{"id":26075,"date":"2025-10-28T13:48:55","date_gmt":"2025-10-28T17:48:55","guid":{"rendered":"https:\/\/leger360.com\/?page_id=26075"},"modified":"2026-06-19T11:39:47","modified_gmt":"2026-06-19T15:39:47","slug":"webinaire-les-ingredients-publicite-qui-performe","status":"publish","type":"page","link":"https:\/\/leger360.com\/fr\/webinaire-les-ingredients-publicite-qui-performe\/","title":{"rendered":"Les ingr\u00e9dients d\u2019une publicit\u00e9 qui performe"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2026\/06\/20260910_ACE_Landing-page_2560x563_FR.png\u00a0\u00bb alt=\u00a0\u00bbLes leviers de la magie publicitaire\u00a0\u00bb title_text=\u00a0\u00bb20260910_ACE_Landing page_2560x563_FR\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb83%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2026\/06\/20260910_ACE_Landing-page_1200x600_FR.png\u00a0\u00bb alt=\u00a0\u00bbLes leviers de la magie publicitaire\u00a0\u00bb title_text=\u00a0\u00bb20260910_ACE_Landing page_1200x600_FR\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_code disabled_on=\u00a0\u00bbon|on|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb disabled=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->hbspt.forms.create({<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->portalId: \"5233025\",<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->formId: \"d95090fa-d360-430e-a731-fd40173b7788\",<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->region: \"na1\"<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; disabled_on=\u00a0\u00bbon|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb70%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbLes ingr\u00e9dients d\u2019une publicit\u00e9 publicit\u00e9 marquante, pertinente et engageante\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb title_line_height=\u00a0\u00bb1.1em\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p class=\"ewa-rteLine\"><span fontscheme=\"2\">Notre analyse de plus de<\/span><strong fontscheme=\"2\"> 25 000 publicit\u00e9s<\/strong><span fontscheme=\"2\"> r\u00e9v\u00e8le ce qui distingue les campagnes qui attirent l\u2019attention de celles qui sont <\/span><strong fontscheme=\"2\">m\u00e9moris\u00e9es, bien associ\u00e9es \u00e0 la marque et capables de motiver l\u2019action<\/strong><span fontscheme=\"2\">.<\/span><\/p>\n<p class=\"ewa-rteLine\"><span fontscheme=\"2\">Dans ce webinaire, nous d\u00e9crypterons les principaux leviers de performance publicitaire, dont le rappel, la clart\u00e9 du message, la pr\u00e9sence de la marque, la pertinence, le potentiel de partage, l\u2019impact m\u00e9dia et la fatigue cr\u00e9ative, <\/span><strong fontscheme=\"2\">\u00e0 partir d\u2019exemples concrets et de mini \u00e9tudes de cas<\/strong><span fontscheme=\"2\">.<\/span><\/p>\n<p class=\"ewa-rteLine\"><span fontscheme=\"2\">Vous verrez pourquoi le rappel ne suffit pas, pourquoi la clart\u00e9 prime souvent sur l\u2019originalit\u00e9, et comment les bons choix cr\u00e9atifs et m\u00e9dias renforcent l\u2019efficacit\u00e9 d\u2019une campagne.<\/span><\/p>\n<p class=\"ewa-rteLine\"><span fontscheme=\"2\">\ud83d\udcc5 Ne manquez pas notre webinaire du 15 juillet pour d\u00e9couvrir les ingr\u00e9dients d\u2019une publicit\u00e9 qui performe et apprendre \u00e0 transformer l\u2019attention en impact durable.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; admin_label=\u00a0\u00bbColumn\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||12px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb33px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 S&rsquo;inscrire<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><script>\u00a0 hbspt.forms.create({\u00a0\u00a0\u00a0 portalId: \"5233025\",\u00a0\u00a0\u00a0 formId: \"b5ab120e-534d-4926-ac5e-ed0c4e4468df\",\u00a0\u00a0\u00a0 region: \"na1\"\u00a0 });<\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; disabled_on=\u00a0\u00bboff|on|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbLes ingr\u00e9dients d\u2019une publicit\u00e9 publicit\u00e9 marquante, pertinente et engageante\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb title_line_height=\u00a0\u00bb1.1em\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div class=\"ewa-rteLine\">\n<p class=\"ewa-rteLine\"><span fontscheme=\"2\">Notre analyse de plus de<\/span><strong fontscheme=\"2\"> 25 000 publicit\u00e9s<\/strong><span fontscheme=\"2\"> r\u00e9v\u00e8le ce qui distingue les campagnes qui attirent l\u2019attention de celles qui sont <\/span><strong fontscheme=\"2\">m\u00e9moris\u00e9es, bien associ\u00e9es \u00e0 la marque et capables de motiver l\u2019action<\/strong><span fontscheme=\"2\">.<\/span><\/p>\n<p class=\"ewa-rteLine\"><span fontscheme=\"2\">Dans ce webinaire, nous d\u00e9crypterons les principaux leviers de performance publicitaire, dont le rappel, la clart\u00e9 du message, la pr\u00e9sence de la marque, la pertinence, le potentiel de partage, l\u2019impact m\u00e9dia et la fatigue cr\u00e9ative, <\/span><strong fontscheme=\"2\">\u00e0 partir d\u2019exemples concrets et de mini \u00e9tudes de cas<\/strong><span fontscheme=\"2\">.<\/span><\/p>\n<p class=\"ewa-rteLine\"><span fontscheme=\"2\">Vous verrez pourquoi le rappel ne suffit pas, pourquoi la clart\u00e9 prime souvent sur l\u2019originalit\u00e9, et comment les bons choix cr\u00e9atifs et m\u00e9dias renforcent l\u2019efficacit\u00e9 d\u2019une campagne.<\/span><\/p>\n<p class=\"ewa-rteLine\"><span fontscheme=\"2\">\ud83d\udcc5 Ne manquez pas notre webinaire du 15 juillet pour d\u00e9couvrir les ingr\u00e9dients d\u2019une publicit\u00e9 qui performe et apprendre \u00e0 transformer l\u2019attention en impact durable.<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; admin_label=\u00a0\u00bbColumn\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||12px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb33px||0px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h3 style=\"text-align: center;\"><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 S&rsquo;inscrire<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  hbspt.forms.create({<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    portalId: \"5233025\",<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    formId: \"b5ab120e-534d-4926-ac5e-ed0c4e4468df\",<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    region: \"na1\"<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Notre analyse de plus de 25 000 publicit\u00e9s r\u00e9v\u00e8le ce qui distingue les campagnes qui attirent l\u2019attention de celles qui sont m\u00e9moris\u00e9es, bien associ\u00e9es \u00e0 la marque et capables de motiver l\u2019action. Dans ce webinaire, nous d\u00e9crypterons les principaux leviers de performance publicitaire, dont le rappel, la clart\u00e9 du message, la pr\u00e9sence de la marque, la pertinence, le potentiel de partage, l\u2019impact m\u00e9dia et la fatigue cr\u00e9ative, \u00e0 partir d\u2019exemples concrets et de mini \u00e9tudes de cas. Vous verrez pourquoi le rappel ne suffit pas, pourquoi la clart\u00e9 prime souvent sur l\u2019originalit\u00e9, et comment les bons choix cr\u00e9atifs et m\u00e9dias renforcent l\u2019efficacit\u00e9 d\u2019une campagne. \ud83d\udcc5 Ne manquez pas notre webinaire du 15 juillet pour d\u00e9couvrir les ingr\u00e9dients d\u2019une publicit\u00e9 qui performe et apprendre \u00e0 transformer l\u2019attention en impact durable.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 S&rsquo;inscrire Notre analyse de plus de 25 000 publicit\u00e9s r\u00e9v\u00e8le ce qui distingue les campagnes qui attirent l\u2019attention de celles qui sont m\u00e9moris\u00e9es, bien associ\u00e9es \u00e0 la marque et capables de motiver l\u2019action. Dans ce webinaire, nous d\u00e9crypterons les principaux leviers de performance publicitaire, dont le rappel, la clart\u00e9 du [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-26075","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Les ingr\u00e9dients d\u2019une publicit\u00e9 qui performe - Leger<\/title>\n<meta name=\"description\" content=\"Inscrivez-vous \u00e0 notre webinaire : Les ingr\u00e9dients d&#039;une publicit\u00e9 qui performe!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/webinaire-les-ingredients-publicite-qui-performe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les ingr\u00e9dients d\u2019une publicit\u00e9 qui performe\" \/>\n<meta property=\"og:description\" content=\"Inscrivez-vous \u00e0 notre webinaire : Les ingr\u00e9dients d&#039;une publicit\u00e9 qui performe!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/fr\/webinaire-les-ingredients-publicite-qui-performe\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-19T15:39:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/leger-feature-img-home.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1354\" \/>\n\t<meta property=\"og:image:height\" content=\"872\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/webinaire-les-ingredients-publicite-qui-performe\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/fr\\\/webinaire-les-ingredients-publicite-qui-performe\\\/\",\"name\":\"Les ingr\u00e9dients d\u2019une publicit\u00e9 qui performe - 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