{"id":28118,"date":"2026-04-24T11:02:09","date_gmt":"2026-04-24T15:02:09","guid":{"rendered":"https:\/\/leger360.com\/?page_id=28118"},"modified":"2026-04-24T11:40:30","modified_gmt":"2026-04-24T15:40:30","slug":"smart-persona-propulse-par-leger","status":"publish","type":"page","link":"https:\/\/leger360.com\/fr\/smart-persona-propulse-par-leger\/","title":{"rendered":"Smart Persona\u00a0propuls\u00e9 par L\u00e9ger"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_type=\u00a0\u00bbelliptical\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(255,255,255,0.75) 47%|#ffffff 83%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2023\/10\/gradient_gris_02.png\u00a0\u00bb custom_padding=\u00a0\u00bb35px||80px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||30px||false|false\u00a0\u00bb scroll_fade=\u00a0\u00bb0|30|30|77|100%|100%|0%\u00a0\u00bb motion_trigger_start=\u00a0\u00bbbottom\u00a0\u00bb background_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb use_background_color_gradient_phone=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_stops_phone=\u00a0\u00bbrgba(255,255,255,0.75) 47%|#ffffff 83%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; 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_module_preset=\u00a0\u00bb7a0247b5-e47a-4d0c-97aa-48d6e8e7ca05&Prime; width=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1><span style=\"font-weight: 400;\"><span data-contrast=\"auto\" xml:lang=\"FR-FR\" lang=\"FR-FR\" class=\"TextRun SCXW186287491 BCX8\"><span class=\"NormalTextRun SCXW186287491 BCX8\"><span data-contrast=\"auto\" xml:lang=\"FR-FR\" lang=\"FR-FR\" class=\"TextRun SCXW19809976 BCX8\"><span class=\"NormalTextRun SCXW19809976 BCX8\">Transformez vos donn\u00e9es en <\/span><\/span><\/span><\/span><\/span><span style=\"font-weight: 400;\"><span style=\"color: #ed1c2f;\">conversations<\/span><\/span><span style=\"font-weight: 400;\"><span data-contrast=\"auto\" xml:lang=\"FR-FR\" lang=\"FR-FR\" class=\"TextRun SCXW186287491 BCX8\"><span class=\"NormalTextRun SCXW186287491 BCX8\"><span data-contrast=\"auto\" xml:lang=\"FR-FR\" lang=\"FR-FR\" class=\"TextRun SCXW19809976 BCX8\"><span class=\"NormalTextRun SCXW19809976 BCX8\"> menant \u00e0 de <\/span><\/span><\/span><\/span><\/span><span style=\"font-weight: 400;\"><span style=\"color: #ed1c2f;\">meilleures d\u00e9cisions<\/span><\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bb28cfcf78-1bee-4815-a9d5-6caa8f7a4b47&Prime; text_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb text_text_color=\u00a0\u00bbgcid-28366106-ecf8-496b-97f0-6a9be6882356&Prime; text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb||25px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-28366106-ecf8-496b-97f0-6a9be6882356%22:%91%22text_text_color%22,%22text_text_color%22%93}\u00a0\u00bb]<\/p>\n<p><span class=\"NormalTextRun SCXW241589617 BCX8\">\u00c9changez directement avec vos<span>\u00a0<\/span><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241589617 BCX8\">personas<\/span><span class=\"NormalTextRun SCXW241589617 BCX8\"><span>\u00a0<\/span>pour prendre des d\u00e9cisions plus rapidement, explorer de nouvelles avenues strat\u00e9giques et<\/span><span class=\"NormalTextRun CommentStart SCXW241589617 BCX8\"><span>\u00a0<\/span><\/span><span class=\"NormalTextRun SCXW241589617 BCX8\">rendre<\/span><span class=\"NormalTextRun SCXW241589617 BCX8\"><span>\u00a0<\/span><\/span><span class=\"NormalTextRun SCXW241589617 BCX8\">les<\/span><span class=\"NormalTextRun SCXW241589617 BCX8\"><span>\u00a0<\/span>insights<span>\u00a0<\/span><\/span><span class=\"NormalTextRun SCXW241589617 BCX8\">de vos client\u00e8les cibles<\/span><span class=\"NormalTextRun SCXW241589617 BCX8\"><span>\u00a0<\/span>plus accessibles \u00e0 l\u2019\u00e9chelle de votre \u00e9quipe.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; 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button_border_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_icon_color__hover=\u00a0\u00bb#000000&Prime; button_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_text_color__hover=\u00a0\u00bb#ED1C24&Prime; button_text_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb]<\/p>\n<div class=\"ewa-rteLine\">\n<p><span data-contrast=\"auto\" xml:lang=\"FR-FR\" lang=\"FR-FR\" class=\"TextRun SCXW99377368 BCX8\"><span class=\"NormalTextRun SCXW99377368 BCX8\">Smart Persona est un outil d&rsquo;intelligence artificielle qui permet de dialoguer en temps r\u00e9el avec des<span>\u00a0<\/span><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW99377368 BCX8\">personas<\/span><span class=\"NormalTextRun SCXW99377368 BCX8\"><span>\u00a0<\/span>synth\u00e9tiques<\/span><\/span><span data-contrast=\"auto\" xml:lang=\"FR-FR\" lang=\"FR-FR\" class=\"TextRun SCXW99377368 BCX8\"><span class=\"NormalTextRun SCXW99377368 BCX8\"><span>\u00a0<\/span>con\u00e7us \u00e0 partir<\/span><span class=\"NormalTextRun CommentStart SCXW99377368 BCX8\"><span>\u00a0<\/span>de donn\u00e9es d<\/span><span class=\"NormalTextRun SCXW99377368 BCX8\">e recherche<\/span><span class=\"NormalTextRun SCXW99377368 BCX8\">. Gr\u00e2ce \u00e0 cet<\/span><span class=\"NormalTextRun SCXW99377368 BCX8\">te technologie<span>\u00a0<\/span><\/span><span class=\"NormalTextRun CommentStart SCXW99377368 BCX8\">novatrice<\/span><span class=\"NormalTextRun SCXW99377368 BCX8\"><span>\u00a0<\/span>propuls\u00e9e par l\u2019IA<\/span><span class=\"NormalTextRun SCXW99377368 BCX8\">,<span>\u00a0<\/span><\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW99377368 BCX8\">le persona<\/span><span class=\"NormalTextRun SCXW99377368 BCX8\"><span>\u00a0<\/span>n\u2019est plus un livrable statique<\/span><span class=\"NormalTextRun SCXW99377368 BCX8\">. Il<span>\u00a0<\/span><\/span><span class=\"NormalTextRun SCXW99377368 BCX8\">devient un v\u00e9ritable outil d\u2019aide \u00e0 la d\u00e9cision<\/span><span class=\"NormalTextRun CommentStart SCXW99377368 BCX8\"><span>\u00a0<\/span><\/span><\/span><span data-contrast=\"auto\" xml:lang=\"FR-FR\" lang=\"FR-FR\" class=\"TextRun SCXW99377368 BCX8\"><span class=\"NormalTextRun SCXW99377368 BCX8\">avec lequel votre \u00e9quipe peut interagir au quotidien<\/span><\/span><span data-contrast=\"auto\" xml:lang=\"FR-FR\" lang=\"FR-FR\" class=\"TextRun SCXW99377368 BCX8\"><span class=\"NormalTextRun SCXW99377368 BCX8\">.<\/span><\/span><\/p>\n<p><span data-contrast=\"auto\">En rendant la compr\u00e9hension de\u00a0vos audiences cibles\u00a0plus concr\u00e8te, plus interactive et plus facile \u00e0 activer, Smart Persona aide les organisations \u00e0 passer plus vite de\u00a0l\u2019hypoth\u00e8se\u00a0aux insights, puis \u00e0 l\u2019action.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Que ce soit pour valider un positionnement, tester des messages, simuler des r\u00e9actions ou mieux pr\u00e9parer une d\u00e9marche qualitative, Smart Persona donne aux \u00e9quipes un acc\u00e8s plus rapide, plus souple et plus applicable \u00e0 la recherche, dans une\u00a0multitude\u00a0de contextes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong><span data-contrast=\"auto\" xml:lang=\"FR-FR\" lang=\"FR-FR\" class=\"TextRun SCXW229870462 BCX8\"><span class=\"NormalTextRun SCXW229870462 BCX8\">Contrairement aux outils d\u2019IA g\u00e9n\u00e9riques, Smart Persona repose sur de vraies donn\u00e9es, issues\u00a0<\/span><span class=\"NormalTextRun CommentStart SCXW229870462 BCX8\">de\u00a0<\/span><span class=\"NormalTextRun SCXW229870462 BCX8\">vos \u00e9tudes r\u00e9alis\u00e9es avec<\/span><span class=\"NormalTextRun SCXW229870462 BCX8\">\u00a0L\u00e9ger<\/span><span class=\"NormalTextRun SCXW229870462 BCX8\">, ainsi que sur une population synth\u00e9tique repr\u00e9sentative.<\/span><\/span><span class=\"EOP SCXW229870462 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><\/strong><\/p>\n<\/div>\n<p>[\/dsm_card][et_pb_button button_url=\u00a0\u00bb#form-expert\u00a0\u00bb button_text=\u00a0\u00bbContactez nos experts\u00a0\u00bb module_class=\u00a0\u00bbdivi-js-popup\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2026\/04\/Image1.png\u00a0\u00bb alt=\u00a0\u00bbSmart Persona\u00a0\u00bb title_text=\u00a0\u00bbComment \u00e7a fonctionne\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSection Pop Up\u00a0\u00bb module_id=\u00a0\u00bbform-expert\u00a0\u00bb module_class=\u00a0\u00bbdivi-form-wrap divi-popup\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; 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stroke-width: 4px;\"><!-- [et_pb_line_break_holder] -->\t\t\t\t\t<path d=\"M4 4 L28 28 M28 4 L4 28\" stroke=\"currentColor\" stroke-linecap=\"round\"><\/path><!-- [et_pb_line_break_holder] -->\t\t\t\t<\/svg><!-- [et_pb_line_break_holder] -->\t\t\t<\/span><!-- [et_pb_line_break_holder] -->\t\t<\/div>\n<p><!-- \/.form-wrap__actions --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\t\t<\/p>\n<div class=\"form-wrap__body\">  <!-- [et_pb_line_break_holder] -->\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><!-- [et_pb_line_break_holder] -->\t\t\t<script><!-- [et_pb_line_break_holder] -->\t\t\t\thbspt.forms.create({<!-- [et_pb_line_break_holder] -->\t\t\t\tportalId: \"5233025\",<!-- [et_pb_line_break_holder] -->\t\t\t\tformId: \"75bcb3ae-edab-4c58-b32e-fe6656b76f4c\",<!-- [et_pb_line_break_holder] -->\t\t\t\tregion: \"na1\"<!-- [et_pb_line_break_holder] -->\t\t\t\t});<!-- [et_pb_line_break_holder] -->\t\t\t<\/script><!-- [et_pb_line_break_holder] -->\t\t<\/div>\n<p><!-- \/.form-wrap__body --><!-- [et_pb_line_break_holder] -->\t<\/div>\n<p><!-- \/.form-wrap__inner --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbHeader\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_position=\u00a0\u00bbbottom_center\u00a0\u00bb custom_padding=\u00a0\u00bb29px||30px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb|auto||auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb30px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb30px|20px|0px|20px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|0px||0px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|15px|15px|15px|15px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb width__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bb500a6429-ae24-487e-8201-265bdf91927e\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; header_font=\u00a0\u00bbAptos Bold|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000&Prime; header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_2_font_size=\u00a0\u00bb50px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1em\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb1px||25px||false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb40px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb50px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb36px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-28366106-ecf8-496b-97f0-6a9be6882356%22:%91%22header_2_text_color%22%93}\u00a0\u00bb]<\/p>\n<h2>De meilleures d\u00e9cisions, <span style=\"color: #ed1c24;\">plus rapidement<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bb28cfcf78-1bee-4815-a9d5-6caa8f7a4b47&Prime; text_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb-2px||21px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div class=\"et_pb_text_inner\">\n<div data-shortcode-id=\"0.4.0.0-1775565752219\" data-quickaccess-editable=\"yes\" class=\"et-fb-popover-tinymce\">\n<div class=\"mce-content-body\" contenteditable=\"true\" style=\"position: relative;\">\n<p><span data-contrast=\"auto\">Du d\u00e9veloppement d\u2019id\u00e9es \u00e0 la planification strat\u00e9gique, en passant par les campagnes marketing, Smart Persona aide vos \u00e9quipes \u00e0 avancer plus vite et avec plus d\u2019assurance.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Elle permet de valider des pistes, de mieux comprendre les r\u00e9actions et de garder la perspective client au c\u0153ur des d\u00e9cisions quotidiennes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et-fb-mousetrap et-fb-mousetrap--module et-fb-mousetrap-move\" style=\"background: 0px center; pointer-events: none; top: -12px; bottom: -41px;\"><\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.17.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2026\/04\/Image2.png\u00a0\u00bb alt=\u00a0\u00bbVisuel d&rsquo;une conversation entre un persona et l&rsquo;utilisateur\u00a0\u00bb title_text=\u00a0\u00bbOlivia Macdonald persona\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|30px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-90px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-30px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb30px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb30px|20px|30px|20px|true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb20px|0px|20px|0px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|15px|15px|15px|15px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb width__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; 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DO NOT DELETE\u00a0\u00bb open=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:none;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=\u00a0\u00bbTester rapidement des hypoth\u00e8ses\u00a0\u00bb icon_color=\u00a0\u00bb#ED1C24&Prime; toggle_icon=\u00a0\u00bb&#x4c;||divi||400&Prime; use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"FR-FR\" lang=\"FR-FR\" class=\"TextRun SCXW70179945 BCX8\"><span class=\"NormalTextRun SCXW70179945 BCX8\">Validez vos id\u00e9es en amont, avant la production, le lancement ou un investissement important.<\/span><\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=\u00a0\u00bb\u00c9valuer des concepts et des offres\u00a0\u00bb icon_color=\u00a0\u00bb#ED1C24&Prime; toggle_icon=\u00a0\u00bb&#x4c;||divi||400&Prime; use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"FR-FR\" lang=\"FR-FR\" class=\"TextRun SCXW15369022 BCX8\"><span class=\"NormalTextRun SCXW15369022 BCX8\">Analysez des id\u00e9es de produits, des propositions de valeur, des approches de prix ou des offres promotionnelles pour rep\u00e9rer les occasions les plus porteuses.<\/span><\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=\u00a0\u00bbTester des concepts cr\u00e9atifs\u00a0\u00bb icon_color=\u00a0\u00bb#ED1C24&Prime; toggle_icon=\u00a0\u00bb&#x4c;||divi||400&Prime; use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"FR-FR\" lang=\"FR-FR\" class=\"TextRun SCXW21592598 BCX8\"><span class=\"NormalTextRun SCXW21592598 BCX8\">\u00c9valuez des id\u00e9es de campagne, des cr\u00e9atifs num\u00e9riques comme des publicit\u00e9s Facebook, ainsi que des messages aupr\u00e8s de diff\u00e9rents segments d\u2019audience avant leur mise en march\u00e9.<\/span><\/span><\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_accordion open_toggle_text_color=\u00a0\u00bb#000000&Prime; open_toggle_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb toggle_icon=\u00a0\u00bb&#x50;||divi||400&Prime; icon_color=\u00a0\u00bb#22434A\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb toggle_text_color=\u00a0\u00bb#000000&Prime; toggle_font=\u00a0\u00bbAptos Bold|700|||||||\u00a0\u00bb toggle_font_size=\u00a0\u00bb20px\u00a0\u00bb toggle_line_height=\u00a0\u00bb1.2em\u00a0\u00bb body_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#000000&Prime; toggle_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb toggle_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb toggle_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb body_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb border_width_bottom=\u00a0\u00bb1px\u00a0\u00bb border_color_bottom=\u00a0\u00bbrgba(46,91,97,0.2)\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_accordion_item title=\u00a0\u00bbBLANK &#8211; DO NOT DELETE\u00a0\u00bb open=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:none;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=\u00a0\u00bbAnticiper les risques en toute confidentialit\u00e9\u00a0\u00bb icon_color=\u00a0\u00bb#ED1C24&Prime; toggle_icon=\u00a0\u00bb&#x4c;||divi||400&Prime; use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n<p data-start=\"2222\" data-end=\"2362\"><span data-contrast=\"auto\" xml:lang=\"FR-FR\" lang=\"FR-FR\" class=\"TextRun SCXW220731739 BCX8\"><span class=\"NormalTextRun SCXW220731739 BCX8\">Rep\u00e9rez rapidement les irritants potentiels, les zones de friction et les r\u00e9actions<span>\u00a0<\/span><\/span><span class=\"NormalTextRun SCXW220731739 BCX8\">mitig\u00e9es (m\u00eame<\/span><span class=\"NormalTextRun SCXW220731739 BCX8\"><span>\u00a0<\/span>sur des sujets sensibles ou confidentiels<\/span><span class=\"NormalTextRun SCXW220731739 BCX8\">)<span>\u00a0<\/span><\/span><span class=\"NormalTextRun SCXW220731739 BCX8\">sans risque de fuite d\u2019information<\/span><span class=\"NormalTextRun SCXW220731739 BCX8\">.<\/span><\/span><span class=\"EOP Selected SCXW220731739 BCX8\" data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=\u00a0\u00bbSimuler un repositionnement de marque \u00a0\u00bb icon_color=\u00a0\u00bb#ED1C24&Prime; toggle_icon=\u00a0\u00bb&#x4c;||divi||400&Prime; use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n<p data-start=\"2364\" data-end=\"2476\"><span class=\"NormalTextRun SCXW220851608 BCX8\">Explorez comment diff\u00e9rents publics<span>\u00a0<\/span><\/span><span class=\"NormalTextRun SCXW220851608 BCX8\">cibles<span>\u00a0<\/span><\/span><span class=\"NormalTextRun SCXW220851608 BCX8\">pourraient r\u00e9agir \u00e0 un nouveau positionnement ou \u00e0 une nouvelle orientation de marque.<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=\u00a0\u00bbPr\u00e9parer un groupe de discussion\u00a0\u00bb icon_color=\u00a0\u00bb#ED1C24&Prime; toggle_icon=\u00a0\u00bb&#x4c;||divi||400&Prime; use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"FR-FR\" lang=\"FR-FR\" class=\"TextRun SCXW88894097 BCX8\"><span class=\"NormalTextRun SCXW88894097 BCX8\">Utilisez Smart Persona pour structurer vos guides d\u2019animation, affiner vos hypoth\u00e8ses et faire ressortir les th\u00e8mes \u00e0 approfondir en recherche qualitative.<\/span><\/span><\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_id=\u00a0\u00bbhealth\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#EEEEEF\u00a0\u00bb custom_padding=\u00a0\u00bb30px||50px||false|\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb30px||50px||false|\u00a0\u00bb custom_padding_phone=\u00a0\u00bb30px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb30px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bb500a6429-ae24-487e-8201-265bdf91927e\u00a0\u00bb header_font=\u00a0\u00bbAptos Bold|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_2_font_size=\u00a0\u00bb50px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1em\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb90%\u00a0\u00bb width_phone=\u00a0\u00bb90%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb||17px|||\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb40px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb50px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb36px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Voici Smart Persona <span style=\"color: #ed1c24;\">en action<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bb28cfcf78-1bee-4815-a9d5-6caa8f7a4b47&Prime; text_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb width=\u00a0\u00bb60%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb-2px||21px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span class=\"NormalTextRun SCXW257922314 BCX8\">D\u00e9couvrez comment Smart Persona transforme les insights<\/span><span class=\"NormalTextRun SCXW257922314 BCX8\"><span>\u00a0<\/span>de vos audienc<\/span><span class=\"NormalTextRun CommentStart SCXW257922314 BCX8\">e<\/span><span class=\"NormalTextRun SCXW257922314 BCX8\">s<\/span><span class=\"NormalTextRun SCXW257922314 BCX8\"><span>\u00a0<\/span>en actions concr\u00e8tes dans des situations r\u00e9elles.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_video src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2026\/04\/Leger_Campagne_Smart_Persona_Landing_FR_Video_1-1.mp4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb title_text=\u00a0\u00bbSmart Persona Video FR\u00a0\u00bb image_src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2026\/04\/Smart-Persona-Video-FR.png\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; module_id=\u00a0\u00bbcontact\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#2E2E30&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_position=\u00a0\u00bbtop_center\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_font=\u00a0\u00bbAptos||||||||\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb50px\u00a0\u00bb custom_margin=\u00a0\u00bb10px||20px||false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb40px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb50px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb36px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><span data-contrast=\"auto\" xml:lang=\"FR-CA\" lang=\"FR-CA\" class=\"TextRun SCXW191280752 BCX8\"><span class=\"NormalTextRun SCXW191280752 BCX8\">Explorez de nouvelles possibilit\u00e9s avec Smart Persona<\/span><\/span><span class=\"EOP Selected SCXW191280752 BCX8\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true}\">\u00a0<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; 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