{"id":19028,"date":"2023-12-05T14:44:52","date_gmt":"2023-12-05T19:44:52","guid":{"rendered":"https:\/\/leger360.com\/market-research\/"},"modified":"2025-08-08T03:26:52","modified_gmt":"2025-08-08T07:26:52","slug":"recherche-marketing","status":"publish","type":"page","link":"https:\/\/leger360.com\/fr\/recherche-marketing\/","title":{"rendered":"Recherche marketing"},"content":{"rendered":"

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Recherche marketing<\/h1>\n

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Des analyses<\/span> fiables et des constats cl\u00e9s sur lesquels vous pouvez compter<\/span><\/h1>\n

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Que vous optiez pour une approche plus traditionnelle ou novatrice, notre \u00e9quipe d’experts en recherche marketing est l\u00e0 pour vous soutenir, que ce soit au Canada, aux \u00c9tats-Unis ou \u00e0 l\u2019international. <\/span><\/p>\n

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La recherche marketing<\/span> pour mieux vous \u00e9clairer<\/h2>\n

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Solutions uniques<\/h2>\n

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Votre organisation est unique, et notre expertise r\u00e9side dans l\u2019\u00e9laboration de solutions de recherche qui int\u00e8grent les outils et m\u00e9thodologies les mieux adapt\u00e9s \u00e0 vos strat\u00e9gies, pour votre croissance et votre succ\u00e8s.<\/span><\/p>\n

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Approche personnalis\u00e9e<\/h2>\n

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Votre marque ne peut prosp\u00e9rer avec des approches g\u00e9n\u00e9riques ou universelles. Nous plongeons au c\u0153ur de votre organisation pour concevoir des solutions sur mesure offrant des constats cl\u00e9s strat\u00e9giques et applicables.<\/span><\/p>\n

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Expertise diversifi\u00e9e<\/h2>\n

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Notre \u00e9quipe chevronn\u00e9e \u2015 compos\u00e9e d\u2019experts en gestion de projet, en programmation, en codage, en statistiques, en traduction, en contr\u00f4le de la qualit\u00e9, et bien plus encore \u2015 vous permet de b\u00e9n\u00e9ficier d’une communication transparente et de donn\u00e9es de qualit\u00e9 sup\u00e9rieure.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding=\u00a0\u00bb30px||50px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bb500a6429-ae24-487e-8201-265bdf91927e\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ header_font=\u00a0\u00bbAptos Bold|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000″ header_2_font_size=\u00a0\u00bb50px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1em\u00a0\u00bb width=\u00a0\u00bb45%\u00a0\u00bb width_tablet=\u00a0\u00bb90%\u00a0\u00bb width_phone=\u00a0\u00bb90%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb30px||17px|||\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb40px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb36px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Solutions<\/span> de recherche exhaustives<\/h2>\n

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Depuis pr\u00e8s de quatre d\u00e9cennies, nous fournissons des solutions bas\u00e9es sur des donn\u00e9es \u00e0 notre client\u00e8le selon des m\u00e9thodologies vari\u00e9es, dans pratiquement tous les secteurs<\/a>. Profitez de technologies de pointe pour obtenir des constats cl\u00e9s plus pr\u00e9cis. Nos \u00e9quipes d\u00e9di\u00e9es sont pr\u00eates \u00e0 vous accompagner pour r\u00e9pondre \u00e0 tous vos besoins en analytique<\/a>, en exp\u00e9rience client (CX)<\/a> et en marketing num\u00e9rique<\/a>.<\/span><\/p>\n

[\/et_pb_text][dsm_image_accordion image_accordion_animation=\u00a0\u00bbpush_down\u00a0\u00bb image_accordion_animation_sequence=\u00a0\u00bbon\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font_size=\u00a0\u00bb28px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb28px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb28px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb desc_font_size_tablet=\u00a0\u00bb\u00a0\u00bb desc_font_size_phone=\u00a0\u00bb\u00a0\u00bb desc_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb border_color_all=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_image_accordion_child admin_title=\u00a0\u00bbQualitative Research\u00a0\u00bb image_accordion_title=\u00a0\u00bbExplorez les pens\u00e9es, les \u00e9motions et les opinions\u00a0\u00bb image_accordion_desc=\u00a0\u00bbPlongez au c\u0153ur des pens\u00e9es, des \u00e9motions et des opinions de votre public cible avec la recherche qualitative, ax\u00e9e sur l’analyse exploratoire et interpr\u00e9tative. Au-del\u00e0 des chiffres, cette m\u00e9thode offre une compr\u00e9hension approfondie de votre audience. Notre \u00e9quipe d\u2019experts pousse sa r\u00e9flexion et am\u00e8ne une tout autre dimension pour \u00eatre en mesure de livrer des analyses approfondies \u00e0 partir d\u2019entretiens, de groupes de discussion, d\u2019observations, et plus encore.\u00a0\u00bb ia_align_horizontal=\u00a0\u00bbleft\u00a0\u00bb ia_align_vertical=\u00a0\u00bbbottom\u00a0\u00bb image_accordion_overlay_title=\u00a0\u00bbRecherche qualitative\u00a0\u00bb overlay_content_padding=\u00a0\u00bb10px|10px|10px||false|false\u00a0\u00bb overlay_color=\u00a0\u00bbrgba(46,46,48,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3″ title_text_color=\u00a0\u00bb#000000″ title_font_size=\u00a0\u00bb28px\u00a0\u00bb desc_text_color=\u00a0\u00bb#000000″ desc_font_size=\u00a0\u00bb16px\u00a0\u00bb overlay_title_text_color=\u00a0\u00bb#000000″ overlay_title_font_size=\u00a0\u00bb28px\u00a0\u00bb background_color=\u00a0\u00bb#EEEEEF\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb16px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_border_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_font=\u00a0\u00bbAptos Semi Bold||||||||\u00a0\u00bb button_use_icon=\u00a0\u00bbon\u00a0\u00bb button_icon=\u00a0\u00bb$||divi||400″ button_icon_color=\u00a0\u00bb#ED1C24″ button_on_hover=\u00a0\u00bboff\u00a0\u00bb button_custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb button_custom_padding_tablet=\u00a0\u00bb||||false|false\u00a0\u00bb button_custom_padding_phone=\u00a0\u00bb||||false|false\u00a0\u00bb button_custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb35px||35px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb|75px|25px|35px|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|75px|25px|35px|false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|0px|10px|5px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb28px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb desc_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb desc_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb desc_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb overlay_title_font_size_tablet=\u00a0\u00bb28px\u00a0\u00bb overlay_title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb overlay_title_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb border_radii=\u00a0\u00bboff|25px|||25px\u00a0\u00bb border_color_all=\u00a0\u00bb#FFFFFF\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_bg_color__hover=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb][\/dsm_image_accordion_child][dsm_image_accordion_child admin_title=\u00a0\u00bbQuantitative Research\u00a0\u00bb image_accordion_title=\u00a0\u00bbDes solutions adapt\u00e9es pour des r\u00e9sultats pr\u00e9cis\u00a0\u00bb image_accordion_desc=\u00a0\u00bbPour des d\u00e9cisions bas\u00e9es sur des donn\u00e9es fiables, optez pour la recherche quantitative. Vous obtiendrez des donn\u00e9es pointilleuses et des solutions adapt\u00e9es pour des r\u00e9sultats plus concrets. Cette approche met l’accent sur des mesures quantifiables que vous pouvez exploiter pour \u00e9valuer et analyser objectivement les diff\u00e9rents comportements et tendances. Fiez-vous \u00e0 nos conseils et \u00e0 notre puissant panel en ligne (LEO) pour r\u00e9pondre \u00e0 tous vos besoins en mati\u00e8re de sondages et d\u2019analyse statistique.\u00a0\u00bb show_ia_button=\u00a0\u00bbon\u00a0\u00bb ia_button_text=\u00a0\u00bbPour en savoir plus\u00a0\u00bb ia_button_link=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM5ODQifX0=@\u00a0\u00bb ia_button_link_target=\u00a0\u00bbon\u00a0\u00bb ia_align_horizontal=\u00a0\u00bbleft\u00a0\u00bb ia_align_vertical=\u00a0\u00bbbottom\u00a0\u00bb image_accordion_overlay_title=\u00a0\u00bbRecherche quantitative\u00a0\u00bb overlay_content_padding=\u00a0\u00bb10px|10px|10px||false|false\u00a0\u00bb overlay_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _dynamic_attributes=\u00a0\u00bbia_button_link\u00a0\u00bb _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3″ title_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb title_font_size=\u00a0\u00bb28px\u00a0\u00bb desc_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb desc_font_size=\u00a0\u00bb16px\u00a0\u00bb overlay_title_font_size=\u00a0\u00bb28px\u00a0\u00bb background_color=\u00a0\u00bb#2E2E30″ background_enable_color=\u00a0\u00bbon\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb16px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_border_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_use_icon=\u00a0\u00bbon\u00a0\u00bb button_icon=\u00a0\u00bb$||divi||400″ button_icon_color=\u00a0\u00bb#ED1C24″ button_on_hover=\u00a0\u00bboff\u00a0\u00bb button_custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb button_custom_padding_tablet=\u00a0\u00bb||||false|false\u00a0\u00bb button_custom_padding_phone=\u00a0\u00bb||||false|false\u00a0\u00bb button_custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb35px||35px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb|75px|25px|35px|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|75px|25px|35px|false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|75px|25px|35px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb overlay_title_font_size_tablet=\u00a0\u00bb28px\u00a0\u00bb overlay_title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb overlay_title_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb border_color_all=\u00a0\u00bb#FFFFFF\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_bg_color__hover=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb][\/dsm_image_accordion_child][dsm_image_accordion_child admin_title=\u00a0\u00bbHybride\u00a0\u00bb image_accordion_title=\u00a0\u00bbProfitez du meilleur des deux mondes\u00a0\u00bb image_accordion_desc=\u00a0\u00bbLa recherche hybride harmonise les approches qualitatives et quantitatives pour vous aider \u00e0 prendre des d\u00e9cisions plus nuanc\u00e9es et mieux \u00e9clair\u00e9es. Cette approche permet d\u2019\u00e9valuer les tendances et les sch\u00e9mas tout en explorant au-del\u00e0 des chiffres pour d\u00e9couvrir les motivations de la client\u00e8le selon l\u2019exp\u00e9rience respective de chacun. Notre \u00e9quipe d’experts peut vous aider \u00e0 tirer parti de diverses approches hybrides, telles que les communaut\u00e9s en ligne, les analyses sensorielles (ex. tests de produits \u00e0 la maison (IHUT), tests dans un endroit commun (CLT)), et plus encore.\u00a0\u00bb ia_align_horizontal=\u00a0\u00bbleft\u00a0\u00bb ia_align_vertical=\u00a0\u00bbbottom\u00a0\u00bb image_accordion_overlay_title=\u00a0\u00bbHybride\u00a0\u00bb overlay_content_padding=\u00a0\u00bb10px|10px|10px||false|false\u00a0\u00bb overlay_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.3″ _dynamic_attributes=\u00a0\u00bbia_button_link\u00a0\u00bb _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3″ title_text_color=\u00a0\u00bb#000000″ title_font_size=\u00a0\u00bb28px\u00a0\u00bb desc_text_color=\u00a0\u00bb#000000″ desc_font_size=\u00a0\u00bb16px\u00a0\u00bb overlay_title_text_color=\u00a0\u00bb#000000″ overlay_title_font_size=\u00a0\u00bb28px\u00a0\u00bb background_color=\u00a0\u00bb#C8E1F4″ background_enable_color=\u00a0\u00bbon\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb16px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_border_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_use_icon=\u00a0\u00bbon\u00a0\u00bb button_icon=\u00a0\u00bb$||divi||400″ button_icon_color=\u00a0\u00bb#ED1C24″ button_on_hover=\u00a0\u00bboff\u00a0\u00bb button_custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb button_custom_padding_tablet=\u00a0\u00bb||||false|false\u00a0\u00bb button_custom_padding_phone=\u00a0\u00bb||||false|false\u00a0\u00bb button_custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb35px|25px|35px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb|75px|25px|35px|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|75px|25px|35px|false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|75px|25px|35px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb overlay_title_font_size_tablet=\u00a0\u00bb28px\u00a0\u00bb overlay_title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb overlay_title_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb border_radii=\u00a0\u00bboff||25px|25px|\u00a0\u00bb border_color_all=\u00a0\u00bb#FFFFFF\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_bg_color__hover=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb][\/dsm_image_accordion_child][\/dsm_image_accordion][et_pb_text disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bb28cfcf78-1bee-4815-a9d5-6caa8f7a4b47″ text_font=\u00a0\u00bbAptos|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb0px||5px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||5px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||5px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Besoin d\u2019\u00eatre \u00e9clair\u00e9? D\u00e9couvrez nos \u00e9tudes sp\u00e9cialis\u00e9es<\/a> qui analysent de fa\u00e7on cibl\u00e9e diff\u00e9rents march\u00e9s \u2015 les tendances et le comportement de la client\u00e8le \u2015 pour y d\u00e9celer les caract\u00e9ristiques qui leur sont propres et brosser un portrait plus juste de l\u2019environnement \u00e9tudi\u00e9.\u00a0 <\/span><\/p>\n

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Recherche qualitative<\/h2>\n

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Plongez au c\u0153ur des pens\u00e9es, des \u00e9motions et des opinions de votre public cible avec la recherche qualitative, ax\u00e9e sur l’analyse exploratoire et interpr\u00e9tative. Au-del\u00e0 des chiffres, cette m\u00e9thode offre une compr\u00e9hension approfondie de votre audience. Notre \u00e9quipe d\u2019experts pousse sa r\u00e9flexion et am\u00e8ne une tout autre dimension pour \u00eatre en mesure de livrer des analyses approfondies \u00e0 partir d\u2019entretiens, de groupes de discussion, d\u2019observations, et plus encore.<\/span><\/p>\n

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Recherche quantitative<\/h2>\n

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Pour des d\u00e9cisions bas\u00e9es sur des donn\u00e9es fiables, optez pour la recherche quantitative.\u00a0 Vous obtiendrez des donn\u00e9es pointilleuses et des solutions adapt\u00e9es pour des r\u00e9sultats plus concrets. Cette approche met l’accent sur des mesures quantifiables que vous pouvez exploiter pour \u00e9valuer et analyser objectivement les diff\u00e9rents comportements et tendances. Fiez-vous \u00e0 nos conseils et \u00e0 notre puissant panel en ligne (LEO) pour r\u00e9pondre \u00e0 tous vos besoins en mati\u00e8re de sondages et d\u2019analyse statistique.<\/span><\/p>\n

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Hybride<\/h2>\n

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La recherche hybride harmonise les approches qualitatives et quantitatives pour vous aider \u00e0 prendre des d\u00e9cisions plus nuanc\u00e9es et mieux \u00e9clair\u00e9es. Cette approche permet d\u2019\u00e9valuer les tendances et les sch\u00e9mas tout en explorant au-del\u00e0 des chiffres pour d\u00e9couvrir les motivations de la client\u00e8le selon l\u2019exp\u00e9rience respective de chacun. Notre \u00e9quipe d’experts peut vous aider \u00e0 tirer parti de diverses approches hybrides, telles que les communaut\u00e9s en ligne, les analyses sensorielles (ex. tests de produits \u00e0 la maison (IHUT), tests dans un endroit commun (CLT)), et plus encore.<\/span><\/p>\n

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Besoin d\u2019\u00eatre \u00e9clair\u00e9? D\u00e9couvrez nos \u00e9tudes sp\u00e9cialis\u00e9es<\/a> qui analysent de fa\u00e7on cibl\u00e9e diff\u00e9rents march\u00e9s \u2015 les tendances et le comportement de la client\u00e8le \u2015 pour y d\u00e9celer les caract\u00e9ristiques qui leur sont propres et brosser un portrait plus juste de l\u2019environnement \u00e9tudi\u00e9.\u00a0 <\/span><\/p>\n

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Optimisez vos strat\u00e9gies <\/h2>\n

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Renforcez votre impact gr\u00e2ce \u00e0 nos sp\u00e9cialistes en recherche marketing.<\/p>\n

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Recherche marketingDes analyses fiables et des constats cl\u00e9s sur lesquels vous pouvez compterQue vous optiez pour une approche plus traditionnelle ou novatrice, notre \u00e9quipe d’experts en recherche marketing est l\u00e0 pour vous soutenir, que ce soit au Canada, aux \u00c9tats-Unis ou \u00e0 l\u2019international. La recherche marketing pour mieux vous \u00e9clairerSolutions uniquesVotre organisation est unique, et notre expertise r\u00e9side dans l\u2019\u00e9laboration de solutions de recherche qui int\u00e8grent les outils et m\u00e9thodologies les mieux adapt\u00e9s \u00e0 vos strat\u00e9gies, pour votre croissance et votre succ\u00e8s.Approche personnalis\u00e9eVotre marque ne peut prosp\u00e9rer avec des approches g\u00e9n\u00e9riques ou universelles. Nous plongeons au c\u0153ur de votre organisation pour concevoir des solutions sur mesure offrant des constats cl\u00e9s strat\u00e9giques et applicables.Expertise diversifi\u00e9eNotre \u00e9quipe chevronn\u00e9e \u2015 compos\u00e9e d\u2019experts en gestion de projet, en programmation, en codage, en statistiques, en traduction, en contr\u00f4le de la qualit\u00e9, et bien plus encore \u2015 vous permet de b\u00e9n\u00e9ficier d’une communication transparente et de donn\u00e9es de qualit\u00e9 sup\u00e9rieure.Solutions de recherche exhaustivesDepuis pr\u00e8s de quatre d\u00e9cennies, nous fournissons des solutions bas\u00e9es sur des donn\u00e9es \u00e0 notre client\u00e8le selon des m\u00e9thodologies vari\u00e9es, dans pratiquement tous les secteurs. Profitez de technologies de pointe pour obtenir des constats cl\u00e9s plus pr\u00e9cis. Nos \u00e9quipes d\u00e9di\u00e9es sont pr\u00eates \u00e0 vous […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-19028","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nRecherche marketing - Leger<\/title>\n<meta name=\"description\" content=\"L\u00e9ger: votre partenaire id\u00e9al pour des solutions de recherche marketing qualitatives, quantitatives et hybrides adapt\u00e9es \u00e0 tous vos besoins.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/recherche-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recherche marketing\" \/>\n<meta property=\"og:description\" content=\"L\u00e9ger: votre partenaire id\u00e9al pour des solutions de recherche marketing qualitatives, quantitatives et hybrides adapt\u00e9es \u00e0 tous vos besoins.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/fr\/recherche-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T07:26:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/leger-feature-img-home.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1354\" \/>\n\t<meta property=\"og:image:height\" content=\"872\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/recherche-marketing\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/fr\\\/recherche-marketing\\\/\",\"name\":\"Recherche marketing - 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