{"id":22419,"date":"2024-11-05T13:54:21","date_gmt":"2024-11-05T18:54:21","guid":{"rendered":"https:\/\/leger360.com\/?p=22419"},"modified":"2024-11-05T13:54:30","modified_gmt":"2024-11-05T18:54:30","slug":"kitkat-ad-fr","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/kitkat-ad-fr\/","title":{"rendered":"La formule gagnante de KitKat: attention et \u00e9motion pour un succ\u00e8s publicitaire quasi assur\u00e9"},"content":{"rendered":"

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Capter l\u2019attention et cr\u00e9er des liens \u00e9motionnels sont des \u00e9l\u00e9ments cl\u00e9s pour une campagne publicitaire r\u00e9ussie. La derni\u00e8re publicit\u00e9 de KitKat en est un parfait exemple. Elle d\u00e9montre parfaitement comment une performance optimale na\u00eet d\u2019un \u00e9quilibre subtil entre attention et engagement \u00e9motionnel.<\/p>\n

Capter et retenir l\u2019attention<\/h2>\n

KitKat excelle dans l\u2019art de capter et de retenir l’attention.<\/p>\n

Les 10 premi\u00e8res secondes d\u2019une publicit\u00e9 sont cruciales : durant cet instant, le spectateur d\u00e9cide de rester engag\u00e9 ou de passer \u00e0 autre chose. KitKat r\u00e9ussit \u00e0 maintenir cet int\u00e9r\u00eat bien au-del\u00e0 de ce seuil. Si l\u2019attention commence naturellement \u00e0 d\u00e9cro\u00eetre apr\u00e8s 15 secondes, c\u2019est une tendance normale pour la plupart des publicit\u00e9s.<\/p>\n

Capter l\u2019attention d\u00e8s le d\u00e9but est directement li\u00e9 \u00e0 la m\u00e9morisation de la marque et \u00e0 la r\u00e9tention du message, deux indicateurs cl\u00e9s pour toute campagne publicitaire.<\/p>\n

Ce qui distingue cette publicit\u00e9, c\u2019est que KitKat parvient \u00e0 livrer ses \u00e9l\u00e9ments de marque cl\u00e9s au moment o\u00f9 l\u2019attention est \u00e0 son maximum, garantissant ainsi que le message soit bien assimil\u00e9 par les spectateurs.<\/p>\n

Cette strat\u00e9gie renforce la reconnaissance de la marque et augmente les chances d’un meilleur souvenir de la publicit\u00e9 lors des \u00e9valuations post-campagne.<\/p>\n

Un amalgame d\u2019\u00e9motions avec une fin puissante<\/h2>\n

Si capter l\u2019attention est essentiel, c\u2019est l\u2019engagement \u00e9motionnel qui permet de cr\u00e9er de v\u00e9ritables liens avec l\u2019audience.<\/p>\n

La publicit\u00e9 KitKat entra\u00eene les spectateurs dans un parcours \u00e9motionnel, d\u00e9butant par une progression subtile et atteignant un sommet \u00e9motionnel fort vers la fin. Cette mont\u00e9e en intensit\u00e9 est une strat\u00e9gie cr\u00e9ative d\u00e9lib\u00e9r\u00e9e qui s\u2019appuie sur une narration bien construite, assurant que la publicit\u00e9 laisse une impression durable et positive.<\/p>\n

L\u2019engagement \u00e9motionnel est crucial pour des indicateurs comme la favorabilit\u00e9 de la marque et l\u2019intention d\u2019achat. Les publicit\u00e9s qui suscitent des \u00e9motions fortes r\u00e9sonnent davantage chez les spectateurs, renfor\u00e7ant les associations positives avec la marque.<\/p>\n

En construisant ce crescendo \u00e9motionnel, KitKat s\u2019assure de laisser un moment m\u00e9morable et charg\u00e9 d\u2019\u00e9motion, renfor\u00e7ant la fid\u00e9lit\u00e9 \u00e0 long terme et le sentiment positif envers la marque.<\/p>\n

Optimiser la performance publicitaire<\/span><\/h2>\n

La publicit\u00e9 KitKat montre la force de la compl\u00e9mentarit\u00e9 entre attention et \u00e9motion.<\/p>\n

En captant l\u2019attention d\u00e8s les premiers instants, puis en \u00e9tablissant une connexion \u00e9motionnelle forte, elle maximise son impact. R\u00e9sultat : une m\u00e9morisation renforc\u00e9e, un message retenu et un sentiment positif envers la marque. Cet \u00e9quilibre permet \u00e0 KitKat de rester ancr\u00e9e dans l\u2019esprit des consommateurs tout en suscitant des \u00e9motions qui influencent les futures d\u00e9cisions d\u2019achat.<\/p>\n

Si vous \u00eates pr\u00eat \u00e0 passer au niveau sup\u00e9rieur pour vos campagnes publicitaires, nos solutions Cube AI sont parfaites pour vous. Avec notre approche data-driven<\/em>, nous aidons les annonceurs \u00e0 optimiser l\u2019attention et l\u2019\u00e9motion pour des publicit\u00e9s percutantes et un meilleur retour sur investissement.<\/p>\n

Chaque seconde compte\u2014transformez-les en un moment marquant avec Cube AI.<\/p>\n

 <\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Capter l\u2019attention et cr\u00e9er des liens \u00e9motionnels sont des \u00e9l\u00e9ments cl\u00e9s pour une campagne publicitaire r\u00e9ussie. La derni\u00e8re publicit\u00e9 de KitKat en est un parfait exemple. Elle d\u00e9montre parfaitement comment une performance optimale na\u00eet d\u2019un \u00e9quilibre subtil entre attention et engagement \u00e9motionnel. Capter et retenir l\u2019attention KitKat excelle dans l\u2019art de capter et de retenir l’attention. Les 10 premi\u00e8res secondes d\u2019une publicit\u00e9 sont cruciales : durant cet instant, le spectateur d\u00e9cide de rester engag\u00e9 ou de passer \u00e0 autre chose. KitKat r\u00e9ussit \u00e0 maintenir cet int\u00e9r\u00eat bien au-del\u00e0 de ce seuil. Si l\u2019attention commence naturellement \u00e0 d\u00e9cro\u00eetre apr\u00e8s 15 secondes, c\u2019est une tendance normale pour la plupart des publicit\u00e9s. Capter l\u2019attention d\u00e8s le d\u00e9but est directement li\u00e9 \u00e0 la m\u00e9morisation de la marque et \u00e0 la r\u00e9tention du message, deux indicateurs cl\u00e9s pour toute campagne publicitaire. Ce qui distingue cette publicit\u00e9, c\u2019est que KitKat parvient \u00e0 livrer ses \u00e9l\u00e9ments de marque cl\u00e9s au moment o\u00f9 l\u2019attention est \u00e0 son maximum, garantissant ainsi que le message soit bien assimil\u00e9 par les spectateurs. Cette strat\u00e9gie renforce la reconnaissance de la marque et augmente les chances d’un meilleur souvenir de la publicit\u00e9 lors des \u00e9valuations post-campagne. Un amalgame d\u2019\u00e9motions avec une fin puissante […]<\/p>\n","protected":false},"author":13,"featured_media":22420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[39],"class_list":["post-22419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence","post_language_cat-fr-market-intelligence"],"acf":[],"yoast_head":"\nLa formule gagnante de KitKat: attention et \u00e9motion pour un succ\u00e8s publicitaire quasi assur\u00e9 - Leger<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment KitKat analyse ses publicit\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/kitkat-ad-fr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La formule gagnante de KitKat: attention et \u00e9motion pour un succ\u00e8s publicitaire quasi assur\u00e9\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment KitKat analyse ses publicit\u00e9s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/fr\/kitkat-ad-fr\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-05T18:54:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-05T18:54:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/11\/KitKat-No-Leger-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"751\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jonah Presser\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@leger360\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonah Presser\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/kitkat-ad-fr\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/kitkat-ad-fr\\\/\"},\"author\":{\"name\":\"Jonah Presser\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#\\\/schema\\\/person\\\/43248a6d6ede47760313670a4da0171f\"},\"headline\":\"La formule gagnante de KitKat: attention et \u00e9motion pour un succ\u00e8s publicitaire quasi assur\u00e9\",\"datePublished\":\"2024-11-05T18:54:21+00:00\",\"dateModified\":\"2024-11-05T18:54:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/kitkat-ad-fr\\\/\"},\"wordCount\":609,\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/kitkat-ad-fr\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/KitKat-No-Leger-Logo.jpg\",\"articleSection\":[\"Market intelligence\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/kitkat-ad-fr\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/fr\\\/kitkat-ad-fr\\\/\",\"name\":\"La formule gagnante de KitKat: attention et \u00e9motion pour un succ\u00e8s publicitaire quasi assur\u00e9 - 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