{"id":19661,"date":"2024-03-27T12:08:00","date_gmt":"2024-03-27T16:08:00","guid":{"rendered":"https:\/\/leger360.com\/newcomer-study\/"},"modified":"2025-11-19T15:58:21","modified_gmt":"2025-11-19T20:58:21","slug":"nouveaux-arrivants","status":"publish","type":"page","link":"https:\/\/leger360.com\/fr\/nouveaux-arrivants\/","title":{"rendered":"D\u00e9codez les nouveaux arrivants"},"content":{"rendered":"

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Mieux comprendre les besoins sp\u00e9cifiques des nouveaux arrivants<\/span><\/span><\/h1>\n

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Cette \u00e9tude vous donne un acc\u00e8s privil\u00e9gi\u00e9 \u00e0 leurs habitudes d’achat et leurs comportements de consommation, ainsi qu’aux d\u00e9fis rencontr\u00e9s au cours de leur int\u00e9gration.<\/p>\n

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Acc\u00e9dez \u00e0 certaines donn\u00e9es et analyses pour mieux comprendre les nouveaux arrivants et leurs comportements financiers.<\/span><\/p>\n

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global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.23.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_icon_list _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_icon_list_child text=\u00a0\u00bbUn aper\u00e7u de leurs comportements financiers et choix d\u2019investissements\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ icon_font_size=\u00a0\u00bb25px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb20px\u00a0\u00bb 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global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#EEEEEF\u00a0\u00bb custom_padding=\u00a0\u00bb30px||50px||false|\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb30px||50px||false|\u00a0\u00bb custom_padding_phone=\u00a0\u00bb30px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb30px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb 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\u00c0 propos de l’\u00e9tude<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||6px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.22.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_card title=\u00a0\u00bbQuels besoins les nouveaux arrivants jugent-ils essentiels et comment les institutions et les marques peuvent-elles y r\u00e9pondre?\u00a0\u00bb image_as_background=\u00a0\u00bboff\u00a0\u00bb image_width=\u00a0\u00bb50%\u00a0\u00bb badge_background_color=\u00a0\u00bb#2E2E30″ content_padding=\u00a0\u00bb20px|20px|20px|10px|false|false\u00a0\u00bb button_url_new_window=\u00a0\u00bb1″ content_padding_tablet=\u00a0\u00bb\u00a0\u00bb content_padding_phone=\u00a0\u00bb\u00a0\u00bb content_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb badge_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font=\u00a0\u00bbAptos Semi Bold||||||||\u00a0\u00bb header_font_size=\u00a0\u00bb24px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb16px\u00a0\u00bb button_text_color=\u00a0\u00bb#000000″ button_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_border_width=\u00a0\u00bb1px\u00a0\u00bb button_font=\u00a0\u00bbAptos|700|||||||\u00a0\u00bb button_icon=\u00a0\u00bb$||divi||400″ button_icon_color=\u00a0\u00bb#ED1C24″ button_on_hover=\u00a0\u00bboff\u00a0\u00bb button_custom_padding=\u00a0\u00bb10px||10px||true|false\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb25px|25px|25px|25px|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb25px|25px|25px|25px|true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb25px|25px|25px|25px|true|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_bg_color__hover=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_border_width__hover=\u00a0\u00bb1px\u00a0\u00bb button_border_width__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_border_color__hover=\u00a0\u00bb#ED1C24″ button_border_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_icon_color__hover=\u00a0\u00bb#000000″ button_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_text_color__hover=\u00a0\u00bb#ED1C24″ button_text_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb]<\/p>\n

 <\/p>\n

L\u2019\u00e9tude sp\u00e9cialis\u00e9e D\u00e9codez les nouveaux arrivants <\/span><\/i>a pour objectif de contribuer \u00e0 faire entendre la voix des nouveaux arrivants canadiens pour \u00e9tablir un pont avec diverses institutions et les marques.<\/span><\/p>\n

Elle se base sur plusieurs centaines de t\u00e9moignages d\u2019individus arriv\u00e9s au Canada dans la derni\u00e8re d\u00e9cennie, quel que soit leur statut d\u2019immigration.\u00a0<\/span><\/p>\n

Chaque \u00e9dition se concentre sur un ou deux th\u00e8mes bien pr\u00e9cis. Cette ann\u00e9e, l\u2019\u00e9tude met l\u2019accent sur la s\u00e9curit\u00e9 et les besoins financiers : choix bancaires, rapport \u00e0 l\u2019argent, \u00e9pargne et investissement.<\/span><\/p>\n

<\/span><\/p>\n

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Visionnez le webinaire 2025<\/span><\/h2>\n

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D\u00e9couvrez les constats cl\u00e9s de nos experts pour en apprendre davantage sur le sentiment de s\u00e9curit\u00e9 et les besoins financiers des nouveaux arrivants.<\/span><\/p>\n

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Constats cl\u00e9s<\/span> de l’\u00e9dition de novembre 2024<\/h2>\n

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_module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb98%\u00a0\u00bb max_width=\u00a0\u00bb98%\u00a0\u00bb max_height=\u00a0\u00bb374px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.23.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2024\/11\/Newcomers_FR_3.png\u00a0\u00bb title_text=\u00a0\u00bbNewcomers_FR_3″ align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb98%\u00a0\u00bb max_width=\u00a0\u00bb98%\u00a0\u00bb height=\u00a0\u00bb374px\u00a0\u00bb max_height=\u00a0\u00bb374px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb 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custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-bfa7fe62-254b-41c2-9e7c-1655cf29ea48%22:%91%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22%93}\u00a0\u00bb][et_pb_slide admin_title=\u00a0\u00bbLisa and Shane\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb body_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb body_line_height=\u00a0\u00bb1.3em\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_transition=\u00a0\u00bbon\u00a0\u00bb]<\/p>\n

\u00ab\u00a0L\u2019\u00e9tude <\/span>D\u00e9codez les nouveaux arrivants <\/span><\/i>l\u00e8ve le voile sur un portrait complexe. <\/span>Les divergences de points de vue quant \u00e0 l’int\u00e9gration sociale et culturelle d\u00e9montrent <\/span>qu\u2019il est n\u00e9cessaire que les d\u00e9cideurs veillent \u00e0 ce que les mesures d\u2019int\u00e9gration soient am\u00e9lior\u00e9es. Les informations r\u00e9v\u00e9l\u00e9es par l’\u00e9tude offrent des pistes de r\u00e9flexion permettant au<\/span>x institutions gouvernementales, publiques, financi\u00e8res, aux commerces de d\u00e9tail et aux entreprises de biens de consommation de rectifier le tir. \u00bb\u00a0<\/span><\/p>\n

Lisa Covens, vice-pr\u00e9sidente s\u00e9niore et responsable de l\u2019\u00e9tude <\/b>D\u00e9codez les nouveaux arrivants<\/i><\/b><\/p>\n

[\/et_pb_slide][et_pb_slide admin_title=\u00a0\u00bbHeather\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb body_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb body_line_height=\u00a0\u00bb1.3em\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_transition=\u00a0\u00bbon\u00a0\u00bb]<\/p>\n

\u00ab Je suis ravie de pr\u00e9senter notre \u00e9tude sur les nouveaux arrivants, qui t\u00e9moigne de notre engagement envers la diversit\u00e9, l’\u00e9quit\u00e9 et l’inclusion (DEI). Cette \u00e9tude va au-del\u00e0 des donn\u00e9es : elle nous fait progresser vers une soci\u00e9t\u00e9 plus inclusive, o\u00f9 chaque voix est entendue et valoris\u00e9e. Elle nous aide \u00e0 d\u00e9coder et \u00e0 mieux comprendre la richesse des exp\u00e9riences de cette communaut\u00e9. Il ne s’agit pas seulement de recueillir des donn\u00e9es, mais de saisir et de reconna\u00eetre la diversit\u00e9 qui renforce notre soci\u00e9t\u00e9.<\/span>\u00a0\u00bb<\/span><\/p>\n

Heather Owens, directrice g\u00e9n\u00e9rale et porte-parole en mati\u00e8re de DEI<\/b><\/p>\n

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Aidez les nouveaux arrivants \u00e0 mieux s\u2019\u00e9tablir et s\u2019\u00e9panouir au Canada<\/h2>\n

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Obtenez l’\u00e9tude compl\u00e8te ou faites appel \u00e0 notre panel sp\u00e9cialis\u00e9.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_text=\u00a0\u00bbDiscutez avec notre \u00e9quipe d’experts\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb module_class=\u00a0\u00bbhs-cta-trigger-button hs-cta-trigger-button-153049436245″ _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#ED1C24″ button_border_color=\u00a0\u00bb#ED1C24″ button_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb|||5px|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb10px|30px|10px|15px|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb10px|30px|10px|15px|false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb10px|30px|10px|15px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_custom_margin_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb button_custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb button_custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb button_bg_color__hover=\u00a0\u00bb#C8E1F4″ button_bg_enable_color__hover=\u00a0\u00bbon\u00a0\u00bb transform_styles__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb transform_scale__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb transform_translate__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb transform_rotate__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb transform_skew__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb transform_origin__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb button_border_color__hover=\u00a0\u00bb#C8E1F4″ button_text_color__hover=\u00a0\u00bb#000000″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Mieux comprendre les besoins sp\u00e9cifiques des nouveaux arrivantsCette \u00e9tude vous donne un acc\u00e8s privil\u00e9gi\u00e9 \u00e0 leurs habitudes d’achat et leurs comportements de consommation, ainsi qu’aux d\u00e9fis rencontr\u00e9s au cours de leur int\u00e9gration.

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T\u00e9l\u00e9chargez la pr\u00e9sentation de l'\u00e9tude D\u00e9codez les nouveaux arrivants<\/h4>\n\t\t\t\t\t\n\t\t\t\t\t
Acc\u00e9dez \u00e0 certaines donn\u00e9es et analyses pour mieux comprendre les nouveaux arrivants et leurs comportements financiers.<\/div>\n\t\t\t\t\t
T\u00e9l\u00e9chargez la pr\u00e9sentation<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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  • \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t^<\/span><\/span>Une analyse de leurs perceptions en mati\u00e8re d'accueil et de s\u00e9curit\u00e9 <\/span>\n\t\t\t<\/li><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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    • \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t^<\/span><\/span>Un aper\u00e7u de leurs comportements financiers et choix d\u2019investissements<\/span>\n\t\t\t<\/li><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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      • \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t^<\/span><\/span>Des donn\u00e9es pour guider les strat\u00e9gies des institutions publiques et financi\u00e8res<\/span>\n\t\t\t<\/li><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\u00c0 propos de l’\u00e9tude
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        \u00bbQuels<\/h4>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-19661","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nD\u00e9codez les nouveaux arrivants - Leger<\/title>\n<meta name=\"description\" content=\"Une \u00e9tude offrant un acc\u00e8s privil\u00e9gi\u00e9 aux comportements de consommation et aux d\u00e9fis des nouveaux arrivants.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/nouveaux-arrivants\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9codez les nouveaux arrivants\" \/>\n<meta property=\"og:description\" content=\"Une \u00e9tude offrant un acc\u00e8s privil\u00e9gi\u00e9 aux comportements de consommation et aux d\u00e9fis des nouveaux arrivants.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/fr\/nouveaux-arrivants\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T20:58:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/leger-feature-img-home.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1354\" \/>\n\t<meta property=\"og:image:height\" content=\"872\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/nouveaux-arrivants\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/fr\\\/nouveaux-arrivants\\\/\",\"name\":\"D\u00e9codez les nouveaux arrivants - 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