{"id":14346,"date":"2020-04-08T16:34:50","date_gmt":"2020-04-08T16:34:50","guid":{"rendered":"https:\/\/leger360.com\/communautes-en-ligne-engagez-vos-clients-et-vos-employes-pendant-la-crise\/"},"modified":"2020-04-08T16:34:50","modified_gmt":"2020-04-08T16:34:50","slug":"communautes-en-ligne-engagez-vos-clients-et-vos-employes-pendant-la-crise","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/communautes-en-ligne-engagez-vos-clients-et-vos-employes-pendant-la-crise\/","title":{"rendered":"Communaut\u00e9s en ligne: engagez vos clients et vos employ\u00e9s pendant la crise"},"content":{"rendered":"<p><strong>Dans le cadre de la situation actuelle de la COVID-19, il est primordial de maintenir contact avec ses clients et ses employ\u00e9s.<\/strong><\/p>\n<p>Aux c\u00f4t\u00e9s de la recherche marketing traditionnelle et des sondages VoC (Voix du Client) que l\u2019on conna\u00eet bien, se trouve depuis quelques ann\u00e9es un nouvel outil :\u00a0<strong>les communaut\u00e9s en ligne.<\/strong><\/p>\n<p>Ces communaut\u00e9s offrent plusieurs modules permettant aux entreprises de passer du monologue au trialogue avec leurs clients et\/ou employ\u00e9s d\u2019une fa\u00e7on plus dynamique et engag\u00e9e; blogue, forum, chat, d\u00e9fis, questionnaires, journal, segmentation, etc.<\/p>\n<p>Diverses options se pr\u00e9sentent en temps r\u00e9el sur une seule et m\u00eame plateforme dans le but de collecter des donn\u00e9es qualitatives et quantitatives int\u00e9ressantes, tout en renfor\u00e7ant la relation client et\/ou employ\u00e9 envers une marque ou une entreprise.<\/p>\n<p><strong>Dans notre webinaire pr\u00e9sent\u00e9 gratuitement ci-dessous<\/strong>,\u00a0Sandie Sparkman, Vice-Pr\u00e9sidente ex\u00e9cutive, solutions clients, et\u00a0Joanie Dion, Directrice, communaut\u00e9s et engagement client, vous pr\u00e9sentent un aper\u00e7u de ces types de communaut\u00e9s en ligne, ainsi que quelques \u00e9tudes de cas.<\/p>\n<p>Vous aimeriez en savoir plus ou obtenir une copie de la pr\u00e9sentation? Contactez-nous en cliquant sur le bouton ci-dessous.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de la situation actuelle de la COVID-19, il est primordial de maintenir contact avec ses clients et ses employ\u00e9s. Aux c\u00f4t\u00e9s de la recherche marketing traditionnelle et des sondages VoC (Voix du Client) que l\u2019on conna\u00eet bien, se trouve depuis quelques ann\u00e9es un nouvel outil :\u00a0les communaut\u00e9s en ligne. Ces communaut\u00e9s offrent [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[39],"class_list":["post-14346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence","post_language_cat-fr-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Communaut\u00e9s en ligne: engagez vos clients et vos employ\u00e9s pendant la crise - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/communautes-en-ligne-engagez-vos-clients-et-vos-employes-pendant-la-crise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communaut\u00e9s en ligne: engagez vos clients et vos employ\u00e9s pendant la crise\" \/>\n<meta property=\"og:description\" content=\"Dans le cadre de la situation actuelle de la COVID-19, il est primordial de maintenir contact avec ses clients et ses employ\u00e9s. Aux c\u00f4t\u00e9s de la recherche marketing traditionnelle et des sondages VoC (Voix du Client) que l\u2019on conna\u00eet bien, se trouve depuis quelques ann\u00e9es un nouvel outil :\u00a0les communaut\u00e9s en ligne. 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