{"id":14333,"date":"2020-04-03T20:39:28","date_gmt":"2020-04-03T20:39:28","guid":{"rendered":"https:\/\/leger360.com\/consommer-pendant-et-apres-la-pandemie\/"},"modified":"2020-04-03T20:39:28","modified_gmt":"2020-04-03T20:39:28","slug":"consommer-pendant-et-apres-la-pandemie","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/consommer-pendant-et-apres-la-pandemie\/","title":{"rendered":"Consommer pendant et apr\u00e8s la pand\u00e9mie"},"content":{"rendered":"<h3>La crise de la COVID-19 aura assur\u00e9ment un impact sur les habitudes de consommation dans le futur.<\/h3>\n<p>Certains comportements reviendront \u00e0 la normale, mais d\u2019autres \u00e9volueront, car les consommateurs auront eux-m\u00eames \u00e9volu\u00e9. Les d\u00e9taillants devront alors changer leurs fa\u00e7ons de faire et surtout innover pour r\u00e9pondre \u00e0 cette nouvelle r\u00e9alit\u00e9.<\/p>\n<p>L\u00e9ger propose une \u00e9tude sur l\u2019\u00e9mergence de nouveaux comportements <strong>en ligne<\/strong> durant et apr\u00e8s la crise.<\/p>\n<ul class=\"fancy-list vertical small\">\n<li>Sondage web r\u00e9alis\u00e9 aupr\u00e8s de 1 500 Canadien.ne.s et 1 000 Qu\u00e9b\u00e9cois.es<\/li>\n<li>Collecte de donn\u00e9es du 3 au 6 avril et rapport disponible le 10 avril<\/li>\n<li>\u00c9valuation de plus de 40 comportements<\/li>\n<\/ul>\n<p><strong>Le questionnaire inclut notamment les r\u00e9ponses aux questions suivantes :<\/strong><\/p>\n<ul class=\"small fancy-list vertical\">\n<li>Quels comportements de consommation se sont amplifi\u00e9s ou \u00e0 l\u2019inverse, ont \u00e9t\u00e9 d\u00e9laiss\u00e9s durant la crise ?<\/li>\n<li>Est-ce que les consommateurs ont l\u2019intention de maintenir r\u00e9guli\u00e8rement ou occasionnellement leurs nouvelles habitudes de consommation apr\u00e8s la crise ou \u00e0 l\u2019inverse, ont-ils l\u2019intention de retourner \u00e0 leurs anciennes habitudes ?<\/li>\n<li>Quels incitatifs pourraient fid\u00e9liser les consommateurs qui seraient tent\u00e9s de retourner \u00e0 leurs anciennes habitudes de consommation apr\u00e8s la crise ?<\/li>\n<\/ul>\n<p><strong>D\u00e9couvrez quelques-unes des actions de consommation couvertes dans l&rsquo;\u00e9tude :\u00a0<\/strong><\/p>\n<div>\n<ul class=\"small fancy-list horizontal\">\n<li>\n<h6>Achat en ligne de l\u2019\u00e9picerie avec livraison \u00e0 domicile<\/h6>\n<\/li>\n<li>\n<h6>Achat en ligne de l\u2019\u00e9picerie avec cueillette en magasin<\/h6>\n<\/li>\n<li>\n<h6>Achat en ligne d\u2019alcool avec livraison \u00e0 domicile<\/h6>\n<\/li>\n<li>\n<h6>Achat en ligne d\u2019alcool avec cueillette en magasin<\/h6>\n<\/li>\n<li>\n<h6>Achat chez de petits marchands locaux<\/h6>\n<\/li>\n<li>\n<h6>Service de livraison \u00e0 domicile d\u2019un restaurant<\/h6>\n<\/li>\n<li>\n<h6>Commande \u00e0 l\u2019auto ou au comptoir d\u2019un restaurant<\/h6>\n<\/li>\n<li>\n<h6>Achat en ligne de solutions repas (ex\u00a0: GoodFood, Miss Fresh, Cook it, etc.)<\/h6>\n<\/li>\n<li>\n<h6>Achat en ligne de panier de produits locaux (fruits et l\u00e9gumes, viandes)<\/h6>\n<\/li>\n<li>\n<h6>Entra\u00eenement physique \u00e0 domicile<\/h6>\n<\/li>\n<li>\n<h6>Achat en grande quantit\u00e9 afin de faire des r\u00e9serves<\/h6>\n<\/li>\n<li>\n<h6>Cuisiner en grande quantit\u00e9 afin de faire des r\u00e9serves<\/h6>\n<\/li>\n<li>\n<h6>Achat de produits de produits d\u00e9sinfectants pour les mains et les surfaces<\/h6>\n<\/li>\n<li>\n<h6>Acheter des mets pr\u00e9par\u00e9s (frais ou surgel\u00e9s)<\/h6>\n<\/li>\n<li>\n<h6>Cuisiner avec des ingr\u00e9dients de base (ex.\u00a0: faire sa propre sauce \u00e0 spaghetti)<\/h6>\n<\/li>\n<li>\n<h6>Achat de v\u00eatements en ligne<\/h6>\n<\/li>\n<li>\n<h6>Achat de meubles en ligne<\/h6>\n<\/li>\n<li>\n<h6>T\u00e9l\u00e9travail \u00e0 la maison<\/h6>\n<\/li>\n<li>\n<h6>Achat en ligne de produits de pharmacies avec livraison \u00e0 domicile<\/h6>\n<\/li>\n<li>\n<h6>Commande en ligne de prescriptions \u00e0 la pharmacie<\/h6>\n<\/li>\n<li>\n<h6>Achat en ligne de lunettes avec ou sans prescription<\/h6>\n<\/li>\n<li>\n<h6>Visite d\u2019un magasin du dollar (ex\u00a0: Dollarama, Dollar Giant, etc.)<\/h6>\n<\/li>\n<li>\n<h6>Achat en magasin dans un centre de r\u00e9novation \/ quincaillerie<\/h6>\n<\/li>\n<li>\n<h6>Achat en ligne dans centre de r\u00e9novation \/ quincaillerie<\/h6>\n<\/li>\n<li>\n<h6>Suivre un cours en ligne<\/h6>\n<\/li>\n<li>\n<h6>\u00c9couter des s\u00e9ries, des films qu\u00e9b\u00e9cois (ROC\u00a0: ou canadiens)<\/h6>\n<\/li>\n<li>\n<h6>Achat en ligne de nourriture pour animaux<\/h6>\n<\/li>\n<li>\n<h6>Le temps pass\u00e9 en famille pour des activit\u00e9s de divertissements (jeux de soci\u00e9t\u00e9, bricolage, dessin, collimage, etc.)<\/h6>\n<\/li>\n<li>\n<h6>Achat de produits \u00e9lectroniques en ligne<\/h6>\n<\/li>\n<li>\n<h6>Achat de caf\u00e9 ou th\u00e9 en ligne<\/h6>\n<\/li>\n<li>\n<h6>Achat de caf\u00e9, th\u00e9 ou autres boissons pour emporter<\/h6>\n<\/li>\n<li>\n<h6>Achat d\u2019huiles essentielles<\/h6>\n<\/li>\n<li>\n<h6>Achat de vitamines et de suppl\u00e9ments alimentaires<\/h6>\n<\/li>\n<li>\n<h6>Achat en ligne l\u00e9gal de drogues et stup\u00e9fiants<\/h6>\n<\/li>\n<li>\n<h6>Achat en ligne de cosm\u00e9tiques et autres produits de beaut\u00e9<\/h6>\n<\/li>\n<li>\n<h6>Jouer \u00e0 des jeux vid\u00e9o<\/h6>\n<\/li>\n<li>\n<h6>Consommation de bi\u00e8re<\/h6>\n<\/li>\n<li>\n<h6>Consommation de vin<\/h6>\n<\/li>\n<li>\n<h6>Consommation de spiritueux et alcools forts<\/h6>\n<\/li>\n<li>\n<h6>Achat de produits locaux<\/h6>\n<\/li>\n<li>\n<h6>Manger des aliments sant\u00e9<\/h6>\n<\/li>\n<li>\n<h6>Achat de billets de loteries en ligne<\/h6>\n<\/li>\n<li>\n<h6>Jouer avec de l\u2019argent \u00e0 des jeux de casino en ligne<\/h6>\n<\/li>\n<\/ul>\n<\/div>\n<p>T\u00e9l\u00e9chargez la brochure de l&rsquo;\u00e9tude ou contactez-nous pour participer \u00e0 cette \u00e9tude.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La crise de la COVID-19 aura assur\u00e9ment un impact sur les habitudes de consommation dans le futur. Certains comportements reviendront \u00e0 la normale, mais d\u2019autres \u00e9volueront, car les consommateurs auront eux-m\u00eames \u00e9volu\u00e9. Les d\u00e9taillants devront alors changer leurs fa\u00e7ons de faire et surtout innover pour r\u00e9pondre \u00e0 cette nouvelle r\u00e9alit\u00e9. L\u00e9ger propose une \u00e9tude sur [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[],"post_language_cat":[42],"class_list":["post-14333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-news","post_language_cat-fr-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Consommer pendant et apr\u00e8s la pand\u00e9mie - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/consommer-pendant-et-apres-la-pandemie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consommer pendant et apr\u00e8s la pand\u00e9mie\" \/>\n<meta property=\"og:description\" content=\"La crise de la COVID-19 aura assur\u00e9ment un impact sur les habitudes de consommation dans le futur. Certains comportements reviendront \u00e0 la normale, mais d\u2019autres \u00e9volueront, car les consommateurs auront eux-m\u00eames \u00e9volu\u00e9. Les d\u00e9taillants devront alors changer leurs fa\u00e7ons de faire et surtout innover pour r\u00e9pondre \u00e0 cette nouvelle r\u00e9alit\u00e9. 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Certains comportements reviendront \u00e0 la normale, mais d\u2019autres \u00e9volueront, car les consommateurs auront eux-m\u00eames \u00e9volu\u00e9. Les d\u00e9taillants devront alors changer leurs fa\u00e7ons de faire et surtout innover pour r\u00e9pondre \u00e0 cette nouvelle r\u00e9alit\u00e9. L\u00e9ger propose une \u00e9tude sur [&hellip;]","og_url":"https:\/\/leger360.com\/fr\/consommer-pendant-et-apres-la-pandemie\/","og_site_name":"Leger","article_publisher":"https:\/\/www.facebook.com\/leger360\/","article_published_time":"2020-04-03T20:39:28+00:00","og_image":[{"width":2048,"height":1044,"url":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/shutterstock_1673810938.png","type":"image\/png"}],"author":"Jason Anthony","twitter_card":"summary_large_image","twitter_creator":"@leger360","twitter_site":"@leger360","twitter_misc":{"\u00c9crit par":"Jason Anthony","Estimation du temps de lecture":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leger360.com\/fr\/consommer-pendant-et-apres-la-pandemie\/#article","isPartOf":{"@id":"https:\/\/leger360.com\/fr\/consommer-pendant-et-apres-la-pandemie\/"},"author":{"name":"Jason Anthony","@id":"https:\/\/leger360.com\/fr\/#\/schema\/person\/34dfccb7aa46dcd4085221008ca51ac9"},"headline":"Consommer pendant et apr\u00e8s la pand\u00e9mie","datePublished":"2020-04-03T20:39:28+00:00","mainEntityOfPage":{"@id":"https:\/\/leger360.com\/fr\/consommer-pendant-et-apres-la-pandemie\/"},"wordCount":582,"publisher":{"@id":"https:\/\/leger360.com\/fr\/#organization"},"image":{"@id":"https:\/\/leger360.com\/fr\/consommer-pendant-et-apres-la-pandemie\/#primaryimage"},"thumbnailUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/shutterstock_1673810938.png","articleSection":["In the news"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/leger360.com\/fr\/consommer-pendant-et-apres-la-pandemie\/","url":"https:\/\/leger360.com\/fr\/consommer-pendant-et-apres-la-pandemie\/","name":"Consommer pendant et apr\u00e8s la pand\u00e9mie - 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