{"id":16800,"date":"2023-04-05T17:00:00","date_gmt":"2023-04-05T17:00:00","guid":{"rendered":"https:\/\/leger360.com\/etude-reputation-2023-les-entreprises-ayant-la-meilleure-reputation-au-quebec\/"},"modified":"2024-02-09T10:12:32","modified_gmt":"2024-02-09T10:12:32","slug":"etude-reputation-2023-les-entreprises-ayant-la-meilleure-reputation-au-quebec","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/etude-reputation-2023-les-entreprises-ayant-la-meilleure-reputation-au-quebec\/","title":{"rendered":"R\u00e9putation 2023 : D\u00e9couvrez les entreprises ayant la meilleure r\u00e9putation au Qu\u00e9bec"},"content":{"rendered":"\n

Dans le cadre de la 26e \u00e9dition de notre \u00e9tude annuelle R\u00e9putation, nous d\u00e9voilons avec fiert\u00e9 la liste des entreprises les plus r\u00e9put\u00e9es selon les Canadiens et les Qu\u00e9b\u00e9cois en 2023. R\u00e9putation, imagin\u00e9e par L\u00e9ger, est la seule \u00e9tude qui procure une analyse sectorielle compl\u00e8te de la r\u00e9putation au Canada. Elle permet, entre autres, aux entreprises de suivre leur score de r\u00e9putation dans le temps. Cette ann\u00e9e, L\u00e9ger a sond\u00e9 plus de 38 000<\/strong> Canadiens <\/strong>afin d\u2019obtenir leur point de vue sur pr\u00e8s de 300 entreprises,<\/strong> dans 30 secteurs d\u2019activit\u00e9s<\/strong> diff\u00e9rents. Pour la portion qu\u00e9b\u00e9coise <\/strong>du sondage, L\u00e9ger a r\u00e9alis\u00e9 17 257<\/strong> entrevues afin d\u2019explorer le point de vue qu\u00e9b\u00e9cois sur 377<\/strong> entreprises dans 35<\/strong> secteurs d\u2019activit\u00e9s diff\u00e9rents.\u00a0<\/p>\n\n\n\n

T\u00c9L\u00c9CHARGEZ LE LIVRET POUR OBTENIR LES SCORES PAR SECTEUR POUR PLUS DE 300 ENTEPRISES\u00a0<\/h3>\n\n\n\n\n\n
\n\n\n\n

LE PALMAR\u00c8S DES 10 ENTREPRISES LES MIEUX R\u00c9PUT\u00c9ES AU QU\u00c9BEC SELON R\u00c9PUTATION 2023\u00a0<\/h3>\n\n\n\n

Le score maximal possible est de 100. Cette ann\u00e9e, les entreprises les plus admir\u00e9es des Qu\u00e9b\u00e9cois\u00a0sont :<\/p>\n\n\n\n

<\/p>\n\n\n\n

  1. Google<\/a> (Score : 88)\u00a0<\/li><\/ol>\n\n\n\n
    1. Groupe Jean Coutu<\/a> (Score : 82)\u00a0<\/li><\/ol>\n\n\n\n
      1. Interac<\/a> (Score : 78)\u00a0<\/li><\/ol>\n\n\n\n
        1. Sony<\/a> (Score : 78)\u00a0<\/li><\/ol>\n\n\n\n
          1. Dollarama <\/a>(Score : 77)\u00a0<\/li><\/ol>\n\n\n\n
            1. Canadian Tire<\/a> (Score : 77)\u00a0<\/li><\/ol>\n\n\n\n
              1. YouTube<\/a> (Score : 77)\u00a0<\/li><\/ol>\n\n\n\n
                1. Microsoft <\/a>(Score : 75)\u00a0<\/li><\/ol>\n\n\n\n
                  1. Cirque du Soleil<\/a> (Score : 75)\u00a0<\/li><\/ol>\n\n\n\n
                    1. Samsung<\/a> (Score : 74)\u00a0<\/li><\/ol>\n\n\n\n
                      \"Palmar\u00e8s<\/figure>\n\n\n\n

                      LE PALMAR\u00c8S DES 10 ENTREPRISES LES MIEUX R\u00c9PUT\u00c9ES AU CANADA EN 2023*<\/h3>\n\n\n\n

                      Le score maximal possible est de 100. Cette ann\u00e9e, les entreprises les plus admir\u00e9es des Canadiens\u00a0sont :\u00a0<\/p>\n\n\n\n

                      <\/p>\n\n\n\n

                      1. Google<\/a> (Score : 75)\u00a0<\/li><\/ol>\n\n\n\n
                        1. Sony<\/a> (Score : 74)\u00a0<\/li><\/ol>\n\n\n\n
                          1. Shoppers Drug Mart<\/a> (Score : 71)\u00a0<\/li><\/ol>\n\n\n\n
                            1. Samsung<\/a> (Score : 71)\u00a0<\/li><\/ol>\n\n\n\n
                              1. Canadian Tire<\/a> (Score : 70)\u00a0<\/li><\/ol>\n\n\n\n
                                1. YouTube<\/a> (Score : 70)\u00a0<\/li><\/ol>\n\n\n\n
                                  1. Dollarama<\/a> (Score : 69)\u00a0<\/li><\/ol>\n\n\n\n
                                    1. Home Depot<\/a> (Score : 69)\u00a0<\/li><\/ol>\n\n\n\n
                                      1. Les entrep\u00f4ts Costco<\/a> (Score : 67)\u00a0<\/li><\/ol>\n\n\n\n
                                        1. Campbell<\/a> (Score : 67)\u00a0<\/li><\/ol>\n\n\n\n
                                          \"Palmar\u00e8s<\/figure>\n\n\n\n
                                          *Pour consulter le livret contenant les d\u00e9tails sur les r\u00e9sultats du palmar\u00e8s canadien, cliquez ici<\/a>. Notez que les r\u00e9sultats sont seulement disponibles en anglais.\u00a0\u00a0<\/h6>\n\n\n\n

                                          QUELQUES FAITS SAILLANTS DE L\u2019\u00c9TUDE R\u00c9PUTATION 2023<\/h3>\n\n\n\n

                                          Dans l\u2019ensemble, l\u2019\u00e9tude R\u00e9putation 2023 nous r\u00e9v\u00e8le encore un effritement du score moyen de notre top 50. Au-del\u00e0 des\u202fplus fortes hausses\u202fet des plus fortes baisses que nous relevons chaque ann\u00e9e, l\u2019\u00e9clairage que nous apporte cette \u00e9dition\u202f2023 nous apparait comme tr\u00e8s pr\u00e9cis et braqu\u00e9 directement sur la situation \u00e9conomique actuelle.\u202fSemblablement \u00e0 l\u2019\u00e9dition 2022 de l\u2019\u00e9tude R\u00e9putation, le n\u00e9gatif donne le ton de cette ann\u00e9e, avec une variation moyenne du score de \u20132.\u00a0<\/p>\n\n\n\n

                                          Tout d\u2019abord, les r\u00e9sultats de cette \u00e9dition de l\u2019\u00e9tude R\u00e9putation 2023 refl\u00e8tent fortement les impacts de la crise du co\u00fbt de la vie actuelle sur les consommateurs et les citoyens. En effet, la situation \u00e9conomique se r\u00e9v\u00e8le lorsque nous regardons le diff\u00e9rentiel de score moyen des secteurs tels que celui des banques (-2), de l\u2019immobilier (-3), des \u00e9piceries (-4) ou encore ceux de l\u2019industrie alimentaire (-5) ou des entreprises publiques (-5). Et d\u2019ailleurs, si les scores dans l\u2019industrie alimentaire sont en baisse, il est important de soulever que parmi ce secteur, seuls les magasins \u00e0 rabais tels que Maxi\/Maxi & Cie (+1) et Super C (+2) affichent un diff\u00e9rentiel de score positif par rapport \u00e0 l\u2019an dernier.\u202f\u202fPlus pr\u00e9cis\u00e9ment, alors que les consommateurs ont vite bl\u00e2m\u00e9 les \u00e9piciers pour la hausse g\u00e9n\u00e9ralis\u00e9e des prix, il est int\u00e9ressant de constater que se sont leur comp\u00e9tition, soit Dollarama (5e<\/sup> au palmar\u00e8s), Walmart (+10) ou Tigre G\u00e9ant (+2) qui semble avoir tir\u00e9 profit de la situation.\u00a0<\/p>\n\n\n\n

                                          Ensuite, en interrogeant les consommateurs\/citoyens sur l\u2019importance de la r\u00e9putation d\u2019une marque\/entreprise au moment d\u2019acheter un produit ou service*, ce sont 87% des Canadiens et des Qu\u00e9b\u00e9cois qui affirment que la r\u00e9putation est un facteur de d\u00e9cision important. Effectivement, 36 % des Qu\u00e9b\u00e9cois disent avoir d\u00e9cid\u00e9 au cours des 12 derniers mois de ne pas acheter un produit ou un service en raison de la mauvaise r\u00e9putation de l\u2019entreprise, et 66% d\u2019entre eux seraient pr\u00eats \u00e0 payer un peu plus cher pour un produit\/service si l\u2019entreprise qui le fournit a bonne r\u00e9putation.\u202f\u00a0<\/p>\n\n\n\n

                                          *Pour ces questions, nous avons sond\u00e9 1\u2009521 Canadiens, du 17 au 19 f\u00e9vrier 2023.\u202f\u00a0<\/h6>\n\n\n\n

                                          \u00ab Un consommateur en proie \u00e0 l\u2019inqui\u00e9tude sera tent\u00e9 de trouver des coupables \u00e0 cette crise, et les entreprises qui l\u2019entourent sont toutes d\u00e9sign\u00e9es. C\u2019est naturel. Dans le contexte, il sera probablement davantage \u00e0 l\u2019\u00e9coute des entreprises plus vertueuses, qui d\u00e9montrent empathie et humilit\u00e9 en ces temps de crise\u202f\u00bb, d\u2019ajouter \u00c9ric Chalifoux, Directeur conseil s\u00e9nior et responsable de R\u00e9putation.\u202f\u00a0<\/p><\/blockquote>\n\n\n\n

                                          Finalement, les r\u00e9sultats de l\u2019\u00e9tude R\u00e9putation 2023 illustrent l\u2019importance de l\u2019utilisation des m\u00e9dias sociaux en tant que vecteurs incontournables pour \u00e9valuer la r\u00e9putation corporative, et cela, surtout pour les populations plus jeunes. En r\u00e9alit\u00e9, bien que Twitter (-27) montre la plus forte baisse du score de r\u00e9putation cette ann\u00e9e, 69% des Canadiens \u00e2g\u00e9s entre 18-24 ans disent porter davantage attention aux m\u00e9dias sociaux pour se former une opinion sur une marque\/entreprise qu\u2019aux m\u00e9dias traditionnels (23%).\u00a0\u00a0<\/p>\n\n\n\n

                                          VOUS \u00caTES INT\u00c9RESS\u00c9(E) PAR L\u2019ACHAT DE CES \u00c9TUDES? CLIQUEZ ICI POUR NOUS CONTACTER.\u00a0<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

                                          Dans le cadre de la 26e \u00e9dition de notre \u00e9tude annuelle R\u00e9putation, nous d\u00e9voilons avec fiert\u00e9 la liste des entreprises les plus r\u00e9put\u00e9es selon les Canadiens et les Qu\u00e9b\u00e9cois en 2023. R\u00e9putation, imagin\u00e9e par L\u00e9ger, est la seule \u00e9tude qui procure une analyse sectorielle compl\u00e8te de la r\u00e9putation au Canada. Elle permet, entre autres, aux […]<\/p>\n","protected":false},"author":2,"featured_media":11809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[46],"post_language_cat":[39],"class_list":["post-16800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence","tag-reputation","post_language_cat-fr-market-intelligence"],"acf":[],"yoast_head":"\nR\u00e9putation 2023 : D\u00e9couvrez les entreprises ayant la meilleure r\u00e9putation au Qu\u00e9bec - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/etude-reputation-2023-les-entreprises-ayant-la-meilleure-reputation-au-quebec\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9putation 2023 : D\u00e9couvrez les entreprises ayant la meilleure r\u00e9putation au Qu\u00e9bec\" \/>\n<meta property=\"og:description\" content=\"Dans le cadre de la 26e \u00e9dition de notre \u00e9tude annuelle R\u00e9putation, nous d\u00e9voilons avec fiert\u00e9 la liste des entreprises les plus r\u00e9put\u00e9es selon les Canadiens et les Qu\u00e9b\u00e9cois en 2023. 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R\u00e9putation, imagin\u00e9e par L\u00e9ger, est la seule \u00e9tude qui procure une analyse sectorielle compl\u00e8te de la r\u00e9putation au Canada. Elle permet, entre autres, aux […]","og_url":"https:\/\/leger360.com\/fr\/etude-reputation-2023-les-entreprises-ayant-la-meilleure-reputation-au-quebec\/","og_site_name":"Leger","article_publisher":"https:\/\/www.facebook.com\/leger360\/","article_published_time":"2023-04-05T17:00:00+00:00","article_modified_time":"2024-02-09T10:12:32+00:00","og_image":[{"width":1564,"height":978,"url":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/20230209-Reputation-Feature-1.jpg","type":"image\/jpeg"}],"author":"Jason Anthony","twitter_card":"summary_large_image","twitter_creator":"@leger360","twitter_site":"@leger360","twitter_misc":{"\u00c9crit par":"Jason Anthony","Estimation du temps de lecture":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leger360.com\/fr\/etude-reputation-2023-les-entreprises-ayant-la-meilleure-reputation-au-quebec\/#article","isPartOf":{"@id":"https:\/\/leger360.com\/fr\/etude-reputation-2023-les-entreprises-ayant-la-meilleure-reputation-au-quebec\/"},"author":{"name":"Jason Anthony","@id":"https:\/\/leger360.com\/fr\/#\/schema\/person\/34dfccb7aa46dcd4085221008ca51ac9"},"headline":"R\u00e9putation 2023 : D\u00e9couvrez les entreprises ayant la meilleure r\u00e9putation au Qu\u00e9bec","datePublished":"2023-04-05T17:00:00+00:00","dateModified":"2024-02-09T10:12:32+00:00","mainEntityOfPage":{"@id":"https:\/\/leger360.com\/fr\/etude-reputation-2023-les-entreprises-ayant-la-meilleure-reputation-au-quebec\/"},"wordCount":872,"publisher":{"@id":"https:\/\/leger360.com\/fr\/#organization"},"image":{"@id":"https:\/\/leger360.com\/fr\/etude-reputation-2023-les-entreprises-ayant-la-meilleure-reputation-au-quebec\/#primaryimage"},"thumbnailUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/20230209-Reputation-Feature-1.jpg","keywords":["Reputation"],"articleSection":["Market intelligence"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/leger360.com\/fr\/etude-reputation-2023-les-entreprises-ayant-la-meilleure-reputation-au-quebec\/","url":"https:\/\/leger360.com\/fr\/etude-reputation-2023-les-entreprises-ayant-la-meilleure-reputation-au-quebec\/","name":"R\u00e9putation 2023 : D\u00e9couvrez les entreprises ayant la meilleure r\u00e9putation au Qu\u00e9bec - 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