{"id":21773,"date":"2024-08-15T12:29:08","date_gmt":"2024-08-15T16:29:08","guid":{"rendered":"https:\/\/leger360.com\/?p=21773"},"modified":"2024-08-15T17:47:53","modified_gmt":"2024-08-15T21:47:53","slug":"etude-momentum-des-marques-des-donnees-pour-guider-vos-strategies-de-biens-de-consommation","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/etude-momentum-des-marques-des-donnees-pour-guider-vos-strategies-de-biens-de-consommation\/","title":{"rendered":"\u00c9tude Momentum des marques : des donn\u00e9es pour guider vos strat\u00e9gies\u00a0de biens de consommation"},"content":{"rendered":"

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Pour garder une longueur d’avance sur la concurrence, une bonne strat\u00e9gie marketing ne suffit pas : il est essentiel de comprendre en profondeur le comportement des consommateurs, les tendances du march\u00e9 et les performances dans le temps.<\/span>\u00a0<\/span><\/p>\n

C’est l\u00e0 qu’intervient notre \u00e9tude Momentum des marques.\u202f<\/p>\n

<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2024\/08\/Slide-de-presentation.png\u00a0\u00bb title_text=\u00a0\u00bbSlide de pr\u00e9sentation\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n


Cette \u00e9tude est <\/span>propre \u00e0 votre marque<\/span><\/b> et vous permet d’\u00e9valuer ses performances par rapport \u00e0 celles de plusieurs concurrents en utilisant ce que nous appelons l’indice Momentum de la marque.\u00a0<\/span><\/p>\n

Cet indice vous permettra d’avoir une vision plus claire de la position de votre marque sur le march\u00e9, de ses forces et de ses faiblesses. Pour ce faire, nous interrogeons les consommateurs afin d’\u00e9valuer la force et la vitalit\u00e9 de votre marque. La vitalit\u00e9 est mesur\u00e9e en analysant le comportement d’achat anticip\u00e9, tandis que la force est \u00e9valu\u00e9e en fonction de la performance de huit facteurs : \u202f<\/span>\u00a0<\/p>\n

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[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2024\/08\/8-driver-fr-1.png\u00a0\u00bb title_text=\u00a0\u00bb8 driver fr\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_text][et_pb_heading title=\u00a0\u00bbCe que vous obtiendrez concr\u00e8tement de l’\u00e9tude Brand Momentum\u202f\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Des donn\u00e9es sur le comportement des consommateurs<\/span><\/b> : D\u00e9couvrez la fr\u00e9quence d’achat, la notori\u00e9t\u00e9 et la familiarit\u00e9 de votre marque afin d’\u00e9laborer des strat\u00e9gies marketing qui r\u00e9pondent \u00e0 la demande, renforcent la fid\u00e9lit\u00e9 et attirent de nouveaux clients.\u202f \u202f<\/span>\u00a0<\/span><\/p>\n

Opportunit\u00e9s de croissance strat\u00e9gique<\/span><\/b> : D\u00e9couvrez les possibilit\u00e9s de croissance et d’innovation futures en comprenant les tendances du march\u00e9 et les besoins des consommateurs.<\/span><\/p>\n

Indicateurs de performance<\/span><\/b> : Utilisez l\u2019\u00e9tude comme indicateur de performance cl\u00e9 pour mesurer l’efficacit\u00e9 de votre marketing au fil du temps.\u00a0<\/span>\u00a0<\/span><\/p>\n

Et plus encore!<\/strong><\/p>\n

Vous souhaitez savoir \u00e0 quoi ressemblent les livrables de cette \u00e9tude ? Rejoignez-nous le 28 ao\u00fbt 2024, \u00e0 9 heures,<\/a> pour la pr\u00e9sentation d’\u00e9tudes de cas.
<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_heading title=\u00a0\u00bbUne r\u00e9f\u00e9rence essentielle pour chaque marque de biens de consommation en Am\u00e9rique du Nord\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Imaginez avoir acc\u00e8s \u00e0 une analyse compl\u00e8te des forces et des faiblesses des marques de votre secteur. Imaginez que vous puissiez voir comment votre marque se situe par rapport \u00e0 ses concurrents. Imaginez que vous connaissiez les pr\u00e9f\u00e9rences, les motivations et les points de douleur de vos consommateurs.\u00a0<\/span>\u00a0<\/span><\/p>\n

Tel est l’objectif de cette \u00e9tude. <\/span>Elle vous donne un avantage certain dans la planification de vos prochaines strat\u00e9gies.\u00a0<\/span>\u00a0<\/span><\/p>\n

Gr\u00e2ce \u00e0 ces constats, vous pouvez prendre des d\u00e9cisions strat\u00e9giques \u00e9clair\u00e9es qui stimulent la croissance. Qu’il s’agisse de d\u00e9cider de l’affectation des ressources, d’affiner vos strat\u00e9gies de marketing ou d’innover en mati\u00e8re de nouveaux produits, les donn\u00e9es de notre \u00e9tude vous guident \u00e0 chaque \u00e9tape.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

C’est l’occasion de transformer les donn\u00e9es en informations exploitables, afin d’assurer la croissance et le succ\u00e8s continus de votre marque sur un march\u00e9 dynamique.\u00a0<\/span>\u00a0<\/span><\/p>\n

Rejoignez-nous<\/a> pour la pr\u00e9sentation d’\u00e9tudes de cas le 28 ao\u00fbt 2024, \u00e0 9 heures.
\u00a0<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2024\/08\/shutterstock_2282269667.png\u00a0\u00bb title_text=\u00a0\u00bbshutterstock_2282269667″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_text][et_pb_heading title=\u00a0\u00bbWebinaire – \u00c9tudes de cas sur les soins de la peau \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Pour vous montrer ce que vous obtiendrez en achetant votre propre \u00e9tude Momentum des marques, nous avons analys\u00e9 plusieurs entreprises dans les secteurs de l’alimentation pour chiens aux \u00c9tats-Unis et des soins de la peau au Canada.\u00a0<\/span>\u00a0<\/span><\/p>\n

Nous vous montrerons les r\u00e9sultats lors de notre webinaire gratuit du 28 ao\u00fbt 2024, \u00e0 9 heures (heure de l’Est).\u00a0<\/span>\u00a0<\/span><\/p>\n

Nous sommes enthousiastes \u00e0 l’id\u00e9e de vous d\u00e9voiler ces informations pr\u00e9cieuses et de vous aider \u00e0 atteindre vos objectifs d’entreprise en 2025 et au-del\u00e0.\u00a0<\/span>\u00a0<\/span><\/p>\n

Assurez-vous de r\u00e9server votre place d\u00e8s aujourd’hui !\u00a0<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/5233025.hs-sites.com\/fr\/webinaire-momentum-des-marques-2024?utm_campaign=Brand%20Momentum%202024&utm_medium=email&_hsenc=p2ANqtz-8UGhgMb577K5FnHxxKKR3Ggc0f759hb7hb-pEqF9-f8Dhyeuccq8FEz5wKa8KywxS4-fzJjcQgjUVVuYLngjC49uFX8Q&_hsmi=2&utm_content=2&utm_source=hs_email\u00a0\u00bb button_text=\u00a0\u00bbS’inscrire au webinaire\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2024\/08\/LEGER_brand_momentum_feed_A1_FR.png\u00a0\u00bb title_text=\u00a0\u00bbLEGER_brand_momentum_feed_A1_FR\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/5233025.hs-sites.com\/fr\/webinaire-momentum-des-marques-2024?utm_campaign=Brand%20Momentum%202024&utm_medium=email&_hsenc=p2ANqtz-8UGhgMb577K5FnHxxKKR3Ggc0f759hb7hb-pEqF9-f8Dhyeuccq8FEz5wKa8KywxS4-fzJjcQgjUVVuYLngjC49uFX8Q&_hsmi=2&utm_content=2&utm_source=hs_email\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour garder une longueur d’avance sur la concurrence, une bonne strat\u00e9gie marketing ne suffit pas : il est essentiel de comprendre en profondeur le comportement des consommateurs, les tendances du march\u00e9 et les performances dans le temps.\u00a0 C’est l\u00e0 qu’intervient notre \u00e9tude Momentum des marques.\u202fCette \u00e9tude est propre \u00e0 votre marque et vous permet d’\u00e9valuer ses performances par rapport \u00e0 celles de plusieurs concurrents en utilisant ce que nous appelons l’indice Momentum de la marque.\u00a0 Cet indice vous permettra d’avoir une vision plus claire de la position de votre marque sur le march\u00e9, de ses forces et de ses faiblesses. Pour ce faire, nous interrogeons les consommateurs afin d’\u00e9valuer la force et la vitalit\u00e9 de votre marque. La vitalit\u00e9 est mesur\u00e9e en analysant le comportement d’achat anticip\u00e9, tandis que la force est \u00e9valu\u00e9e en fonction de la performance de huit facteurs : \u202f\u00a0Des donn\u00e9es sur le comportement des consommateurs : D\u00e9couvrez la fr\u00e9quence d’achat, la notori\u00e9t\u00e9 et la familiarit\u00e9 de votre marque afin d’\u00e9laborer des strat\u00e9gies marketing qui r\u00e9pondent \u00e0 la demande, renforcent la fid\u00e9lit\u00e9 et attirent de nouveaux clients.\u202f \u202f\u00a0 Opportunit\u00e9s de croissance strat\u00e9gique : D\u00e9couvrez les possibilit\u00e9s de croissance et d’innovation futures en comprenant les tendances du march\u00e9 […]<\/p>\n","protected":false},"author":10,"featured_media":21774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[],"class_list":["post-21773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence"],"acf":[],"yoast_head":"\n\u00c9tude Momentum des marques : des donn\u00e9es pour guider vos strat\u00e9gies\u00a0de biens de consommation - Leger<\/title>\n<meta name=\"description\" content=\"Qu'est-ce que l'\u00e9tude Momentum des marques, et quel type de strat\u00e9gies de biens de consommation pouvez-vous en tirer?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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