{"id":14900,"date":"2020-11-30T11:00:00","date_gmt":"2020-11-30T11:00:00","guid":{"rendered":"https:\/\/leger360.com\/leger-fait-lacquisition-de-smartpoint-research\/"},"modified":"2020-11-30T11:00:00","modified_gmt":"2020-11-30T11:00:00","slug":"leger-fait-lacquisition-de-smartpoint-research","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/leger-fait-lacquisition-de-smartpoint-research\/","title":{"rendered":"L\u00e9ger fait l’acquisition de SmartPoint Research"},"content":{"rendered":"\n

Montr\u00e9al, le\u00a030\u00a0novembre 2020<\/strong>\u00a0\u2013\u00a0L\u00e9ger est\u00a0ravie\u00a0d’annoncer la r\u00e9cente\u00a0acquisition\u00a0de\u00a0SmartPoint\u00a0Research<\/a>, une\u00a0firme de recherche marketing\u00a0bas\u00e9e \u00e0 Toronto et sp\u00e9cialis\u00e9e dans les secteurs de la consommation et des soins de sant\u00e9.\u00a0<\/p>\n\n\n\n

Cette acquisition strat\u00e9gique permettra \u00e0 L\u00e9ger d’augmenter la taille de son panel L\u00e9ger Opinion (LEO)<\/a>, d\u2019agrandir\u00a0ses panels de patients et de professionnels de la sant\u00e9, et d’\u00e9largir son offre de service\u00a0en\u00a0recherche dans le domaine de la sant\u00e9.\u00a0<\/p>\n\n\n\n

\u00ab\u202fSam Rai, le\u00a0pr\u00e9sident\u00a0actuel\u00a0de\u00a0SmartPoint\u00a0Research, est un professionnel exceptionnel qui offre un service hors pair \u00e0 ses clients. Il rejoindra notre \u00e9quipe en tant que vice-pr\u00e9sident de\u00a0notre division\u00a0L\u00e9ger Opinion. Avec plus de 25 ans d’exp\u00e9rience dans le domaine de la consultation et de\u00a0la recherche marketing, Sam sera un excellent atout pour diriger notre \u00e9quipe L\u00e9ger Opinion \u00e0 Toronto\u202f\u00bb,\u00a0a d\u00e9clar\u00e9 Jean-Marc L\u00e9ger,\u00a0pr\u00e9sident\u00a0et fondateur\u00a0de L\u00e9ger.\u00a0<\/p><\/blockquote>\n\n\n\n

\u00ab\u202fJ’ai toujours consid\u00e9r\u00e9 L\u00e9ger comme une\u00a0firme de recherche marketing\u00a0r\u00e9put\u00e9e, ax\u00e9e sur les r\u00e9sultats et qui\u00a0cro\u00eet\u00a0actuellement \u00e0 une vitesse incroyable. Je suis ravi de me joindre \u00e0 l’\u00e9quipe de L\u00e9ger Opinion et j’ai h\u00e2te de partager les produits et services de LEO avec le march\u00e9 mondial, ainsi que d’agrandir l’\u00e9quipe \u00e0 Toronto\u202f\u00bb, a ajout\u00e9 Sam Rai, pr\u00e9sident de\u00a0SmartPoint\u00a0Research.\u00a0<\/p><\/blockquote>\n\n\n\n

Avec l’acquisition de\u00a0SmartPoint\u00a0Research, L\u00e9ger consolide sa position de leader canadien dans le secteur de la recherche en ligne.\u00a0Son panel LEO,\u00a0le plus grand panel propri\u00e9taire au Canada, compte plus de 400 000 membres.\u00a0<\/p>\n\n\n\n

R\u00e9cemment, L\u00e9ger a pr\u00e9sent\u00e9 les r\u00e9sultats\u00a0de sondage\u00a0les plus pr\u00e9cis\u00a0lors\u00a0des \u00e9lections f\u00e9d\u00e9rales canadiennes de 2019<\/a> et des \u00e9lections provinciales de 2020 en Colombie-Britannique<\/a> et au Nouveau-Brunswick<\/a>, ce qui t\u00e9moigne de la qualit\u00e9 de son\u00a0panel LEO et de l’expertise de\u00a0ses 600 employ\u00e9s \u00e0 travers le Canada et les \u00c9tats-Unis.\u00a0<\/p>\n\n\n\n

L\u00e9ger continuera \u00e0 rechercher des opportunit\u00e9s d’acquisition et de croissance dans les mois \u00e0 venir.\u00a0<\/p>\n\n\n\n

\u00c0 propos de L\u00e9ger\u00a0<\/strong>\u00a0<\/p>\n\n\n\n

L\u00e9ger est la plus grande firme de sondage, de recherche marketing et analytique \u00e0 propri\u00e9t\u00e9 canadienne avec plus de 600\u00a0employ\u00e9.e.s\u00a0r\u00e9parti.e.s\u00a0dans ses huit bureaux canadiens et am\u00e9ricains. L\u00e9ger travaille avec des clients prestigieux depuis 1986. Pour plus d\u2019information :\u00a0leger360.com<\/a>\u00a0\u00a0\u00a0<\/p>\n\n\n\n

\u00c0 propos de<\/strong>\u00a0<\/strong>SmartPoint<\/strong>\u00a0<\/strong>Research<\/strong>\u00a0<\/p>\n\n\n\n

SmartPoint Research est firme de recherche marketing situ\u00e9e \u00e0 Toronto qui est fi\u00e8re d’entretenir des relations durables avec ses clients et ses pan\u00e9listes. L’exp\u00e9rience de l’\u00e9quipe et sa capacit\u00e9 \u00e0 atteindre des segments de population cibl\u00e9s lui permettent d’offrir une approche personnalis\u00e9e et de s’assurer que ses clients atteignent le bon public cible pour toute \u00e9tude qualitative ou quantitative. Pour plus d’information : smartpointresearch.com<\/a><\/p>\n\n\n\n

-30-<\/center><\/p>\n\n\n\n

Pour plus d’information<\/strong>\u00a0<\/p>\n\n\n\n

Sarah\u00a0Mottet\u00a0\u00a0<\/p>\n\n\n\n

Directrice marketing\u00a0<\/p>\n\n\n\n

514-982-2464 #3186\u00a0\u00a0<\/p>\n\n\n\n

smottet@leger360.com\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Montr\u00e9al, le\u00a030\u00a0novembre 2020\u00a0\u2013\u00a0L\u00e9ger est\u00a0ravie\u00a0d’annoncer la r\u00e9cente\u00a0acquisition\u00a0de\u00a0SmartPoint\u00a0Research, une\u00a0firme de recherche marketing\u00a0bas\u00e9e \u00e0 Toronto et sp\u00e9cialis\u00e9e dans les secteurs de la consommation et des soins de sant\u00e9.\u00a0 Cette acquisition strat\u00e9gique permettra \u00e0 L\u00e9ger d’augmenter la taille de son panel L\u00e9ger Opinion (LEO), d\u2019agrandir\u00a0ses panels de patients et de professionnels de la sant\u00e9, et d’\u00e9largir son offre de […]<\/p>\n","protected":false},"author":2,"featured_media":8593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[],"post_language_cat":[42],"class_list":["post-14900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-news","post_language_cat-fr-in-the-news"],"acf":[],"yoast_head":"\nL\u00e9ger fait l'acquisition de SmartPoint Research - 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