{"id":14166,"date":"2019-12-06T21:37:00","date_gmt":"2019-12-06T21:37:00","guid":{"rendered":"https:\/\/leger360.com\/pause-cafe-quest-ce-quun-echantillon-representatif\/"},"modified":"2019-12-06T21:37:00","modified_gmt":"2019-12-06T21:37:00","slug":"pause-cafe-quest-ce-quun-echantillon-representatif","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/pause-cafe-quest-ce-quun-echantillon-representatif\/","title":{"rendered":"PAUSE-CAF\u00c9 &#8211; Qu\u2019est-ce qu&rsquo;un \u00e9chantillon repr\u00e9sentatif?"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\">Notre s\u00e9rie Pause-caf\u00e9 avec L\u00e9ger permet de d\u00e9mystifier les \u00e9tudes de march\u00e9 gr\u00e2ce \u00e0 nos experts qui r\u00e9pondent bri\u00e8vement \u00e0 certaines questions cl\u00e9s du monde des sondages. Si vous souhaitez obtenir plus d&rsquo;informations sur les services de recherche que nous offrons, cliquez sur le bouton \u00ab Contactez-nous \u00bb au bas de cette page afin d\u2019initier la conversation avec l\u2019un des membres de notre \u00e9quipe.<\/h5>\n\n\n\n<p><\/p>\n\n\n\n<p>Un \u00e9chantillon est qualifi\u00e9 comme \u00e9tant repr\u00e9sentatif de la population lorsque nous pouvons comparer certaines caract\u00e9ristiques de notre \u00e9chantillon (\u00e2ge, sexe, r\u00e9gion, degr\u00e9 d\u2019\u00e9ducation, revenu et autres) \u00e0 des donn\u00e9es fiables sur la population totale (comme les donn\u00e9es de recensement de Statistique Canada, par exemple).<\/p>\n\n\n\n<p>Cela est plus complexe lorsque nous souhaitons parler \u00e0 une population plus cibl\u00e9e (les utilisateurs du transport en commun, les consommateurs de bi\u00e8re de microbrasserie, par exemple). Le sondeur doit alors s&rsquo;assurer que son \u00e9chantillonnage est bien construit afin que les r\u00e9sultats obtenus soient repr\u00e9sentatifs de cette population. Toutefois, lorsque notre \u00e9chantillon est representatif de la population g\u00e9n\u00e9rale, nous sommes confiants que notre \u00e9chantillonnage sera repr\u00e9sentatif et que nos r\u00e9sultats seront fiables.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Notre s\u00e9rie Pause-caf\u00e9 avec L\u00e9ger permet de d\u00e9mystifier les \u00e9tudes de march\u00e9 gr\u00e2ce \u00e0 nos experts qui r\u00e9pondent bri\u00e8vement \u00e0 certaines questions cl\u00e9s du monde des sondages. Si vous souhaitez obtenir plus d&rsquo;informations sur les services de recherche que nous offrons, cliquez sur le bouton \u00ab Contactez-nous \u00bb au bas de cette page afin d\u2019initier [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[876],"tags":[],"post_language_cat":[39],"class_list":["post-14166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise-de-marche","post_language_cat-fr-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PAUSE-CAF\u00c9 - Qu\u2019est-ce qu&#039;un \u00e9chantillon repr\u00e9sentatif? - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/pause-cafe-quest-ce-quun-echantillon-representatif\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PAUSE-CAF\u00c9 - Qu\u2019est-ce qu&#039;un \u00e9chantillon repr\u00e9sentatif?\" \/>\n<meta property=\"og:description\" content=\"Notre s\u00e9rie Pause-caf\u00e9 avec L\u00e9ger permet de d\u00e9mystifier les \u00e9tudes de march\u00e9 gr\u00e2ce \u00e0 nos experts qui r\u00e9pondent bri\u00e8vement \u00e0 certaines questions cl\u00e9s du monde des sondages. Si vous souhaitez obtenir plus d&rsquo;informations sur les services de recherche que nous offrons, cliquez sur le bouton \u00ab Contactez-nous \u00bb au bas de cette page afin d\u2019initier [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/fr\/pause-cafe-quest-ce-quun-echantillon-representatif\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-06T21:37:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/Laurie.png\" \/>\n\t<meta property=\"og:image:width\" content=\"942\" \/>\n\t<meta property=\"og:image:height\" content=\"944\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jason Anthony\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@leger360\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jason Anthony\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/pause-cafe-quest-ce-quun-echantillon-representatif\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/pause-cafe-quest-ce-quun-echantillon-representatif\\\/\"},\"author\":{\"name\":\"Jason Anthony\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#\\\/schema\\\/person\\\/34dfccb7aa46dcd4085221008ca51ac9\"},\"headline\":\"PAUSE-CAF\u00c9 &#8211; Qu\u2019est-ce qu&rsquo;un \u00e9chantillon repr\u00e9sentatif?\",\"datePublished\":\"2019-12-06T21:37:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/pause-cafe-quest-ce-quun-echantillon-representatif\\\/\"},\"wordCount\":209,\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/pause-cafe-quest-ce-quun-echantillon-representatif\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Laurie.png\",\"articleSection\":[\"Expertise de march\u00e9\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/pause-cafe-quest-ce-quun-echantillon-representatif\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/fr\\\/pause-cafe-quest-ce-quun-echantillon-representatif\\\/\",\"name\":\"PAUSE-CAF\u00c9 - Qu\u2019est-ce qu'un \u00e9chantillon repr\u00e9sentatif? 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