L\u00e9ger est ravie d’annoncer l\u2019acquisition de Ressac, une agence de performance num\u00e9rique sp\u00e9cialis\u00e9e en strat\u00e9gie m\u00e9dia et en activation de contenu de marque.<\/p>\n\n\n\n
Gr\u00e2ce \u00e0 cette acquisition strat\u00e9gique, L\u00e9ger pourra offrir \u00e0 ses clients un nouveau service complet allant de la recherche marketing \u00e0 la r\u00e9alisation de campagnes num\u00e9riques. L\u2019expertise jumel\u00e9e de L\u00e9ger et de Ressac leur permettra maintenant de r\u00e9aliser des campagnes num\u00e9riques sur mesure plus efficaces en am\u00e9liorant la segmentation de la client\u00e8le, en optimisant le message publicitaire et en priorisant les meilleures plateformes. La mise en place de mesures de performance avant, pendant et apr\u00e8s les campagnes assurera aux clients l\u2019am\u00e9lioration de celles-ci en continue pour rejoindre la bonne audience, au bon moment et avec le bon message.<\/p>\n\n\n\n
Le contexte num\u00e9rique actuel – notamment l\u2019annonce du retrait des cookies tiers pr\u00e9vu par Chrome, et la sortie d\u2019iOS 14 et de sa fonctionnalit\u00e9 entourant la gestion de la vie priv\u00e9e – force les entreprises \u00e0 se rattacher \u00e0 des donn\u00e9es fiables pour prendre de bonnes d\u00e9cisions et bien mesurer les r\u00e9percussions de leurs investissements.\u00a0<\/p>\n\n\n\n
\u00ab Au fil du temps, nous avons d\u00e9velopp\u00e9 des mesures de performance uniques en recherche. Notre ambition est maintenant de r\u00e9volutionner le march\u00e9 num\u00e9rique en optimisant la performance des campagnes en continu. C\u2019est un mariage d\u2019exception entre la recherche marketing et la performance num\u00e9rique, duquel tous nos clients en Am\u00e9rique du Nord pourront profiter \u00bb, annonce Jean-Marc L\u00e9ger, pr\u00e9sident de L\u00e9ger.<\/p><\/blockquote>\n\n\n\n
\u00ab Je suis fier que\u00a0Ressac\u00a0reste entre les mains d\u2019une firme qu\u00e9b\u00e9coise de renom comme L\u00e9ger. Cette acquisition repr\u00e9sente un partenariat bas\u00e9 sur la confiance et la collaboration entre deux \u00e9quipes qui partagent une culture, des valeurs et des aspirations communes. Nos clients profiteront d\u2019une expertise int\u00e9gr\u00e9e sans \u00e9gal au pays pour optimiser leurs investissements marketing, \u00e0 un moment o\u00f9 l\u2019alliance des donn\u00e9es jouera un r\u00f4le crucial dans la performance et le succ\u00e8s de leurs campagnes\u2009\u00bb, souligne Pablo Stevenson, pr\u00e9sident de Ressac.<\/p><\/blockquote>\n\n\n\n
Ressac conserve son identit\u00e9 et son \u00e9quipe actuelle. L\u2019agence poursuit ses activit\u00e9s, en plus d\u2019avoir acc\u00e8s \u00e0 l\u2019offre bonifi\u00e9e de L\u00e9ger et de travailler en collaboration sur une suite de produits conjoints. Pablo Stevenson demeure pr\u00e9sident et associ\u00e9 de Ressac, et Jean-Fran\u00e7ois Lessard continuera d\u2019agir comme chef des op\u00e9rations, tout en devenant associ\u00e9.<\/p>\n\n\n\n
Cette acquisition fortifie le virage num\u00e9rique de L\u00e9ger. La firme en est\u00a0maintenant\u00a0\u00e0 sa 11e acquisition et continuera \u00e0 rechercher des opportunit\u00e9s d’acquisition et de croissance dans les mois \u00e0 venir.\u00a0<\/p>\n\n\n\n
-30-<\/center><\/p>\n\n\n\n \u00c0 propos de L\u00e9ger<\/strong><\/p>\n\n\n\n
L\u00e9ger est la plus grande firme de sondage, de recherche marketing et analytique \u00e0 propri\u00e9t\u00e9 canadienne avec plus de 600 employ\u00e9.e.s r\u00e9parti.e.s dans ses huit bureaux canadiens et am\u00e9ricains. L\u00e9ger travaille avec des clients prestigieux depuis 1986, tels que L\u2019Or\u00e9al, Nespresso, IKEA, Couche-Tard, Scientific Games, Pfizer, GSK, et bien d\u2019autres.<\/p>\n\n\n\n
R\u00e9cemment, L\u00e9ger a pr\u00e9sent\u00e9 les r\u00e9sultats de sondage les plus pr\u00e9cis lors des \u00e9lections f\u00e9d\u00e9rales canadiennes de 2021 (y compris les r\u00e9sultats les plus pr\u00e9cis en Ontario, au Qu\u00e9bec et en Colombie-Britannique) et des \u00e9lections f\u00e9d\u00e9rales canadiennes de 2019. Cette pr\u00e9cision est due \u00e0 la qualit\u00e9 de son panel LEO et \u00e0 l’expertise de ses professionnels.<\/p>\n\n\n\n
Pour plus d\u2019information : leger360.com<\/a>\u00a0<\/p>\n\n\n\n
\u00c0 propos de Ressac<\/strong><\/p>\n\n\n\n
Ressac est une agence de marketing num\u00e9rique hypersp\u00e9cialis\u00e9e en contenu de marque et performance m\u00e9dia. Avec plus de 15 ans d\u2019exp\u00e9rience et une trentaine d\u2019experts dans ses rangs, l\u2019agence se d\u00e9marque par sa capacit\u00e9 d\u2019activation num\u00e9rique et de mesure de performance qui s\u2019\u00e9tend de la strat\u00e9gie, \u00e0 la cr\u00e9ation, et aux op\u00e9rations. Ressac collabore avec un \u00e9ventail de clients de renom tant sur le plan B2B que B2C, tels que Ivanho\u00e9 Cambridge, Centre national des arts, GardaWorld, Gsoft, BRP, PHI, Tourisme Charlevoix et Mus\u00e9e des beaux-arts du Canada. L\u2019agence s\u2019illustre par son souci de diversit\u00e9 culturelle et de genre, cette diversit\u00e9 \u00e9tant omnipr\u00e9sente dans son \u00e9quipe, ses valeurs et dans des initiatives de sensibilisation d\u2019industrie. Ressac est une entreprise qui s\u2019est qualifi\u00e9e \u00e0 deux reprises dans le prestigieux classement Growth 500 (entreprises avec la plus grande croissance au Canada) et Great Place to Work. Pour plus d\u2019information : ressac.com<\/a><\/p>\n\n\n\n
Pour plus d’information, contactez-nous en cliquant ici.<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"
L\u00e9ger est ravie d’annoncer l\u2019acquisition de Ressac, une agence de performance num\u00e9rique sp\u00e9cialis\u00e9e en strat\u00e9gie m\u00e9dia et en activation de contenu de marque. Gr\u00e2ce \u00e0 cette acquisition strat\u00e9gique, L\u00e9ger pourra offrir \u00e0 ses clients un nouveau service complet allant de la recherche marketing \u00e0 la r\u00e9alisation de campagnes num\u00e9riques. L\u2019expertise jumel\u00e9e de L\u00e9ger et de […]<\/p>\n","protected":false},"author":2,"featured_media":10250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[],"post_language_cat":[42],"class_list":["post-15890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-news","post_language_cat-fr-in-the-news"],"acf":[],"yoast_head":"\n
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