{"id":21658,"date":"2024-07-01T17:41:47","date_gmt":"2024-07-01T21:41:47","guid":{"rendered":"https:\/\/leger360.com\/brand-momentum-study\/"},"modified":"2025-08-08T04:23:16","modified_gmt":"2025-08-08T08:23:16","slug":"etude-miam","status":"publish","type":"page","link":"https:\/\/leger360.com\/fr\/etude-miam\/","title":{"rendered":"\u00c9tude MIAM: Motivations, Intentions et Attitudes des Mangeurs"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#ffffff 0%|rgba(255,255,255,0.72) 50%|#ffffff 100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2023\/10\/gradient_gris_01.png\u00a0\u00bb background_position=\u00a0\u00bbtop_center\u00a0\u00bb background_vertical_offset=\u00a0\u00bb41%\u00a0\u00bb custom_padding=\u00a0\u00bb75px||50px||false|\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; 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_builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2025\/05\/Miam_logo_sous_titre_horizontal-1.png\u00a0\u00bb title_text=\u00a0\u00bbMiam_logo_sous_titre_horizontal\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb50%\u00a0\u00bb width_tablet=\u00a0\u00bb25%\u00a0\u00bb width_phone=\u00a0\u00bb25%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb7a0247b5-e47a-4d0c-97aa-48d6e8e7ca05&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h1><span style=\"font-weight: 400;\">L\u2019essentiel pour comprendre l\u2019<span style=\"color: #ff0000;\">ADN alimentaire<\/span> nord-am\u00e9ricain<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb28cfcf78-1bee-4815-a9d5-6caa8f7a4b47&Prime; text_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb width=\u00a0\u00bb75%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb0px||7px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>L\u2019\u00c9tude MIAM de L\u00e9ger offre un portrait riche de quatre segments cl\u00e9s et huit sous-segments pour mieux comprendre tous les types de mangeurs et cr\u00e9er des liens authentiques.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_card button_css=\u00a0\u00bbhs-cta-trigger-button hs-cta-trigger-button-191522849541&Prime; title=\u00a0\u00bb\u00c9tude MIAM 2025 : Au c\u0153ur des habitudes alimentaires nord-am\u00e9ricaines\u00a0\u00bb image_as_background=\u00a0\u00bboff\u00a0\u00bb content_padding=\u00a0\u00bb35px|35px|35px|35px|true|true\u00a0\u00bb button_text=\u00a0\u00bbT\u00e9l\u00e9chargez le rapport gratuit\u00a0\u00bb button_url_new_window=\u00a0\u00bb1&Prime; content_padding_tablet=\u00a0\u00bb\u00a0\u00bb content_padding_phone=\u00a0\u00bb\u00a0\u00bb content_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbAptos|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb20px\u00a0\u00bb background_color=\u00a0\u00bb#C8E1F4&Prime; custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb16px\u00a0\u00bb button_text_color=\u00a0\u00bb#000000&Prime; button_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_border_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_font=\u00a0\u00bbAptos Bold||||||||\u00a0\u00bb button_icon=\u00a0\u00bb&#x24;||divi||400&Prime; button_icon_color=\u00a0\u00bb#ED1C24&Prime; button_on_hover=\u00a0\u00bboff\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb button_custom_margin=\u00a0\u00bb20px|||0px|false|false\u00a0\u00bb button_custom_margin_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb button_custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb button_custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb button_custom_padding=\u00a0\u00bb|||0px|false|false\u00a0\u00bb button_custom_padding_tablet=\u00a0\u00bb|||0px|false|false\u00a0\u00bb button_custom_padding_phone=\u00a0\u00bb|||0px|false|false\u00a0\u00bb button_custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb75px||3px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb75px||3px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb30px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_bg_color__hover=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb]<\/p>\n<p>T\u00e9l\u00e9chargez gratuitement notre rapport exclusif et d\u00e9couvrez les 4 segments cl\u00e9s qui fa\u00e7onnent les habitudes alimentaires. Comprenez leurs envies, leurs comportements et apprenez \u00e0 cr\u00e9er de vraies connexions avec eux.<\/p>\n<p>[\/dsm_card][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#2E2E30&Prime; custom_margin=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb20px||20px||true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; _builder_version=\u00a0\u00bb4.23.3&Prime; 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_module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_icon_list _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_icon_list_child text=\u00a0\u00bbAncrez produits et campagnes dans ce qui compte vraiment pour les consommateurs\u00a0\u00bb font_icon=\u00a0\u00bb&#x5e;||divi||400&Prime; icon_font_size=\u00a0\u00bb25px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#EEEEEF\u00a0\u00bb custom_padding=\u00a0\u00bb30px||50px||false|\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb30px||50px||false|\u00a0\u00bb custom_padding_phone=\u00a0\u00bb30px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb30px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bb500a6429-ae24-487e-8201-265bdf91927e\u00a0\u00bb header_font=\u00a0\u00bbAptos Bold|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_2_font_size=\u00a0\u00bb50px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1em\u00a0\u00bb width=\u00a0\u00bb35%\u00a0\u00bb width_tablet=\u00a0\u00bb68%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb||17px|||\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb40px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb50px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb40px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>\u00c0 propos de<span style=\"color: #ed1c24;\"> l&rsquo;\u00e9tude<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||6px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.22.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_card title=\u00a0\u00bbCroyez-vous vraiment conna\u00eetre vos clients? Savez-vous quels segments vous touchez&#8230; et lesquels rec\u00e8lent un potentiel inexploit\u00e9? Le march\u00e9 nord-am\u00e9ricain regorge de diversit\u00e9&#8230; bien plus que vous ne l&rsquo;imaginez!\u00a0\u00bb image_as_background=\u00a0\u00bboff\u00a0\u00bb image_width=\u00a0\u00bb50%\u00a0\u00bb badge_background_color=\u00a0\u00bb#2E2E30&Prime; content_padding=\u00a0\u00bb20px|20px|20px|10px|false|false\u00a0\u00bb button_url_new_window=\u00a0\u00bb1&Prime; content_padding_tablet=\u00a0\u00bb\u00a0\u00bb content_padding_phone=\u00a0\u00bb\u00a0\u00bb content_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb badge_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font=\u00a0\u00bbAptos Semi Bold||||||||\u00a0\u00bb header_font_size=\u00a0\u00bb24px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb16px\u00a0\u00bb button_text_color=\u00a0\u00bb#000000&Prime; button_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_border_width=\u00a0\u00bb1px\u00a0\u00bb button_font=\u00a0\u00bbAptos|700|||||||\u00a0\u00bb button_icon=\u00a0\u00bb&#x24;||divi||400&Prime; button_icon_color=\u00a0\u00bb#ED1C24&Prime; button_on_hover=\u00a0\u00bboff\u00a0\u00bb button_custom_padding=\u00a0\u00bb10px||10px||true|false\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb25px|25px|25px|25px|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb25px|25px|25px|25px|true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb25px|25px|25px|25px|true|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_bg_color__hover=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_border_width__hover=\u00a0\u00bb1px\u00a0\u00bb button_border_width__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_border_color__hover=\u00a0\u00bb#ED1C24&Prime; button_border_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_icon_color__hover=\u00a0\u00bb#000000&Prime; button_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_text_color__hover=\u00a0\u00bb#ED1C24&Prime; button_text_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb]<\/p>\n<p data-start=\"88\" data-end=\"282\"><strong data-start=\"88\" data-end=\"138\"><\/strong><\/p>\n<p data-start=\"88\" data-end=\"282\"><strong data-start=\"88\" data-end=\"138\">Vous travaillez dans l\u2019industrie alimentaire? <\/strong>La segmentation de l\u2019<strong data-start=\"162\" data-end=\"185\">\u00c9tude MIAM de L\u00e9ger<\/strong> est con\u00e7ue pour vous aider \u00e0 cr\u00e9er un lien plus profond avec vos clients actuels comme futurs.<\/p>\n<p data-start=\"284\" data-end=\"668\">Plut\u00f4t que de vous limiter aux donn\u00e9es d\u00e9mographiques traditionnelles, MIAM vous donne acc\u00e8s \u00e0 <strong data-start=\"379\" data-end=\"416\">quatre grands profils de mangeurs<\/strong> \u2013 les <em data-start=\"423\" data-end=\"449\">pratico-pratiques<\/em>, les <em>spontan\u00e9s<\/em>, les <em>organis\u00e9s<\/em> et les <em>passionn\u00e9s<\/em> \u2013 ainsi qu\u2019\u00e0 <strong data-start=\"547\" data-end=\"579\">huit sous-segments d\u00e9taill\u00e9s<\/strong> qui d\u00e9voilent ce qui motive vraiment les choix alimentaires en Am\u00e9rique du Nord.<\/p>\n<p data-start=\"670\" data-end=\"708\">Gr\u00e2ce \u00e0 ces insights, vous pourrez :<\/p>\n<ul data-start=\"709\" data-end=\"899\">\n<li data-start=\"709\" data-end=\"764\">\n<p data-start=\"711\" data-end=\"764\">Cibler plus efficacement vos actions marketing,<\/p>\n<\/li>\n<li data-start=\"765\" data-end=\"844\">\n<p data-start=\"767\" data-end=\"844\">Concevoir des produits qui r\u00e9sonnent r\u00e9ellement avec vos consommateurs,<\/p>\n<\/li>\n<li data-start=\"845\" data-end=\"899\">\n<p data-start=\"847\" data-end=\"899\">Investir dans les segments les plus prometteurs.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"901\" data-end=\"1026\">La segmentation MIAM, c\u2019est l\u2019outil pour prendre des d\u00e9cisions plus <strong data-start=\"953\" data-end=\"969\">strat\u00e9giques<\/strong>, <strong data-start=\"976\" data-end=\"1001\">centr\u00e9es sur l\u2019humain<\/strong> et plus <strong data-start=\"1012\" data-end=\"1025\">rentables<\/strong>.<\/p>\n<p>[\/dsm_card][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(46,46,48,0.85) 41%|rgba(46,46,48,0.5) 100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2025\/05\/shutterstock_25592678014.png\u00a0\u00bb background_position=\u00a0\u00bbtop_center\u00a0\u00bb background_vertical_offset=\u00a0\u00bb20%\u00a0\u00bb custom_padding=\u00a0\u00bb35px|35px|35px|35px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb500a6429-ae24-487e-8201-265bdf91927e\u00a0\u00bb header_font=\u00a0\u00bbAptos Bold|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1em\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb width_tablet=\u00a0\u00bb90%\u00a0\u00bb width_phone=\u00a0\u00bb90%\u00a0\u00bb width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb||17px||false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb40px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb36px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb width__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb width__hover=\u00a0\u00bb90%\u00a0\u00bb]<\/p>\n<h2><span>Visionnez notre webinaire sur l&rsquo;\u00e9dition 2025 de l&rsquo;\u00c9tude MIAM!<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb28cfcf78-1bee-4815-a9d5-6caa8f7a4b47&Prime; text_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb-2px||18px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span>Notre webinaire vous permettra de :<\/span><\/p>\n<p>[\/et_pb_text][dsm_icon_list icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb width=\u00a0\u00bb58%\u00a0\u00bb min_height=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb text_text_shadow_style=\u00a0\u00bbpreset3&Prime; text_text_shadow_horizontal_length=\u00a0\u00bb0.2em\u00a0\u00bb text_text_shadow_color=\u00a0\u00bbrgba(0,0,0,0.56)\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_icon_list_child text=\u00a0\u00bbComprendre ce qui motive vraiment chaque segment\u00a0\u00bb font_icon=\u00a0\u00bb&#x5e;||divi||400&Prime; icon_font_size=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbAptos Semi Bold||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.3em\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_icon_list_child][dsm_icon_list_child text=\u00a0\u00bbIdentifier les groupes qui offrent le plus grand potentiel de croissance pour votre marque\u00a0\u00bb font_icon=\u00a0\u00bb&#x5e;||divi||400&Prime; icon_font_size=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbAptos Semi Bold||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb5px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb5px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb5px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_icon_list_child][dsm_icon_list_child text=\u00a0\u00bbCr\u00e9er des produits et des exp\u00e9riences qui r\u00e9sonnent v\u00e9ritablement\u00a0\u00bb font_icon=\u00a0\u00bb&#x5e;||divi||400&Prime; icon_font_size=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbAptos Semi Bold||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb5px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb5px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb5px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_icon_list_child][dsm_icon_list_child text=\u00a0\u00bbComparer les donn\u00e9es entre les r\u00e9gions\u00a0\u00bb font_icon=\u00a0\u00bb&#x5e;||divi||400&Prime; icon_font_size=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbAptos Semi Bold||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb5px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb5px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb5px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_icon_list_child][dsm_icon_list_child text=\u00a0\u00bbEt plus encore!\u00a0\u00bb font_icon=\u00a0\u00bb&#x5e;||divi||400&Prime; icon_font_size=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbAptos Semi Bold||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb5px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb5px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb5px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_icon_list_child][\/dsm_icon_list][et_pb_button button_url=\u00a0\u00bbhttps:\/\/youtu.be\/cwxe2TRYGfI\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbVisionnez le webinaire\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_bg_color__hover=\u00a0\u00bb\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb button_custom_margin_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb button_custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb button_custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb button_custom_padding_tablet=\u00a0\u00bb|||0px|false|false\u00a0\u00bb button_custom_padding_phone=\u00a0\u00bb|||0px|false|false\u00a0\u00bb button_custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb button_border_width__hover=\u00a0\u00bb0px\u00a0\u00bb button_border_color__hover=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_icon_color__hover=\u00a0\u00bb#FFFFFF\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb28px||2px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb10px||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb10px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.23.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.0&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bbAptos|300|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_2_font_size=\u00a0\u00bb50px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.1em\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb width_tablet=\u00a0\u00bb90%\u00a0\u00bb width_phone=\u00a0\u00bb90%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb header_line_height_tablet=\u00a0\u00bb\u00a0\u00bb header_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb40px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_color_all=\u00a0\u00bb#1a0a38&Prime; border_color_bottom=\u00a0\u00bb#000000&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Quelques <span style=\"color: #ed1c24;\">faits saillants<\/span> de l&rsquo;\u00e9dition 2025<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_4,1_4,1_4,1_4&Prime; 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_builder_version=\u00a0\u00bb4.22.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_icon font_icon=\u00a0\u00bb&#x7b;||divi||400&Prime; icon_color=\u00a0\u00bb#ED1C24&Prime; icon_width=\u00a0\u00bb65px\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_icon][et_pb_slider arrows_custom_color=\u00a0\u00bb#2E2E30&Prime; dot_nav_custom_color=\u00a0\u00bb#ED1C24&Prime; admin_label=\u00a0\u00bbNATIONAL BANK\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb679c0b7a-4c7d-46b2-9661-792260f5809b\u00a0\u00bb body_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#2E2E30&Prime; body_font_size=\u00a0\u00bb20px\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-bfa7fe62-254b-41c2-9e7c-1655cf29ea48%22:%91%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22%93}\u00a0\u00bb][et_pb_slide _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_transition=\u00a0\u00bbon\u00a0\u00bb]<\/p>\n<p>Dans un march\u00e9 d\u00e9bordant d&rsquo;options et fa\u00e7onn\u00e9 par des priorit\u00e9s de consommation en constante \u00e9volution, l&rsquo;\u00c9tude MIAM donne aux marques et aux d\u00e9taillants un avantage consid\u00e9rable. Elle r\u00e9v\u00e8le ce que les gens pensent vraiment de la nourriture : comment ils planifient, se font plaisir, \u00e9conomisent, explorent et se connectent avec ce qu&rsquo;il y a dans leur assiette. Des frugaux soucieux des prix aux explorateurs audacieux et curieux, l&rsquo;\u00e9tude de segmentation MIAM r\u00e9v\u00e8le huit mentalit\u00e9s diff\u00e9rentes, vous aidant \u00e0 vous adresser aux bons clients, de la bonne mani\u00e8re et avec la bonne offre. Dans un monde o\u00f9 la pertinence est primordiale, il ne s&rsquo;agit pas seulement d&rsquo;une \u00e9tude, mais d&rsquo;une feuille de route pour un marketing efficace.<\/p>\n<p><strong>Luc Dumont et H\u00e9l\u00e8ne Cr\u00e9pin, vice-pr\u00e9sidents s\u00e9niors, strat\u00e9gie et consommation<\/strong><\/p>\n<p>[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; module_id=\u00a0\u00bbcontact\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#2E2E30&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_position=\u00a0\u00bbtop_center\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb50px\u00a0\u00bb custom_margin=\u00a0\u00bb10px||20px||false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb40px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb50px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb36px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>D\u00e9couvrez des insights essentiels sur l&rsquo;industrie des biens de consommation<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bb28cfcf78-1bee-4815-a9d5-6caa8f7a4b47&Prime; text_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb28px\u00a0\u00bb text_line_height=\u00a0\u00bb1.3em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb0px||35px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"FR-CA\" lang=\"FR-CA\" class=\"TextRun Highlight SCXW22301106 BCX0\"><span class=\"NormalTextRun SCXW22301106 BCX0\">D\u00e9couvrez comment cette \u00e9tude peut \u00eatre adapt\u00e9e \u00e0 vos besoins.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=\u00a0\u00bbDiscutez avec notre \u00e9quipe d\u2019experts\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb module_class=\u00a0\u00bbhs-cta-trigger-button hs-cta-trigger-button-153049436245&Prime; 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button_bg_enable_color__hover=\u00a0\u00bbon\u00a0\u00bb transform_styles__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb transform_scale__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb transform_translate__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb transform_rotate__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb transform_skew__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb transform_origin__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb button_border_color__hover=\u00a0\u00bb#C8E1F4&Prime; button_text_color__hover=\u00a0\u00bb#000000&Prime;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019essentiel pour comprendre l\u2019ADN alimentaire nord-am\u00e9ricainL\u2019\u00c9tude MIAM de L\u00e9ger offre un portrait riche de quatre segments cl\u00e9s et huit sous-segments pour mieux comprendre tous les types de mangeurs et cr\u00e9er des liens authentiques.<div class=\"et_pb_module dsm_card dsm_card_0 et_pb_bg_layout_light  dsm_card_layout_stacked\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"et_pb_module dsm_card_wrapper et_pb_text_align_left\">\n\t\t\t\t\t\n\t\t\t\t\t<h4 class=\"dsm_card_title et_pb_module_header\">\u00c9tude MIAM 2025 : Au c\u0153ur des habitudes alimentaires nord-am\u00e9ricaines<\/h4>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"dsm_card_description\">T\u00e9l\u00e9chargez gratuitement notre rapport exclusif et d\u00e9couvrez les 4 segments cl\u00e9s qui fa\u00e7onnent les habitudes alimentaires. Comprenez leurs envies, leurs comportements et apprenez \u00e0 cr\u00e9er de vraies connexions avec eux.<\/div>\n\t\t\t\t\t<div class=\"et_pb_button_wrapper\"><a class=\"et_pb_button et_pb_more_button hs-cta-trigger-button hs-cta-trigger-button-191522849541\" href=\"\" data-icon=\"$\">T\u00e9l\u00e9chargez le rapport gratuit<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module dsm_icon_list dsm_icon_list_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<ul class=\"dsm_icon_list_items dsm_icon_list_ltr_direction dsm_icon_list_layout_vertical\"><li class=\"dsm_icon_list_child dsm_icon_list_child_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"dsm_icon_list_wrapper\"><span class=\"dsm_icon_list_icon\">^<\/span><\/span><span class=\"dsm_icon_list_text\">D\u00e9codez les motivations alimentaires des segments cl\u00e9s et secondaires<\/span>\n\t\t\t<\/li><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module dsm_icon_list dsm_icon_list_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<ul class=\"dsm_icon_list_items dsm_icon_list_ltr_direction dsm_icon_list_layout_vertical\"><li class=\"dsm_icon_list_child dsm_icon_list_child_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"dsm_icon_list_wrapper\"><span class=\"dsm_icon_list_icon\">^<\/span><\/span><span class=\"dsm_icon_list_text\">Rep\u00e9rez les segments \u00e0 haut potentiel selon leurs attitudes, besoins et comportements<\/span>\n\t\t\t<\/li><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module dsm_icon_list dsm_icon_list_2\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<ul class=\"dsm_icon_list_items dsm_icon_list_ltr_direction dsm_icon_list_layout_vertical\"><li class=\"dsm_icon_list_child dsm_icon_list_child_2\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"dsm_icon_list_wrapper\"><span class=\"dsm_icon_list_icon\">^<\/span><\/span><span class=\"dsm_icon_list_text\">Ancrez produits et campagnes dans ce qui compte vraiment pour les consommateurs<\/span>\n\t\t\t<\/li><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\u00c0 propos de l&rsquo;\u00e9tude<div class=\"et_pb_module dsm_card dsm_card_1 et_pb_bg_layout_light  dsm_card_layout_stacked\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"et_pb_module dsm_card_wrapper et_pb_text_align_left\">\n\t\t\t\t\t\n\t\t\t\t\t<h4 class=\"dsm_card_title et_pb_module_header\">\u00bbCroyez-vous<\/h4>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":2,"featured_media":24146,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-21658","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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