{"id":14154,"date":"2020-10-29T14:31:58","date_gmt":"2020-10-29T14:31:58","guid":{"rendered":"https:\/\/leger360.com\/pause-cafe-quest-ce-que-la-marge-derreur\/"},"modified":"2020-10-29T14:31:58","modified_gmt":"2020-10-29T14:31:58","slug":"pause-cafe-quest-ce-que-la-marge-derreur","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/pause-cafe-quest-ce-que-la-marge-derreur\/","title":{"rendered":"PAUSE-CAF\u00c9 &#8211; Qu&rsquo;est-ce que la marge d&rsquo;erreur?"},"content":{"rendered":"<h5>Notre s\u00e9rie Pause-caf\u00e9 avec L\u00e9ger permet de d\u00e9mystifier les \u00e9tudes de march\u00e9 gr\u00e2ce \u00e0 nos experts qui r\u00e9pondent bri\u00e8vement \u00e0 certaines questions cl\u00e9s du monde des sondages. Si vous souhaitez obtenir plus d&rsquo;informations sur les services de recherche que nous offrons, cliquez sur le bouton \u00ab Contactez-nous \u00bb au bas de cette page afin d\u2019initier la conversation avec l\u2019un des membres de notre \u00e9quipe.<\/h5>\n<p><iframe src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=325&#038;href=https%3A%2F%2Fwww.facebook.com%2Fleger360%2Fvideos%2F377580483683441%2F&#038;show_text=0&#038;width=325\" width=\"325\" height=\"325\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" allowfullscreen=\"true\"><\/iframe><\/p>\n<p>La marge d\u2019erreur est un calcul issu des lois de probabilit\u00e9. C\u2019est la mesure de l\u2019\u00e9cart connu entre la statistique que nous mesurons dans un \u00e9chantillon donn\u00e9 et ce que cette m\u00eame statistique serait si elle \u00e9tait mesur\u00e9e pour l\u2019ensemble de la population. C\u2019est donc l\u2019\u00e9cart entre ce que nous avons mesur\u00e9 et la r\u00e9alit\u00e9. La r\u00e8gle de base est assez simple : plus l\u2019\u00e9chantillon est grand, plus la marge d\u2019erreur sera petite. Cependant, il n\u2019est pas n\u00e9cessaire d\u2019avoir des \u00e9chantillons d\u2019une taille disproportionn\u00e9e. Il faut avant tout que ceux-ci soient repr\u00e9sentatifs. Imaginez que notre \u00e9chantillon est le nombre de fois que nous lan\u00e7ons une pi\u00e8ce d\u2019un dollar pour voir si nous obtenons pile ou face.\u00a0 Nous savons qu\u2019en r\u00e9alit\u00e9, il y a 50% de chances d\u2019obtenir pile et 50% de chances d&rsquo;obtenir face. Si nous lan\u00e7ons la pi\u00e8ce de monnaie 10 fois, il est possible que nous obtenions de fa\u00e7on al\u00e9atoire 7 fois pile et 3 fois face, car notre marge d\u2019erreur est grande. Si nous la lan\u00e7ons 100 fois, nous allons nous rapprocher du 50\/50, car en augmentant notre \u00e9chantillon, notre marge d\u2019erreur diminue. Par contre, pas besoin de la lancer 2500 fois, car \u00e0 partir de ce moment-l\u00e0, la marge d\u2019erreur est si petite que cela ne devient plus n\u00e9cessaire de lancer \u00e0 nouveau notre pi\u00e8ce de monnaie. Par cons\u00e9quent, la marge d&rsquo;erreur est un indicateur de pr\u00e9cision de nos r\u00e9sultats. Ainsi, lorsque nous obtenons un r\u00e9sultat de 30% avec une marge d&rsquo;erreur de 2%, il est possible que ce r\u00e9sultat diverge de 2% du r\u00e9sultat r\u00e9el, oscillant plut\u00f4t entre 28% et 32%.<\/p>\n<p><em><strong>Marlyne Moussirou<\/strong> travaille comme analyste de recherche s\u00e9nior au sein de la division \u00ab consommation \u00bb de L\u00e9ger. Elle travaille en \u00e9troite collaboration avec les directeurs de recherche et les vice-pr\u00e9sidents dans les diff\u00e9rents mandats de recherche quantitative et qualitative. Ses principales t\u00e2ches consistent \u00e0 superviser la collecte, analyser les r\u00e9sultats, r\u00e9diger les rapports de recherche, et participer \u00e0 l\u2019\u00e9laboration de recommandations strat\u00e9giques.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Notre s\u00e9rie Pause-caf\u00e9 avec L\u00e9ger permet de d\u00e9mystifier les \u00e9tudes de march\u00e9 gr\u00e2ce \u00e0 nos experts qui r\u00e9pondent bri\u00e8vement \u00e0 certaines questions cl\u00e9s du monde des sondages. Si vous souhaitez obtenir plus d&rsquo;informations sur les services de recherche que nous offrons, cliquez sur le bouton \u00ab Contactez-nous \u00bb au bas de cette page afin d\u2019initier [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[39],"class_list":["post-14154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence","post_language_cat-fr-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PAUSE-CAF\u00c9 - Qu&#039;est-ce que la marge d&#039;erreur? - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/pause-cafe-quest-ce-que-la-marge-derreur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PAUSE-CAF\u00c9 - Qu&#039;est-ce que la marge d&#039;erreur?\" \/>\n<meta property=\"og:description\" content=\"Notre s\u00e9rie Pause-caf\u00e9 avec L\u00e9ger permet de d\u00e9mystifier les \u00e9tudes de march\u00e9 gr\u00e2ce \u00e0 nos experts qui r\u00e9pondent bri\u00e8vement \u00e0 certaines questions cl\u00e9s du monde des sondages. 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