{"id":22744,"date":"2024-12-17T14:31:30","date_gmt":"2024-12-17T19:31:30","guid":{"rendered":"https:\/\/leger360.com\/?p=22744"},"modified":"2024-12-17T14:55:50","modified_gmt":"2024-12-17T19:55:50","slug":"anxiete-malgre-le-self-care-des-generations-sous-pression","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/anxiete-malgre-le-self-care-des-generations-sous-pression\/","title":{"rendered":"Anxi\u00e9t\u00e9 malgr\u00e9 le \u00ab self-care \u00bb : des g\u00e9n\u00e9rations sous pression?"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Bien que les g\u00e9n\u00e9rations plus \u00e2g\u00e9es et plus jeunes se d\u00e9battent encore sur la popularit\u00e9 des <\/span>skinny jeans<\/span><\/i>, les marques et les organisations doivent chercher plus loin pour mieux comprendre les consommateurs afin de s\u2019engager significativement avec eux.\u00a0<\/span>\u00a0<\/span><\/p>\n

C\u2019est ici que L\u00e9ger intervient! Gr\u00e2ce \u00e0 notre \u00e9tude annuelle sp\u00e9cialis\u00e9e qui sonde les Millennials et la G\u00e9n\u00e9ration Z (commun\u00e9ment appel\u00e9s, les Zill\u00e9niaux), nous avons explor\u00e9 en profondeur divers aspects de leur mode de vie tels que : leurs finances, l\u2019emploi, les comportements d\u2019achat et leurs aspirations futures. Notamment, nous ressortons de cette \u00e9tude quelques faits sur la sant\u00e9 mentale et le bien-\u00eatre des Zill\u00e9niaux. Effectivement, ces derniers sont davantage confront\u00e9s \u00e0 des d\u00e9fis de sant\u00e9 mentale que leurs pr\u00e9d\u00e9cesseurs, mais font preuve d\u2019une grande ouverture \u00e0 en discuter.\u00a0<\/span>\u00a0<\/p>\n

<\/span><\/span>Dans ce blogue, nous partagerons un aper\u00e7u exclusif des donn\u00e9es issues de notre \u00e9tude sur les Zill\u00e9niaux. Si vous souhaitez plus de d\u00e9tails sur l\u2019\u00e9tude et le rapport complet, consultez notre page web d\u00e9di\u00e9e \u00e0 celle-ci.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_text=\u00a0\u00bbT\u00e9l\u00e9chargez le rapport complet\u00a0\u00bb module_class=\u00a0\u00bbhs-cta-trigger-button hs-cta-trigger-button-179458741783″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2024\/12\/Etude-Jeunesse-2024_7.png\u00a0\u00bb title_text=\u00a0\u00bb\u00c9tude Jeunesse 2024_7″ module_class=\u00a0\u00bbhs-cta-trigger-button hs-cta-trigger-button-179458741783″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|20px|20px|20px|20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_heading title=\u00a0\u00bbUne anxi\u00e9t\u00e9 qu\u2019un simple toast \u00e0 l\u2019avocat ne peut r\u00e9soudre \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2″ title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb custom_margin=\u00a0\u00bb10px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Selon notre derni\u00e8re <\/span>\u00e9tude<\/span>, trois quarts des jeunes adultes (74%) d\u00e9clarent avoir ressenti de l\u2019anxi\u00e9t\u00e9<\/span> et <\/span>pr\u00e8s de la moiti\u00e9 (48%) ont v\u00e9cu des \u00e9pisodes de d\u00e9pression. Ces chiffres sont coh\u00e9rents avec ceux de l\u2019ann\u00e9e derni\u00e8re, o\u00f9 78% avaient d\u00e9clar\u00e9 avoir ressenti de l\u2019anxi\u00e9t\u00e9 et 48% de la d\u00e9pression. En approfondissant les donn\u00e9es, des diff\u00e9rences g\u00e9n\u00e9rationnelles subtiles \u00e9mergent (d\u00e9taill\u00e9es dans le rapport complet).<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2024\/12\/Diapositive2-2.png\u00a0\u00bb title_text=\u00a0\u00bbDiapositive2″ module_class=\u00a0\u00bbhs-cta-trigger-button hs-cta-trigger-button-179458741783″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_heading title=\u00a0\u00bbUne g\u00e9n\u00e9ration TikTok en proie \u00e0 l\u2019anxi\u00e9t\u00e9 \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3″ title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Notre \u00e9tude montre qu\u2019une grande partie des Zill\u00e9niaux souffre de d\u00e9pression (51% des Mill\u00e9nniaux et 44% de la G\u00e9n\u00e9ration Z).<\/span>\u00a0<\/span><\/p>\n

Par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re, on observe une l\u00e9g\u00e8re baisse de l\u2019anxi\u00e9t\u00e9 parmi la G\u00e9n\u00e9ration Z (74% cette ann\u00e9e contre 80% l\u2019ann\u00e9e derni\u00e8re). Cette diminution pourrait \u00eatre attribu\u00e9e \u00e0 l\u2019impact des contenus sur les r\u00e9seaux sociaux, notamment TikTok, qui visent \u00e0 d\u00e9stigmatiser les probl\u00e8mes de sant\u00e9 mentale et \u00e0 offrir un espace ins\u00e9cable pour le soutien et les conseils. Cependant, la sant\u00e9 mentale demeure un d\u00e9fi majeur pour les Zill\u00e9niaux.<\/span>\u00a0<\/span><\/p>\n

Avec de nombreux Zill\u00e9niaux actifs en ligne, beaucoup ressentent la pression d\u2019obtenir l\u2019acceptation de leurs pairs en publiant soigneusement des photos et des vid\u00e9os, tout en craignant le cyber-harc\u00e8lement. De plus, les Zill\u00e9niaux sont fr\u00e9quemment expos\u00e9s \u00e0 des enjeux mondiaux et \u00e0 des actualit\u00e9s n\u00e9gatives, ce qui contribue davantage \u00e0 leur anxi\u00e9t\u00e9 et \u00e0 leur stress.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_heading title=\u00a0\u00bbMes parents avaient la vie plus facile : les objectifs financiers traditionnels semblent inaccessibles\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3″ title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Une des causes possibles des niveaux \u00e9lev\u00e9s d\u2019anxi\u00e9t\u00e9 et de d\u00e9pression r\u00e9side dans le paysage \u00e9conomique auquel les jeunes font face aujourd\u2019hui. En effet, le chemin vers la richesse et la s\u00e9curit\u00e9, autrefois beaucoup plus accessible pour les g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes, devient de plus en plus difficile pour les jeunes d\u2019aujourd\u2019hui, avec des salaires stagnants et des co\u00fbts de la vie en constante augmentation.<\/span>\u00a0<\/span><\/p>\n

Une majorit\u00e9 (72%) des Zill\u00e9niaux estime que les g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes avaient de meilleures chances de r\u00e9ussite financi\u00e8re, ce qui les am\u00e8ne \u00e0 avoir moins de confiance en leur situation \u00e9conomique actuelle et future. Leur confiance en leur capacit\u00e9 \u00e0 surpasser la richesse de leurs parents diminue progressivement (-7 points par rapport \u00e0 2023), refl\u00e9tant un certain niveau de pessimisme.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_heading title=\u00a0\u00bbLa consommation d\u2019alcool joue-t-elle un r\u00f4le dans la sant\u00e9 mentale des Zill\u00e9niaux?\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3″ title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Bien que les g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes puissent avoir une perception diff\u00e9rente de ce groupe d\u00e9mographique, nos r\u00e9cents r\u00e9sultats r\u00e9v\u00e8lent un changement d\u2019attitude envers l\u2019alcool chez les jeunes g\u00e9n\u00e9rations, qui associent de plus en plus leurs choix de consommation \u00e0 leur bien-\u00eatre mental et physique. <\/span>En effet<\/span>, 6 <\/span>Zill\u00e9niaux<\/span> sur 10 (61%) d\u00e9clarent avoir r\u00e9dui<\/span>t ou compl\u00e8tement arr\u00eat\u00e9<\/span> la consommation d<\/span>\u2019alcool, ou ne jamais en avoir consomm\u00e9.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_heading title=\u00a0\u00bbLa sobri\u00e9t\u00e9 volontaire : r\u00e9duire la consommation d\u2019alcool \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3″ title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Parmi ceux qui r\u00e9duisent ou arr\u00eatent leur consommation, la sant\u00e9 et le bien-\u00eatre sont les principales motivations : 39% citent leur sant\u00e9 physique comme la raison principale. Les raisons financi\u00e8res jouent \u00e9galement un r\u00f4le important, avec 36% cherchant \u00e0 r\u00e9duire ou \u00e9liminer les d\u00e9penses, tandis que 33% estiment que r\u00e9duire leur consommation am\u00e9liore leur qualit\u00e9 de vie et les aide \u00e0 se sentir mieux dans leur peau. De plus, 29% des Zill\u00e9niaux ont cit\u00e9 la sant\u00e9 mentale comme un facteur cl\u00e9 dans leur d\u00e9cision de r\u00e9duire ou d\u2019arr\u00eater leur consommation d\u2019alcool.<\/span>\u00a0<\/span><\/p>\n

Cette tendance vers une consommation r\u00e9fl\u00e9chie, \u00e9galement connue sous le nom de \u00ab sobri\u00e9t\u00e9 volontaire \u00bb, refl\u00e8te un mouvement croissant parmi les jeunes adultes vers des choix de vie plus sains.<\/span>\u00a0<\/span><\/p>\n

Notre \u00e9tude Sober Curious<\/a>, men\u00e9e par notre \u00e9quipe bas\u00e9e aux \u00c9tats-Unis, confirme ce mouvement qui ne cesse de prendre de l’ampleur. Ce choix conscient de r\u00e9duire la consommation d’alcool, ou de ne pas en consommer du tout, sugg\u00e8re un changement de priorit\u00e9s, o\u00f9 la clart\u00e9 mentale et la stabilit\u00e9 \u00e9motionnelle occupent une place plus importante.\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_heading title=\u00a0\u00bbAlors, que consomment les Zill\u00e9niaux? \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3″ title_font=\u00a0\u00bb–et_global_body_font|600|||||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Parmi ceux qui r\u00e9duisent ou arr\u00eatent leur consommation d\u2019alcool, beaucoup explorent des produits alternatifs qui correspondent \u00e0 leurs objectifs de bien-\u00eatre. En fait, pr\u00e8s d\u2019un tiers (31%) d\u2019entre eux d\u00e9clarent consommer des produits contenant 0,5 % d\u2019alcool ou moins.<\/span>\u00a0<\/span><\/p>\n

Cette transition refl\u00e8te un mouvement vers des boissons offrant une exp\u00e9rience sociale similaire \u00e0 l\u2019alcool, mais sans les effets enivrants. Les produits \u00e0 base de cannabis et d\u00e9riv\u00e9s du cannabis sont \u00e9galement des choix populaires, 23% des <\/span>Zill\u00e9niaux<\/span> optant pour ces alternatives. Par ailleurs, 11% se tournent vers d\u2019autres substances, comme les narcotiques. Parmi les<\/span> Zill\u00e9niaux<\/span>, la G\u00e9n\u00e9ration Z se distingue par une consommation plus \u00e9lev\u00e9e de ces alternatives par rapport aux Millennials, ce qui t\u00e9moigne d\u2019un changement g\u00e9n\u00e9rationnel dans les pr\u00e9f\u00e9rences.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_heading title=\u00a0\u00bbConclusion\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3″ title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

De l\u2019impact des attentes soci\u00e9tales sur l\u2019anxi\u00e9t\u00e9 \u00e0 la mont\u00e9e de la sobri\u00e9t\u00e9 volontaire, ces informations sont pr\u00e9cieuses pour comprendre comment les jeunes naviguent dans un monde en constante \u00e9volution.<\/span>\u00a0<\/span><\/p>\n

Pour en savoir plus sur les finances, l\u2019emploi et les aspirations futures des Zill\u00e9niaux, consultez le rapport complet de l\u2019\u00e9tude. Ce rapport aide les marques \u00e0 se connecter de mani\u00e8re significative avec les jeunes consommateurs tout en mettant en lumi\u00e8re les priorit\u00e9s et les tendances privil\u00e9gi\u00e9es par ces g\u00e9n\u00e9rations en pleine croissance.<\/span>\u00a0<\/span><\/p>\n

Pour t\u00e9l\u00e9charger le rapport complet de l’\u00e9tude, veuillez consulter notre page consacr\u00e9e \u00e0 l\u2019\u00c9tude sur les Zill\u00e9niaux.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_text=\u00a0\u00bbT\u00e9l\u00e9chargez le rapport complet\u00a0\u00bb module_class=\u00a0\u00bbhs-cta-trigger-button hs-cta-trigger-button-179458741783″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Bien que les g\u00e9n\u00e9rations plus \u00e2g\u00e9es et plus jeunes se d\u00e9battent encore sur la popularit\u00e9 des skinny jeans, les marques et les organisations doivent chercher plus loin pour mieux comprendre les consommateurs afin de s\u2019engager significativement avec eux.\u00a0\u00a0 C\u2019est ici que L\u00e9ger intervient! Gr\u00e2ce \u00e0 notre \u00e9tude annuelle sp\u00e9cialis\u00e9e qui sonde les Millennials et la G\u00e9n\u00e9ration Z (commun\u00e9ment appel\u00e9s, les Zill\u00e9niaux), nous avons explor\u00e9 en profondeur divers aspects de leur mode de vie tels que : leurs finances, l\u2019emploi, les comportements d\u2019achat et leurs aspirations futures. Notamment, nous ressortons de cette \u00e9tude quelques faits sur la sant\u00e9 mentale et le bien-\u00eatre des Zill\u00e9niaux. Effectivement, ces derniers sont davantage confront\u00e9s \u00e0 des d\u00e9fis de sant\u00e9 mentale que leurs pr\u00e9d\u00e9cesseurs, mais font preuve d\u2019une grande ouverture \u00e0 en discuter.\u00a0\u00a0 Dans ce blogue, nous partagerons un aper\u00e7u exclusif des donn\u00e9es issues de notre \u00e9tude sur les Zill\u00e9niaux. Si vous souhaitez plus de d\u00e9tails sur l\u2019\u00e9tude et le rapport complet, consultez notre page web d\u00e9di\u00e9e \u00e0 celle-ci.\u00a0Selon notre derni\u00e8re \u00e9tude, trois quarts des jeunes adultes (74%) d\u00e9clarent avoir ressenti de l\u2019anxi\u00e9t\u00e9 et pr\u00e8s de la moiti\u00e9 (48%) ont v\u00e9cu des \u00e9pisodes de d\u00e9pression. Ces chiffres sont coh\u00e9rents avec ceux de l\u2019ann\u00e9e derni\u00e8re, o\u00f9 78% […]<\/p>\n","protected":false},"author":15,"featured_media":22713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[],"class_list":["post-22744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence"],"acf":[],"yoast_head":"\nAnxi\u00e9t\u00e9 malgr\u00e9 le \u00ab self-care \u00bb : des g\u00e9n\u00e9rations sous pression? - Leger<\/title>\n<meta name=\"description\" content=\"Dans ce blogue, nous partagerons un aper\u00e7u exclusif des donn\u00e9es issues de notre \u00e9tude sur les Zill\u00e9niaux. 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