{"id":15444,"date":"2021-06-18T14:00:00","date_gmt":"2021-06-18T14:00:00","guid":{"rendered":"https:\/\/leger360.com\/webinaire-le-virage-commercial-la-reprise-phase-4\/"},"modified":"2024-02-09T09:30:24","modified_gmt":"2024-02-09T09:30:24","slug":"webinaire-le-virage-commercial-la-reprise-phase-4","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/webinaire-le-virage-commercial-la-reprise-phase-4\/","title":{"rendered":"[WEBINAIRE] Le virage commercial : la reprise (phase 4)"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-est-ce-que-les-consommateurs-ont-conserv-leurs-nouvelles-habitudes-de-consommation-adopt-es-durant-la-pand-mie-un-an-apr-s-le-d-but-de-la-crise\">Est-ce que les consommateurs ont conserv\u00e9 leurs nouvelles habitudes de consommation adopt\u00e9es durant la pand\u00e9mie, un an apr\u00e8s le d\u00e9but de la crise?<\/h3>\n\n\n\n<p>L\u00e9ger et <a href=\"https:\/\/lg2.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">lg2<\/a> sont fi\u00e8res de pr\u00e9senter la 4<sup>e<\/sup> vague de leur s\u00e9rie d\u2019analyses sur les changements d\u2019attitudes et de comportements des consommateurs canadiens suite \u00e0 la crise de COVID-19.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/timeline.png\" alt=\"\" class=\"wp-image-31485\"\/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Cette nouvelle mesure permet d\u2019identifier les comportements \u00e9mergents qui sont demeur\u00e9s et ceux qui ont cess\u00e9 un an apr\u00e8s le d\u00e9but de la pand\u00e9mie. C\u2019est plus de <strong>60 comportements<\/strong> qui ont \u00e9t\u00e9 \u00e9valu\u00e9s aupr\u00e8s de <strong>4\u00a0000 Canadien.ne.s<\/strong> entre le <strong>12 et 25 avril 2021<\/strong>. <em>Le virage commercial\u00a0: la reprise<\/em> dresse \u00e9galement un portrait des nouveaux segments de consommateurs en cette p\u00e9riode de reprise \u00e9conomique et sociale.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p>Pour consulter les principales conclusions des vagues pr\u00e9c\u00e9dentes, cliquez ci-dessous :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/leger360.com\/fr\/sondages\/decouvrez-le-consommateur-de-demain-comportements-et-covid-19\/\">Premi\u00e8re vague (d\u00e9but de la crise)<\/a><\/li><li><a href=\"https:\/\/leger360.com\/fr\/sondages\/le-virage-commercial-consommer-pendant-et-apres-la-pandemie\/\">Seconde vague (c\u0153ur de la crise)<\/a><\/li><li><a href=\"https:\/\/leger360.com\/fr\/sondages\/le-virage-commercial-consommer-pendant-et-apres-la-crise-phase-3\/\">Troisi\u00e8me vague (d\u00e9confinement)<\/a><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-webinaire\">WEBINAIRE<\/h3>\n\n\n\n<p><strong>Christian Bourque<\/strong>, vice-pr\u00e9sident ex\u00e9cutif, L\u00e9ger, et <strong>Jean-S\u00e9bastien Martel<\/strong>, directeur, strat\u00e9gie, lg2, ont d\u00e9voil\u00e9 les r\u00e9sultats de cette quatri\u00e8me mesure le 18 juin lors d\u2019un webinaire exclusif. Introduits par <strong>Marc Fortin<\/strong>, pr\u00e9sident, <a href=\"https:\/\/www.commercedetail.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">CCCD Qu\u00e9bec<\/a>, ils ont pr\u00e9sent\u00e9 les grands constats de cette \u00e9tude et les personnages de la COVID-19.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.youtube.com\/watch?v=KA1iupW_mRo\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/WebinaireConsommation2021-05-18_FR_V7-01-1024x512.jpg\" alt=\"\" class=\"wp-image-31743\" width=\"800\"\/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"has-text-align-left wp-block-heading\" id=\"h-d-couvrez-les-principales-conclusions-de-l-tude-ici\"><a href=\"https:\/\/leger360.com\/fr\/sondages\/le-virage-commercial-la-reprise-phase-4\/\">D\u00c9COUVREZ LES PRINCIPALES CONCLUSIONS DE L\u2019\u00c9TUDE ICI.<\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-visionnez-le-webinaire-en-cliquant-ici\"><a href=\"https:\/\/www.youtube.com\/watch?v=KA1iupW_mRo\" target=\"_blank\" rel=\"noreferrer noopener\">VISIONNEZ LE WEBINAIRE EN CLIQUANT ICI.<\/a><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cliquez-sur-l-image-ci-dessous-pour-t-l-charger-la-brochure\">CLIQUEZ SUR L\u2019IMAGE CI-DESSOUS POUR T\u00c9L\u00c9CHARGER LA BROCHURE.<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Est-ce que les consommateurs ont conserv\u00e9 leurs nouvelles habitudes de consommation adopt\u00e9es durant la pand\u00e9mie, un an apr\u00e8s le d\u00e9but de la crise? L\u00e9ger et lg2 sont fi\u00e8res de pr\u00e9senter la 4e vague de leur s\u00e9rie d\u2019analyses sur les changements d\u2019attitudes et de comportements des consommateurs canadiens suite \u00e0 la crise de COVID-19. Cette nouvelle [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[876],"tags":[],"post_language_cat":[39],"class_list":["post-15444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise-de-marche","post_language_cat-fr-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>[WEBINAIRE] Le virage commercial : la reprise (phase 4) - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/webinaire-le-virage-commercial-la-reprise-phase-4\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[WEBINAIRE] Le virage commercial : la reprise (phase 4)\" \/>\n<meta property=\"og:description\" content=\"Est-ce que les consommateurs ont conserv\u00e9 leurs nouvelles habitudes de consommation adopt\u00e9es durant la pand\u00e9mie, un an apr\u00e8s le d\u00e9but de la crise? L\u00e9ger et lg2 sont fi\u00e8res de pr\u00e9senter la 4e vague de leur s\u00e9rie d\u2019analyses sur les changements d\u2019attitudes et de comportements des consommateurs canadiens suite \u00e0 la crise de COVID-19. 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