{"id":13920,"date":"2019-03-07T19:47:28","date_gmt":"2019-03-07T19:47:28","guid":{"rendered":"https:\/\/leger360.com\/il-y-a-un-peu-de-leger-dans-a-domicile-la-derniere-creation-de-la-cage\/"},"modified":"2019-03-07T19:47:28","modified_gmt":"2019-03-07T19:47:28","slug":"il-y-a-un-peu-de-leger-dans-a-domicile-la-derniere-creation-de-la-cage","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/il-y-a-un-peu-de-leger-dans-a-domicile-la-derniere-creation-de-la-cage\/","title":{"rendered":"Il y a un peu de L\u00e9ger dans… \u00c0 Domicile, la derni\u00e8re cr\u00e9ation de La Cage"},"content":{"rendered":"

L\u00e9ger vous pr\u00e9sente sa s\u00e9rie \u00ab Il y a un peu de L\u00e9ger dans… \u00bb qui rassemble des \u00e9tudes de cas clients extraordinaires et qui d\u00e9voile les dessous de la recherche marketing.\u00a0<\/em><\/h4>\n

\u00c0 Domicile<\/span><\/i>\u00a0constitue la derni\u00e8re cr\u00e9ation du restaurant\u00a0<\/span>La Cage – Brasserie sportive\u00a0<\/span><\/i>d\u00e9sirant offrir une nouvelle exp\u00e9rience \u00ab comme \u00e0 la maison \u00bb \u00e0 leur<\/span>s<\/span>\u00a0client<\/span>s<\/span>. Se d\u00e9crivant comme un \u00ab\u00a0<\/span>open house<\/span><\/i>\u00a0\u00bb taill\u00e9 sur mesure pour plaire aux mill\u00e9niaux.\u00a0<\/span>\u00a0<\/span><\/p>\n

Pour tester et ajuster leur nouveau concept culinaire,\u00a0<\/span>La Cage<\/span><\/i>\u00a0a travaill\u00e9 en \u00e9troite collaboration avec L\u00e9ger pour s\u2019assurer qu\u2019<\/span>\u00c0 Domicile<\/span><\/i>\u00a0r\u00e9ponde aux multiples attentes de la nouvelle g\u00e9n\u00e9ration. L\u00e9ger\u00a0<\/span>a<\/span>\u00a0donc mesur<\/span>\u00e9<\/span>\u00a0les attentes et comportements des clients sur le concept, le d\u00e9cor, le menu, la dispositio<\/span>n et l\u2019offre d<\/span>u restaurant d\u00e9velopp\u00e9 par le\u00a0<\/span>Groupe\u00a0<\/span><\/i>Sportscene<\/span><\/i>.<\/span><\/i>\u00a0<\/span><\/p>\n

Pour ce faire, L\u00e9ger a organis\u00e9 des groupes de discussion r\u00e9unissant des jeunes \u00e2g\u00e9s de 18 \u00e0 34 ans qui fr\u00e9quentent fr\u00e9quemment des bars et\/ou des restaurants pour permettre\u00a0<\/span>\u00e0\u00a0<\/span>\u00c0<\/span><\/i>\u00a0Domicile\u00a0<\/span><\/i>de peaufiner son offre. Ces groupes ont permis de tester et de poser plusieurs constats permettant \u00e0\u00a0<\/span>La Cage<\/span><\/i>\u00a0d\u2019arrimer leur offre aux demandes des 18 \u00e0 34 ans.<\/span>\u00a0<\/span><\/p>\n

C\u2019est donc avec l\u2019aide de L\u00e9ger que\u00a0<\/span>La Cage<\/span><\/i>\u00a0a pu maximiser leur<\/span>s<\/span>\u00a0chance<\/span>s<\/span>\u00a0de succ\u00e8s pour le lancement de la cantine moderne\u00a0<\/span>\u00c0 Domicile<\/span><\/i>\u00a0dans la ville de Laval qui avait lieu le 31 janvier dernier.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0\u00ab Diff\u00e9rent des bars avec la musique trop forte \u00bb<\/h3>\n

\u00ab J\u2019aime ce que le restaurant d\u00e9gage. Une ambiance conviviale et d\u00e9contract\u00e9e qui se diff\u00e9rencie des bars o\u00f9 la musique est toujours trop forte<\/span>.<\/span>\u00a0\u00bb<\/span>.<\/span>\u00a0<\/span>V<\/span>oici comment un participant d\u00e9crivait son appr\u00e9ciation du nouveau concept de\u00a0<\/span>La Cage<\/span><\/i>. Cette conclusion fut partag\u00e9e par la plupart des participants aux groupes de discussions, peu importe leur \u00e2ge et leur origine culturelle.<\/span>\u00a0<\/span><\/p>\n

L\u2019ambiance conviviale et le d\u00e9cor moderne y sont certainement pour quelque chose. N\u2019ayant pas vraiment d\u2019\u00e9quivalent au Qu\u00e9bec, le restaurant est divis\u00e9 en plusieurs paliers qui permettent \u00e0 la fois de \u00ab manger, jouer et relaxer \u00bb. Le bois sur les murs, les n\u00e9ons lumineux, les tables de ping-pong, les espaces de jeux et les caisses\u00a0<\/span>libre-service<\/span>\u00a0permettent une ambiance diff\u00e9rente de ce que nous connaissons traditionnellement \u00e0\u00a0<\/span>La Cage.\u00a0<\/span><\/i>\u00a0<\/span><\/p>\n

Un participant aux groupes de discussion r\u00e9sumait ce que bien des mill\u00e9niaux recherchent pr\u00e9sentement :\u00a0<\/span>\u00ab\u00a0<\/span><\/i>Ce que j\u2019aime le plus c\u2019est de pouvoir prendre une bi\u00e8re en m\u00eame temps de jouer au ping-pong. Ce concept n\u2019existe pas encore \u00e0 Laval<\/span>.<\/span>\u00a0\u00bb<\/span><\/i>. Bref, nous avions vite compris qu\u2019<\/span>\u00c0 Domicile<\/span><\/i>\u00a0devait permettre de faire vivre une exp\u00e9rience \u00e0 ses clients qui diff\u00e8re compl\u00e8tement du traditionnel\u00a0<\/span>commander, manger, payer<\/span><\/i>.<\/span>\u00a0<\/span><\/p>\n

Les jeunes, ces\u00a0foodies<\/i><\/h3>\n

Un autre souhait qui a \u00e9t\u00e9 exprim\u00e9 en groupe de discussion concerne l\u2019offre culinaire d\u2019<\/span>\u00c0 Domicile<\/span><\/i>. L\u2019\u00e9tude Jeunesse<\/a>, qui sondait 3000 jeunes Canadiens \u00e2g\u00e9s entre 13 et 34 ans, r\u00e9v\u00e9lait que 61% d\u2019entre eux se d\u00e9crivent comme \u00e9tant\u00a0<\/span>foodie.\u00a0<\/span><\/i>Une<\/span>\u00a0<\/span><\/i>nouvelle<\/span>\u00a0<\/span><\/i>tendance chez les mill\u00e9niaux. La nourriture pour cette g\u00e9n\u00e9ration, c\u2019est sacr\u00e9 !<\/span>\u00a0<\/span><\/p>\n

En effet, pour que les jeunes Qu\u00e9b\u00e9cois adoptent le concept, il fallait donc que le restaurant mette sur pied un menu simple, rapide, v\u00e9g\u00e9tarien, sant\u00e9 avec un choix diversifi\u00e9 de cocktails et quelques choix de bi\u00e8res\u00a0<\/span>de\u00a0<\/span>microbrasserie<\/span>s<\/span>. Bref, les mill\u00e9niaux veulent avoir acc\u00e8s \u00e0 la rapidit\u00e9 des\u00a0<\/span>fast-food<\/span><\/i>, l’ambiance des microbrasseries, la sant\u00e9 d\u2019un restaurant v\u00e9g\u00e9tarien et le go\u00fbt d\u2019un plat dispendieux. Tout \u00e7a en m\u00eame temps, au m\u00eame endroit.<\/span>\u00a0<\/span><\/p>\n

Il fallait donc qu\u2019<\/span>\u00c0 Domicile\u00a0<\/span><\/i>offre un menu \u00e0 la fois simple et diversifi\u00e9, m\u00eame si cela peut para\u00eetre difficile. Un r\u00e9pondant r\u00e9sumait bien les attentes : \u00ab Ce que j\u2019imagine, ce sont des cocktails servis dans des pots Masson. Du genre un\u00a0<\/span>Bloody Caesar<\/span><\/i>\u00a0servi avec un mini burger. \u00bb Mieux vaut un burger 100% v\u00e9g\u00e9tarien avec une bi\u00e8re de microbrasserie qu\u2019un steak et du pop-corn \u00e0 volont\u00e9, selon les mill\u00e9niaux.<\/span>\u00a0<\/span><\/p>\n

La g\u00e9n\u00e9ration \u00ab cheap \u00bb<\/h3>\n

Comme l\u2019a souvent mesur\u00e9 L\u00e9ger, la g\u00e9n\u00e9ration des 18 \u00e0 34 ans recherche des prix relativement bas et surtout des rabais int\u00e9ressants sur la plupart de leur<\/span>s<\/span>\u00a0achat<\/span>s<\/span>. Cela ne faisait pas exception pour les participants rencontr\u00e9s lors des groupes de discussion. C\u2019est d\u2019ailleurs 66% des mill\u00e9niaux qui avouent diminuer leurs d\u00e9penses r\u00e9currentes pour maximiser leurs d\u00e9penses exp\u00e9rientielles. Voil\u00e0 d\u2019ailleurs pourquoi les entreprises de\u00a0<\/span>mid-market<\/span><\/i>\u00a0<\/span><\/i>du classement de l\u2019\u00e9tude Jeunesse ont connu quelques difficult\u00e9s.\u00a0<\/span>\u00a0<\/span><\/p>\n

L\u2019un des participants se demandait donc pourquoi il n\u2019existait pas de restaurant \u00e0 5$ comme l\u2019<\/span>Entrep\u00f4t<\/span><\/i>\u00a0\u00e0 Laval, sachant bien que l\u2019\u00e9quation prix modique et des plats bien pr\u00e9sent\u00e9s est un gage de succ\u00e8s chez les jeunes. Pour r\u00e9ussir, le nouveau concept devra donc offrir de la bonne nourriture \u00e0 un prix modique, sans quoi les jeunes ne seront pas au rendez-vous.\u00a0 Voil\u00e0 un des d\u00e9fis du restaurant\u00a0<\/span>\u00c0 Domicile<\/span><\/i>\u00a0auquel ils ont \u00e9t\u00e9 capables de r\u00e9pondre jusqu\u2019\u00e0\u00a0<\/span>pr\u00e9sent.<\/span>\u00a0<\/span><\/p>\n

L\u00e9ger est tr\u00e8s fi\u00e8re d\u2019avoir pu aider \u00e0 la r\u00e9alisation et au peaufinage du concept<\/span>\u00a0\u00c0 Domicile\u00a0<\/span><\/i>en donnant \u00e0\u00a0<\/span>La Cage<\/span><\/i>\u00a0des conseils strat\u00e9giques pour bien cerner les mill\u00e9niaux.\u00a0<\/span>\u00a0<\/span><\/p>\n

Cette nouvelle proposition avec son espace de jeux, son ambiance d\u00e9contract\u00e9e et son offre alimentaire diversifi\u00e9e aura assur\u00e9ment un grand succ\u00e8s aupr\u00e8s des mill\u00e9niaux.\u00a0<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00e9ger vous pr\u00e9sente sa s\u00e9rie \u00ab Il y a un peu de L\u00e9ger dans… \u00bb qui rassemble des \u00e9tudes de cas clients extraordinaires et qui d\u00e9voile les dessous de la recherche marketing.\u00a0 \u00c0 Domicile\u00a0constitue la derni\u00e8re cr\u00e9ation du restaurant\u00a0La Cage – Brasserie sportive\u00a0d\u00e9sirant offrir une nouvelle exp\u00e9rience \u00ab comme \u00e0 la maison \u00bb \u00e0 leurs\u00a0clients. […]<\/p>\n","protected":false},"author":2,"featured_media":7342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[876],"tags":[],"post_language_cat":[39],"class_list":["post-13920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise-de-marche","post_language_cat-fr-market-intelligence"],"acf":[],"yoast_head":"\nIl y a un peu de L\u00e9ger dans... \u00c0 Domicile, la derni\u00e8re cr\u00e9ation de La Cage - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/il-y-a-un-peu-de-leger-dans-a-domicile-la-derniere-creation-de-la-cage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il y a un peu de L\u00e9ger dans... \u00c0 Domicile, la derni\u00e8re cr\u00e9ation de La Cage\" \/>\n<meta property=\"og:description\" content=\"L\u00e9ger vous pr\u00e9sente sa s\u00e9rie \u00ab Il y a un peu de L\u00e9ger dans… \u00bb qui rassemble des \u00e9tudes de cas clients extraordinaires et qui d\u00e9voile les dessous de la recherche marketing.\u00a0 \u00c0 Domicile\u00a0constitue la derni\u00e8re cr\u00e9ation du restaurant\u00a0La Cage – Brasserie sportive\u00a0d\u00e9sirant offrir une nouvelle exp\u00e9rience \u00ab comme \u00e0 la maison \u00bb \u00e0 leurs\u00a0clients. 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