{"id":15065,"date":"2021-02-10T16:30:00","date_gmt":"2021-02-10T16:30:00","guid":{"rendered":"https:\/\/leger360.com\/phase-2-letude-bleue-acheter-local-au-quebec\/"},"modified":"2024-02-09T09:18:32","modified_gmt":"2024-02-09T09:18:32","slug":"phase-2-letude-bleue-acheter-local-au-quebec","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/phase-2-letude-bleue-acheter-local-au-quebec\/","title":{"rendered":"[PHASE 2] L\u2019\u00c9tude Bleue : acheter local au Qu\u00e9bec"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">PORTRAIT DE LA CONSOMMATION LOCALE AU QU\u00c9BEC POST-COVID-19<\/h3>\n\n\n\n<p>L\u00e9ger pr\u00e9sente la deuxi\u00e8me phase de son \u00e9tude compl\u00e8te sur l\u2019achat local au Qu\u00e9bec.\u00a0\u00a0<\/p>\n\n\n\n<p>Alors que la <a href=\"https:\/\/leger360.com\/fr\/annonces\/letude-bleue-acheter-local-au-quebec\/\">premi\u00e8re mesure de cette \u00e9tude<\/a> portait notamment sur l\u2019importance accord\u00e9e \u00e0 l\u2019achat de diff\u00e9rents types de produits locaux au Qu\u00e9bec en temps de crise, la seconde phase de l\u2019\u00c9tude Bleue se penche plus sp\u00e9cifiquement sur le<strong> secteur alimentaire<\/strong>, soit le secteur pour lequel les intentions d\u2019achat local \u00e9taient en mai dernier, et sont toujours, les plus \u00e9lev\u00e9es. Ensuite, cette seconde phase a cherch\u00e9 \u00e0 comprendre l\u2019achat local en ligne. Enfin, elle s\u2019int\u00e9resse \u00e0 la place de l\u2019achat local dans le concept, plus large, de l\u2019achat responsable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">QUELQUES\u00a0FAITS SAILLANTS<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">>\u00a0LE QUART DES QU\u00c9B\u00c9COIS DIT EN AVOIR ASSEZ D\u2019ENTENDRE PARLER D\u2019ACHAT LOCAL.<\/h3>\n\n\n\n<p><em>Chez les 18-34 ans, cet essoufflement augmente \u00e0 33%.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">>\u00a078% des consommateurs qu\u00e9b\u00e9cois ont achet\u00e9 local en ligne depuis le d\u00e9but de la pand\u00e9mie de la covid-19.<\/h3>\n\n\n\n<p><em>Cette proportion grimpe \u00e0 87% parmi les 25-34 ans.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">> De fa\u00e7on g\u00e9n\u00e9rale, pour tenir leur r\u00e9solution d\u2019augmenter la proportion de leurs achats locaux, les consommateurs sont pr\u00eats \u00e0 porter davantage attention une fois en magasin.<\/h3>\n\n\n\n<p><em>Ils sont toutefois moins enclins \u00e0 vouloir changer leur choix de commerces.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">>\u00a0Le soutien \u00e0 l\u2019\u00e9conomie locale arrive toujours en premi\u00e8re position des raisons qui motivent les qu\u00e9b\u00e9cois \u00e0 acheter local.<\/h3>\n\n\n\n<p><em>88% d\u2019entre eux consid\u00e8rent qu\u2019en tant que consommateurs, ils ont un r\u00f4le important \u00e0 jouer dans la relance \u00e9conomique.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">WEBINAIRE<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/attendee.gotowebinar.com\/register\/8724105110018968333?source=leger360\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/Webinaire.jpg\" alt=\"\" class=\"wp-image-30329\" width=\"600\"\/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Introduits par Marc Fortin (Pr\u00e9sident, CCCD Qu\u00e9bec), Jacques Nantel et <a href=\"https:\/\/leger360.com\/fr\/profils\/cyntia-darisse\/\">Cyntia Darisse<\/a> (Vice-pr\u00e9sidente, bureau de Qu\u00e9bec, L\u00e9ger) d\u00e9voilent dans un webinaire exclusif les grandes tendances de l\u2019achat local au Qu\u00e9bec. (Re)d\u00e9couvrez les principales conclusions de cette seconde phase de l\u2019\u00c9tude Bleue ci-bas!<\/p>\n\n\n\n<p>Ce webinaire est pr\u00e9sent\u00e9 en partenariat avec le <a href=\"https:\/\/www.commercedetail.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conseil canadien du commerce de d\u00e9tail (CCCD)<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.youtube.com\/watch?v=HHmmQPqMjLA\" target=\"_blank\" rel=\"noreferrer noopener\">VISIONNEZ LE WEBINAIRE EN CLIQUANT ICI.<\/a><\/h3>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">CETTE \u00c9TUDE VOUS INT\u00c9RESSE? REMPLISSEZ LE FORMULAIRE CI-DESSOUS POUR OBTENIR PLUS D\u2019INFORMATION.<\/h2>\n\n\n\n<p>[mc4wp_form id=\u00a0\u00bb30491&Prime;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PORTRAIT DE LA CONSOMMATION LOCALE AU QU\u00c9BEC POST-COVID-19 L\u00e9ger pr\u00e9sente la deuxi\u00e8me phase de son \u00e9tude compl\u00e8te sur l\u2019achat local au Qu\u00e9bec.\u00a0\u00a0 Alors que la premi\u00e8re mesure de cette \u00e9tude portait notamment sur l\u2019importance accord\u00e9e \u00e0 l\u2019achat de diff\u00e9rents types de produits locaux au Qu\u00e9bec en temps de crise, la seconde phase de l\u2019\u00c9tude Bleue [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[39],"class_list":["post-15065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence","post_language_cat-fr-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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