{"id":14456,"date":"2020-06-17T19:50:59","date_gmt":"2020-06-17T19:50:59","guid":{"rendered":"https:\/\/leger360.com\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\/"},"modified":"2024-02-09T08:57:40","modified_gmt":"2024-02-09T08:57:40","slug":"il-y-a-un-peu-de-leger-dans-tourisme-charlevoix","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\/","title":{"rendered":"Il y a un peu de L\u00e9ger dans&#8230; Tourisme Charlevoix"},"content":{"rendered":"<p><i><span data-contrast=\"auto\">L\u00e9ger vous pr\u00e9sente sa s\u00e9rie \u00ab Il y a un peu de L\u00e9ger dans\u2026 \u00bb qui rassemble des \u00e9tudes de cas clients extraordinaires et qui d\u00e9voile les dessous de la recherche marketing.<\/span><\/i><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\">\u00a0<\/span><\/p>\n<h3>L\u00e9ger a travaill\u00e9 avec Tourisme Charlevoix afin\u00a0de mieux conna\u00eetre\u00a0les\u00a0client\u00e8les locales\u00a0actuelles et potentielles\u00a0de la\u00a0destination\u00a0Charlevoix,\u00a0ainsi que les habitudes de celles-ci en\u00a0mati\u00e8re de voyage.<\/h3>\n<p><img decoding=\"async\" class=\"wp-image-25937 aligncenter\" src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/C-Tourisme-Charlevoix-Mathieu-Dupuis-1024x527.jpg\" alt=\"\" width=\"600\" height=\"309\" \/><\/p>\n<h6 style=\"text-align: center;\"><em>(C) Tourisme Charlevoix, Mathieu Dupuis<\/em><\/h6>\n<p>\u00a0<\/p>\n<p><span data-contrast=\"auto\">Avant m\u00eame l\u2019apparition de la crise de la COVID-19,\u00a0<\/span><a href=\"https:\/\/www.tourisme-charlevoix.com\/\"><span data-contrast=\"none\">Tourisme Charlevoix<\/span><\/a><span data-contrast=\"auto\">\u00a0reconnaissait\u00a0l\u2019importance des client\u00e8les touristique<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0qu\u00e9b\u00e9coises.\u00a0<\/span><span data-contrast=\"auto\">A<\/span><span data-contrast=\"auto\">lors que les touristes et excursionnistes qu\u00e9b\u00e9cois repr\u00e9sentent\u00a0<\/span><span data-contrast=\"auto\">la majorit\u00e9\u00a0<\/span><span data-contrast=\"auto\">de la client\u00e8le touristique de la r\u00e9gion, l\u2019A<\/span><span data-contrast=\"auto\">ssociation touristique r\u00e9gionale (ATR)<\/span><span data-contrast=\"auto\">\u00a0de Charlevoix n\u2019avait pas r\u00e9alis\u00e9 d\u2019\u00e9tude d\u00e9di\u00e9e \u00e0 ce march\u00e9 depuis plusieurs ann\u00e9es.\u00a0<\/span><span data-contrast=\"auto\">Tourisme Charlevoix\u00a0<\/span><span data-contrast=\"auto\">pr\u00e9sentait\u00a0<\/span><span data-contrast=\"auto\">n\u00e9anmoins\u00a0<\/span><span data-contrast=\"auto\">la volont\u00e9 d<\/span><span data-contrast=\"auto\">\u2019e<\/span><span data-contrast=\"auto\">mployer des techniques de<\/span><span data-contrast=\"auto\">\u00a0recherche<\/span><span data-contrast=\"auto\">\u00a0marketing<\/span><span data-contrast=\"auto\">\u00a0afin<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">d\u2019<\/span><span data-contrast=\"auto\">appuyer ses\u00a0<\/span><span data-contrast=\"auto\">d\u00e9cisions<\/span><span data-contrast=\"auto\">\u00a0strat\u00e9giques au sein de\u00a0<\/span><span data-contrast=\"auto\">son\u00a0<\/span><span data-contrast=\"auto\">organisation.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pour<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">permettr<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\">\u00a0\u00e0<\/span><span data-contrast=\"auto\">\u00a0Tourisme Charlevoix<\/span><span data-contrast=\"auto\">\u00a0d<\/span><span data-contrast=\"auto\">&lsquo;atteindre<\/span><span data-contrast=\"auto\">\u00a0ses objectifs\u00a0<\/span><span data-contrast=\"auto\">\u00e0 long terme<\/span><span data-contrast=\"auto\">, L\u00e9ger a\u00a0<\/span><span data-contrast=\"auto\">d\u00e9velopp\u00e9<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">une \u00e9tude du march\u00e9 touristique qu\u00e9b\u00e9cois\u00a0<\/span><span data-contrast=\"auto\">permettant \u00e0 l\u2019organisme de<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":259}\">\u00a0<\/span><\/p>\n<ul class=\"fancy-list vertical small\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">D\u00e9tailler<\/span><span data-contrast=\"auto\">\u00a0le processus d\u00e9cisionnel des touristes qu\u00e9b\u00e9cois\u00a0<\/span><span data-contrast=\"auto\">concernant leurs\u00a0<\/span><span data-contrast=\"auto\">s\u00e9jours au\u00a0<\/span><span data-contrast=\"auto\">Qu\u00e9bec<\/span><span data-contrast=\"auto\">;<\/span><span data-ccp-props=\"{\"134233279\":true,\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Situer Charlevoix parmi les autres destinations concurrent<\/span><span data-contrast=\"auto\">es<\/span><span data-contrast=\"auto\">\u00a0sur le march\u00e9 qu\u00e9b\u00e9cois\u00a0<\/span><span data-contrast=\"auto\">\u2014<\/span><span data-contrast=\"auto\">\u00a0et ce selon le<\/span><span data-contrast=\"auto\">\u00a0point de vue des touristes du\u00a0Qu\u00e9bec;<\/span><span data-ccp-props=\"{\"134233279\":true,\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">D\u00e9velopper<\/span><span data-contrast=\"auto\">\u00a0une segmen<\/span><span data-contrast=\"auto\">ta<\/span><span data-contrast=\"auto\">tion de la client\u00e8le touristique qu\u00e9b\u00e9coise<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{\"134233279\":true,\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Pour ce faire, <strong>2<\/strong><\/span><strong>\u2009500 adultes qu\u00e9b\u00e9cois ayant voyag\u00e9 au Qu\u00e9bec au cou<\/strong><span data-contrast=\"auto\"><strong>rs des cinq derni\u00e8res ann\u00e9es<\/strong> ont \u00e9t\u00e9 questionn\u00e9s sur divers aspects, dont leur<\/span><span data-contrast=\"auto\">s\u00a0<\/span><span data-contrast=\"auto\">motivations \u00e0 voyager dans la province,\u00a0<\/span><span data-contrast=\"auto\">leurs crit\u00e8res<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">pour<\/span><span data-contrast=\"auto\">\u00a0choi<\/span><span data-contrast=\"auto\">sir<\/span><span data-contrast=\"auto\">\u00a0une destination, la planification de<\/span><span data-contrast=\"auto\">s voyages, ainsi que leur perception de<\/span><span data-contrast=\"auto\">\u00a0Charlevoix en tant que<\/span><span data-contrast=\"auto\">\u00a0destination\u00a0<\/span><span data-contrast=\"auto\">voyage<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":259}\">\u00a0<\/span><\/p>\n<div class=\"mceTemp\">\n<p><img decoding=\"async\" class=\"wp-image-25948 aligncenter\" src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/C-Tourisme-Charlevoix-Gaelle-Leroyer_72dpi.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<h6 style=\"text-align: center;\"><em>(C) Tourisme Charlevoix, Ga\u00eblle Leroyer<\/em><\/h6>\n<p><span data-contrast=\"auto\">Les r\u00e9sultats issus de cette\u00a0<\/span><span data-contrast=\"auto\">\u00e9tude\u00a0<\/span><span data-contrast=\"auto\">ont \u00e9t\u00e9 soumis \u00e0 des analyses statistiques de haut niveau,<\/span><span data-contrast=\"auto\">\u00a0notamment gr\u00e2ce aux experts en analytique\u00a0<\/span><span data-contrast=\"auto\">de<\/span><span data-contrast=\"auto\">\u00a0L\u00e9ger,<\/span><span data-contrast=\"auto\">\u00a0qui ont permis\u00a0<\/span><span data-contrast=\"auto\">la cr\u00e9ation d\u2019une carte perceptuelle\u00a0<\/span><span data-contrast=\"auto\">positionn<\/span><span data-contrast=\"auto\">ant<\/span><span data-contrast=\"auto\">\u00a0Charlevoix parmi les autres destinations du Qu\u00e9bec selon\u00a0<\/span><span data-contrast=\"auto\">d<\/span><span data-contrast=\"auto\">es crit\u00e8res\u00a0<\/span><span data-contrast=\"auto\">d\u00e9terminants\u00a0<\/span><span data-contrast=\"auto\">tant\u00a0<\/span><span data-contrast=\"auto\">pour l\u2019<\/span><span data-contrast=\"auto\">ATR que pour ses visiteurs<\/span><span data-contrast=\"auto\">. Les r\u00e9sultats obtenus ont aussi permis<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">de r\u00e9aliser<\/span><span data-contrast=\"auto\">\u00a0une segmentation des touristes qu\u00e9b\u00e9cois en fonction de leur profil, leur<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0habitudes de voyage et leurs perceptions de Charlevoix.<\/span><span data-contrast=\"auto\">\u00a0Cette segmentation a\u00a0<\/span><span data-contrast=\"auto\">facilit\u00e9 la<\/span><span data-contrast=\"auto\">\u00a0d\u00e9fini<\/span><span data-contrast=\"auto\">tion<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">d<\/span><span data-contrast=\"auto\">es client\u00e8les\u00a0<\/span><span data-contrast=\"auto\">offrant le\u00a0<\/span><span data-contrast=\"auto\">meilleur potentiel actuel et \u00e0 d\u00e9velopper.\u00a0<\/span><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Au final, cette d\u00e9marche a permis \u00e0 Tourisme Charlevoix d<\/span><span data-contrast=\"auto\">\u2019avoir\u00a0<\/span><span data-contrast=\"auto\">l\u2019heure juste sur la perception de<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0Qu\u00e9b\u00e9cois \u00e0 l\u2019\u00e9gard de ses produits touristiques<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">et<\/span><span data-contrast=\"auto\">\u00a0d<\/span><span data-contrast=\"auto\">\u2019ainsi<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">consolider\u00a0<\/span><span data-contrast=\"auto\">sa d\u00e9marche marketing.\u00a0<\/span><span data-contrast=\"auto\">Les r\u00e9sultats\u00a0<\/span><span data-contrast=\"auto\">qui ressortent\u00a0<\/span><span data-contrast=\"auto\">de cette \u00e9tude de positionnement et de segmentation ont\u00a0<\/span><span data-contrast=\"auto\">aussi\u00a0<\/span><span data-contrast=\"auto\">contribu\u00e9 \u00e0 la r\u00e9daction du plan marketing<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-contrast=\"auto\">2020-<\/span><span data-contrast=\"auto\">2022 de Tourisme Charlevoix, en plus de mener\u00a0<\/span><span data-contrast=\"auto\">\u00e0 un<\/span><span data-contrast=\"auto\">\u00a0changement d\u2019agence et au renouvellemen<\/span><span data-contrast=\"auto\">t de\u00a0<\/span><span data-contrast=\"auto\">sa<\/span><span data-contrast=\"auto\">\u00a0plateforme cr\u00e9ative en 2020.\u00a0<\/span><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":259}\">\u00a0<\/span><\/p>\n<h2>Nous pouvons vous aider \u00e0 concevoir des \u00e9tudes de recherche ax\u00e9es sur l\u2019industrie du voyage et du tourisme, adapt\u00e9es aux besoins et au budget de votre organisation. Contactez-nous ci-dessous!<\/h2>\n<p>[gravityform id=\u00a0\u00bb3&Prime; title=\u00a0\u00bbfalse\u00a0\u00bb description=\u00a0\u00bbtrue\u00a0\u00bb]<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u00e9ger vous pr\u00e9sente sa s\u00e9rie \u00ab Il y a un peu de L\u00e9ger dans\u2026 \u00bb qui rassemble des \u00e9tudes de cas clients extraordinaires et qui d\u00e9voile les dessous de la recherche marketing.\u00a0 L\u00e9ger a travaill\u00e9 avec Tourisme Charlevoix afin\u00a0de mieux conna\u00eetre\u00a0les\u00a0client\u00e8les locales\u00a0actuelles et potentielles\u00a0de la\u00a0destination\u00a0Charlevoix,\u00a0ainsi que les habitudes de celles-ci en\u00a0mati\u00e8re de voyage. (C) Tourisme [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[59],"post_language_cat":[39],"class_list":["post-14456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence","tag-il-y-a-un-peu-de-leger-dans","post_language_cat-fr-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Il y a un peu de L\u00e9ger dans... Tourisme Charlevoix - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il y a un peu de L\u00e9ger dans... Tourisme Charlevoix\" \/>\n<meta property=\"og:description\" content=\"L\u00e9ger vous pr\u00e9sente sa s\u00e9rie \u00ab Il y a un peu de L\u00e9ger dans\u2026 \u00bb qui rassemble des \u00e9tudes de cas clients extraordinaires et qui d\u00e9voile les dessous de la recherche marketing.\u00a0 L\u00e9ger a travaill\u00e9 avec Tourisme Charlevoix afin\u00a0de mieux conna\u00eetre\u00a0les\u00a0client\u00e8les locales\u00a0actuelles et potentielles\u00a0de la\u00a0destination\u00a0Charlevoix,\u00a0ainsi que les habitudes de celles-ci en\u00a0mati\u00e8re de voyage. (C) Tourisme [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/fr\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-17T19:50:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-09T08:57:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/Visuel_toursimecharlevoix_featured_480x300.png\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jason Anthony\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@leger360\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jason Anthony\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\\\/\"},\"author\":{\"name\":\"Jason Anthony\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#\\\/schema\\\/person\\\/34dfccb7aa46dcd4085221008ca51ac9\"},\"headline\":\"Il y a un peu de L\u00e9ger dans&#8230; Tourisme Charlevoix\",\"datePublished\":\"2020-06-17T19:50:59+00:00\",\"dateModified\":\"2024-02-09T08:57:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\\\/\"},\"wordCount\":568,\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Visuel_toursimecharlevoix_featured_480x300.png\",\"keywords\":[\"Il y a un peu de L\u00e9ger dans...\"],\"articleSection\":[\"Market intelligence\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/fr\\\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\\\/\",\"name\":\"Il y a un peu de L\u00e9ger dans... Tourisme Charlevoix - Leger\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Visuel_toursimecharlevoix_featured_480x300.png\",\"datePublished\":\"2020-06-17T19:50:59+00:00\",\"dateModified\":\"2024-02-09T08:57:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leger360.com\\\/fr\\\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\\\/#primaryimage\",\"url\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Visuel_toursimecharlevoix_featured_480x300.png\",\"contentUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Visuel_toursimecharlevoix_featured_480x300.png\",\"width\":480,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/leger360.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Il y a un peu de L\u00e9ger dans&#8230; Tourisme Charlevoix\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/leger360.com\\\/fr\\\/\",\"name\":\"Leger\",\"description\":\"Market Research | Data Analytics\",\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leger360.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#organization\",\"name\":\"Leger\",\"url\":\"https:\\\/\\\/leger360.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/2022-Logo-Leger-Blackred-g.png\",\"contentUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/2022-Logo-Leger-Blackred-g.png\",\"width\":1195,\"height\":686,\"caption\":\"Leger\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/leger360\\\/\",\"https:\\\/\\\/x.com\\\/leger360\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/leger360\\\/\"],\"description\":\"Leger is one of North America\u2019s fastest-growing market research companies, known for our forward-thinking experts and innovative approaches powered by artificial intelligence (AI) technologies.\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#\\\/schema\\\/person\\\/34dfccb7aa46dcd4085221008ca51ac9\",\"name\":\"Jason Anthony\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8d3134f69c631184566a5436407f9384b5e28c50ff3915e13c50c0c730b64f8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8d3134f69c631184566a5436407f9384b5e28c50ff3915e13c50c0c730b64f8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8d3134f69c631184566a5436407f9384b5e28c50ff3915e13c50c0c730b64f8?s=96&d=mm&r=g\",\"caption\":\"Jason Anthony\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Il y a un peu de L\u00e9ger dans... Tourisme Charlevoix - Leger","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leger360.com\/fr\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\/","og_locale":"fr_CA","og_type":"article","og_title":"Il y a un peu de L\u00e9ger dans... Tourisme Charlevoix","og_description":"L\u00e9ger vous pr\u00e9sente sa s\u00e9rie \u00ab Il y a un peu de L\u00e9ger dans\u2026 \u00bb qui rassemble des \u00e9tudes de cas clients extraordinaires et qui d\u00e9voile les dessous de la recherche marketing.\u00a0 L\u00e9ger a travaill\u00e9 avec Tourisme Charlevoix afin\u00a0de mieux conna\u00eetre\u00a0les\u00a0client\u00e8les locales\u00a0actuelles et potentielles\u00a0de la\u00a0destination\u00a0Charlevoix,\u00a0ainsi que les habitudes de celles-ci en\u00a0mati\u00e8re de voyage. (C) Tourisme [&hellip;]","og_url":"https:\/\/leger360.com\/fr\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\/","og_site_name":"Leger","article_publisher":"https:\/\/www.facebook.com\/leger360\/","article_published_time":"2020-06-17T19:50:59+00:00","article_modified_time":"2024-02-09T08:57:40+00:00","og_image":[{"width":480,"height":300,"url":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/Visuel_toursimecharlevoix_featured_480x300.png","type":"image\/png"}],"author":"Jason Anthony","twitter_card":"summary_large_image","twitter_creator":"@leger360","twitter_site":"@leger360","twitter_misc":{"\u00c9crit par":"Jason Anthony","Estimation du temps de lecture":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leger360.com\/fr\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\/#article","isPartOf":{"@id":"https:\/\/leger360.com\/fr\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\/"},"author":{"name":"Jason Anthony","@id":"https:\/\/leger360.com\/fr\/#\/schema\/person\/34dfccb7aa46dcd4085221008ca51ac9"},"headline":"Il y a un peu de L\u00e9ger dans&#8230; Tourisme Charlevoix","datePublished":"2020-06-17T19:50:59+00:00","dateModified":"2024-02-09T08:57:40+00:00","mainEntityOfPage":{"@id":"https:\/\/leger360.com\/fr\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\/"},"wordCount":568,"publisher":{"@id":"https:\/\/leger360.com\/fr\/#organization"},"image":{"@id":"https:\/\/leger360.com\/fr\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\/#primaryimage"},"thumbnailUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/Visuel_toursimecharlevoix_featured_480x300.png","keywords":["Il y a un peu de L\u00e9ger dans..."],"articleSection":["Market intelligence"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/leger360.com\/fr\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\/","url":"https:\/\/leger360.com\/fr\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\/","name":"Il y a un peu de L\u00e9ger dans... Tourisme Charlevoix - Leger","isPartOf":{"@id":"https:\/\/leger360.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leger360.com\/fr\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\/#primaryimage"},"image":{"@id":"https:\/\/leger360.com\/fr\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\/#primaryimage"},"thumbnailUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/Visuel_toursimecharlevoix_featured_480x300.png","datePublished":"2020-06-17T19:50:59+00:00","dateModified":"2024-02-09T08:57:40+00:00","breadcrumb":{"@id":"https:\/\/leger360.com\/fr\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leger360.com\/fr\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/leger360.com\/fr\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\/#primaryimage","url":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/Visuel_toursimecharlevoix_featured_480x300.png","contentUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/Visuel_toursimecharlevoix_featured_480x300.png","width":480,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/leger360.com\/fr\/il-y-a-un-peu-de-leger-dans-tourisme-charlevoix\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leger360.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Il y a un peu de L\u00e9ger dans&#8230; Tourisme Charlevoix"}]},{"@type":"WebSite","@id":"https:\/\/leger360.com\/fr\/#website","url":"https:\/\/leger360.com\/fr\/","name":"Leger","description":"Market Research | Data Analytics","publisher":{"@id":"https:\/\/leger360.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leger360.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/leger360.com\/fr\/#organization","name":"Leger","url":"https:\/\/leger360.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/leger360.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/2022-Logo-Leger-Blackred-g.png","contentUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/2022-Logo-Leger-Blackred-g.png","width":1195,"height":686,"caption":"Leger"},"image":{"@id":"https:\/\/leger360.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/leger360\/","https:\/\/x.com\/leger360","https:\/\/www.linkedin.com\/company\/leger360\/"],"description":"Leger is one of North America\u2019s fastest-growing market research companies, known for our forward-thinking experts and innovative approaches powered by artificial intelligence (AI) technologies."},{"@type":"Person","@id":"https:\/\/leger360.com\/fr\/#\/schema\/person\/34dfccb7aa46dcd4085221008ca51ac9","name":"Jason Anthony","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/b8d3134f69c631184566a5436407f9384b5e28c50ff3915e13c50c0c730b64f8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b8d3134f69c631184566a5436407f9384b5e28c50ff3915e13c50c0c730b64f8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b8d3134f69c631184566a5436407f9384b5e28c50ff3915e13c50c0c730b64f8?s=96&d=mm&r=g","caption":"Jason Anthony"}}]}},"_links":{"self":[{"href":"https:\/\/leger360.com\/fr\/wp-json\/wp\/v2\/posts\/14456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leger360.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leger360.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leger360.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/leger360.com\/fr\/wp-json\/wp\/v2\/comments?post=14456"}],"version-history":[{"count":0,"href":"https:\/\/leger360.com\/fr\/wp-json\/wp\/v2\/posts\/14456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leger360.com\/fr\/wp-json\/wp\/v2\/media\/14464"}],"wp:attachment":[{"href":"https:\/\/leger360.com\/fr\/wp-json\/wp\/v2\/media?parent=14456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leger360.com\/fr\/wp-json\/wp\/v2\/categories?post=14456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leger360.com\/fr\/wp-json\/wp\/v2\/tags?post=14456"},{"taxonomy":"post_language_cat","embeddable":true,"href":"https:\/\/leger360.com\/fr\/wp-json\/wp\/v2\/post_language_cat?post=14456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}