{"id":19047,"date":"2023-11-21T01:25:53","date_gmt":"2023-11-21T06:25:53","guid":{"rendered":"https:\/\/leger360.com\/patricia-depietto\/"},"modified":"2025-08-08T07:23:52","modified_gmt":"2025-08-08T11:23:52","slug":"patricia-depietto","status":"publish","type":"page","link":"https:\/\/leger360.com\/fr\/patricia-depietto\/","title":{"rendered":"Patricia DePietto"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb admin_label=\u00a0\u00bbTeam\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(255,255,255,0.75) 45%|#ffffff 100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2023\/10\/gradient_gris_02.png\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb54px|0px|50px|0px||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb54px|0px|100px|0px||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb54px|0px|50px|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; 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_module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbd5e3a51d-fa3a-487e-9745-43d4b2b47c37&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h1><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Patricia DePietto &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14337,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\">Patricia DePietto <\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bb28cfcf78-1bee-4815-a9d5-6caa8f7a4b47&Prime; text_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb0px||15px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Vice-pr\u00e9sidente ex\u00e9cutive, \u00c9tats-Unis<\/span><\/p>\n<p>[\/et_pb_text][et_pb_social_media_follow _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_social_media_follow_network social_network=\u00a0\u00bblinkedin\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.linkedin.com\/in\/patdepietto\/\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#2E2E30&Prime; background_enable_color=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb background_color__hover=\u00a0\u00bb#ED1C24&Prime; background_enable_color__hover=\u00a0\u00bbon\u00a0\u00bb follow_button=\u00a0\u00bboff\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.22.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bb28cfcf78-1bee-4815-a9d5-6caa8f7a4b47&Prime; text_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb0px||25px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Patricia (Pat) DePietto s\u2019est jointe \u00e0 L\u00e9ger lors de l\u2019acquisition de la firme 360 Market Reach en 2022. Elle dirige et encadre une \u00e9quipe d\u2019experts en recherche bas\u00e9e aux \u00c9tats-Unis. Pat est une leader n\u00e9e, anim\u00e9e par la passion du d\u00e9veloppement strat\u00e9gique des marques bas\u00e9 sur des solutions de recherche personnalis\u00e9es des industries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avant d\u2019int\u00e9grer l\u2019\u00e9quipe de L\u00e9ger, Pat \u00e9tait l\u2019une des cofondatrices et dirigeantes de 360 Market Reach, ayant auparavant assur\u00e9 la direction d\u2019\u00e9quipes de recherche chez Ipsos, NPD et Insight Express. Pat compte \u00e0 son actif une exp\u00e9rience consid\u00e9rable en recherche quantitative et qualitative; c\u2019est une experte reconnue pour sa ma\u00eetrise d\u2019un large \u00e9ventail de m\u00e9thodologies de recherche, dont notamment la mod\u00e9lisation du marketing-mix, le d\u00e9veloppement de marque, la fid\u00e9lisation de la client\u00e8le, l\u2019innovation, le d\u00e9veloppement de produits et la d\u00e9finition des tendances. Elle poss\u00e8de une vaste exp\u00e9rience dans les secteurs des biens de grande consommation, de la sant\u00e9 et du bien-\u00eatre.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pat se consacre \u00e0 l&rsquo;\u00e9valuation et \u00e0 l&rsquo;am\u00e9lioration des derni\u00e8res technologies pour faire progresser les m\u00e9thodes de recherche modernes. En 2021, elle a d\u00e9velopp\u00e9 360Ideavate, une solution d&rsquo;innovation personnalis\u00e9e qui perfectionne le processus d\u2019identification des \u00ab<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">espaces blancs<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u00bb pour que les marques puissent tester, valider et d\u00e9velopper de nouvelles id\u00e9es et opportunit\u00e9s. Gr\u00e2ce \u00e0 cette solution de recherche, les clients peuvent passer de l&rsquo;id\u00e9ation \u00e0 la commercialisation de leurs marques tout en \u00e9tant s\u00fbrs que leurs concepts aient \u00e9t\u00e9 valid\u00e9s par la recherche. Pat est passionn\u00e9e par le d\u00e9veloppement de nouvelles solutions visant \u00e0 renforcer la capacit\u00e9 des clients \u00e0 s&rsquo;adapter \u00e0 un environnement en constante \u00e9volution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pat se d\u00e9voue aussi \u00e0 l\u2019encadrement de la prochaine g\u00e9n\u00e9ration de chercheur(e)s et veille \u00e0 ce que la diversit\u00e9, l\u2019\u00e9quit\u00e9 et l\u2019inclusion soient au centre des d\u00e9cisions. Elle participe activement aux activit\u00e9s du Women\u2019s Business Enterprise National Council (WBENC) et de WIRE (Women in Research).<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3MDEifX0=@\u00a0\u00bb button_text=\u00a0\u00bbRetourner\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2&Prime; _dynamic_attributes=\u00a0\u00bbbutton_url\u00a0\u00bb _module_preset=\u00a0\u00bbdefault\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_icon=\u00a0\u00bb&#x23;||divi||400&Prime; button_icon_placement=\u00a0\u00bbleft\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_custom_margin_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb button_custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb button_custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb button_bg_color__hover=\u00a0\u00bb\u00a0\u00bb button_bg_enable_color__hover=\u00a0\u00bbon\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patricia DePietto Vice-pr\u00e9sidente ex\u00e9cutive, \u00c9tats-UnisPatricia (Pat) DePietto s\u2019est jointe \u00e0 L\u00e9ger lors de l\u2019acquisition de la firme 360 Market Reach en 2022. Elle dirige et encadre une \u00e9quipe d\u2019experts en recherche bas\u00e9e aux \u00c9tats-Unis. Pat est une leader n\u00e9e, anim\u00e9e par la passion du d\u00e9veloppement strat\u00e9gique des marques bas\u00e9 sur des solutions de recherche personnalis\u00e9es des industries. Avant d\u2019int\u00e9grer l\u2019\u00e9quipe de L\u00e9ger, Pat \u00e9tait l\u2019une des cofondatrices et dirigeantes de 360 Market Reach, ayant auparavant assur\u00e9 la direction d\u2019\u00e9quipes de recherche chez Ipsos, NPD et Insight Express. Pat compte \u00e0 son actif une exp\u00e9rience consid\u00e9rable en recherche quantitative et qualitative; c\u2019est une experte reconnue pour sa ma\u00eetrise d\u2019un large \u00e9ventail de m\u00e9thodologies de recherche, dont notamment la mod\u00e9lisation du marketing-mix, le d\u00e9veloppement de marque, la fid\u00e9lisation de la client\u00e8le, l\u2019innovation, le d\u00e9veloppement de produits et la d\u00e9finition des tendances. Elle poss\u00e8de une vaste exp\u00e9rience dans les secteurs des biens de grande consommation, de la sant\u00e9 et du bien-\u00eatre.\u00a0 Pat se consacre \u00e0 l&rsquo;\u00e9valuation et \u00e0 l&rsquo;am\u00e9lioration des derni\u00e8res technologies pour faire progresser les m\u00e9thodes de recherche modernes. En 2021, elle a d\u00e9velopp\u00e9 360Ideavate, une solution d&rsquo;innovation personnalis\u00e9e qui perfectionne le processus d\u2019identification des \u00ab\u00a0espaces blancs\u00a0\u00bb pour que les marques puissent [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-19047","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Patricia DePietto - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/patricia-depietto\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patricia DePietto\" \/>\n<meta property=\"og:description\" content=\"Patricia DePietto Vice-pr\u00e9sidente ex\u00e9cutive, \u00c9tats-UnisPatricia (Pat) DePietto s\u2019est jointe \u00e0 L\u00e9ger lors de l\u2019acquisition de la firme 360 Market Reach en 2022. Elle dirige et encadre une \u00e9quipe d\u2019experts en recherche bas\u00e9e aux \u00c9tats-Unis. Pat est une leader n\u00e9e, anim\u00e9e par la passion du d\u00e9veloppement strat\u00e9gique des marques bas\u00e9 sur des solutions de recherche personnalis\u00e9es des industries. Avant d\u2019int\u00e9grer l\u2019\u00e9quipe de L\u00e9ger, Pat \u00e9tait l\u2019une des cofondatrices et dirigeantes de 360 Market Reach, ayant auparavant assur\u00e9 la direction d\u2019\u00e9quipes de recherche chez Ipsos, NPD et Insight Express. Pat compte \u00e0 son actif une exp\u00e9rience consid\u00e9rable en recherche quantitative et qualitative; c\u2019est une experte reconnue pour sa ma\u00eetrise d\u2019un large \u00e9ventail de m\u00e9thodologies de recherche, dont notamment la mod\u00e9lisation du marketing-mix, le d\u00e9veloppement de marque, la fid\u00e9lisation de la client\u00e8le, l\u2019innovation, le d\u00e9veloppement de produits et la d\u00e9finition des tendances. 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