{"id":19053,"date":"2023-11-21T01:02:10","date_gmt":"2023-11-21T06:02:10","guid":{"rendered":"https:\/\/leger360.com\/heather-owen\/"},"modified":"2025-08-08T07:48:16","modified_gmt":"2025-08-08T11:48:16","slug":"heather-owen","status":"publish","type":"page","link":"https:\/\/leger360.com\/fr\/heather-owen\/","title":{"rendered":"Heather Owen"},"content":{"rendered":"

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Heather Owen<\/span><\/h1>\n

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Vice-pr\u00e9sidente s\u00e9niore, direction g\u00e9n\u00e9rale <\/span><\/p>\n

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Heather est vice-pr\u00e9sidente s\u00e9niore, direction g\u00e9n\u00e9rale, et supervise les \u00e9quipes de recherche de L\u00e9ger \u00e0 travers le Canada et les \u00c9tats-Unis. Son r\u00f4le consiste principalement \u00e0 s\u2019assurer que les chercheur\u00b7e\u00b7s de L\u00e9ger disposent des ressources, de l\u2019orientation et des outils n\u00e9cessaires pour livrer des projets de recherche \u00e0 la fois pertinents, percutants et exploitables.<\/span>\u00a0<\/span><\/p>\n

Passionn\u00e9e par l\u2019univers de la recherche, Heather s\u2019int\u00e9resse de pr\u00e8s aux technologies de pointe, telles que l\u2019intelligence artificielle, l\u2019analytique avanc\u00e9e, la visualisation de donn\u00e9es et d\u2019autres innovations technologiques, dans le but d\u2019enrichir les r\u00e9sultats des projets.<\/span>\u00a0<\/span><\/p>\n

\u00c0 titre de leader des initiatives en \u00e9quit\u00e9, diversit\u00e9 et inclusion (EDI) chez L\u00e9ger, elle conjugue rigueur et sensibilit\u00e9 dans la cr\u00e9ation de cultures inclusives et de m\u00e9thodologies de recherche \u00e9quitables. Son engagement contribue \u00e0 faire progresser l\u2019\u00e9quit\u00e9 non seulement au sein de L\u00e9ger, mais aussi dans l\u2019ensemble du secteur des \u00e9tudes marketing. Pour elle, la diversit\u00e9 ne rend pas seulement la recherche plus juste, elle la rend plus intelligente, plus cr\u00e9ative et plus repr\u00e9sentative du monde que nous cherchons \u00e0 comprendre.<\/span>\u00a0<\/span><\/p>\n

Avant de se joindre \u00e0 L\u00e9ger, Heather a cumul\u00e9 plus de 25 ans d\u2019exp\u00e9rience dans certaines des entreprises les plus respect\u00e9es du Canada, dirigeant des initiatives nationales en marketing, communications, relations gouvernementales, commandites, philanthropie et relations avec les m\u00e9dias. Parmi ses r\u00e9alisations marquantes figurent la direction de la commandite majeure de RBC pour les Jeux olympiques d\u2019hiver de 2010 et la cr\u00e9ation de la s\u00e9rie cycliste RBC GranFondo, qui a introduit les \u00e9preuves cyclistes de masse au Canada.<\/span>\u00a0<\/span><\/p>\n

Qu\u2019elle trace la voie strat\u00e9gique, encadre la rel\u00e8ve en recherche ou contribue \u00e0 faire \u00e9voluer la culture d\u2019entreprise, Heather se distingue par sa clart\u00e9, son \u00e9nergie et son engagement. Elle est r\u00e9solument engag\u00e9e \u00e0 fa\u00e7onner l\u2019avenir de la recherche, \u00e0 faire progresser la strat\u00e9gie d\u2019entreprise et \u00e0 enrichir le discours public.<\/span>\u00a0<\/span><\/p>\n

<\/span><\/p>\n

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Heather OwenVice-pr\u00e9sidente s\u00e9niore, direction g\u00e9n\u00e9rale Heather est vice-pr\u00e9sidente s\u00e9niore, direction g\u00e9n\u00e9rale, et supervise les \u00e9quipes de recherche de L\u00e9ger \u00e0 travers le Canada et les \u00c9tats-Unis. Son r\u00f4le consiste principalement \u00e0 s\u2019assurer que les chercheur\u00b7e\u00b7s de L\u00e9ger disposent des ressources, de l\u2019orientation et des outils n\u00e9cessaires pour livrer des projets de recherche \u00e0 la fois pertinents, percutants et exploitables.\u00a0 Passionn\u00e9e par l\u2019univers de la recherche, Heather s\u2019int\u00e9resse de pr\u00e8s aux technologies de pointe, telles que l\u2019intelligence artificielle, l\u2019analytique avanc\u00e9e, la visualisation de donn\u00e9es et d\u2019autres innovations technologiques, dans le but d\u2019enrichir les r\u00e9sultats des projets.\u00a0 \u00c0 titre de leader des initiatives en \u00e9quit\u00e9, diversit\u00e9 et inclusion (EDI) chez L\u00e9ger, elle conjugue rigueur et sensibilit\u00e9 dans la cr\u00e9ation de cultures inclusives et de m\u00e9thodologies de recherche \u00e9quitables. Son engagement contribue \u00e0 faire progresser l\u2019\u00e9quit\u00e9 non seulement au sein de L\u00e9ger, mais aussi dans l\u2019ensemble du secteur des \u00e9tudes marketing. Pour elle, la diversit\u00e9 ne rend pas seulement la recherche plus juste, elle la rend plus intelligente, plus cr\u00e9ative et plus repr\u00e9sentative du monde que nous cherchons \u00e0 comprendre.\u00a0 Avant de se joindre \u00e0 L\u00e9ger, Heather a cumul\u00e9 plus de 25 ans d\u2019exp\u00e9rience dans certaines des entreprises les plus respect\u00e9es du Canada, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-19053","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nHeather Owen - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/heather-owen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heather Owen\" \/>\n<meta property=\"og:description\" content=\"Heather OwenVice-pr\u00e9sidente s\u00e9niore, direction g\u00e9n\u00e9rale Heather est vice-pr\u00e9sidente s\u00e9niore, direction g\u00e9n\u00e9rale, et supervise les \u00e9quipes de recherche de L\u00e9ger \u00e0 travers le Canada et les \u00c9tats-Unis. 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Son engagement contribue \u00e0 faire progresser l\u2019\u00e9quit\u00e9 non seulement au sein de L\u00e9ger, mais aussi dans l\u2019ensemble du secteur des \u00e9tudes marketing. Pour elle, la diversit\u00e9 ne rend pas seulement la recherche plus juste, elle la rend plus intelligente, plus cr\u00e9ative et plus repr\u00e9sentative du monde que nous cherchons \u00e0 comprendre.\u00a0 Avant de se joindre \u00e0 L\u00e9ger, Heather a cumul\u00e9 plus de 25 ans d\u2019exp\u00e9rience dans certaines des entreprises les plus respect\u00e9es du Canada, […]","og_url":"https:\/\/leger360.com\/fr\/heather-owen\/","og_site_name":"Leger","article_publisher":"https:\/\/www.facebook.com\/leger360\/","article_modified_time":"2025-08-08T11:48:16+00:00","og_image":[{"width":1354,"height":872,"url":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/leger-feature-img-home.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@leger360","twitter_misc":{"Estimation du temps de lecture":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/leger360.com\/fr\/heather-owen\/","url":"https:\/\/leger360.com\/fr\/heather-owen\/","name":"Heather Owen - Leger","isPartOf":{"@id":"https:\/\/leger360.com\/fr\/#website"},"datePublished":"2023-11-21T06:02:10+00:00","dateModified":"2025-08-08T11:48:16+00:00","breadcrumb":{"@id":"https:\/\/leger360.com\/fr\/heather-owen\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leger360.com\/fr\/heather-owen\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/leger360.com\/fr\/heather-owen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leger360.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Heather Owen"}]},{"@type":"WebSite","@id":"https:\/\/leger360.com\/fr\/#website","url":"https:\/\/leger360.com\/fr\/","name":"Leger","description":"Market Research | Data Analytics","publisher":{"@id":"https:\/\/leger360.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leger360.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/leger360.com\/fr\/#organization","name":"Leger","url":"https:\/\/leger360.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/leger360.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/2022-Logo-Leger-Blackred-g.png","contentUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/2022-Logo-Leger-Blackred-g.png","width":1195,"height":686,"caption":"Leger"},"image":{"@id":"https:\/\/leger360.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/leger360\/","https:\/\/x.com\/leger360","https:\/\/www.linkedin.com\/company\/leger360\/"],"description":"Leger is one of North America\u2019s fastest-growing market research companies, known for our forward-thinking experts and innovative approaches powered by artificial intelligence (AI) technologies."}]}},"_links":{"self":[{"href":"https:\/\/leger360.com\/fr\/wp-json\/wp\/v2\/pages\/19053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leger360.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/leger360.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/leger360.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/leger360.com\/fr\/wp-json\/wp\/v2\/comments?post=19053"}],"version-history":[{"count":0,"href":"https:\/\/leger360.com\/fr\/wp-json\/wp\/v2\/pages\/19053\/revisions"}],"wp:attachment":[{"href":"https:\/\/leger360.com\/fr\/wp-json\/wp\/v2\/media?parent=19053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}