{"id":14497,"date":"2020-07-10T15:37:35","date_gmt":"2020-07-10T15:37:35","guid":{"rendered":"https:\/\/leger360.com\/webinaire-le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3\/"},"modified":"2024-02-09T08:59:21","modified_gmt":"2024-02-09T08:59:21","slug":"webinaire-le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/webinaire-le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3\/","title":{"rendered":"[WEBINAIRE] Le virage commercial : consommer pendant et apr\u00e8s la crise (phase 3)"},"content":{"rendered":"<p><strong>Christian Bourque<\/strong>, Vice-pr\u00e9sident ex\u00e9cutif, L\u00e9ger, et <strong>Sophie-Annick Vall\u00e9e<\/strong>, Vice-pr\u00e9sidente, strat\u00e9gie, lg2, pr\u00e9sentent les r\u00e9sultats de la troisi\u00e8me et derni\u00e8re vague de notre trilogie d\u2019analyses sur les changements d\u2019attitudes et de comportements des consommateurs canadiens suite \u00e0 la crise de la COVID-19.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26241 size-full\" src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/visuel_webinaire_legerlg2_fr.png\" alt=\"\" width=\"800\" height=\"400\" \/><\/p>\n<p>Cette \u00e9tude est le fruit des expertises de L\u00e9ger et\u00a0<a href=\"https:\/\/lg2.com\/fr\/\" target=\"_blank\" rel=\"noopener\">lg2<\/a>\u00a0: d\u2019un c\u00f4t\u00e9, vous aurez acc\u00e8s \u00e0 la voix du consommateur et \u00e0 l\u2019analyse de la donn\u00e9e brute, et de l\u2019autre, \u00e0 un regard empathique sur les chiffres pour identifier l\u2019impact sur la transformation des entreprises.<\/p>\n<p>Vous y d\u00e9couvrirez les grands constats et pistes d&rsquo;action \u00e0 entreprendre en<strong> p\u00e9riode de d\u00e9confinement<\/strong>, alors que 6 axes de changement caract\u00e9risent le consommateur de demain :<\/p>\n<ul class=\"small fancy-list vertical\">\n<li>Prudence et s\u00e9curit\u00e9 sanitaire<\/li>\n<li>Acc\u00e9l\u00e9ration num\u00e9rique<\/li>\n<li>Red\u00e9finition du rythme et des espaces de vie<\/li>\n<li>Prise de conscience financi\u00e8re<\/li>\n<li>Consommation responsable<\/li>\n<li>Mont\u00e9e de l&rsquo;autonomie et de la cr\u00e9ativit\u00e9<\/li>\n<\/ul>\n<h3><a href=\"https:\/\/leger360.com\/fr\/sondages\/le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3\/\" target=\"_blank\" rel=\"noopener\">D\u00c9COUVREZ LES R\u00c9SULTATS DE L\u2019\u00c9TUDE ICI.<\/a><\/h3>\n<h3>T\u00c9L\u00c9CHARGEZ LE WEBINAIRE CI-DESSOUS.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Christian Bourque, Vice-pr\u00e9sident ex\u00e9cutif, L\u00e9ger, et Sophie-Annick Vall\u00e9e, Vice-pr\u00e9sidente, strat\u00e9gie, lg2, pr\u00e9sentent les r\u00e9sultats de la troisi\u00e8me et derni\u00e8re vague de notre trilogie d\u2019analyses sur les changements d\u2019attitudes et de comportements des consommateurs canadiens suite \u00e0 la crise de la COVID-19. Cette \u00e9tude est le fruit des expertises de L\u00e9ger et\u00a0lg2\u00a0: d\u2019un c\u00f4t\u00e9, vous aurez [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[39],"class_list":["post-14497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence","post_language_cat-fr-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>[WEBINAIRE] Le virage commercial : consommer pendant et apr\u00e8s la crise (phase 3) - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/webinaire-le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[WEBINAIRE] Le virage commercial : consommer pendant et apr\u00e8s la crise (phase 3)\" \/>\n<meta property=\"og:description\" content=\"Christian Bourque, Vice-pr\u00e9sident ex\u00e9cutif, L\u00e9ger, et Sophie-Annick Vall\u00e9e, Vice-pr\u00e9sidente, strat\u00e9gie, lg2, pr\u00e9sentent les r\u00e9sultats de la troisi\u00e8me et derni\u00e8re vague de notre trilogie d\u2019analyses sur les changements d\u2019attitudes et de comportements des consommateurs canadiens suite \u00e0 la crise de la COVID-19. Cette \u00e9tude est le fruit des expertises de L\u00e9ger et\u00a0lg2\u00a0: d\u2019un c\u00f4t\u00e9, vous aurez [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/fr\/webinaire-le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-10T15:37:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-09T08:59:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/christian-bourque-sophie-annick-vallee.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jason Anthony\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@leger360\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jason Anthony\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/webinaire-le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/webinaire-le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3\\\/\"},\"author\":{\"name\":\"Jason Anthony\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#\\\/schema\\\/person\\\/34dfccb7aa46dcd4085221008ca51ac9\"},\"headline\":\"[WEBINAIRE] Le virage commercial : consommer pendant et apr\u00e8s la crise (phase 3)\",\"datePublished\":\"2020-07-10T15:37:35+00:00\",\"dateModified\":\"2024-02-09T08:59:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/webinaire-le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3\\\/\"},\"wordCount\":195,\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/webinaire-le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/christian-bourque-sophie-annick-vallee.png\",\"articleSection\":[\"Market intelligence\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/webinaire-le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/fr\\\/webinaire-le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3\\\/\",\"name\":\"[WEBINAIRE] Le virage commercial : consommer pendant et apr\u00e8s la crise (phase 3) - 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