un client choisit d\u2019entrer ou de passer son chemin, pour aider les d\u00e9taillants \u00e0 concevoir des exp\u00e9riences de marque, des rep\u00e8res de prix et des environnements qui convertissent les visiteurs en acheteurs.<\/span><\/div>\n
<\/div>\n<\/blockquote>\n

[\/dsm_card_carousel_child][dsm_card_carousel_child admin_label=\u00a0\u00bbExpert\u00a0\u00bb title=\u00a0\u00bbStephane Drouin\u00a0\u00bb subtitle=\u00a0\u00bbVice-pr\u00e9sident s\u00e9nior, strat\u00e9gie et consommation, Est du Canada\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2025\/09\/Stephane_Drouin.jpg\u00a0\u00bb image_as_background=\u00a0\u00bboff\u00a0\u00bb image_width=\u00a0\u00bb65%\u00a0\u00bb badge_custom_position=\u00a0\u00bbon\u00a0\u00bb badge_background_color=\u00a0\u00bb#2E2E30″ badge_padding=\u00a0\u00bb15px|15px|15px|15px|true|false\u00a0\u00bb content_padding=\u00a0\u00bb20px|20px|20px|0px|false|false\u00a0\u00bb button_url_new_window=\u00a0\u00bb1″ image_background_height_tablet=\u00a0\u00bb280px\u00a0\u00bb image_background_height_phone=\u00a0\u00bb280px\u00a0\u00bb image_background_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb image_width_tablet=\u00a0\u00bb60%\u00a0\u00bb image_width_phone=\u00a0\u00bb80%\u00a0\u00bb image_width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb badge_left_position_tablet=\u00a0\u00bb2.5rem\u00a0\u00bb badge_left_position_phone=\u00a0\u00bb2.5rem\u00a0\u00bb badge_left_position_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb content_padding_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb content_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb content_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb badge_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb badge_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ header_font_size=\u00a0\u00bb28px\u00a0\u00bb body_text_color=\u00a0\u00bb#000000″ body_font_size=\u00a0\u00bb17px\u00a0\u00bb subhead_text_color=\u00a0\u00bb#000000″ custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb16px\u00a0\u00bb button_text_color=\u00a0\u00bb#000000″ button_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_border_width=\u00a0\u00bb1px\u00a0\u00bb button_border_color=\u00a0\u00bb#000000″ button_font=\u00a0\u00bbAptos|700|||||||\u00a0\u00bb button_icon=\u00a0\u00bb$||divi||400″ button_icon_color=\u00a0\u00bb#ED1C24″ button_on_hover=\u00a0\u00bboff\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb button_custom_margin=\u00a0\u00bb20px|||0px|false|false\u00a0\u00bb button_custom_margin_tablet=\u00a0\u00bb||||false|false\u00a0\u00bb button_custom_margin_phone=\u00a0\u00bb||||false|false\u00a0\u00bb button_custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb button_custom_padding=\u00a0\u00bb10px||10px||true|false\u00a0\u00bb button_custom_padding_tablet=\u00a0\u00bb||||false|false\u00a0\u00bb button_custom_padding_phone=\u00a0\u00bb||||false|false\u00a0\u00bb button_custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ body_text_color_tablet=\u00a0\u00bb#000000″ body_text_color_phone=\u00a0\u00bb#000000″ body_text_color_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_bg_color__hover=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_text_color__hover=\u00a0\u00bb#ED1C24″ button_text_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_border_width__hover=\u00a0\u00bb1px\u00a0\u00bb button_border_width__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_border_color__hover=\u00a0\u00bb#ED1C24″ button_border_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_icon_color__hover=\u00a0\u00bb#000000″ button_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb parent_button=\u00a0\u00bbon\u00a0\u00bb parent_button_icon=\u00a0\u00bb$\u00a0\u00bb parent_header_level=\u00a0\u00bbh4″ parent_stretch_image=\u00a0\u00bboff\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

\n

Chez L\u00e9ger, je transforme les <\/span>insights<\/em> sur les consommateurs en strat\u00e9gies gagnantes fin d’am\u00e9liorer l\u2019exp\u00e9rience client, stimuler les achats, renforcer la fid\u00e9lit\u00e9 et favoriser une croissance durable.<\/span><\/p>\n<\/blockquote>\n

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Expertise r\u00e9gionale <\/h2>\n

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Nos experts et expertes sont profond\u00e9ment immerg\u00e9s dans le commerce de d\u00e9tail depuis des d\u00e9cennies. B\u00e9n\u00e9ficiez de travailler avec une \u00e9quipe qui comprend votre r\u00e9alit\u00e9 r\u00e9gionale et comment votre ensemble concurrentiel diff\u00e8re d’un endroit \u00e0 l’autre.<\/p>\n

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Analytique avanc\u00e9e<\/h2>\n

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Lorsque vous avez besoin d’aller au-del\u00e0 de la recherche marketing traditionnelle et de d\u00e9couvrir des constats cl\u00e9s plus approfondis, vous pouvez compter sur notre partenariat \u00e9troit avec notre \u00e9quipe d\u2019experts en analytique. Nous pouvons recueillir de nouvelles donn\u00e9es et tirer parti des donn\u00e9es que vous avez d\u00e9j\u00e0 pour vous aider \u00e0 am\u00e9liorer votre strat\u00e9gie.<\/span><\/p>\n

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\u00c9tudes sp\u00e9cialis\u00e9es : WOW en magasin et WOW num\u00e9rique<\/h2>\n

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Nos \u00e9tudes sur la notori\u00e9t\u00e9 des marques en magasin et en ligne \u2015 <\/span>WOW en magasin<\/span><\/i> (Qu\u00e9bec, Ontario, Ouest du Canada) et <\/span>WOW num\u00e9rique<\/span><\/i> (Canada) \u2015 sont des points de r\u00e9f\u00e9rence propres au commerce de d\u00e9tail. Ces derni\u00e8res sont \u00e9labor\u00e9es par notre \u00e9quipe d\u2019experts et \u00e9valuent l’exp\u00e9rience client en magasin et en ligne sur plus de 20 dimensions et dans plus de 20 secteurs d\u2019industrie.<\/span><\/p>\n

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Partenariat avec le Conseil du commerce de d\u00e9tail du Canada<\/h2>\n

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Nous sommes fiers de nous associer au Conseil du commerce de d\u00e9tail du Canada (CCCD), la voix des d\u00e9taillants<\/span> au Canada\u2122, dont la mission est de promouvoir les int\u00e9r\u00eats des diff\u00e9rents secteurs du commerce de d\u00e9tail par le biais d\u2019activit\u00e9s efficaces de repr\u00e9sentation, de communication et d\u2019\u00e9ducation.<\/span><\/p>\n

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Adaptez votre strat\u00e9gie d\u2019exp\u00e9rience client d\u00e8s aujourd’hui<\/h2>\n

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Rehaussez la notori\u00e9t\u00e9 de votre marque gr\u00e2ce \u00e0 nos conseils d\u2019experts et nos solutions taill\u00e9es sur mesures.<\/span><\/p>\n

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Commerce de d\u00e9tail\u00c9voluez plus rapidement gr\u00e2ce \u00e0 notre expertise en commerce de d\u00e9tailAssurez votre succ\u00e8s \u00e0 long terme en vous adaptant au paysage commercial en constante \u00e9volution.B\u00e9n\u00e9ficiez de notre expertise en mati\u00e8re de commerce de d\u00e9tail pour \u00e9laborer des strat\u00e9gies plus efficaces et rentables

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Votre marque a-t-elle ce qu'il faut pour se d\u00e9marquer de la concurrence?<\/h4>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>Comment pouvez-vous mieux rejoindre votre client\u00e8le et explorer de nouveaux march\u00e9s? Comment surmontez-vous les d\u00e9fis technologiques, \u00e9conomiques et autres obstacles? Nous savons que vous avez besoin de constats cl\u00e9s en lesquels vous pouvez avoir confiance pour prendre des d\u00e9cisions \u00e9clair\u00e9es et planifier, et nous sommes l\u00e0 pour vous aider. Que vous ayez besoin de prendre des d\u00e9cisions de marque de grande envergure ou de faire des ajustements tactiques, nous vous avons couvert. Nous ne sommes pas seulement des chercheurs de march\u00e9, nous sommes des experts en commerce de d\u00e9tail qui sont vos alli\u00e9s pour comprendre ce qui […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-19018","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nCommerce de d\u00e9tail - Leger<\/title>\n<meta name=\"description\" content=\"Rehaussez la notori\u00e9t\u00e9 de votre marque gr\u00e2ce \u00e0 l\u2019expertise de L\u00e9ger en mati\u00e8re de commerce de d\u00e9tail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/commerce-de-detail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commerce de d\u00e9tail\" \/>\n<meta property=\"og:description\" content=\"Rehaussez la notori\u00e9t\u00e9 de votre marque gr\u00e2ce \u00e0 l\u2019expertise de L\u00e9ger en mati\u00e8re de commerce de d\u00e9tail.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/fr\/commerce-de-detail\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-26T15:39:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/leger-feature-img-home.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1354\" \/>\n\t<meta property=\"og:image:height\" content=\"872\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/commerce-de-detail\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/fr\\\/commerce-de-detail\\\/\",\"name\":\"Commerce de d\u00e9tail - 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