{"id":17047,"date":"2023-11-09T20:52:29","date_gmt":"2023-11-09T20:52:29","guid":{"rendered":"https:\/\/leger360.com\/etude-leger-dgtl-par-leger-dgtl-tendances-en-marketing-numerique\/"},"modified":"2024-12-10T09:46:23","modified_gmt":"2024-12-10T14:46:23","slug":"etude-leger-dgtl-par-leger-dgtl-tendances-en-marketing-numerique","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/etude-leger-dgtl-par-leger-dgtl-tendances-en-marketing-numerique\/","title":{"rendered":"\u00c9tude DGTL 2024 par L\u00e9ger DGTL : tendances en marketing num\u00e9rique"},"content":{"rendered":"<p>[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]<br \/>\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]<br \/>\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<!-- divi:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-des-informations-concretes-et-exploitables\">Des informations concr\u00e8tes et exploitables<\/h3>\n<p><!-- \/divi:heading --><\/p>\n<p><!-- divi:paragraph --><\/p>\n<p>Est-ce que les utilisateurs font confiance aux r\u00e9seaux sociaux et au contenu en ligne? Quelles plateformes \u00e9mergentes gagnent du terrain au d\u00e9triment de leurs concurrentes? Quelle est l&rsquo;attitude des diff\u00e9rentes g\u00e9n\u00e9rations face au contenu de marque et \u00e0 la publicit\u00e9 en ligne?\u00a0Trouvez les r\u00e9ponses dans notre \u00c9tude DGTL 2024.<\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:paragraph --><\/p>\n<p>Le 7 d\u00e9cembre 2023 dernier, de 9 h \u00e0 10 h HE, nous avons pr\u00e9sent\u00e9 les diverses conclusions de l&rsquo;\u00c9tude DGTL 2024 sur les tendances du marketing num\u00e9rique et partagerons ce qui a chang\u00e9 depuis l&rsquo;ann\u00e9e derni\u00e8re.<\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:paragraph --><\/p>\n<p>Nous avons d\u2019ailleurs d\u00e9cid\u00e9 d\u2019aller encore plus loin\u202favec l\u2019\u00e9dition de cette ann\u00e9e :\u00a0\u00a0<\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:list --><\/p>\n<ul><!-- divi:list-item --><\/p>\n<li>Nous avons sond\u00e9 la population am\u00e9ricaine en plus de la population canadienne.\u00a0<\/li>\n<p><!-- \/divi:list-item --><\/p>\n<p><!-- divi:list-item --><\/p>\n<li>Nous avons implant\u00e9 une m\u00e9thodologie de recherche encore plus inclusive, diversifi\u00e9e et \u00e9quitable.\u00a0\u00a0<\/li>\n<p><!-- \/divi:list-item --><\/ul>\n<p><!-- \/divi:list --><\/p>\n<p><!-- divi:paragraph --><\/p>\n<p>Mettez la main sur des pistes de r\u00e9flexion pour planifier des strat\u00e9gies de marketing num\u00e9rique performantes et pertinentes pour 2024!<\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:paragraph --><\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:image {\"id\":42872,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/youtu.be\/iKmM0ZM0A1U\"><img decoding=\"async\" src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/Etude_num_2023_webinaire_FR_website_1564x978-1024x640.jpg\" alt=\"\" class=\"wp-image-42872\"\/><\/a><\/figure>\n<p><!-- \/divi:image --><\/p>\n<p><!-- divi:paragraph --><\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:paragraph --><\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} --><\/p>\n<div class=\"wp-block-buttons\"><!-- divi:button {\"style\":{\"color\":{\"background\":\"#ec1d24\"}}} --><\/p>\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/youtu.be\/iKmM0ZM0A1U\" style=\"background-color:#ec1d24\"><strong>(RE)VISIONNEZ LE WEBINAIRE<\/strong><\/a><\/div>\n<p><!-- \/divi:button --><\/div>\n<p><!-- \/divi:buttons --><\/p>\n<p><!-- divi:paragraph --><\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:paragraph --><\/p>\n<p>L&rsquo;\u00c9tude DGTL 2024 est plus qu&rsquo;une simple \u00e9tude, c&rsquo;est une immersion compl\u00e8te dans les tendances qui remod\u00e8lent notre paysage num\u00e9rique!<\/p>\n<p><!-- \/divi:paragraph -->[\/et_pb_text][\/et_pb_column]<br \/>\n\t\t\t[\/et_pb_row]<br \/>\n\t\t[\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des informations concr\u00e8tes et exploitables Est-ce que les utilisateurs font confiance aux r\u00e9seaux sociaux et au contenu en ligne? Quelles plateformes \u00e9mergentes gagnent du terrain au d\u00e9triment de leurs concurrentes? Quelle est l&rsquo;attitude des diff\u00e9rentes g\u00e9n\u00e9rations face au contenu de marque et \u00e0 la publicit\u00e9 en ligne?\u00a0Trouvez les r\u00e9ponses dans notre \u00c9tude DGTL 2024. Le 7 d\u00e9cembre 2023 dernier, de 9 h \u00e0 10 h HE, nous avons pr\u00e9sent\u00e9 les diverses conclusions de l&rsquo;\u00c9tude DGTL 2024 sur les tendances du marketing num\u00e9rique et partagerons ce qui a chang\u00e9 depuis l&rsquo;ann\u00e9e derni\u00e8re. Nous avons d\u2019ailleurs d\u00e9cid\u00e9 d\u2019aller encore plus loin\u202favec l\u2019\u00e9dition de cette ann\u00e9e :\u00a0\u00a0 Nous avons sond\u00e9 la population am\u00e9ricaine en plus de la population canadienne.\u00a0 Nous avons implant\u00e9 une m\u00e9thodologie de recherche encore plus inclusive, diversifi\u00e9e et \u00e9quitable.\u00a0\u00a0 Mettez la main sur des pistes de r\u00e9flexion pour planifier des strat\u00e9gies de marketing num\u00e9rique performantes et pertinentes pour 2024! (RE)VISIONNEZ LE WEBINAIRE L&rsquo;\u00c9tude DGTL 2024 est plus qu&rsquo;une simple \u00e9tude, c&rsquo;est une immersion compl\u00e8te dans les tendances qui remod\u00e8lent notre paysage num\u00e9rique!<\/p>\n","protected":false},"author":2,"featured_media":17052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-des-informations-concretes-et-exploitables\">Des informations concr\u00e8tes et exploitables<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Est-ce que les utilisateurs font confiance aux r\u00e9seaux sociaux et au contenu en ligne? Quelles plateformes \u00e9mergentes gagnent du terrain au d\u00e9triment de leurs concurrentes? Quelle est l'attitude des diff\u00e9rentes g\u00e9n\u00e9rations face au contenu de marque et \u00e0 la publicit\u00e9 en ligne?\u00a0Trouvez les r\u00e9ponses dans notre \u00c9tude DGTL 2024.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Le 7 d\u00e9cembre 2023 dernier, de 9 h \u00e0 10 h HE, nous avons pr\u00e9sent\u00e9 les diverses conclusions de l'\u00c9tude DGTL 2024 sur les tendances du marketing num\u00e9rique et partagerons ce qui a chang\u00e9 depuis l'ann\u00e9e derni\u00e8re.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Nous avons d\u2019ailleurs d\u00e9cid\u00e9 d\u2019aller encore plus loin\u202favec l\u2019\u00e9dition de cette ann\u00e9e :\u00a0\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Nous avons sond\u00e9 la population am\u00e9ricaine en plus de la population canadienne.\u00a0<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Nous avons implant\u00e9 une m\u00e9thodologie de recherche encore plus inclusive, diversifi\u00e9e et \u00e9quitable.\u00a0\u00a0<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Mettez la main sur des pistes de r\u00e9flexion pour planifier des strat\u00e9gies de marketing num\u00e9rique performantes et pertinentes pour 2024!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":42872,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/youtu.be\/iKmM0ZM0A1U\"><img src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/Etude_num_2023_webinaire_FR_website_1564x978-1024x640.jpg\" alt=\"\" class=\"wp-image-42872\"\/><\/a><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button {\"style\":{\"color\":{\"background\":\"#ec1d24\"}}} -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/youtu.be\/iKmM0ZM0A1U\" style=\"background-color:#ec1d24\"><strong>(RE)VISIONNEZ LE WEBINAIRE<\/strong><\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>L'\u00c9tude DGTL 2024 est plus qu'une simple \u00e9tude, c'est une immersion compl\u00e8te dans les tendances qui remod\u00e8lent notre paysage num\u00e9rique!<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[39],"class_list":["post-17047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence","post_language_cat-fr-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00c9tude DGTL 2024 par L\u00e9ger DGTL : tendances en marketing num\u00e9rique - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/etude-leger-dgtl-par-leger-dgtl-tendances-en-marketing-numerique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude DGTL 2024 par L\u00e9ger DGTL : tendances en marketing num\u00e9rique\" \/>\n<meta property=\"og:description\" content=\"Des informations concr\u00e8tes et exploitables Est-ce que les utilisateurs font confiance aux r\u00e9seaux sociaux et au contenu en ligne? Quelles plateformes \u00e9mergentes gagnent du terrain au d\u00e9triment de leurs concurrentes? Quelle est l&#039;attitude des diff\u00e9rentes g\u00e9n\u00e9rations face au contenu de marque et \u00e0 la publicit\u00e9 en ligne?\u00a0Trouvez les r\u00e9ponses dans notre \u00c9tude DGTL 2024. Le 7 d\u00e9cembre 2023 dernier, de 9 h \u00e0 10 h HE, nous avons pr\u00e9sent\u00e9 les diverses conclusions de l&#039;\u00c9tude DGTL 2024 sur les tendances du marketing num\u00e9rique et partagerons ce qui a chang\u00e9 depuis l&#039;ann\u00e9e derni\u00e8re. Nous avons d\u2019ailleurs d\u00e9cid\u00e9 d\u2019aller encore plus loin\u202favec l\u2019\u00e9dition de cette ann\u00e9e :\u00a0\u00a0 Nous avons sond\u00e9 la population am\u00e9ricaine en plus de la population canadienne.\u00a0 Nous avons implant\u00e9 une m\u00e9thodologie de recherche encore plus inclusive, diversifi\u00e9e et \u00e9quitable.\u00a0\u00a0 Mettez la main sur des pistes de r\u00e9flexion pour planifier des strat\u00e9gies de marketing num\u00e9rique performantes et pertinentes pour 2024! (RE)VISIONNEZ LE WEBINAIRE L&#039;\u00c9tude DGTL 2024 est plus qu&#039;une simple \u00e9tude, c&#039;est une immersion compl\u00e8te dans les tendances qui remod\u00e8lent notre paysage num\u00e9rique!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/fr\/etude-leger-dgtl-par-leger-dgtl-tendances-en-marketing-numerique\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-09T20:52:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-10T14:46:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/shutterstock_2291807501-scaled-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jason Anthony\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@leger360\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jason Anthony\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/etude-leger-dgtl-par-leger-dgtl-tendances-en-marketing-numerique\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/etude-leger-dgtl-par-leger-dgtl-tendances-en-marketing-numerique\\\/\"},\"author\":{\"name\":\"Jason Anthony\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#\\\/schema\\\/person\\\/34dfccb7aa46dcd4085221008ca51ac9\"},\"headline\":\"\u00c9tude DGTL 2024 par L\u00e9ger DGTL : tendances en marketing num\u00e9rique\",\"datePublished\":\"2023-11-09T20:52:29+00:00\",\"dateModified\":\"2024-12-10T14:46:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/etude-leger-dgtl-par-leger-dgtl-tendances-en-marketing-numerique\\\/\"},\"wordCount\":241,\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/etude-leger-dgtl-par-leger-dgtl-tendances-en-marketing-numerique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/shutterstock_2291807501-scaled-2.jpg\",\"articleSection\":[\"Market intelligence\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/etude-leger-dgtl-par-leger-dgtl-tendances-en-marketing-numerique\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/fr\\\/etude-leger-dgtl-par-leger-dgtl-tendances-en-marketing-numerique\\\/\",\"name\":\"\u00c9tude DGTL 2024 par L\u00e9ger DGTL : tendances en marketing num\u00e9rique - 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Quelles plateformes \u00e9mergentes gagnent du terrain au d\u00e9triment de leurs concurrentes? Quelle est l'attitude des diff\u00e9rentes g\u00e9n\u00e9rations face au contenu de marque et \u00e0 la publicit\u00e9 en ligne?\u00a0Trouvez les r\u00e9ponses dans notre \u00c9tude DGTL 2024. Le 7 d\u00e9cembre 2023 dernier, de 9 h \u00e0 10 h HE, nous avons pr\u00e9sent\u00e9 les diverses conclusions de l'\u00c9tude DGTL 2024 sur les tendances du marketing num\u00e9rique et partagerons ce qui a chang\u00e9 depuis l'ann\u00e9e derni\u00e8re. Nous avons d\u2019ailleurs d\u00e9cid\u00e9 d\u2019aller encore plus loin\u202favec l\u2019\u00e9dition de cette ann\u00e9e :\u00a0\u00a0 Nous avons sond\u00e9 la population am\u00e9ricaine en plus de la population canadienne.\u00a0 Nous avons implant\u00e9 une m\u00e9thodologie de recherche encore plus inclusive, diversifi\u00e9e et \u00e9quitable.\u00a0\u00a0 Mettez la main sur des pistes de r\u00e9flexion pour planifier des strat\u00e9gies de marketing num\u00e9rique performantes et pertinentes pour 2024! (RE)VISIONNEZ LE WEBINAIRE L'\u00c9tude DGTL 2024 est plus qu'une simple \u00e9tude, c'est une immersion compl\u00e8te dans les tendances qui remod\u00e8lent notre paysage num\u00e9rique!","og_url":"https:\/\/leger360.com\/fr\/etude-leger-dgtl-par-leger-dgtl-tendances-en-marketing-numerique\/","og_site_name":"Leger","article_publisher":"https:\/\/www.facebook.com\/leger360\/","article_published_time":"2023-11-09T20:52:29+00:00","article_modified_time":"2024-12-10T14:46:23+00:00","og_image":[{"width":2048,"height":1365,"url":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/shutterstock_2291807501-scaled-2.jpg","type":"image\/jpeg"}],"author":"Jason Anthony","twitter_card":"summary_large_image","twitter_creator":"@leger360","twitter_site":"@leger360","twitter_misc":{"\u00c9crit par":"Jason Anthony","Estimation du temps de lecture":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leger360.com\/fr\/etude-leger-dgtl-par-leger-dgtl-tendances-en-marketing-numerique\/#article","isPartOf":{"@id":"https:\/\/leger360.com\/fr\/etude-leger-dgtl-par-leger-dgtl-tendances-en-marketing-numerique\/"},"author":{"name":"Jason Anthony","@id":"https:\/\/leger360.com\/fr\/#\/schema\/person\/34dfccb7aa46dcd4085221008ca51ac9"},"headline":"\u00c9tude DGTL 2024 par L\u00e9ger DGTL : tendances en marketing num\u00e9rique","datePublished":"2023-11-09T20:52:29+00:00","dateModified":"2024-12-10T14:46:23+00:00","mainEntityOfPage":{"@id":"https:\/\/leger360.com\/fr\/etude-leger-dgtl-par-leger-dgtl-tendances-en-marketing-numerique\/"},"wordCount":241,"publisher":{"@id":"https:\/\/leger360.com\/fr\/#organization"},"image":{"@id":"https:\/\/leger360.com\/fr\/etude-leger-dgtl-par-leger-dgtl-tendances-en-marketing-numerique\/#primaryimage"},"thumbnailUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/shutterstock_2291807501-scaled-2.jpg","articleSection":["Market intelligence"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/leger360.com\/fr\/etude-leger-dgtl-par-leger-dgtl-tendances-en-marketing-numerique\/","url":"https:\/\/leger360.com\/fr\/etude-leger-dgtl-par-leger-dgtl-tendances-en-marketing-numerique\/","name":"\u00c9tude DGTL 2024 par L\u00e9ger DGTL : tendances en marketing num\u00e9rique - 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