{"id":13919,"date":"2019-03-07T17:16:42","date_gmt":"2019-03-07T17:16:42","guid":{"rendered":"https:\/\/leger360.com\/generation-like-moi\/"},"modified":"2019-03-07T17:16:42","modified_gmt":"2019-03-07T17:16:42","slug":"generation-like-moi","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/generation-like-moi\/","title":{"rendered":"G\u00e9n\u00e9ration LIKE-MOI ????"},"content":{"rendered":"

L\u00e9ger a r\u00e9alis\u00e9 au cours de l\u2019automne 2018 la plus grande \u00e9tude jamais r\u00e9alis\u00e9<\/span>e<\/span>\u00a0chez les jeunes, en sondant plus de 3000 Canadiens \u00e2g\u00e9s de 13 \u00e0 34 ans. L\u2019\u00e9tude dresse un portrait clair et empirique des mill\u00e9niaux et de la g\u00e9n\u00e9ration Z \u00e0 travers le Canada. Elle permet de d\u00e9cortiquer certains mythes qui leur collent \u00e0 leur peau. Parmi eux,\u00a0<\/span>on<\/span>\u00a0<\/span>retrouve\u00a0<\/span>bien\u00a0<\/span>entendu<\/span>\u00a0le mythe du\u00a0<\/span>ph\u00e9nom\u00e8ne\u00a0<\/span>\u00ab like-moi<\/em> \u00bb, qui selon \u00e9tude, s\u2019av\u00e8re<\/span>\u00a0vrai<\/span>.<\/span>\u00a0<\/span><\/p>\n

Et pourtant, nous savons que jamais une g\u00e9n\u00e9ration n\u2019a \u00e9t\u00e9 aussi dorlot\u00e9<\/span>e<\/span>\u00a0par ses parents<\/span>\u00a0que celle des mill\u00e9niaux et de la g\u00e9n\u00e9ration Z<\/span>. Nous avons donc des jeunes entre 13 et 34 ans qui sont en perp\u00e9tuelle qu\u00eate de reconnaissance, malgr\u00e9 qu\u2019ils se sont fait r\u00e9p\u00e9ter \u00e0 quel point il<\/span>s<\/span>\u00a0\u00e9ta<\/span>ient<\/span>\u00a0sp\u00e9cia<\/span>ux<\/span>\u00a0et unique<\/span>s<\/span>\u00a0tout au long de leur vie.<\/span>\u00a0<\/span><\/p>\n

Essayons de comprendre pourquoi.<\/span>\u00a0<\/span><\/p>\n

Notre premier r\u00e9flexe serait de bl\u00e2mer les r\u00e9seaux sociaux. Par la culture de la comparaison et leur incitation \u00e0\u00a0se mettre en sc\u00e8ne, ils ont assur\u00e9ment induit subtilement un sentiment de ne pas en faire assez et de ne pas\u00a0\u00eatre \u00e0 la hauteur. Nous avons tous l\u2019impression que l\u2019autre a une vie plus tr\u00e9pidante que la n\u00f4tre. <\/span><\/p>\n

\u00c0 ce titre, l\u2019\u00e9tude Jeunesse est r\u00e9v\u00e9latrice : 68% des mill\u00e9niaux ont d\u00e9j\u00e0 envi\u00e9 quelqu\u2019un d\u2019autre sur les r\u00e9seaux sociaux, 93% recherchent des\u00a0<\/span>likes<\/span><\/i>\u00a0et 37% veulent augmenter leur nombre de\u00a0<\/span>likes<\/span><\/i>\u00a0!\u00a0<\/span>\u00a0<\/span><\/h3>\n

Mais, il faut faire attention. Les r\u00e9seaux sociaux ne sont pas\u00a0la seule explication<\/span>\u00a0dans cette qu\u00eate d\u2019approbation<\/span>. Certes, ils incarnent quelque chose de malsain, mais les domaines de la mode, du cin\u00e9ma, du divertissement et de la publicit\u00e9, qui existent depuis fort plus longtemps,\u00a0<\/span>peuvent<\/span>\u00a0<\/span>\u00eatre tout<\/span>\u00a0aussi nocif<\/span>s<\/span>\u00a0pour l\u2019estime de soi.\u00a0<\/span>\u00a0<\/span><\/p>\n

Parmi la famille, les amis et le travail, seriez-vous capables de deviner o\u00f9 les mill\u00e9niaux se sentent\u00a0<\/span>le\u00a0<\/span>moins reconnus? L\u2019\u00e9tude Jeunesse nous\u00a0<\/span>d\u00e9montre\u00a0<\/span>que c\u2019est au travail. Par exemple, c\u2019est 40% des 25 \u00e0 34 ans qui croient que leur employeur ne reconna<\/span>\u00eet<\/span>\u00a0pas leur travail. C\u2019est donc dire qu\u2019une bonne partie d\u2019entre eux ne ressentent pas de leur patron et de leurs coll\u00e8gues une reconnaissance \u00e0 la hauteur de leur travail. Voici donc une autre piste de r\u00e9ponse \u00e0 ce besoin absolu d<\/span>e reconnaissance.<\/span>\u00a0<\/span><\/p>\n

\u00c0 voir maintenant si les ann\u00e9es qui passent combleront leur besoin d\u2019\u00eatre \u00ab\u00a0<\/span>lik\u00e9<\/span><\/i>\u00a0\u00bb\u2026<\/span>\u00a0<\/span><\/p>\n

Vous voulez que votre entreprise perdure? Procurez-vous l\u2019\u00e9tude Jeunesse de L\u00e9ger<\/a> !<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00e9ger a r\u00e9alis\u00e9 au cours de l\u2019automne 2018 la plus grande \u00e9tude jamais r\u00e9alis\u00e9e\u00a0chez les jeunes, en sondant plus de 3000 Canadiens \u00e2g\u00e9s de 13 \u00e0 34 ans. L\u2019\u00e9tude dresse un portrait clair et empirique des mill\u00e9niaux et de la g\u00e9n\u00e9ration Z \u00e0 travers le Canada. Elle permet de d\u00e9cortiquer certains mythes qui leur collent […]<\/p>\n","protected":false},"author":2,"featured_media":7322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[876],"tags":[],"post_language_cat":[39],"class_list":["post-13919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise-de-marche","post_language_cat-fr-market-intelligence"],"acf":[],"yoast_head":"\nG\u00e9n\u00e9ration LIKE-MOI ???? - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/generation-like-moi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G\u00e9n\u00e9ration LIKE-MOI ????\" \/>\n<meta property=\"og:description\" content=\"L\u00e9ger a r\u00e9alis\u00e9 au cours de l\u2019automne 2018 la plus grande \u00e9tude jamais r\u00e9alis\u00e9e\u00a0chez les jeunes, en sondant plus de 3000 Canadiens \u00e2g\u00e9s de 13 \u00e0 34 ans. 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