{"id":14347,"date":"2020-04-09T20:14:42","date_gmt":"2020-04-09T20:14:42","guid":{"rendered":"https:\/\/leger360.com\/decouvrez-le-consommateur-de-demain-comportements-et-covid-19\/"},"modified":"2020-04-09T20:14:42","modified_gmt":"2020-04-09T20:14:42","slug":"decouvrez-le-consommateur-de-demain-comportements-et-covid-19","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/decouvrez-le-consommateur-de-demain-comportements-et-covid-19\/","title":{"rendered":"Le virage commercial : Consommer pendant et apr\u00e8s la pand\u00e9mie (Phase 1)"},"content":{"rendered":"\n

L\u00e9ger<\/strong> d\u00e9voile, en collaboration avec\u00a0<\/span>lg2<\/strong><\/span><\/a>, une \u00e9tude qui rel\u00e8ve les impacts de la crise de la COVID-19 sur les comportements des consommateurs canadiens<\/span>, principalement en ligne.\u00a0<\/span>\u00a0<\/span><\/p>\n\n\n\n

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\u00ab En ces temps plus incertains que jamais, se baser sur des faits tangibles est particuli\u00e8rement important pour prendre des d\u00e9cisions. Mesurer l\u2019impact r\u00e9el et quantifier les changements nous apportent une observation exempte de biais personnels ou d\u2019\u00e9motivit\u00e9 g\u00e9n\u00e9r\u00e9s par une crise de cet<\/span><\/span>te<\/span><\/span>\u00a0ampleur. C\u2019est la cl\u00e9 pour naviguer en ces eaux troubles et pour voir plus clair \u00bb, n<\/span><\/span>ote Sophie-Annick Vall\u00e9e, Vice-pr\u00e9sidente, Strat\u00e9gie, Montr\u00e9al chez lg2.\u00a0<\/span><\/span><\/p>\n<\/blockquote>\n\n\n\n

Cette \u00e9tude constitue un point de d\u00e9part pour mesurer les cons\u00e9quences concr\u00e8tes de la pand\u00e9mie sur l\u2019\u00e9volution des comportements. La situation actuelle ayant des retomb\u00e9es diff\u00e9rentes d\u2019une population \u00e0 une autre, d\u2019un territoire \u00e0 un autre,<\/span>\u00a0d\u2019un secteur\u00a0<\/span>d\u2019activit\u00e9s\u00a0<\/span>\u00e0 un autre,<\/span>\u00a0il est primordial de mesurer et d\u2019observer ce qui se d\u00e9roule ici, au Canada, afin de dresser un portrait propre aux Canadiens.\u00a0<\/span>\u00a0<\/span><\/p>\n\n\n\n

Le consommateur est un \u00eatre d\u2019habitudes. Il entre g\u00e9n\u00e9ralement dans le magasin vers la m\u00eame heure, parcourt les m\u00eames all\u00e9es, ach\u00e8te les m\u00eames produits, paye le m\u00eame montant et quitte apr\u00e8s la m\u00eame dur\u00e9e de magasinage.<\/span>\u00a0<\/span><\/p>\n\n\n\n

\n

\u00ab\u00a0<\/span><\/span>La crise actuelle de la COVID-19 apporte des changements majeurs et perturbe son quotidien. Au cours des prochaines semaines, ce m\u00eame consommateur d\u00e9veloppera de nouvelles habitudes d\u2019achats en ligne. Plusieurs commer\u00e7ants ne feront plus partie de ses habitudes, alors que de nouveaux comportements feront leur apparition<\/span>\u00a0\u00bb, mentionne Jean-Marc L\u00e9ger, pr\u00e9sident de L\u00e9ger.<\/span><\/span><\/span><\/p>\n<\/blockquote>\n\n\n\n

Le consommateur change sa fa\u00e7on de penser, il changera aussi sa fa\u00e7on de d\u00e9penser.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n\n\n\n

\u00c0 l\u2019\u00e8re de la d\u00e9sinformation et du bombardement m\u00e9diatique, il est n\u00e9cessaire de s\u2019appuyer sur des donn\u00e9es fiables pour suivre le consommateur de demain :\u00a0<\/span>le consommateur de l\u2019apr\u00e8s-crise<\/span><\/b>.<\/span><\/p>\n\n\n\n

\n\n\n\n

PRINCIPALES CONCLUSIONS DE L’\u00c9TUDE<\/h2>\n\n\n\n

>\u00a0LA CRISE EST UN TREMPLIN POUR L\u2019UNIVERS NUM\u00c9RIQUE<\/span><\/h3>\n\n\n\n

Pr\u00e8s d\u2019un Canadien sur cinq (18%<\/strong>) affirme avoir adopt\u00e9 pour la premi\u00e8re fois depuis la crise un nouveau comportement en ligne. Parmi ces nouveaux consommateurs, plus de sept sur dix (71%<\/strong>) ont l\u2019intention de maintenir au moins un de ces comportements dans le futur. L\u2019\u00e9tude confirme qu\u2019il existe des opportunit\u00e9s majeures \u00e0 saisir pour les d\u00e9taillants afin de maintenir ces gains \u00e0 long terme.<\/span>\u00a0<\/span><\/p>\n\n\n\n

>\u00a0LES JEUNES CONSOMMATEURS S\u2019ADAPTENT RAPIDEMENT \u00c0 LEUR NOUVELLE R\u00c9ALIT\u00c9<\/span><\/h3>\n\n\n\n

En g\u00e9n\u00e9ral, les jeunes consommateurs ont davantage tendance \u00e0 avoir chang\u00e9 leurs habitudes de consommation durant la crise, alors que les consommateurs plus \u00e2g\u00e9s sont rest\u00e9s plus fid\u00e8les \u00e0 leurs anciennes habitudes.<\/p>\n\n\n\n

>\u00a0LES CANADIENS SONT PLUS CONSCIENTIS\u00c9S ENVERS L\u2019ACHAT LOCAL<\/span><\/h3>\n\n\n\n

Avec leur univers de consommation chamboul\u00e9 depuis le d\u00e9but de la crise, de plus en plus de consommateurs se tournent vers l\u2019achat local. Les Canadiens disent acheter plus souvent ou pour la premi\u00e8re fois des produits d\u2019ici.<\/span>\u00a0<\/span><\/p>\n\n\n\n

>\u00a0L\u2019ALIMENTATION ET LA SANT\u00c9 SONT AU C\u0152UR DES PR\u00c9OCCUPATIONS<\/span><\/h3>\n\n\n\n

Cuisiner avec des ingr\u00e9dients de base est l\u2019habitude qui conna\u00eet la plus forte hausse \u00e0 travers le pays.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n\n\n\n

\n\n\n\n

M\u00c9THODOLOGIE DU SONDAGE<\/h3>\n\n\n\n
    \n
  • \n

    Sondage Web r\u00e9alis\u00e9 aupr\u00e8s de 2 109 Canadiens, dont 1 003 au Qu\u00e9bec, 601 en Ontario et 505 ailleurs au Canada.<\/p>\n<\/li>\n\n\n\n

  • \n

    Le sondage \u00e9tait disponible en fran\u00e7ais et en anglais, \u00e0 la convenance du r\u00e9pondant.<\/p>\n<\/li>\n\n\n\n

  • \n

    La collecte des donn\u00e9es a \u00e9t\u00e9 r\u00e9alis\u00e9e du 3 au 6 avril 2020.<\/p>\n<\/li>\n\n\n\n

  • \n

    Afin d\u2019\u00eatre repr\u00e9sentatif de la population \u00e0 l\u2019\u00e9tude, les r\u00e9sultats ont \u00e9t\u00e9 pond\u00e9r\u00e9s selon le profil sociod\u00e9mographique des r\u00e9pondants, en fonction des variables suivantes : sexe, \u00e2ge, langue maternelle, r\u00e9gion, pr\u00e9sence d\u2019enfant(s) dans le m\u00e9nage et niveau de scolarit\u00e9.<\/p>\n<\/li>\n<\/ul>\n\n\n\n

    \n\n\n\n

    INT\u00c9RESS\u00c9 \u00c0 EN SAVOIR PLUS SUR CETTE \u00c9TUDE?<\/h2>\n\n\n\n

    T\u00e9l\u00e9chargez notre brochure.<\/p>\n","protected":false},"excerpt":{"rendered":"

    L\u00e9ger d\u00e9voile, en collaboration avec\u00a0lg2, une \u00e9tude qui rel\u00e8ve les impacts de la crise de la COVID-19 sur les comportements des consommateurs canadiens, principalement en ligne.\u00a0\u00a0 \u00ab En ces temps plus incertains que jamais, se baser sur des faits tangibles est particuli\u00e8rement important pour prendre des d\u00e9cisions. Mesurer l\u2019impact r\u00e9el et quantifier les changements nous […]<\/p>\n","protected":false},"author":2,"featured_media":8109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[876],"tags":[],"post_language_cat":[39],"class_list":["post-14347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise-de-marche","post_language_cat-fr-market-intelligence"],"acf":[],"yoast_head":"\nLe virage commercial : Consommer pendant et apr\u00e8s la pand\u00e9mie (Phase 1) - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/decouvrez-le-consommateur-de-demain-comportements-et-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le virage commercial : Consommer pendant et apr\u00e8s la pand\u00e9mie (Phase 1)\" \/>\n<meta property=\"og:description\" content=\"L\u00e9ger d\u00e9voile, en collaboration avec\u00a0lg2, une \u00e9tude qui rel\u00e8ve les impacts de la crise de la COVID-19 sur les comportements des consommateurs canadiens, principalement en ligne.\u00a0\u00a0 \u00ab En ces temps plus incertains que jamais, se baser sur des faits tangibles est particuli\u00e8rement important pour prendre des d\u00e9cisions. 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