{"id":14162,"date":"2019-11-01T16:00:35","date_gmt":"2019-11-01T16:00:35","guid":{"rendered":"https:\/\/leger360.com\/pause-cafe-pourquoi-sonder-la-population\/"},"modified":"2019-11-01T16:00:35","modified_gmt":"2019-11-01T16:00:35","slug":"pause-cafe-pourquoi-sonder-la-population","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/pause-cafe-pourquoi-sonder-la-population\/","title":{"rendered":"PAUSE-CAF\u00c9 &#8211; Pourquoi sonder la population?"},"content":{"rendered":"<h5>Notre s\u00e9rie Pause-caf\u00e9 avec L\u00e9ger permet de d\u00e9mystifier les \u00e9tudes de march\u00e9 gr\u00e2ce \u00e0 nos experts qui r\u00e9pondent bri\u00e8vement \u00e0 certaines questions cl\u00e9s du monde des sondages. Si vous souhaitez obtenir plus d&rsquo;informations sur les services de recherche que nous offrons, cliquez sur le bouton \u00ab Contactez-nous \u00bb au bas de cette page afin d\u2019initier la conversation avec l\u2019un des membres de notre \u00e9quipe.<\/h5>\n<p style=\"text-align: center;\"><iframe style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FLegerCanada%2Fvideos%2F412070099685271%2F&#038;show_text=0&#038;width=476\" width=\"476\" height=\"476\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Le sondage (ou l\u2019enqu\u00eate) permet de tirer des conclusions sur une population donn\u00e9e. On peut avoir recours au sondage dans diff\u00e9rents cas. Il y a, par exemple, le sondage appel\u00e9 relev\u00e9 d\u2019opinion qui est utilis\u00e9 notamment lors d&rsquo;\u00e9lections, les journalistes utilisant des statistiques pour dresser un portrait de la situation bas\u00e9 sur les intentions de vote. Il y a \u00e9galement des \u00e9tudes plus complexes, utilis\u00e9es lors de la cr\u00e9ation de produits ou de services, qui permettent aux entreprises de s&rsquo;adresser \u00e0 leur cible afin de conna\u00eetre leur avis. Le sondage peut aussi permettre de conna\u00eetre le niveau d&rsquo;attachement d&rsquo;un client \u00e0 une marque, un produit ou une entreprise. Il peut m\u00eame \u00e9valuer le climat organisationnel d&rsquo;une entreprise. En fait, le sondage permet de prendre le pouls d&rsquo;une population \u00e0 un moment donn\u00e9.<\/p>\n<p><em><strong>Marlyne Moussirou<\/strong> travaille comme analyste de recherche senior au sein de la division \u00ab consommation \u00bb de L\u00e9ger. Elle travaille en \u00e9troite collaboration avec les directeurs de recherche et les vice-pr\u00e9sidents dans les diff\u00e9rents mandats de recherche quantitative et qualitative. Ses principales t\u00e2ches consistent \u00e0 superviser la collecte, analyser les r\u00e9sultats, r\u00e9diger les rapports de recherche, et participer \u00e0 l\u2019\u00e9laboration de recommandations strat\u00e9giques.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Notre s\u00e9rie Pause-caf\u00e9 avec L\u00e9ger permet de d\u00e9mystifier les \u00e9tudes de march\u00e9 gr\u00e2ce \u00e0 nos experts qui r\u00e9pondent bri\u00e8vement \u00e0 certaines questions cl\u00e9s du monde des sondages. Si vous souhaitez obtenir plus d&rsquo;informations sur les services de recherche que nous offrons, cliquez sur le bouton \u00ab Contactez-nous \u00bb au bas de cette page afin d\u2019initier [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[39],"class_list":["post-14162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence","post_language_cat-fr-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PAUSE-CAF\u00c9 - Pourquoi sonder la population? - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/pause-cafe-pourquoi-sonder-la-population\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PAUSE-CAF\u00c9 - Pourquoi sonder la population?\" \/>\n<meta property=\"og:description\" content=\"Notre s\u00e9rie Pause-caf\u00e9 avec L\u00e9ger permet de d\u00e9mystifier les \u00e9tudes de march\u00e9 gr\u00e2ce \u00e0 nos experts qui r\u00e9pondent bri\u00e8vement \u00e0 certaines questions cl\u00e9s du monde des sondages. Si vous souhaitez obtenir plus d&rsquo;informations sur les services de recherche que nous offrons, cliquez sur le bouton \u00ab Contactez-nous \u00bb au bas de cette page afin d\u2019initier [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/fr\/pause-cafe-pourquoi-sonder-la-population\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-01T16:00:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/Marlyne1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"932\" \/>\n\t<meta property=\"og:image:height\" content=\"940\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jason Anthony\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@leger360\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jason Anthony\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/pause-cafe-pourquoi-sonder-la-population\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/pause-cafe-pourquoi-sonder-la-population\\\/\"},\"author\":{\"name\":\"Jason Anthony\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#\\\/schema\\\/person\\\/34dfccb7aa46dcd4085221008ca51ac9\"},\"headline\":\"PAUSE-CAF\u00c9 &#8211; Pourquoi sonder la population?\",\"datePublished\":\"2019-11-01T16:00:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/pause-cafe-pourquoi-sonder-la-population\\\/\"},\"wordCount\":288,\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/pause-cafe-pourquoi-sonder-la-population\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Marlyne1.png\",\"articleSection\":[\"Market intelligence\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/pause-cafe-pourquoi-sonder-la-population\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/fr\\\/pause-cafe-pourquoi-sonder-la-population\\\/\",\"name\":\"PAUSE-CAF\u00c9 - Pourquoi sonder la population? 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