{"id":14441,"date":"2020-06-12T14:57:12","date_gmt":"2020-06-12T14:57:12","guid":{"rendered":"https:\/\/leger360.com\/5-strategies-maintenir-sante-communaute-de-recherche-en-ligne\/"},"modified":"2024-02-09T08:57:05","modified_gmt":"2024-02-09T08:57:05","slug":"5-strategies-maintenir-sante-communaute-de-recherche-en-ligne","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/5-strategies-maintenir-sante-communaute-de-recherche-en-ligne\/","title":{"rendered":"5 strat\u00e9gies pour maintenir la sant\u00e9 de votre communaut\u00e9 de recherche en ligne"},"content":{"rendered":"

Une communaut\u00e9 de recherche en ligne est une plateforme technologique qui vous permet d’engager une conversation\u00a0<\/span>de mani\u00e8re\u00a0<\/span>continue avec vos clients. Elle vous permet de mener des \u00e9tudes qualitatives et quantitatives de mani\u00e8re transparente sur une seule plateforme.<\/span>\u00a0<\/span><\/p>\n

Vous ne connaissez pas les communaut\u00e9s d<\/span>e recherche<\/span>\u00a0en ligne ? Consultez notre article sur les 6 avantages \u00e0 utiliser une communaut\u00e9 de recherche en ligne<\/a>.<\/span><\/p>\n

Lorsque vous travaillez avec des outils technologiques avanc\u00e9s comme les communaut\u00e9s en ligne, il est important de ne pas oublier l’aspect humain\u00a0<\/span>qu<\/span>i est au c\u0153ur de\u00a0<\/span>ces in<\/span>novations\u00a0<\/span>e<\/span>n<\/span>\u00a0<\/span>recherche<\/span>. En effet, une communaut\u00e9 est compos\u00e9e de personnes\u00a0<\/span>qui resteront engag\u00e9<\/span>e<\/span>s s<\/span>i elles sont tenu<\/span>es inform\u00e9es, re\u00e7oivent du contenu exclusif et demeurent diverties.\u00a0<\/span>\u00a0<\/span><\/p>\n

Alors, comment pouvez-vous assurer la sant\u00e9 de votre communaut\u00e9 de recherche en ligne ?<\/span>\u00a0<\/span><\/p>\n

\"Infographie<\/p>\n

1. D\u00e9finissez clairement votre\u00a0plan strat\u00e9gique et vos objectifs de d\u00e9part<\/h3>\n

Il est essentiel de d\u00e9finir clairement votre plan\u00a0<\/span><\/span>et\u00a0<\/span><\/span>vos objectifs\u00a0<\/span><\/span>afin<\/span><\/span>\u00a0<\/span><\/span>d\u2019<\/span><\/span>assurer le succ\u00e8s de votre communaut\u00e9<\/span><\/span>\u00a0en ligne<\/span><\/span>\u00a0: ils constitueront la\u00a0<\/span><\/span>feuille de route<\/span><\/span><\/strong>\u00a0de votre communaut\u00e9 et vous aideront \u00e0\u00a0<\/span><\/span>maintenir votre vision strat\u00e9gique sur le long terme.\u00a0<\/span><\/span>D\u2019ailleurs, c<\/span><\/span>es<\/span><\/span>\u00a0\u00e9l\u00e9ments doivent \u00eatre\u00a0<\/span><\/span>communiqu\u00e9s<\/span><\/span>\u00a0aux membres\u00a0<\/span><\/span>de votre organisation afin que tou<\/span><\/span>s<\/span><\/span>\u00a0soi<\/span><\/span>en<\/span><\/span>t sur la m\u00eame longueur d’onde<\/span><\/span><\/strong>.<\/span><\/span>\u00a0Il est in\u00e9vitable que<\/span><\/span>\u00a0<\/span><\/span>certain<\/span><\/span>s services\u00a0<\/span><\/span>aient<\/span><\/span>\u00a0des demandes diff\u00e9rentes pour\u00a0<\/span><\/span>cette<\/span><\/span>\u00a0communaut\u00e9, et vos objectifs vous aideront \u00e0 d\u00e9cider si le<\/span><\/span>urs<\/span><\/span>\u00a0demandes peuvent \u00eatre satisfaites ou si elles so<\/span><\/span>rtent du cadre g\u00e9n\u00e9ral d\u00e9fini pour votre communaut\u00e9 en ligne<\/span><\/span>. Des objectifs clairement d\u00e9finis vous a<\/strong><\/span><\/span>ssureront\u00a0<\/span><\/span>\u00e9galement que le\u00a0<\/span><\/span>contenu\u00a0<\/span><\/span>fourni\u00a0<\/span><\/span>\u00e0 vos membres est coh\u00e9rent et\u00a0<\/span><\/span>coh\u00e9sif avec\u00a0<\/span><\/span>l\u2019ensemble de votre\u00a0<\/span><\/span>plateforme<\/span><\/span><\/strong>\u00a0(qu’ils r\u00e9pondent \u00e0 des s<\/span><\/span>ondages<\/span><\/span>, \u00e9crivent dans leur journal ou interagissent\u00a0<\/span><\/span>avec d\u2019autres membres<\/span><\/span>\u00a0dans un forum). Bien que vos objectifs puissent changer au fil du temps, votre vision globale vous aidera \u00e0 prendre les bonnes d\u00e9cisions strat\u00e9giques.<\/span><\/span>\u00a0<\/span><\/p>\n

2. D\u00e9signe<\/span><\/span>z<\/span><\/span>\u00a0un gestionnaire<\/span><\/span>\u00a0de projet (point de contact central)\u00a0<\/span><\/span>\u00a0<\/span><\/h3>\n

D\u00e9signe<\/span><\/span>z<\/span><\/span>\u00a0un gestionnaire de projet comme point de<\/span><\/span>\u00a0contact central\u00a0<\/span><\/span>qui\u00a0<\/span><\/span>sera\u00a0<\/span><\/span>responsable de la communaut\u00e9<\/span><\/span>. Il est primordial d<\/span><\/span>\u2019identifier\u00a0<\/span><\/span>clairement son r\u00f4le au sein de\u00a0<\/span><\/span>votre\u00a0<\/span><\/span>organisation<\/span><\/span>.\u00a0<\/span><\/span>Les t\u00e2ches de ce gestionnaire sont principalement de\u202f<\/span><\/span>:<\/span><\/span>\u00a0<\/span><\/p>\n

    \n
  • s\u2019assurer<\/span>\u00a0que les\u00a0<\/span><\/span>objectifs<\/span><\/span><\/strong>\u00a0<\/strong>sont atteints;<\/span><\/span>\u00a0<\/span><\/li>\n
  • veiller<\/span>\u00a0\u00e0 ce que les\u00a0<\/span><\/span>communications au sein de la commun<\/span><\/span>a<\/span><\/span>ut\u00e9 so<\/span><\/span>ie<\/span><\/span>nt coh\u00e9rentes<\/span><\/span><\/strong>;<\/span><\/span>\u00a0<\/span><\/li>\n
  • se<\/span>\u00a0<\/span><\/span>familiariser avec\u00a0<\/span><\/span>tout le<\/span><\/span>\u00a0contenu<\/span><\/span>\u00a0publi\u00e9<\/span><\/span><\/strong>\u00a0et<\/span><\/span>\u00a0veiller \u00e0 ce qu\u2019aucune question ou activit\u00e9 ne soit dupliqu\u00e9e sur l\u2019ensemble de la plateforme (<\/span><\/span>ce qui peut nuire aux<\/span><\/span>\u00a0taux de participation);<\/span><\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/li>\n
  • m<\/span><\/span>aint<\/span><\/span>enir<\/span>\u00a0<\/span><\/span>un\u00a0<\/span><\/span>\u00e9quilibre entre les di<\/span><\/span>ff\u00e9rente<\/span><\/span>s\u00a0<\/span><\/span><\/strong>activit\u00e9s<\/strong>\u00a0<\/span><\/span>disponible<\/span><\/span>s<\/span><\/span>\u00a0sur la plateforme afin\u00a0<\/span><\/span>d\u2019assurer l\u2019engagement continu des membres<\/span><\/span>.\u00a0<\/span><\/span>\u00a0<\/span><\/li>\n<\/ul>\n

    3. Var<\/span><\/span>ie<\/span><\/span>z<\/span><\/span>\u00a0les\u00a0<\/span><\/span>types<\/span><\/span>\u00a0d\u2019activit\u00e9s au fil du\u00a0<\/span><\/span>temps\u202f<\/span><\/span>:\u00a0<\/span><\/span>ne vous contentez pas\u00a0<\/span><\/span>de\u00a0<\/span><\/span>proposer des sondages\u00a0<\/span><\/span>!<\/span><\/span>\u00a0<\/span><\/h3>\n

    L’un des principaux avantages d’une communaut\u00e9 de recherche en ligne est les diverses activit\u00e9s auxquelles les membres peuvent participer en se connectant \u00e0 la plateforme (sondages quantitatifs, groupes de discussion en ligne, forums, journaux personnels, d\u00e9fis, etc.) Offrir \u00e0 ses membres de participer \u00e0 ces diff\u00e9rentes activit\u00e9s permet d’\u00e9viter l’ennui et les motive \u00e0 revenir r\u00e9guli\u00e8rement sur la plateforme afin d\u2019y d\u00e9couvrir les nouveaut\u00e9s<\/strong>. Pour assurer l\u2019engagement de votre communaut\u00e9, n\u2019h\u00e9sitez pas \u00e0 utiliser les outils qui y sont offerts et qui correspondent le mieux \u00e0 vos objectifs. Par exemple, certaines des donn\u00e9es qualitatives les plus pertinentes proviennent des forums (o\u00f9 les membres peuvent interagir avec vous et entre eux) et de la fonction \u00ab\u00a0journal\u00a0\u00bb (qui leur permet de communiquer avec vous en priv\u00e9). D\u2019apr\u00e8s notre exp\u00e9rience, la meilleure strat\u00e9gie pour maintenir l’engagement de ses membres est de limiter le nombre de questions par activit\u00e9 et de faire preuve de cr\u00e9ativit\u00e9<\/strong> !<\/p>\n

    4.\u00a0Communiquez aux membres les r\u00e8gles et les attentes de la communaut\u00e9<\/h3>\n

    D\u2019embl\u00e9e, assurez-vous que les membres connaissent les r\u00e8gles auxquelles ils doivent se conformer pour participer \u00e0 votre communaut\u00e9, ce que l\u2019on attend d\u2019eux, et les cons\u00e9quences du non-respect de ces r\u00e8gles<\/strong>.<\/p>\n

    Ces r\u00e8gles doivent \u00eatre facilement accessibles par tous les membres de la communaut\u00e9\u00a0: nous recommandons de les pr\u00e9senter sur une page clairement identifi\u00e9e dans votre plateforme, avec un lien au bas de la page d\u2019accueil, et\/ou d\u2019inclure ces r\u00e8gles sur la page d\u2019inscription par laquelle doit passer tout nouveau membre qui d\u00e9sire rejoindre la communaut\u00e9 en ligne.<\/p>\n

    Nous recommandons \u00e9galement de pr\u00e9voir un espace o\u00f9 les membres peuvent laisser des commentaires priv\u00e9s<\/strong> pour \u00e9viter que votre communaut\u00e9 ne se transforme en bureau des plaintes. Informez vos membres sur la mani\u00e8re de rejoindre le gestionnaire de communaut\u00e9 en cas de probl\u00e8me (par courriel ou via un formulaire disponible dans le module \u00ab\u00a0journal\u00a0\u00bb o\u00f9 les commentaires ne sont visibles que par les responsables de la communaut\u00e9).<\/p>\n

    5.\u00a0Donnez votre avis et partagez vos succ\u00e8s !<\/h3>\n

    Enfin, partager de bonnes nouvelles motive vos membres et partenaires de projet. Communiquez aux deux groupes les actions concr\u00e8tes qui ont \u00e9t\u00e9 men\u00e9es sur la base des id\u00e9es re\u00e7ues et des donn\u00e9es recueillies aupr\u00e8s de la communaut\u00e9<\/strong>. Boucler la boucle avec les membres de votre communaut\u00e9 en ligne en les informant de la mani\u00e8re dont votre organisation a utilis\u00e9 leurs commentaires pour introduire des changements positifs est un excellent moyen d\u2019instaurer un climat de confiance et d\u2019engagement<\/strong>. Vous pourriez partager cette information sur la page \u00ab\u00a0Nouvelles\u00a0\u00bb de votre plateforme ou par le biais d’une infolettre !<\/p>\n

    \u00a0<\/p>\n

    Vous souhaitez en savoir plus sur les communaut\u00e9s de recherche en ligne ?<\/strong><\/h2>\n

    N\u2019h\u00e9sitez pas \u00e0 communiquer avec nous ! Nous serons ravis de vous fournir de l\u2019information adapt\u00e9e \u00e0 vos besoins organisationnels particuliers.<\/p>\n

    [gravityform id=\u00a0\u00bb3″ title=\u00a0\u00bbfalse\u00a0\u00bb description=\u00a0\u00bbtrue\u00a0\u00bb]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Une communaut\u00e9 de recherche en ligne est une plateforme technologique qui vous permet d’engager une conversation\u00a0de mani\u00e8re\u00a0continue avec vos clients. Elle vous permet de mener des \u00e9tudes qualitatives et quantitatives de mani\u00e8re transparente sur une seule plateforme.\u00a0 Vous ne connaissez pas les communaut\u00e9s de recherche\u00a0en ligne ? Consultez notre article sur les 6 avantages \u00e0 […]<\/p>\n","protected":false},"author":2,"featured_media":8379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[39],"class_list":["post-14441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence","post_language_cat-fr-market-intelligence"],"acf":[],"yoast_head":"\n5 strat\u00e9gies pour maintenir la sant\u00e9 de votre communaut\u00e9 de recherche en ligne - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/5-strategies-maintenir-sante-communaute-de-recherche-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 strat\u00e9gies pour maintenir la sant\u00e9 de votre communaut\u00e9 de recherche en ligne\" \/>\n<meta property=\"og:description\" content=\"Une communaut\u00e9 de recherche en ligne est une plateforme technologique qui vous permet d’engager une conversation\u00a0de mani\u00e8re\u00a0continue avec vos clients. 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