{"id":14352,"date":"2020-04-14T16:54:38","date_gmt":"2020-04-14T16:54:38","guid":{"rendered":"https:\/\/leger360.com\/jean-marc-leger-nomme-nouveau-representant-canadien-esomar\/"},"modified":"2020-04-14T16:54:38","modified_gmt":"2020-04-14T16:54:38","slug":"jean-marc-leger-nomme-nouveau-representant-canadien-esomar","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/jean-marc-leger-nomme-nouveau-representant-canadien-esomar\/","title":{"rendered":"Jean-Marc L\u00e9ger nomm\u00e9 nouveau repr\u00e9sentant canadien d’ESOMAR"},"content":{"rendered":"
Pour diffusion imm\u00e9diate<\/em><\/div>\n

Montr\u00e9al, le 14 avril 2020 –\u00a0Nous sommes heureux d\u2019annoncer la nomination de\u00a0<\/span><\/span>Jean-Marc L\u00e9ger,\u00a0<\/span><\/span>p<\/span><\/span>r\u00e9sident de\u00a0<\/span><\/span>L<\/span><\/span>\u00e9<\/span><\/span>ger<\/span><\/span>, et de<\/span><\/span>\u00a0Rob Berger,\u00a0<\/span><\/span>d<\/span><\/span>irecteur g\u00e9n\u00e9ral de\u00a0<\/span><\/span>Maru<\/span><\/span>\/Blue,\u00a0<\/span><\/span>\u00e0 titre de nouveaux repr\u00e9sentants d\u2019<\/span><\/span>ESOMAR<\/span><\/span>\u00a0au Canada<\/span><\/span>.<\/span><\/span>\u202f<\/span><\/span>\u00a0<\/span><\/h3>\n

ESOMAR<\/span><\/span>,\u00a0<\/span><\/span>l\u2019association mondiale des professionnels des donn\u00e9es, de la recherche<\/span><\/span>\u00a0et<\/span><\/span>\u00a0de l\u2019analytique, a l\u2019honneur et le plaisir d\u2019accuei<\/span><\/span>l<\/span><\/span>lir\u00a0<\/span><\/span>deux des chercheurs et dirigeants les plus \u00e9minents de l\u2019industrie canadienne de<\/span><\/span>\u00a0la\u00a0<\/span><\/span>recherche\u00a0<\/span><\/span>et\u00a0<\/span><\/span>de l\u2019intelligence marketing<\/span><\/span>.\u00a0<\/span><\/span>En tant que\u00a0<\/span><\/span>leaders<\/span><\/span>\u00a0d<\/span><\/span>e l\u2019<\/span><\/span>industrie et membres du conseil d\u2019administration\u00a0<\/span><\/span>d<\/span><\/span>e\u00a0<\/span><\/span>son<\/span><\/span>\u00a0association partenaire, le<\/span><\/span>\u00a0<\/span><\/span>C<\/span><\/span>RIC (<\/span><\/span>Co<\/span><\/span>ns<\/span><\/span>eil de recherche et d\u2019intelligence marketing\u00a0<\/span><\/span>c<\/span><\/span>anadien)<\/span><\/span>,<\/span><\/span>\u00a0<\/span><\/span>ESOMAR est ravie<\/span><\/span>\u00a0d<\/span><\/span>e b\u00e9n\u00e9ficier de l<\/span><\/span>\u2019expertise\u00a0<\/span><\/span>et de l\u2019exp\u00e9rience\u00a0<\/span><\/span>de\u00a0<\/span><\/span>ses<\/span><\/span>\u00a0<\/span><\/span>coll\u00e8gues canadiens<\/span><\/span>.<\/span><\/span><\/p>\n

\u00ab Ces nominations\u00a0<\/span><\/span>d\u00e9montr<\/span><\/span>ent<\/span><\/span>\u00a0notre intention d\u2019accro\u00eetre le soutien que nous pouvons offrir \u00e0 nos membres et partenaires canadiens et nord-am\u00e9ricains<\/span><\/span>,<\/span><\/span>\u00a0<\/span><\/span>ainsi que<\/span><\/span>\u00a0<\/span><\/span>notre volont\u00e9\u00a0<\/span><\/span>de\u00a0<\/span><\/span>tisser des liens avec\u00a0<\/span><\/span>nos nombreuses autres\u00a0<\/span><\/span>communaut\u00e9s<\/span><\/span>\u00a0membres \u00e0 travers le monde \u00bb, a d\u00e9clar\u00e9 Finn Raben, directeur g\u00e9n\u00e9ral\u00a0<\/span><\/span>d<\/span><\/span>\u2019ESOMAR.<\/span><\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p><\/blockquote>\n

Jean-Marc L\u00e9ger est \u00e9conomiste et fondateur de L\u00e9ger, la plus grande firme\u00a0<\/span><\/span>de sondage, de recherche marketing et analytique<\/span><\/span>\u00a0<\/span><\/span>\u00e0 propri\u00e9t\u00e9 canadienne. Il est\u00a0<\/span><\/span>\u00e9galement<\/span><\/span>\u00a0le fondateur du r\u00e9seau WIN (Worldwide Independent Network of Market Research) dont il a \u00e9t\u00e9\u00a0<\/span><\/span>le\u00a0<\/span><\/span>premier\u00a0<\/span><\/span>pr\u00e9sident.\u00a0<\/span><\/span>Il est \u00e9galement membre du conseil d\u2019administration du CRIC.\u00a0<\/span><\/span><\/p>\n

\u00ab<\/span><\/span>\u202f<\/span><\/span>Je travaille avec ESOMAR depuis de nombreuses ann\u00e9es et j\u2019ai d\u00e9cid\u00e9 d\u2019y participer plus activement afin de les aider \u00e0\u00a0<\/span><\/span>bi<\/span><\/span>en<\/span><\/span>\u00a0s\u2019implanter au Canada<\/span><\/span>,<\/span><\/span>\u00a0<\/span><\/span>surtout\u00a0<\/span><\/span>avec\u00a0<\/span><\/span>l\u2019organisation du congr\u00e8s\u00a0<\/span><\/span>annuel\u00a0<\/span><\/span>\u00e0 Toronto cette ann\u00e9e\u00a0<\/span><\/span>si la crise de la\u00a0<\/span><\/span>COVID-19\u00a0<\/span><\/span>le\u00a0<\/span><\/span>permet<\/span><\/span>\u00bb<\/span><\/span>, a soulign\u00e9 M. L\u00e9ger.<\/span><\/span><\/p><\/blockquote>\n

Rob Berger est le directeur g\u00e9n\u00e9ral de Maru\/Blue et dirige son entreprise de services d\u2019\u00e9chantillonnage et de donn\u00e9es en ligne \u00e0 l\u2019\u00e9chelle mondiale. Avec plus de 22 ans d\u2019exp\u00e9rience en recherche, il est un expert de premier plan dans le domaine de l\u2019\u00e9chantillonnage et des communaut\u00e9s en ligne. Il a pr\u00e9c\u00e9demment occup\u00e9 le poste de directeur g\u00e9n\u00e9ral, communaut\u00e9s de consommateurs chez Maru\/Matchbox et a \u00e9galement travaill\u00e9 chez Vision Critical et Ipsos.<\/p>\n

\u00ab\u202fJe suis\u00a0<\/span><\/span>tr\u00e8s<\/span><\/span>\u00a0heureux de repr\u00e9senter ESOMAR au Canada et\u00a0<\/span><\/span>je me r\u00e9jouis de\u00a0<\/span><\/span>contribuer \u00e0 son succ\u00e8s croissant sur le march\u00e9 nord-am\u00e9ricain\u202f\u00bb, a d\u00e9clar\u00e9 M. Berger.\u00a0<\/span><\/span>\u00a0<\/span><\/p><\/blockquote>\n

\u00ab\u202fNous sommes ravis d\u2019accueillir J<\/span><\/span>ean-Marc et Rob et de faire\u00a0<\/span><\/span>de notre<\/span><\/span>\u00a0congr\u00e8s annuel\u00a0<\/span><\/span>p<\/span><\/span>r\u00e9vu \u00e0 Toronto en septembre<\/span><\/span>\u00a0prochain un grand succ\u00e8s<\/span><\/span>\u202f\u00bb, a mentionn\u00e9\u00a0<\/span><\/span>Reg Baker, le repr\u00e9sentant am\u00e9ricain d\u2019ESOMAR, qui travaillera en \u00e9troite collaboration avec l\u2019\u00e9quipe canadienne au cours des prochains mois.<\/span><\/span>\u00a0\u00a0<\/span><\/span>\u00a0<\/span><\/p><\/blockquote>\n

-30-<\/p>\n

\u00c0 propos d\u2019<\/span><\/b>ESOMAR\u202f<\/span><\/b>\u202f<\/span>\u00a0<\/span><\/p>\n

ESOMAR est une organisation\u00a0<\/span>mondiale\u00a0<\/span>\u00e0 but non lucratif qui\u00a0<\/span>a pour mission l\u2019avancement d<\/span>es \u00e9tudes de march\u00e9,\u00a0<\/span>de la\u00a0<\/span>recherche sociale et\u00a0<\/span>d<\/span>es enqu\u00eates d\u2019opinion<\/span>.\u00a0<\/span>Depuis<\/span>\u00a0plus de 70 ans<\/span>, elle\u00a0<\/span>rassemble le secteur de la recherche dans le but de partager les savoirs, de promouvoir les bonnes pratiques et de s\u2019entendre sur l\u2019avenir du secteur,\u00a0<\/span>sous la forme d\u2019une communaut\u00e9 internationale reposant sur des principes communs de pratique \u00e9thique<\/span>.<\/span>\u202f<\/span>\u00a0Pour plus d’information\u00a0<\/span>: esomar.org<\/a><\/p>\n

\u00c0 propos de L\u00e9ger\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

L\u00e9ger est la plus grande firme de sondage, de recherche marketing et analytique \u00e0 propri\u00e9t\u00e9 canadienne<\/span>,<\/span>\u00a0avec plus de 600 employ\u00e9s r\u00e9partis dans ses huit bureaux canadiens et am\u00e9ricains.<\/span>\u00a0<\/span>L\u00e9ger offre<\/span>\u00a0des solutions\u00a0<\/span>V<\/span>o<\/span>C<\/span>\u00a0(<\/span>V<\/span>oix du\u00a0<\/span>C<\/span>lient) en temps r\u00e9el et\u00a0<\/span>est propri\u00e9taire d<\/span>e LEO (Leger Opinion) le<\/span>\u00a0plus grand panel\u00a0<\/span>au<\/span>\u00a0Canada, compt<\/span>ant<\/span>\u00a0plus de 400\u202f000\u00a0<\/span>pan\u00e9listes<\/span>.<\/span>\u00a0Pour plus d\u2019information<\/span>\u00a0<\/span>:<\/span> leger360.com<\/a>\u202f<\/span>\u202f<\/span>\u00a0<\/span><\/p>\n

\u00c0 propos de<\/span><\/b>\u202f<\/span><\/b>Maru<\/span><\/b>\/Blue<\/span><\/b>\u202f<\/span>\u00a0<\/span><\/p>\n

Maru<\/span>\/Blue\u00a0<\/span>est une soci\u00e9t\u00e9 de services de donn\u00e9es qui offre<\/span>,<\/span>\u00a0<\/span>\u00e0 l\u2019\u00e9chelle mondiale,\u00a0<\/span>l\u2019acc\u00e8s \u00e0 des donn\u00e9es de qualit\u00e9 sup\u00e9rieure\u00a0<\/span>aux<\/span>\u00a0marques, agences,\u00a0<\/span>entreprises du domaine de la sant\u00e9 et firmes de recherche marketing<\/span>.\u00a0<\/span>Maru<\/span>\/Blue\u00a0<\/span>cr\u00e9e de la valeur pour ses clie<\/span>nts en les connectant avec des r\u00e9pondants dont le profil\u00a0<\/span>a<\/span>\u00a0\u00e9t\u00e9 valid\u00e9 par\u00a0<\/span>de<\/span>s experts<\/span>.\u00a0<\/span>Elle fournit un acc\u00e8s i<\/span>nstantan\u00e9<\/span>\u00a0\u00e0 la population g\u00e9n\u00e9rale<\/span>,<\/span>\u00a0<\/span>\u00e0<\/span>\u00a0des\u00a0<\/span>march\u00e9s sp\u00e9cifiques,\u00a0<\/span>et\u00a0<\/span>\u00e0 vos clients ou\u00a0<\/span>\u00e0 ceux<\/span>\u00a0de vos concurrents.\u00a0<\/span>Pour plus d\u2019information (disponible en anglais seulement)\u00a0<\/span>:\u00a0<\/span>www.marublue.com<\/a><\/span>\u00a0<\/span><\/p>\n

Pour plus d’information\u00a0<\/strong><\/p>\n

S<\/span>arah Mottet<\/span>
\n<\/span>Directrice marketing<\/span>
\n<\/span>514-982-2464 #<\/span>3<\/span>186
\n<\/span>smottet@leger360.com<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Pour diffusion imm\u00e9diate Montr\u00e9al, le 14 avril 2020 –\u00a0Nous sommes heureux d\u2019annoncer la nomination de\u00a0Jean-Marc L\u00e9ger,\u00a0pr\u00e9sident de\u00a0L\u00e9ger, et de\u00a0Rob Berger,\u00a0directeur g\u00e9n\u00e9ral de\u00a0Maru\/Blue,\u00a0\u00e0 titre de nouveaux repr\u00e9sentants d\u2019ESOMAR\u00a0au Canada.\u202f\u00a0 ESOMAR,\u00a0l\u2019association mondiale des professionnels des donn\u00e9es, de la recherche\u00a0et\u00a0de l\u2019analytique, a l\u2019honneur et le plaisir d\u2019accueillir\u00a0deux des chercheurs et dirigeants les plus \u00e9minents de l\u2019industrie canadienne de\u00a0la\u00a0recherche\u00a0et\u00a0de […]<\/p>\n","protected":false},"author":2,"featured_media":7952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[],"post_language_cat":[42],"class_list":["post-14352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-news","post_language_cat-fr-in-the-news"],"acf":[],"yoast_head":"\nJean-Marc L\u00e9ger nomm\u00e9 nouveau repr\u00e9sentant canadien d'ESOMAR - 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