{"id":14502,"date":"2020-07-06T18:13:13","date_gmt":"2020-07-06T18:13:13","guid":{"rendered":"https:\/\/leger360.com\/le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3\/"},"modified":"2024-02-09T08:59:34","modified_gmt":"2024-02-09T08:59:34","slug":"le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3\/","title":{"rendered":"Le virage commercial : consommer pendant et apr\u00e8s la crise (phase 3)"},"content":{"rendered":"<p>L\u00e9ger, en partenariat avec\u00a0<a href=\"https:\/\/www.bonvisionnement.net\/lg2xleger\/reimaginer-votre-marque-pendant-la-crise\" target=\"_blank\" rel=\"noopener\">lg2<\/a>, est fi\u00e8re de pr\u00e9senter la derni\u00e8re vague de sa trilogie d\u2019analyses sur les changements d\u2019attitudes et de comportements des consommateurs canadiens suite \u00e0 la crise de la COVID-19. Nous avons d\u2019abord men\u00e9 cette \u00e9tude au d\u00e9but de la crise, puis au milieu. Enfin, elle a \u00e9t\u00e9 conduite une troisi\u00e8me fois durant la p\u00e9riode de d\u00e9confinement.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26260 size-full\" src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/Ligne-du-temps.png\" alt=\"\" width=\"524\" height=\"106\" \/><\/p>\n<p>Cette \u00e9tude est le fruit des expertises de L\u00e9ger et lg2 : d\u2019un c\u00f4t\u00e9, vous aurez acc\u00e8s \u00e0 la voix du consommateur et \u00e0 l\u2019analyse de la donn\u00e9e brute, et de l\u2019autre, \u00e0 un regard empathique sur les chiffres pour identifier l\u2019impact sur la transformation des entreprises.<\/p>\n<p><a href=\"https:\/\/leger360.com\/fr\/sondages\/decouvrez-le-consommateur-de-demain-comportements-et-covid-19\/\" target=\"_blank\" rel=\"noopener\">Pour consulter les principales conclusions de la <strong>premi\u00e8re vague<\/strong> de cette \u00e9tude, cliquez ici<\/a>.<\/p>\n<p><a href=\"https:\/\/leger360.com\/fr\/sondages\/le-virage-commercial-consommer-pendant-et-apres-la-pandemie\/\" target=\"_blank\" rel=\"noopener\">Pour consulter les principales conclusions de la <strong>seconde vague<\/strong> de cette \u00e9tude, cliquez ici<\/a>.<\/p>\n<p>Cette \u00e9tude r\u00e9pond aux questions suivantes\u00a0:<\/p>\n<ul class=\"fancy-list vertical small\">\n<li>Quels<strong>\u00a0comportements\u00a0<\/strong>de consommation ont \u00e9merg\u00e9, se sont amplifi\u00e9s (fr\u00e9quence ou d\u00e9penses) ou, \u00e0 l\u2019inverse, ont \u00e9t\u00e9 d\u00e9laiss\u00e9s durant la crise ?<\/li>\n<li>Est-ce que les consommateurs ont l\u2019<strong>intention de maintenir\u00a0<\/strong>r\u00e9guli\u00e8rement ou occasionnellement leurs nouvelles habitudes de consommation apr\u00e8s la crise, ou \u00e0 l\u2019inverse, ont-ils l\u2019intention de retourner \u00e0 leurs anciennes habitudes ?<\/li>\n<li>Quels sont<strong>\u00a0les irritants\u00a0<\/strong>rencontr\u00e9s par les consommateurs en lien avec ces nouveaux comportements ?\u200b<\/li>\n<li>Quelles sont les\u00a0<strong>attitudes<\/strong>\u00a0des consommateurs \u00e0 l\u2019\u00e9gard de la crise dans les diff\u00e9rentes sph\u00e8res de leur vie : se loger, se nourrir, se divertir, etc. ?<\/li>\n<li><strong>[NOUVEAU POUR LA VAGUE 3] <\/strong>Quelles sont les raisons qui incitent les consommateurs \u00e0 vouloir <strong>conserver certains comportements<\/strong> (en ligne et autres) apr\u00e8s la crise ?<\/li>\n<li><strong>[NOUVEAU POUR LA VAGUE 3]\u00a0<\/strong>Les <strong>mesures de sant\u00e9 et s\u00e9curit\u00e9<\/strong> mises en place dans les commerces devraient-elles \u00eatre adopt\u00e9es de fa\u00e7on <strong>temporaire<\/strong> ou <strong>permanente<\/strong> ? Et repr\u00e9sentent-elles, en g\u00e9n\u00e9ral, un <strong>incitatif<\/strong> ou une <strong>contrainte<\/strong> \u00e0 l\u2019exp\u00e9rience en magasin ?<\/li>\n<li><strong><strong>[NOUVEAU POUR LA VAGUE 3] <\/strong><\/strong>Quel est l\u2019impact de la crise sur les <strong>crit\u00e8res de choix d\u2019un commerce<\/strong> ?<\/li>\n<li><strong><strong>[NOUVEAU POUR LA VAGUE 3]\u00a0<\/strong><\/strong>Quelles sont les intentions des Canadiens concernant leurs <b>vacances<\/b> au cours des prochains mois ?<\/li>\n<\/ul>\n<hr \/>\n<h2>PRINCIPALES CONCLUSIONS DE L\u2019\u00c9TUDE<\/h2>\n<h3>> 91%\u00a0DES CONSOMMATEURS DISENT QUE LA PAND\u00c9MIE LES A CHANG\u00c9S DANS LEURS COMPORTEMENTS ET HABITUDES DE CONSOMMATION.<\/h3>\n<h3>> SIX AXES DE CHANGEMENT CARACT\u00c9RISENT LE NOUVEAU CONSOMMATEUR :<\/h3>\n<ul>\n<li><strong>Prudence et s\u00e9curit\u00e9 sanitaire\u00a0\u2013\u00a0<\/strong><em>Les attentes des consommateurs sont \u00e9lev\u00e9es, mais ces derniers sont encore plus exigeants envers les commerces qu\u2019envers eux-m\u00eames.<\/em><\/li>\n<li><strong>Acc\u00e9l\u00e9ration num\u00e9rique\u00a0\u2013\u00a0<\/strong><em>Il existe une r\u00e9elle opportunit\u00e9 de faire cro\u00eetre le volet num\u00e9rique de chaque entreprise, ou encore d&rsquo;adapter les parcours client en magasin et en ligne pour aller joindre diff\u00e9rentes cibles de consommateurs.<\/em><\/li>\n<li><strong>Red\u00e9finition du rythme et des espaces de vie\u00a0\u2013\u00a0<\/strong><em>Bien que la crise a apport\u00e9 son lot de d\u00e9fis et d&rsquo;enjeux, elle a \u00e9galement permis \u00e0 de nombreuses personnes de prendre le temps de se recentrer et de souffler un peu.<\/em><\/li>\n<li><strong>Prise de conscience financi\u00e8re\u00a0\u2013\u00a0<\/strong><em>Si les consommateurs souhaitent prendre de bonnes habitudes quant \u00e0 la gestion de leurs finances personnelles \u00e0 long terme, la crise a aussi un impact direct sur les d\u00e9cisions de consommation actuelles.<\/em><\/li>\n<li><strong>Consommation responsable\u00a0\u2013\u00a0<\/strong><em>Les consommateurs se responsabilisent en achetant localement, mais \u00e9galement en accordant une plus grande importance \u00e0 l\u2019\u00e9co-responsabilit\u00e9 et \u00e0 l\u2019implication dans la communaut\u00e9 des commerces qu\u2019ils choisissent de visiter.<\/em><\/li>\n<li><strong>Mont\u00e9e de l&rsquo;autonomie et de la cr\u00e9ativit\u00e9\u00a0\u2013<\/strong>\u00a0<em>Le consommateur post-crise sera plus autonome et plus cr\u00e9atif qu\u2019avant. <\/em><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26267\" src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/6-axes-de-changement-1024x536.png\" alt=\"\" width=\"800\" height=\"419\" \/><\/p>\n<hr \/>\n<h2>M\u00c9THODOLOGIE DU SONDAGE<\/h2>\n<ul class=\"fancy-list vertical small\">\n<li>Sondage web r\u00e9alis\u00e9 aupr\u00e8s de 4 015 Canadiens, dont 2 007 au Qu\u00e9bec, 803 en Ontario et 1 205 ailleurs au Canada.<\/li>\n<li>Le sondage \u00e9tait disponible en fran\u00e7ais et en anglais.<\/li>\n<li>La collecte des donn\u00e9es a \u00e9t\u00e9 r\u00e9alis\u00e9e du 15 au 24 juin 2020.<\/li>\n<li>Afin d\u2019\u00eatre repr\u00e9sentatifs de la population \u00e0 l\u2019\u00e9tude, les r\u00e9sultats totaux et les r\u00e9sultats par \u00e9chantillon ont \u00e9t\u00e9 pond\u00e9r\u00e9s selon le profil sociod\u00e9mographique des r\u00e9pondants, et ce, en fonction des variables suivantes : sexe, \u00e2ge, langue maternelle, r\u00e9gion, pr\u00e9sence d\u2019enfant dans le m\u00e9nage et niveau de scolarit\u00e9.<\/li>\n<li>61 comportements ont \u00e9t\u00e9 \u00e9valu\u00e9s.<\/li>\n<\/ul>\n<hr \/>\n<h2>VISIONNEZ NOTRE WEBINAIRE<\/h2>\n<p>Christian Bourque, Vice-pr\u00e9sident ex\u00e9cutif, L\u00e9ger, et Sophie-Annick Vall\u00e9e, Vice-pr\u00e9sidente, Strat\u00e9gie, lg2, pr\u00e9sentent les r\u00e9sultats de cette \u00e9tude et r\u00e9pondent \u00e0 vos questions.<\/p>\n<p><a href=\"https:\/\/leger360.com\/fr\/sondages\/webinaire-le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3\/\" target=\"_blank\" rel=\"noopener\"><strong>CLIQUEZ ICI POUR LE VISIONNER.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u00e9ger, en partenariat avec\u00a0lg2, est fi\u00e8re de pr\u00e9senter la derni\u00e8re vague de sa trilogie d\u2019analyses sur les changements d\u2019attitudes et de comportements des consommateurs canadiens suite \u00e0 la crise de la COVID-19. Nous avons d\u2019abord men\u00e9 cette \u00e9tude au d\u00e9but de la crise, puis au milieu. Enfin, elle a \u00e9t\u00e9 conduite une troisi\u00e8me fois durant [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[876],"tags":[],"post_language_cat":[39],"class_list":["post-14502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise-de-marche","post_language_cat-fr-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Le virage commercial : consommer pendant et apr\u00e8s la crise (phase 3) - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le virage commercial : consommer pendant et apr\u00e8s la crise (phase 3)\" \/>\n<meta property=\"og:description\" content=\"L\u00e9ger, en partenariat avec\u00a0lg2, est fi\u00e8re de pr\u00e9senter la derni\u00e8re vague de sa trilogie d\u2019analyses sur les changements d\u2019attitudes et de comportements des consommateurs canadiens suite \u00e0 la crise de la COVID-19. Nous avons d\u2019abord men\u00e9 cette \u00e9tude au d\u00e9but de la crise, puis au milieu. Enfin, elle a \u00e9t\u00e9 conduite une troisi\u00e8me fois durant [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/fr\/le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-06T18:13:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-09T08:59:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/shutterstock_1673810938.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1044\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jason Anthony\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@leger360\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jason Anthony\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3\\\/\"},\"author\":{\"name\":\"Jason Anthony\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#\\\/schema\\\/person\\\/34dfccb7aa46dcd4085221008ca51ac9\"},\"headline\":\"Le virage commercial : consommer pendant et apr\u00e8s la crise (phase 3)\",\"datePublished\":\"2020-07-06T18:13:13+00:00\",\"dateModified\":\"2024-02-09T08:59:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3\\\/\"},\"wordCount\":754,\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/shutterstock_1673810938.png\",\"articleSection\":[\"Expertise de march\u00e9\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/fr\\\/le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3\\\/\",\"name\":\"Le virage commercial : consommer pendant et apr\u00e8s la crise (phase 3) - 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