{"id":14383,"date":"2020-05-21T19:47:07","date_gmt":"2020-05-21T19:47:07","guid":{"rendered":"https:\/\/leger360.com\/le-virage-commercial-consommer-pendant-et-apres-la-pandemie\/"},"modified":"2024-02-09T08:55:12","modified_gmt":"2024-02-09T08:55:12","slug":"le-virage-commercial-consommer-pendant-et-apres-la-pandemie","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/le-virage-commercial-consommer-pendant-et-apres-la-pandemie\/","title":{"rendered":"Le virage commercial : Consommer pendant et apr\u00e8s la pand\u00e9mie (Phase 2)"},"content":{"rendered":"<p>L\u00e9ger, en partenariat avec <a href=\"https:\/\/www.bonvisionnement.net\/lg2xleger\/reimaginer-votre-marque-pendant-la-crise\" target=\"_blank\" rel=\"noopener\">lg2<\/a>, est fi\u00e8re de pr\u00e9senter la deuxi\u00e8me vague de sa trilogie d\u2019analyses sur les changements d\u2019attitudes et de comportements des consommateurs canadiens suite \u00e0 la crise de la COVID-19. Nous avons d\u2019abord men\u00e9 cette \u00e9tude au d\u00e9but de la crise, puis au milieu. Elle sera conduite une troisi\u00e8me fois \u00e0 la fin de la pand\u00e9mie actuelle.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-25204\" src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/1-1.png\" alt=\"\" width=\"599\" height=\"135\" \/><\/p>\n<p>Cette \u00e9tude est le fruit des expertises de L\u00e9ger et lg2 : d\u2019un c\u00f4t\u00e9, vous aurez acc\u00e8s \u00e0 la voix du consommateur et \u00e0 l\u2019analyse de la donn\u00e9e brute, et de l\u2019autre, \u00e0 un regard empathique sur les chiffres pour identifier l\u2019impact sur la transformation des entreprises.<\/p>\n<p><a href=\"https:\/\/leger360.com\/fr\/sondages\/decouvrez-le-consommateur-de-demain-comportements-et-covid-19\/\" target=\"_blank\" rel=\"noopener\">Pour consulter les principales conclusions de la premi\u00e8re vague de cette \u00e9tude, cliquez ici<\/a>.<\/p>\n<p>Cette \u00e9tude r\u00e9pond aux questions suivantes\u00a0:<\/p>\n<ul class=\"fancy-list vertical small\">\n<li>Quels<strong> comportements <\/strong>de consommation ont \u00e9merg\u00e9, se sont amplifi\u00e9s (fr\u00e9quence ou d\u00e9penses) ou, \u00e0 l\u2019inverse, ont \u00e9t\u00e9 d\u00e9laiss\u00e9s durant la crise ?<\/li>\n<li>Est-ce que les consommateurs ont l\u2019<strong>intention de maintenir <\/strong>r\u00e9guli\u00e8rement ou occasionnellement leurs nouvelles habitudes de consommation apr\u00e8s la crise, ou \u00e0 l\u2019inverse, ont-ils l\u2019intention de retourner \u00e0 leurs anciennes habitudes ?<\/li>\n<li>Quels sont<strong> les irritants <\/strong>rencontr\u00e9s par les consommateurs en lien avec ces nouveaux comportements ?\u200b<\/li>\n<li><strong>[NOUVEAU POUR LA VAGUE 2]<\/strong> Quelles sont les <strong>attitudes<\/strong> des consommateurs \u00e0 l\u2019\u00e9gard de la crise dans les diff\u00e9rentes sph\u00e8res de leur vie : se loger, se nourrir, se divertir, etc. ?<\/li>\n<li><strong>[NOUVEAU POUR LA VAGUE 2]<\/strong> Quelles <strong>activit\u00e9s<\/strong> les consommateurs ont-ils le plus h\u00e2te de faire ?<\/li>\n<\/ul>\n<p>Notre intention : placer sous les projecteurs les v\u00e9rit\u00e9s consommateurs les plus susceptibles de vous inspirer et de vous orienter concr\u00e8tement dans vos prises de d\u00e9cision. Parce que c\u2019est le bon moment de <strong>prendre le temps de r\u00e9imaginer le futur.<\/strong><\/p>\n<hr \/>\n<h2>PRINCIPALES CONCLUSIONS DE L\u2019\u00c9TUDE<\/h2>\n<h3>>\u00a0CERTAINS SECTEURS ONT V\u00c9CU UNE HAUSSE EN LIGNE PLUS IMPORTANTE.<\/h3>\n<p><em>Les \u00e9piceries ont v\u00e9cu la hausse la plus importante d\u2019achats en ligne au Canada.<\/em><\/p>\n<h3>> LES RESTAURANTS ET SALONS DE COIFFURE SONT EN T\u00caTE DES LIEUX PRIS\u00c9S UNE FOIS LA CRISE PASS\u00c9E.<\/h3>\n<p><em>Parmi les activit\u00e9s que l\u2019on souhaite faire EN PREMIER lors du retour \u00e0 la normale (autres que voir sa famille\/ses amis), aller au restaurant arrive en t\u00eate de liste (40 %), suivie de tr\u00e8s pr\u00e8s par la visite d\u2019un coiffeur (38 %), puis aller chez le dentiste (22 %).<\/em><\/p>\n<h3>>\u00a0PR\u00c8S D\u2019UN CANADIEN SUR DEUX A EXP\u00c9RIMENT\u00c9 AU MOINS UN NOUVEAU COMPORTEMENT EN LIGNE PENDANT LA CRISE.<\/h3>\n<p><em>Si la premi\u00e8re vague d\u00e9montrait clairement qu\u2019il existait des opportunit\u00e9s pour les d\u00e9taillants \u00e0 saisir en ligne, la deuxi\u00e8me vient confirmer cette tendance et nous en expose l\u2019ampleur.\u00a0<\/em><\/p>\n<h3>>\u00a0FORC\u00c9S DE S\u2019ADAPTER, LES SERVICES \u00c0 DISTANCE OU EN LIGNE SONT ADOPT\u00c9S TEMPORAIREMENT PAR PLUSIEURS CONSOMMATEURS.<\/h3>\n<p><em>En plus de changer les habitudes de magasinage et d\u2019achat des Canadiens, les r\u00e9sultats de cette deuxi\u00e8me mesure indiquent que la crise actuelle a un impact important sur la relation que nous entretenons avec les entreprises ou organismes offrant des services.<\/em><\/p>\n<h3>>\u00a0LES ACHATS LOCAUX SONT EN HAUSSE DEPUIS LE D\u00c9BUT DE LA CRISE.<\/h3>\n<p><em>L\u2019achat local est sans aucun doute l\u2019un des mouvements forts du march\u00e9 propuls\u00e9s par la crise actuelle.<\/em><\/p>\n<hr \/>\n<h2>M\u00c9THODOLOGIE DU SONDAGE<\/h2>\n<ul class=\"fancy-list vertical small\">\n<li>Sondage web r\u00e9alis\u00e9 aupr\u00e8s de 4 020 Canadiens, dont 2 006 au Qu\u00e9bec, 807 en Ontario et 1 207 ailleurs au Canada.<\/li>\n<li>Le sondage \u00e9tait disponible en fran\u00e7ais et en anglais.<\/li>\n<li>La collecte des donn\u00e9es a \u00e9t\u00e9 r\u00e9alis\u00e9e du 29 avril au 6 mai 2020.<\/li>\n<li>Afin d\u2019\u00eatre repr\u00e9sentatifs de la population \u00e0 l\u2019\u00e9tude, les r\u00e9sultats totaux et les r\u00e9sultats par \u00e9chantillon ont \u00e9t\u00e9 pond\u00e9r\u00e9s selon le profil sociod\u00e9mographique des r\u00e9pondants, et ce, en fonction des variables suivantes : sexe, \u00e2ge, langue maternelle, r\u00e9gion, pr\u00e9sence d\u2019enfant dans le m\u00e9nage et niveau de scolarit\u00e9.<\/li>\n<li>61 comportements ont \u00e9t\u00e9 \u00e9valu\u00e9s.<\/li>\n<\/ul>\n<hr \/>\n<h2>INT\u00c9RESS\u00c9.e \u00c0 EN SAVOIR PLUS SUR CETTE \u00c9TUDE ?<\/h2>\n<p>[gravityform id=\u00a0\u00bb3&Prime; title=\u00a0\u00bbfalse\u00a0\u00bb description=\u00a0\u00bbtrue\u00a0\u00bb]<\/p>\n<hr \/>\n<h2>VISIONNEZ NOTRE WEBINAIRE<\/h2>\n<p>Christian Bourque, Vice-pr\u00e9sident ex\u00e9cutif, L\u00e9ger, et Sophie-Annick Vall\u00e9e, Vice-pr\u00e9sidente, Strat\u00e9gie, lg2, pr\u00e9sentent les r\u00e9sultats de cette \u00e9tude et r\u00e9pondent \u00e0 vos questions.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/leger360.com\/fr\/sondages\/webinaire-le-virage-commercial-consommer-pendant-et-apres-la-pandemie-phase-2\/\" target=\"_blank\" rel=\"noopener\"><strong>CLIQUEZ ICI POUR LE VISIONNER.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u00e9ger, en partenariat avec lg2, est fi\u00e8re de pr\u00e9senter la deuxi\u00e8me vague de sa trilogie d\u2019analyses sur les changements d\u2019attitudes et de comportements des consommateurs canadiens suite \u00e0 la crise de la COVID-19. Nous avons d\u2019abord men\u00e9 cette \u00e9tude au d\u00e9but de la crise, puis au milieu. Elle sera conduite une troisi\u00e8me fois \u00e0 la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[39],"class_list":["post-14383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence","post_language_cat-fr-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Le virage commercial : Consommer pendant et apr\u00e8s la pand\u00e9mie (Phase 2) - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/le-virage-commercial-consommer-pendant-et-apres-la-pandemie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le virage commercial : Consommer pendant et apr\u00e8s la pand\u00e9mie (Phase 2)\" \/>\n<meta property=\"og:description\" content=\"L\u00e9ger, en partenariat avec lg2, est fi\u00e8re de pr\u00e9senter la deuxi\u00e8me vague de sa trilogie d\u2019analyses sur les changements d\u2019attitudes et de comportements des consommateurs canadiens suite \u00e0 la crise de la COVID-19. Nous avons d\u2019abord men\u00e9 cette \u00e9tude au d\u00e9but de la crise, puis au milieu. Elle sera conduite une troisi\u00e8me fois \u00e0 la [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/fr\/le-virage-commercial-consommer-pendant-et-apres-la-pandemie\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-21T19:47:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-09T08:55:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/shutterstock_1673810938.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1044\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jason Anthony\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@leger360\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jason Anthony\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/le-virage-commercial-consommer-pendant-et-apres-la-pandemie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/le-virage-commercial-consommer-pendant-et-apres-la-pandemie\\\/\"},\"author\":{\"name\":\"Jason Anthony\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#\\\/schema\\\/person\\\/34dfccb7aa46dcd4085221008ca51ac9\"},\"headline\":\"Le virage commercial : Consommer pendant et apr\u00e8s la pand\u00e9mie (Phase 2)\",\"datePublished\":\"2020-05-21T19:47:07+00:00\",\"dateModified\":\"2024-02-09T08:55:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/le-virage-commercial-consommer-pendant-et-apres-la-pandemie\\\/\"},\"wordCount\":732,\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/le-virage-commercial-consommer-pendant-et-apres-la-pandemie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/shutterstock_1673810938.png\",\"articleSection\":[\"Market intelligence\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/le-virage-commercial-consommer-pendant-et-apres-la-pandemie\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/fr\\\/le-virage-commercial-consommer-pendant-et-apres-la-pandemie\\\/\",\"name\":\"Le virage commercial : Consommer pendant et apr\u00e8s la pand\u00e9mie (Phase 2) - 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