{"id":15941,"date":"2021-11-10T11:00:00","date_gmt":"2021-11-10T11:00:00","guid":{"rendered":"https:\/\/leger360.com\/leger-fait-acquisition-insights-west\/"},"modified":"2021-11-10T11:00:00","modified_gmt":"2021-11-10T11:00:00","slug":"leger-fait-acquisition-insights-west","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/leger-fait-acquisition-insights-west\/","title":{"rendered":"L\u00e9ger fait l’acquisition d’Insights West"},"content":{"rendered":"\n

Montr\u00e9al, 10 novembre 2021<\/strong> \u2013 L\u00e9ger est ravie d’annoncer l’acquisition d’Insights West, une firme de recherche marketing et analytique bas\u00e9e \u00e0 Vancouver, qui poss\u00e8de une expertise dans un large \u00e9ventail de techniques de recherche et de secteurs, et qui est propri\u00e9taire du r\u00e9put\u00e9 panel en ligne Insights West.<\/p>\n\n\n\n

Cette acquisition strat\u00e9gique permettra \u00e0 L\u00e9ger de poursuivre son expansion dans les march\u00e9s en croissance de Vancouver et de la Colombie-Britannique en g\u00e9n\u00e9ral, d’offrir de nouvelles approches m\u00e9thodologiques et d’augmenter la taille de son panel L\u00e9ger Opinion (LEO). Steve Mossop, pr\u00e9sident et fondateur d’Insights West, deviendra le vice-pr\u00e9sident ex\u00e9cutif du bureau de L\u00e9ger \u00e0 Vancouver. Avant de fonder Insights West, Steve \u00e9tait le PDG du Forum Angus Reid et le pr\u00e9sident de la recherche marketing pour l’Ouest canadien chez Ipsos. Il a consacr\u00e9 toute sa carri\u00e8re \u00e0 l’industrie de la recherche et est reconnu comme conf\u00e9rencier et porte-parole aupr\u00e8s des m\u00e9dias, pr\u00e9sentant notamment des sondages sur des sujets d\u2019actualit\u00e9 importants pour les Britanno-Colombiens.<\/p>\n\n\n\n

L\u00e9ger est fi\u00e8re de servir les march\u00e9s de Vancouver et de la Colombie-Britannique et se r\u00e9jouit de sa croissance. Insights West est la deuxi\u00e8me entreprise \u00e0 Vancouver qu’elle a acquise en 2 ans apr\u00e8s NRG Research Group en 2019. L’\u00e9quipe d’Insights West rejoindra celle de L\u00e9ger, et la taille de son bureau de Vancouver doublera avec l’ajout de ces nouveaux employ\u00e9s.<\/p>\n\n\n\n

\u00ab\u00a0Steve Mossop est un chercheur exp\u00e9riment\u00e9 et passionn\u00e9, et il est soutenu par une \u00e9quipe de professionnels chevronn\u00e9s qui se consacrent \u00e0 l’excellence de la recherche. Cette acquisition repr\u00e9sente l’union de deux entreprises ayant les m\u00eames valeurs, la m\u00eame approche et le m\u00eame engagement \u00e0 fournir aux clients des conseils strat\u00e9giques exploitables bas\u00e9s sur un panel en ligne solide et pr\u00e9cis\u00a0\u00bb, a d\u00e9clar\u00e9 Jean-Marc L\u00e9ger, pr\u00e9sident de L\u00e9ger.<\/p><\/blockquote>\n\n\n\n

\u00ab\u00a0Je suis ravi de me joindre \u00e0 l’\u00e9quipe de L\u00e9ger, pr\u00e8s de 10 ans apr\u00e8s avoir cr\u00e9\u00e9 Insights West\u00a0\u00bb, a d\u00e9clar\u00e9 Steve Mossop, pr\u00e9sident d’Insights West. \u00ab\u00a0Mon \u00e9quipe est pr\u00eate \u00e0 rejoindre la firme de recherche \u00e0 la croissance la plus rapide, dot\u00e9e du plus grand et du meilleur panel en ligne au Canada, et nous sommes impatients de pr\u00e9senter \u00e0 nos clients une bo\u00eete \u00e0 outils et un ensemble de capacit\u00e9s \u00e9largis. Je suis impatient de poursuivre mon r\u00f4le dans les ann\u00e9es \u00e0 venir en fournissant aux clients des informations exploitables pour les aider \u00e0 d\u00e9velopper leur organisation.\u00a0\u00bb<\/p><\/blockquote>\n\n\n\n

Il s’agit de la deuxi\u00e8me acquisition de L\u00e9ger en moins d’un mois, apr\u00e8s l\u2019acquisition de l’agence num\u00e9rique Ressac, et de sa douzi\u00e8me acquisition au total. L’entreprise continuera \u00e0 rechercher d’autres opportunit\u00e9s de croissance.<\/p>\n\n\n\n

-30-<\/center><\/p>\n\n\n\n

\u00c0 propos de L\u00e9ger<\/strong><\/p>\n\n\n\n

L\u00e9ger est la plus grande firme de sondage, de recherche marketing et analytique \u00e0 propri\u00e9t\u00e9 canadienne avec plus de 600 employ\u00e9.e.s r\u00e9parti.e.s dans ses huit bureaux canadiens et am\u00e9ricains. L\u00e9ger travaille avec des clients prestigieux depuis 1986, tels que l\u2019autorit\u00e9 a\u00e9roportuaire de Vancouver – YVR, BC Hydro, L\u2019Or\u00e9al, Nespresso, IKEA, Scientific Games, Pfizer, GSK, et bien d\u2019autres.<\/p>\n\n\n\n

R\u00e9cemment, L\u00e9ger a pr\u00e9sent\u00e9 les r\u00e9sultats de sondage les plus pr\u00e9cis lors des \u00e9lections f\u00e9d\u00e9rales canadiennes de 2021 (y compris les r\u00e9sultats les plus pr\u00e9cis en Ontario, au Qu\u00e9bec et en Colombie-Britannique) et des \u00e9lections f\u00e9d\u00e9rales canadiennes de 2019. Cette pr\u00e9cision est due \u00e0 la qualit\u00e9 de son panel LEO et \u00e0 l’expertise de ses employ\u00e9.e.s.<\/p>\n\n\n\n

Pour plus d\u2019information : leger360.com<\/a>\u00a0<\/p>\n\n\n\n

\u00c0 propos d\u2019Insights West<\/strong><\/p>\n\n\n\n

Insights West est une firme de recherche marketing \u00e0 service complet bas\u00e9e \u00e0 Vancouver. Depuis 2012, l’entreprise a r\u00e9alis\u00e9 plus d’un million de sondages, ex\u00e9cut\u00e9 2 000 \u00e9tudes et publi\u00e9 plus de 350 communiqu\u00e9s de presse sur une vari\u00e9t\u00e9 de sujets, notamment en pr\u00e9disant correctement les r\u00e9sultats de 26 \u00e9lections et pl\u00e9biscites sur 27. Insights West est une \u00e9quipe de chercheurs passionn\u00e9s, en qu\u00eate de v\u00e9rit\u00e9, qui remettent tout en question pour d\u00e9couvrir la v\u00e9rit\u00e9 et ce qui \u00e9merge pour un ensemble vari\u00e9 de clients. Gr\u00e2ce \u00e0 sa compr\u00e9hension de l’\u00e9volution des march\u00e9s, des tendances de consommation et de la soci\u00e9t\u00e9, et \u00e0 son engagement \u00e0 d\u00e9couvrir des v\u00e9rit\u00e9s au moyen d’une bo\u00eete \u00e0 outils exclusive et d’approches de recherche novatrices, Insights West aide les organisations \u00e0 prendre de meilleures d\u00e9cisions.<\/p>\n\n\n\n

Pour plus d\u2019information : insightswest.com<\/a><\/p>\n\n\n\n

Pour plus d’information, contactez-nous en cliquant ici.<\/a> <\/h3>\n","protected":false},"excerpt":{"rendered":"

Montr\u00e9al, 10 novembre 2021 \u2013 L\u00e9ger est ravie d’annoncer l’acquisition d’Insights West, une firme de recherche marketing et analytique bas\u00e9e \u00e0 Vancouver, qui poss\u00e8de une expertise dans un large \u00e9ventail de techniques de recherche et de secteurs, et qui est propri\u00e9taire du r\u00e9put\u00e9 panel en ligne Insights West. Cette acquisition strat\u00e9gique permettra \u00e0 L\u00e9ger de […]<\/p>\n","protected":false},"author":2,"featured_media":10292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[],"post_language_cat":[42],"class_list":["post-15941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-news","post_language_cat-fr-in-the-news"],"acf":[],"yoast_head":"\nL\u00e9ger fait l'acquisition d'Insights West - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/leger-fait-acquisition-insights-west\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u00e9ger fait l'acquisition d'Insights West\" \/>\n<meta property=\"og:description\" content=\"Montr\u00e9al, 10 novembre 2021 \u2013 L\u00e9ger est ravie d’annoncer l’acquisition d’Insights West, une firme de recherche marketing et analytique bas\u00e9e \u00e0 Vancouver, qui poss\u00e8de une expertise dans un large \u00e9ventail de techniques de recherche et de secteurs, et qui est propri\u00e9taire du r\u00e9put\u00e9 panel en ligne Insights West. 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