{"id":31274,"date":"2026-10-19T14:19:11","date_gmt":"2026-10-19T18:19:11","guid":{"rendered":"https:\/\/leger360.com\/webinaire-laura-des-marques-2026\/"},"modified":"2026-10-22T16:31:29","modified_gmt":"2026-10-22T20:31:29","slug":"webinaire-laura-des-marques-2026","status":"publish","type":"page","link":"https:\/\/leger360.com\/fr\/webinaire-laura-des-marques-2026\/","title":{"rendered":"Webinaire L&rsquo;Aura des marques 2026"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2026\/10\/Leger_Aura_Landing_Desktop_FR.png\u00a0\u00bb alt=\u00a0\u00bbBanni\u00e8re du webinaire L\u2019Aura des marques de L\u00e9ger, pr\u00e9sent\u00e9 le 25 novembre \u00e0 9 h HE.\u00a0\u00bb title_text=\u00a0\u00bbWebinaire L\u2019Aura des marques \u2013 L\u00e9ger\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb83%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2026\/10\/Leger_Aura_Landing_Mobile_FR.png\u00a0\u00bb alt=\u00a0\u00bbBanni\u00e8re du webinaire L\u2019Aura des marques de L\u00e9ger, pr\u00e9sent\u00e9 le 25 novembre \u00e0 9 h HE.\u00a0\u00bb title_text=\u00a0\u00bbWebinaire L\u2019Aura des marques \u2013 L\u00e9ger\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_code disabled_on=\u00a0\u00bbon|on|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb disabled=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->hbspt.forms.create({<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->portalId: \"5233025\",<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->formId: \"d95090fa-d360-430e-a731-fd40173b7788\",<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->region: \"na1\"<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; disabled_on=\u00a0\u00bbon|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb74%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbQu\u2019est-ce qui rend une marque v\u00e9ritablement attrayante et distinctive dans un univers hyperconcurrentiel o\u00f9 l\u2019IA est omnipr\u00e9sente? D\u00e9couvrez-le avec notre nouvelle \u00e9tude, L\u2019Aura des marques!\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span>Au-del\u00e0 du prix et des caract\u00e9ristiques, certaines marques ont ce petit quelque chose qui captive, inspire et transforme l\u2019int\u00e9r\u00eat des consommateurs en attachement durable.<\/span><\/p>\n<p><strong><span>Mais qu\u2019est-ce qui d\u00e9clenche ce coup de c\u0153ur et nous pousse \u00e0 choisir une marque plut\u00f4t qu\u2019une autre?<\/span><\/strong><\/p>\n<p class=\"ewa-rteLine\"><strong>Participez \u00e0 notre webinaire pour d\u00e9couvrir :<\/strong><\/p>\n<ul>\n<li>Les marques qui s\u00e9duisent le plus les Canadiens<\/li>\n<li>Les six dimensions qui fa\u00e7onnent l\u2019aura d\u2019une marque<\/li>\n<li>Ce qui suscite la fiert\u00e9, l\u2019attachement et la r\u00e9sonance<\/li>\n<li>Comment les marques se d\u00e9marquent de leurs concurrents<\/li>\n<\/ul>\n<p class=\"ewa-rteLine\"><strong>D\u00e9couvrez comment ces donn\u00e9es peuvent vous aider \u00e0 :<\/strong><\/p>\n<ul>\n<li class=\"ewa-rteLine\">Mesurer et comparer l\u2019aura de votre marque<\/li>\n<li class=\"ewa-rteLine\">Identifier les leviers et les freins qui influencent les choix des consommateurs<\/li>\n<li class=\"ewa-rteLine\">Renforcer votre pouvoir d\u2019attraction et b\u00e2tir une fid\u00e9lit\u00e9 durable<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; admin_label=\u00a0\u00bbColumn\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||12px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb33px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 S&rsquo;inscrire maintenant<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->\thbspt.forms.create({<!-- [et_pb_line_break_holder] -->\t\tportalId: \"5233025\",<!-- [et_pb_line_break_holder] -->\t\tformId: \"8d1db5e8-ca3e-4dc4-abb6-afa577cd9652\",<!-- [et_pb_line_break_holder] -->\t\tregion: \"na1\"<!-- [et_pb_line_break_holder] -->\t});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; disabled_on=\u00a0\u00bboff|on|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbQu\u2019est-ce qui rend une marque v\u00e9ritablement attrayante et distinctive dans un univers hyperconcurrentiel o\u00f9 l\u2019IA est omnipr\u00e9sente? D\u00e9couvrez-le avec notre nouvelle \u00e9tude, L\u2019Aura des marques!\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div class=\"ewa-rteLine\">\n<div class=\"ewa-rteLine\">\n<div class=\"ewa-rteLine\">\n<p><span>Au-del\u00e0 du prix et des caract\u00e9ristiques, certaines marques ont ce petit quelque chose qui captive, inspire et transforme l\u2019int\u00e9r\u00eat des consommateurs en attachement durable.<\/span><\/p>\n<p><strong><span>Mais qu\u2019est-ce qui d\u00e9clenche ce coup de c\u0153ur et nous pousse \u00e0 choisir une marque plut\u00f4t qu\u2019une autre?<\/span><\/strong><\/p>\n<p class=\"ewa-rteLine\"><strong>Participez \u00e0 notre webinaire du 25 novembre \u00e0 9 h pour d\u00e9couvrir :<\/strong><\/p>\n<ul>\n<li>Les marques qui s\u00e9duisent le plus les Canadiens<\/li>\n<li>Les six dimensions qui fa\u00e7onnent l\u2019aura d\u2019une marque<\/li>\n<li>Ce qui suscite la fiert\u00e9, l\u2019attachement et la r\u00e9sonance<\/li>\n<li>Comment les marques se d\u00e9marquent de leurs concurrents<\/li>\n<\/ul>\n<p class=\"ewa-rteLine\"><strong>D\u00e9couvrez comment ces donn\u00e9es peuvent vous aider \u00e0 :<\/strong><\/p>\n<ul>\n<li class=\"ewa-rteLine\">Mesurer et comparer l\u2019aura de votre marque<\/li>\n<li class=\"ewa-rteLine\">Identifier les leviers et les freins qui influencent les choix des consommateurs<\/li>\n<li class=\"ewa-rteLine\">Renforcer votre pouvoir d\u2019attraction et b\u00e2tir une fid\u00e9lit\u00e9 durable<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; admin_label=\u00a0\u00bbColumn\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||12px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb33px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: center;\"><strong>S&rsquo;inscrire maintenant<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->\thbspt.forms.create({<!-- [et_pb_line_break_holder] -->\t\tportalId: \"5233025\",<!-- [et_pb_line_break_holder] -->\t\tformId: \"8d1db5e8-ca3e-4dc4-abb6-afa577cd9652\",<!-- [et_pb_line_break_holder] -->\t\tregion: \"na1\"<!-- [et_pb_line_break_holder] -->\t});<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au-del\u00e0 du prix et des caract\u00e9ristiques, certaines marques ont ce petit quelque chose qui captive, inspire et transforme l\u2019int\u00e9r\u00eat des consommateurs en attachement durable. Mais qu\u2019est-ce qui d\u00e9clenche ce coup de c\u0153ur et nous pousse \u00e0 choisir une marque plut\u00f4t qu\u2019une autre? Participez \u00e0 notre webinaire pour d\u00e9couvrir : Les marques qui s\u00e9duisent le plus les Canadiens Les six dimensions qui fa\u00e7onnent l\u2019aura d\u2019une marque Ce qui suscite la fiert\u00e9, l\u2019attachement et la r\u00e9sonance Comment les marques se d\u00e9marquent de leurs concurrents D\u00e9couvrez comment ces donn\u00e9es peuvent vous aider \u00e0 : Mesurer et comparer l\u2019aura de votre marque Identifier les leviers et les freins qui influencent les choix des consommateurs Renforcer votre pouvoir d\u2019attraction et b\u00e2tir une fid\u00e9lit\u00e9 durable \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 S&rsquo;inscrire maintenant Au-del\u00e0 du prix et des caract\u00e9ristiques, certaines marques ont ce petit quelque chose qui captive, inspire et transforme l\u2019int\u00e9r\u00eat des consommateurs en attachement durable. Mais qu\u2019est-ce qui d\u00e9clenche ce coup de c\u0153ur et nous pousse \u00e0 choisir une marque plut\u00f4t qu\u2019une autre? Participez \u00e0 notre webinaire du 25 novembre \u00e0 9 h pour d\u00e9couvrir : Les marques qui s\u00e9duisent le plus les [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":31225,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-31274","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L\u2019Aura des marques 2026 : Inscrivez-vous au webinaire<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez ce qui fait rayonner les marques, cr\u00e9e des liens \u00e9motionnels et fid\u00e9lise les consommateurs lors de notre webinaire.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/webinaire-laura-des-marques-2026\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinaire L&#039;Aura des marques 2026\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez ce qui fait rayonner les marques, cr\u00e9e des liens \u00e9motionnels et fid\u00e9lise les consommateurs lors de notre webinaire.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/fr\/webinaire-laura-des-marques-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-22T20:31:29+00:00\" \/>\n<meta property=\"og:image\" 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