{"id":14690,"date":"2020-09-15T18:11:03","date_gmt":"2020-09-15T18:11:03","guid":{"rendered":"https:\/\/leger360.com\/le-tourisme-au-canada-covid-19\/"},"modified":"2020-09-15T18:11:03","modified_gmt":"2020-09-15T18:11:03","slug":"le-tourisme-au-canada-covid-19","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/le-tourisme-au-canada-covid-19\/","title":{"rendered":"Le tourisme au Canada : \u00c9valuation de l&rsquo;impact de la COVID-19"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Comprendre la notion de voyage et de tourisme dans le sillage de la COVID-19<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>T\u00e9l\u00e9chargez le rapport complet au bas de l&rsquo;article.<\/strong><\/h4>\n\n\n\n<p>D\u00e8s le d\u00e9clenchement de la pand\u00e9mie de la COVID-19, l\u2019industrie du voyage est tomb\u00e9e en paralysie totale dans tous les coins du globe, frappant de plein fouet les compagnies a\u00e9riennes, les h\u00f4tels, les voyagistes, les restaurants et bien d\u2019autres entreprises li\u00e9es au secteur du tourisme.\u00a0<\/p>\n\n\n\n<p>Alors que les chercheurs et les scientifiques tentent encore de pr\u00e9dire le cours de la COVID-19, les provinces ont d\u00e9j\u00e0 commenc\u00e9 \u00e0 concevoir des plans pour relancer l\u2019\u00e9conomie et ramener les grandes villes \u00e0 un niveau de normalit\u00e9 qu\u2019on n\u2019a pas connu depuis le mois de mars. Et bien que nous ne connaissions pas encore toute l\u2019ampleur de l\u2019impact que la COVID-19 aura sur le secteur du voyage, on sait d\u00e9j\u00e0 que ses effets se feront sentir longtemps apr\u00e8s que les restrictions de voyage et les mesures de distanciation sociale seront lev\u00e9es.\u00a0<\/p>\n\n\n\n<p>Il y a beaucoup de questions auxquelles les op\u00e9rateurs touristiques vont \u00eatre confront\u00e9s au cours des prochains mois et auxquelles bon nombre des r\u00e9ponses sont inconnues. Il ne fait cependant aucun doute que l\u2019industrie du voyage sera affect\u00e9e pendant les mois, si ce n\u2019est les ann\u00e9es \u00e0 venir. Notre but est de red\u00e9finir la notion de voyage et de tourisme, et de d\u00e9velopper une compr\u00e9hension en profondeur des attitudes, besoins, motivations et comportements des voyageurs dans ce qui sera peut-\u00eatre la nouvelle \u00ab normalit\u00e9 \u00bb.<\/p>\n\n\n\n<p>Le pr\u00e9sent rapport a \u00e9t\u00e9 con\u00e7u pour fournir un bilan complet de l\u2019\u00e9tat actuel et futur des voyages et du tourisme au Canada afin de fournir \u00e0 l\u2019industrie la compr\u00e9hension et les recommandations n\u00e9cessaires pour l&rsquo;aider \u00e0 \u00e9merger avec succ\u00e8s de la situation actuelle.\u00a0<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">OBJECTIFS DE CE RAPPORT<\/h3>\n\n\n\n<p>Les r\u00e9sultats de recherche pr\u00e9sent\u00e9s dans le pr\u00e9sent rapport visent \u00e0 <strong>fournir une compr\u00e9hension en profondeur de la psychologie des voyageurs dans le sillage de la COVID-19<\/strong>. Plus pr\u00e9cis\u00e9ment, les objectifs de cette \u00e9tude \u00e9taient de r\u00e9pondre aux questions suivantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Quel impact la COVID-19 a-t-elle eu sur les projets de voyage en 2020?<\/li><li>Les voyageurs seront-ils plus enclins \u00e0 rester plus pr\u00e8s de chez eux, se limitant \u00e0 des excursions en voiture, ou se sentiront-ils suffisamment \u00e0 l\u2019aise pour prendre des vols domestiques et m\u00eame internationaux vers des destinations plus \u00e9loign\u00e9es?<\/li><li>Quel niveau d\u2019aisance les voyageurs expriment-ils \u00e0 l\u2019id\u00e9e d\u2019utiliser diff\u00e9rents moyens de transport?<\/li><li>Quels types d\u2019h\u00e9bergement s\u2019inscrivent dans l\u2019univers concurrentiel envisag\u00e9 par les voyageurs potentiels?<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e9thodologie<\/h3>\n\n\n\n<p>Sondage web r\u00e9alis\u00e9 \u00e0 l\u2019aide du syst\u00e8me CAWI d\u2019administration d\u2019entrevues en ligne du 9 au 21 juin 2020 aupr\u00e8s de 2 031 Canadiens, \u00e2g\u00e9s de 18 ans ou plus, al\u00e9atoirement s\u00e9lectionn\u00e9s \u00e0 partir du panel en ligne LEO.<\/p>\n\n\n\n<p>Aucune marge d\u2019erreur ne pas \u00eatre associ\u00e9e \u00e0 un \u00e9chantillon non probabiliste (dans ce cas-ci un panel en ligne).\u00a0 Toutefois, aux fins de comparaison, un \u00e9chantillon probabiliste de n=2 031 r\u00e9pondants aurait une marge d\u2019erreur de \u00b12,51 %, 19 fois sur 20.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00e9l\u00e9chargez le rapport complet ci-dessous. <\/h2>\n\n\n\n<p>Pour d\u00e9couvrir les r\u00e9sultats am\u00e9ricains de cette \u00e9tude, <a href=\"https:\/\/leger360.com\/surveys\/tourism-in-the-united-states-the-impact-of-covid-19\/\">cliquez ici<\/a> (en anglais seulement).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comprendre la notion de voyage et de tourisme dans le sillage de la COVID-19 T\u00e9l\u00e9chargez le rapport complet au bas de l&rsquo;article. D\u00e8s le d\u00e9clenchement de la pand\u00e9mie de la COVID-19, l\u2019industrie du voyage est tomb\u00e9e en paralysie totale dans tous les coins du globe, frappant de plein fouet les compagnies a\u00e9riennes, les h\u00f4tels, les [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1037],"tags":[],"post_language_cat":[42],"class_list":["post-14690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dernieres-nouvelles","post_language_cat-fr-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Le tourisme au Canada : \u00c9valuation de l&#039;impact de la COVID-19 - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/le-tourisme-au-canada-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le tourisme au Canada : \u00c9valuation de l&#039;impact de la COVID-19\" \/>\n<meta property=\"og:description\" content=\"Comprendre la notion de voyage et de tourisme dans le sillage de la COVID-19 T\u00e9l\u00e9chargez le rapport complet au bas de l&rsquo;article. 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