{"id":15281,"date":"2021-04-08T10:00:00","date_gmt":"2021-04-08T10:00:00","guid":{"rendered":"https:\/\/leger360.com\/etre-un-influenceur-en-2021-etat-du-marketing-dinfluence-au-canada\/"},"modified":"2024-02-09T09:24:26","modified_gmt":"2024-02-09T09:24:26","slug":"etre-un-influenceur-en-2021-etat-du-marketing-dinfluence-au-canada","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/etre-un-influenceur-en-2021-etat-du-marketing-dinfluence-au-canada\/","title":{"rendered":"\u00catre un influenceur en 2021 : \u00c9tat du marketing d&rsquo;influence au Canada"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">\u00catre un influenceur en 2021 au Canada, \u00e7a veut dire quoi? 192 cr\u00e9ateurs de contenu canadiens s&rsquo;expriment dans cette \u00e9tude de L\u00e9ger et Clark Influence.<\/h3>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00c9L\u00c9CHARGEZ LE RAPPORT EN COMPL\u00c9TANT LE FORMULAIRE<\/h2>\n\n\n\n<h6 class=\"wp-block-heading\">Les champs marqu\u00e9s * sont requis.<\/h6>\n\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>L\u2019<a href=\"https:\/\/leger360.com\/fr\/sondages\/etre-un-jeune-2021-generation-z-milleniaux\/\">\u00c9tude Jeunesse<\/a>, imagin\u00e9e par L\u00e9ger, vise ann\u00e9e apr\u00e8s ann\u00e9e \u00e0 fournir un porte-voix aux\u00a0jeunes g\u00e9n\u00e9rations pour qu\u2019elles nous\u00a0fassent part de leur r\u00e9alit\u00e9, leurs d\u00e9fis, leurs aspirations et leurs appr\u00e9hensions.\u00a0Elle vise \u00e0 donner la parole aux jeunes canadiens\u00a0afin qu\u2019ils r\u00e9pondent\u00a0\u00e0 la question\u00a0: \u00eatre un jeune, \u00e7a veut dire quoi ?\u00a0<\/p>\n\n\n\n<p>La section\u00a0de l\u2019\u00c9tude Jeunesse\u00a0portant sur <strong>les cr\u00e9ateurs de contenu<\/strong>\u00a0vise plut\u00f4t \u00e0 donner la parole aux\u00a0influenceurs\u00a0au Canada. D\u2019un oc\u00e9an \u00e0 l\u2019autre, ce sont pr\u00e8s de <strong>200 cr\u00e9ateurs et cr\u00e9atrices qui ont \u00e9t\u00e9 sond\u00e9s pour nous permettre de\u00a0r\u00e9pondre\u00a0\u00e0 cette question : \u00eatre un cr\u00e9ateur de contenu, \u00e7a veut dire quoi?<\/strong> Pour ce faire, L\u00e9ger s\u2019est alli\u00e9e\u00a0\u00e0 la firme de\u00a0marketing d\u2019influence <a href=\"https:\/\/www.clarkinfluence.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clark Influence<\/a>,\u00a0d\u00e9j\u00e0\u00a0bien\u00a0pr\u00e9sente\u00a0dans le march\u00e9 canadien.<\/p>\n\n\n\n<p>Cette \u00e9tude\u00a0constitue\u00a0une premi\u00e8re de ce genre au Canada. Pourtant omnipr\u00e9sents\u00a0sur les diff\u00e9rentes plateformes num\u00e9riques et au\u00a0c\u0153ur\u00a0des discussions\u00a0sur les nouveaux m\u00e9dias, les\u00a0cr\u00e9ateurs\u00a0de contenu canadiens n\u2019ont jamais pu exprimer leur r\u00e9alit\u00e9 aux entreprises avec qui ils font affaire. L\u00e9ger et Clark Influence sont fi\u00e8res\u00a0d\u2019avoir\u00a0rejoint et discut\u00e9\u00a0avec pr\u00e8s de 200 cr\u00e9ateurs qui\u00a0leur\u00a0ont permis d\u2019en d\u00e9couvrir davantage sur eux\u00a0et sur leur m\u00e9tier. Ce sont au total pr\u00e8s de 20 questions et 50 sous-questions qui ont\u00a0\u00e9t\u00e9\u00a0pos\u00e9es\u00a0aux cr\u00e9ateurs de contenu sur leurs d\u00e9fis, les\u00a0plateformes\u00a0qu\u2019ils utilisent, leurs revenus,\u00a0et leur vision du futur\u00a0par rapport \u00e0 leur m\u00e9tier. Nous en tirons un portait d\u00e9taill\u00e9 et r\u00e9v\u00e9lateur sur ce qu\u2019est un cr\u00e9ateur de contenu en 2021.\u00a0<\/p>\n\n\n\n<p>Pour chaque entreprise qui souhaite comprendre leur r\u00e9alit\u00e9 et maximiser leur relation avec ces derniers, cette \u00e9tude est un incontournable.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/Etude_influenceurs_Email_FR-1024x535-1.jpg\" alt=\"\u00c9tude L\u00e9ger influenceurs Canada\" class=\"wp-image-31015\"\/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Les cr\u00e9ateurs de contenu \u00e9taient en avant de toutes les courbes qui ont d\u00e9fil\u00e9 en 2020, ce qui leur a permis de profiter des nouvelles possibilit\u00e9s qu\u2019offrait la pand\u00e9mie de la COVID-19. <\/h3>\n\n\n\n<p>Notre monde s\u2019est plus que jamais num\u00e9ris\u00e9. Et apr\u00e8s tout, ce monde, ils le maitrisent mieux que quiconque.<\/p>\n\n\n\n<p>Dans un contexte o\u00f9 la plupart des Canadiens \u00e9taient confin\u00e9s, les cr\u00e9ateurs de contenu b\u00e9n\u00e9ficiaient de plus d\u2019opportunit\u00e9s pour interagir avec leur audience, et ultimement l\u2019augmenter. Les cons\u00e9quences ont \u00e9t\u00e9 multiples\u00a0<strong>: la popularit\u00e9 de TikTok<\/strong>, cr\u00e9\u00e9e en 2016, a explos\u00e9 dans la derni\u00e8re ann\u00e9e. Les entreprises dirig\u00e9es par des membres des communaut\u00e9s noires, ainsi que celles sensibles aux in\u00e9galit\u00e9s raciales, ont re\u00e7u plus d\u2019attention dans la foul\u00e9e du mouvement <strong>#BlackLivesMatter<\/strong>. La fermeture des gymnases et centres sportifs a amen\u00e9 une hausse des <strong>entra\u00eenements \u00e0 la maison<\/strong>, dirig\u00e9e par des cr\u00e9ateurs de contenu.<\/p>\n\n\n\n<p>\u00catre dans l\u2019\u0153il du public entra\u00eene in\u00e9vitablement une augmentation de la pression. Les cr\u00e9ateurs doivent trouver le ton \u00ab\u00a0juste \u00bb lorsqu\u2019ils prennent position sur des enjeux sociaux, tout en ne perdant pas leur authenticit\u00e9, qu\u2019ils consid\u00e8rent comme leur v\u00e9ritable marque de commerce.<\/p>\n\n\n\n<p><strong>2020, pour les cr\u00e9ateurs de contenu, a \u00e9t\u00e9 une ann\u00e9e d&rsquo;avancements et de reculs, d&rsquo;incertitudes et d&rsquo;anxi\u00e9t\u00e9, de prise de conscience et de militantisme \u00e0 l&rsquo;\u00e8re num\u00e9rique. <\/strong>Cette \u00e9tude portant sur les cr\u00e9ateurs de contenu veut donner la parole \u00e0 ces cr\u00e9ateurs qui occupent notre espace num\u00e9rique.<\/p>\n\n\n\n<p>Peut-\u00eatre ont-ils quelque chose \u00e0 vous apprendre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00catre un influenceur en 2021 au Canada, \u00e7a veut dire quoi? 192 cr\u00e9ateurs de contenu canadiens s&rsquo;expriment dans cette \u00e9tude de L\u00e9ger et Clark Influence. T\u00c9L\u00c9CHARGEZ LE RAPPORT EN COMPL\u00c9TANT LE FORMULAIRE Les champs marqu\u00e9s * sont requis. L\u2019\u00c9tude Jeunesse, imagin\u00e9e par L\u00e9ger, vise ann\u00e9e apr\u00e8s ann\u00e9e \u00e0 fournir un porte-voix aux\u00a0jeunes g\u00e9n\u00e9rations pour qu\u2019elles [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[39],"class_list":["post-15281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence","post_language_cat-fr-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00catre un influenceur en 2021 : \u00c9tat du marketing d&#039;influence au Canada - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/etre-un-influenceur-en-2021-etat-du-marketing-dinfluence-au-canada\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00catre un influenceur en 2021 : \u00c9tat du marketing d&#039;influence au Canada\" \/>\n<meta property=\"og:description\" content=\"\u00catre un influenceur en 2021 au Canada, \u00e7a veut dire quoi? 192 cr\u00e9ateurs de contenu canadiens s&rsquo;expriment dans cette \u00e9tude de L\u00e9ger et Clark Influence. T\u00c9L\u00c9CHARGEZ LE RAPPORT EN COMPL\u00c9TANT LE FORMULAIRE Les champs marqu\u00e9s * sont requis. 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