{"id":24301,"date":"2025-06-10T15:29:43","date_gmt":"2025-06-10T19:29:43","guid":{"rendered":"https:\/\/leger360.com\/?p=24301"},"modified":"2025-06-26T16:07:56","modified_gmt":"2025-06-26T20:07:56","slug":"dernieres-nouvelles-reputation-des-entreprises-2025","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/dernieres-nouvelles-reputation-des-entreprises-2025\/","title":{"rendered":"Instabilit\u00e9 politique et tensions commerciales entachent la r\u00e9putation des entreprises en 2025"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb4_4&Prime; theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_heading title=\u00a0\u00bb\u00c9tude R\u00e9putation \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb title_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb title__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime; title_tablet=\u00a0\u00bb\u00c9tude R\u00e9putation \u00a0\u00bb title_phone=\u00a0\u00bb\u00c9tude R\u00e9putation \u00a0\u00bb title__hover=\u00a0\u00bb\u00c9tude R\u00e9putation \u00ab\u00a0][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span data-contrast=\"auto\">Instabilit\u00e9 politique, tensions commerciales, gr\u00e8ves. En 2025, la r\u00e9putation des entreprises est plus fragile que jamais. Plusieurs grands joueurs ont perdu des plumes aux yeux de la population.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Selon la 28<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\"> \u00e9dition de l\u2019\u00e9tude R\u00e9putation de L\u00e9ger, <\/span><b><span data-contrast=\"auto\">pr\u00e8s d\u2019une entreprise sur trois<\/span><\/b><span data-contrast=\"auto\"> a vu son image se d\u00e9t\u00e9riorer au cours des derniers mois.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Au Qu\u00e9bec, comme ailleurs au Canada, on constate que la client\u00e8le est plus exigeante, plus critique, et plus prompte \u00e0 sanctionner.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Plusieurs \u00e9l\u00e9ments peuvent toutefois expliquer ces changements de comportement.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Les donn\u00e9es pr\u00e9sent\u00e9es par l\u2019\u00e9quipe d\u2019experts L\u00e9ger permettent de faire l\u2019\u00e9tat des lieux.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pourquoi une telle \u00e9rosion? Quels sont les facteurs qui expliquent ces variations? Et surtout, que doivent faire les entreprises pour pr\u00e9server la confiance du public et gagner en capital de sympathie?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Regard sur la situation.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=\u00a0\u00bbContactez-nous\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb module_id=\u00a0\u00bbhs-cta-trigger-button hs-cta-trigger-button-153049436245&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_button][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2025\/06\/shutterstock_2468123301-scaled.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb alt=\u00a0\u00bbretail store reputation\u00a0\u00bb title_text=\u00a0\u00bbSelective,Focus,To,Edge,Of,Pos,Machine,With,Blurry,Cashier\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][et_pb_heading title=\u00a0\u00bbLa r\u00e9putation des entreprises plus fragilis\u00e9e que jamais\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span data-contrast=\"auto\">En 2025, la r\u00e9putation des marques est plus vuln\u00e9rable que jamais. Dans l\u2019ensemble, la situation s\u2019est d\u00e9t\u00e9rior\u00e9e.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00c0 la lumi\u00e8re des r\u00e9sultats de l\u2019\u00e9tude, on constate que le lien de confiance entre la population canadienne et les entreprises s\u2019effrite.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Une multitude de facteurs qui d\u00e9passent largement la qualit\u00e9 des produits ou services offerts par les entreprises semble \u00eatre \u00e0 l\u2019origine de cette transformation.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Il s\u2019agit plut\u00f4t du sympt\u00f4me d\u2019un climat ambiant et g\u00e9opolitique houleux et tendu, qui s\u2019est install\u00e9 \u00e0 l\u2019\u00e9chelle mondiale au cours des derniers mois.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00ab La confiance ne se d\u00e9cr\u00e8te pas. Elle se gagne et peut se perdre tr\u00e8s vite, soutient S\u00e9bastien Dallaire, vice-pr\u00e9sident ex\u00e9cutif chez L\u00e9ger, Est du Canada. Cette ann\u00e9e, on le voit : les consommateurs qu\u00e9b\u00e9cois observent davantage, jugent plus s\u00e9v\u00e8rement, et n\u2019h\u00e9sitent plus \u00e0 reconsid\u00e9rer leur attachement \u00e0 certaines marques. \u00bb<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Facteurs externes ayant directement influenc\u00e9 la perception \u00e0 l\u2019\u00e9gard des entreprises :<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Inflation persistante<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Gr\u00e8ves dans les services publics<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Crise du logement aggrav\u00e9e<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Retour de Donald Trump \u00e0 la pr\u00e9sidence am\u00e9ricaine (janvier 2025)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Confiance envers les institutions en chute libre<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bb2025\u202f: une ann\u00e9e marqu\u00e9e par une baisse historique \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span data-contrast=\"auto\">En 2025, <\/span><i><span data-contrast=\"auto\">R\u00e9putation<\/span><\/i><span data-contrast=\"auto\"> a m\u00eame enregistr\u00e9 son plus bas pointage en 28 ans d\u2019histoire. Il s\u2019agit d\u2019une baisse de 3 points par rapport \u00e0 l\u2019\u00e9dition pr\u00e9c\u00e9dente.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\"> <\/p>\n<p><\/span><span data-contrast=\"auto\" style=\"font-size: 16px;\">\u00ab Pr\u00e8s d\u2019une entreprise sur trois a vu sa r\u00e9putation reculer cette ann\u00e9e. Ce n\u2019est pas une co\u00efncidence. On ne parle plus seulement de baisse de performance, mais d\u2019un climat o\u00f9 l\u2019opinion publique devient nettement plus volatile, voire m\u00e9fiante \u00bb, observe \u00c9ric Chalifoux, directeur conseil s\u00e9nior chez L\u00e9ger.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\" style=\"font-size: 16px;\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2025\/06\/Reputation-Blogur-1.png\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb alt=\u00a0\u00bbLe num\u00e9ro 1 du palmar\u00e8s voit son score baisser encore :<br \/>\n88 (2023)<br \/>\n81 (2024)<br \/>\n78 (2025)\u00a0\u00bb title_text=\u00a0\u00bbR\u00e9putation Blogur 1&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span data-contrast=\"auto\">Cette \u00e9norme baisse pourrait \u00eatre attribuable \u00e0 la pi\u00e8tre performance d\u2019un grand joueur comme Poste Canada, qui a connu un recul de 40 points par rapport \u00e0 l\u2019an dernier.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00c9videmment, la gr\u00e8ve men\u00e9e \u00e0 l\u2019automne 2024 et le lot de cons\u00e9quences engendr\u00e9es par celle-ci ont eu un impact bien r\u00e9el sur sa performance.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2025\/06\/Poste-Canada-Reputation.png\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb alt=\u00a0\u00bbPostes Canada\u00a0\u00bb title_text=\u00a0\u00bbPoste Canada Reputation\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb10px||10px||false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><b><span data-contrast=\"auto\">Autres soci\u00e9t\u00e9s ayant connu un fort recul\u202f:\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Boeing (- 27 pts)<\/span><\/b><span data-contrast=\"auto\">\u202f: nouvelles inqui\u00e9tudes de s\u00e9curit\u00e9 autour de leur mod\u00e8le 737 Max.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Juste Pour Rire (- 17 pts)<\/span><\/b><span data-contrast=\"auto\">\u202f: La mise \u00e0 l\u2019abri de ses cr\u00e9anciers et l\u2019annulation de son festival d\u2019\u00e9t\u00e9 a plong\u00e9 l\u2019organisation dans l\u2019incertitude.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">SAQ (-8 pts)<\/span><\/b><span data-contrast=\"auto\">\u202f: Plusieurs facteurs contribuent au climat de m\u00e9contentement persistant, notamment\u202f: Les gr\u00e8ves r\u00e9p\u00e9t\u00e9es, une campagne publicitaire sur les produits qu\u00e9b\u00e9cois mensong\u00e8re, les hausses de prix, les fermetures de succursales.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">STM\u202f(-8 pts)<\/span><\/b><span data-contrast=\"auto\">\u202f: La glissade se poursuit. Le sous-financement du transport collectif contraint l\u2019organisation \u00e0 adopter des compressions budg\u00e9taires qui p\u00e8sent lourd dans la balance de l\u2019opinion publique.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Investissement Qu\u00e9bec\u202f(-7 pts)\u202f: <\/span><\/b><span data-contrast=\"auto\">L\u2019organisme continue d\u2019accumuler les critiques du public et a \u00e9t\u00e9 point\u00e9e du doigt en raison de ses pertes financi\u00e8res majeures, sa transparence d\u00e9faillante, plusieurs investissements jug\u00e9s risqu\u00e9s.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2025\/06\/Des-hausses.png\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb alt=\u00a0\u00bbDes hausses r\u00e9putation 2025&Prime; title_text=\u00a0\u00bbDes hausses\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb10px||10px||false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][et_pb_heading title=\u00a0\u00bbL\u2019effet Trump\u202f: la r\u00e9putation des entreprises am\u00e9ricaines en chute libre \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span data-contrast=\"auto\">Le retour de Donald Trump \u00e0 la t\u00eate des \u00c9tats-Unis a \u00e9galement marqu\u00e9 un tournant. Ses d\u00e9clarations et ses politiques isolantes \u2013 dont l\u2019imposition de nouveaux tarifs douaniers \u2013 ont contribu\u00e9 \u00e0 d\u00e9t\u00e9riorer rapidement ses relations avec le Canada.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Cette nouvelle donne a forc\u00e9 L\u00e9ger \u00e0 retourner en sondage \u00e0 la fin mars 2025 pour mesurer \u00e0 nouveau la r\u00e9putation d\u2019une cinquantaine de grandes entreprises, dont plusieurs d&rsquo;origine am\u00e9ricaine.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Comme de raison, la guerre commerciale d\u00e9clench\u00e9e par ces barri\u00e8res tarifaires excessives a raviv\u00e9 les tensions et a rapidement min\u00e9 la confiance des Qu\u00e9b\u00e9cois envers les marques am\u00e9ricaines.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2025\/06\/Reputation-Blogue-1-Visuel-FR.png\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb alt=\u00a0\u00bb57 % des Qu\u00e9b\u00e9cois ont affirm\u00e9 que leur opinion \u00e0 l\u2019\u00e9gard des entreprises am\u00e9ricaines s\u2019\u00e9tait d\u00e9t\u00e9rior\u00e9e depuis l\u2019\u00e9lection de Trump et l\u2019instauration des tarifs douaniers.\u00a0\u00bb title_text=\u00a0\u00bbReputation Blogue 1 Visuel FR\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb10px||10px||false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime; width=\u00a0\u00bb60%\u00a0\u00bb][\/et_pb_image][et_pb_heading title=\u00a0\u00bbLa popularit\u00e9 de Tesla, Amazon et Meta fond au Qu\u00e9bec \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span data-contrast=\"auto\">Au nord de la fronti\u00e8re, les entreprises am\u00e9ricaines sont particuli\u00e8rement touch\u00e9es par l\u2019effet Trump.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La cote de popularit\u00e9 des multinationales comme Tesla, Amazon et Meta a notamment subi de fortes baisses aupr\u00e8s de la population qu\u00e9b\u00e9coise.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2025\/06\/Marque-Americaine.png\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb alt=\u00a0\u00bbQuand l\u2019\u00e9conomique flirte avec le politique\u200b\u00a0\u00bb title_text=\u00a0\u00bbMarque Am\u00e9ricaine\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb||10px||false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][et_pb_heading title=\u00a0\u00bbTransparence et authenticit\u00e9 pour convaincre le public \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span data-contrast=\"auto\">Les r\u00e9sultats de l\u2019\u00e9tude R\u00e9putation 2025 mettent en lumi\u00e8re un ph\u00e9nom\u00e8ne qui prend de l\u2019ampleur : la confiance du public envers les marques est plus difficile \u00e0 maintenir qu\u2019avant.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Le public est plus critique, plus exigeant, et moins indulgent face aux incoh\u00e9rences.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Face \u00e0 une soci\u00e9t\u00e9 plus polaris\u00e9e, les entreprises doivent \u00eatre vigilantes. Pour pr\u00e9server leur statut, elles doivent :<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;134224900&quot;:true,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Miser sur la transparence ;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;134224900&quot;:true,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Assurer une coh\u00e9rence entre leur image et leurs actions concr\u00e8tes ;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;134224900&quot;:true,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">S\u2019engager de mani\u00e8re authentique ;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;134224900&quot;:true,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Poser des gestes significatifs ;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;134224900&quot;:true,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Se doter d\u2019outils fiables et adapt\u00e9s pour suivre de pr\u00e8s l\u2019\u00e9volution de leur r\u00e9putation.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Et surtout, garder en t\u00eate que la r\u00e9putation reste un levier de diff\u00e9renciation puissant, mais elle repose d\u00e9sormais sur des fondations plus mouvantes.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Miser sur la transparence, l\u2019authenticit\u00e9 et la constance n\u2019est plus un avantage, mais bien une n\u00e9cessit\u00e9.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2025\/06\/Reputation-QC-CA.png\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb alt=\u00a0\u00bbR\u00e9putation top 10 QC Canada\u00a0\u00bb title_text=\u00a0\u00bbR\u00e9putation QC CA\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb||10px||false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][et_pb_heading title=\u00a0\u00bbEnvie de conna\u00eetre la r\u00e9putation de votre entreprise sous toutes ses coutures?\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span data-contrast=\"auto\">L\u2019\u00e9tude R\u00e9putation 2025 de L\u00e9ger vous donne acc\u00e8s \u00e0 une analyse compl\u00e8te et d\u00e9taill\u00e9e, adapt\u00e9e selon votre secteur d\u2019activit\u00e9.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Cette fine lecture permet d\u2019identifier vos leviers de r\u00e9putation et offre un aper\u00e7u des points \u00e0 travailler.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Demandez votre diagnostic personnalis\u00e9 pour vous aider \u00e0 orienter vos prochaines d\u00e9cisions d\u2019affaires.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=\u00a0\u00bbContactez-nous\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb module_id=\u00a0\u00bbhs-cta-trigger-button hs-cta-trigger-button-153049436245&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instabilit\u00e9 politique, tensions commerciales, gr\u00e8ves. En 2025, la r\u00e9putation des entreprises est plus fragile que jamais. Plusieurs grands joueurs ont perdu des plumes aux yeux de la population.\u00a0\u00a0 Selon la 28e \u00e9dition de l\u2019\u00e9tude R\u00e9putation de L\u00e9ger, pr\u00e8s d\u2019une entreprise sur trois a vu son image se d\u00e9t\u00e9riorer au cours des derniers mois.\u00a0\u00a0 Au Qu\u00e9bec, comme ailleurs au Canada, on constate que la client\u00e8le est plus exigeante, plus critique, et plus prompte \u00e0 sanctionner.\u00a0 Plusieurs \u00e9l\u00e9ments peuvent toutefois expliquer ces changements de comportement.\u00a0\u00a0 Les donn\u00e9es pr\u00e9sent\u00e9es par l\u2019\u00e9quipe d\u2019experts L\u00e9ger permettent de faire l\u2019\u00e9tat des lieux.\u00a0\u00a0 Pourquoi une telle \u00e9rosion? Quels sont les facteurs qui expliquent ces variations? Et surtout, que doivent faire les entreprises pour pr\u00e9server la confiance du public et gagner en capital de sympathie?\u00a0 Regard sur la situation.\u00a0\u00a0En 2025, la r\u00e9putation des marques est plus vuln\u00e9rable que jamais. Dans l\u2019ensemble, la situation s\u2019est d\u00e9t\u00e9rior\u00e9e.\u00a0 \u00c0 la lumi\u00e8re des r\u00e9sultats de l\u2019\u00e9tude, on constate que le lien de confiance entre la population canadienne et les entreprises s\u2019effrite.\u00a0\u00a0 Une multitude de facteurs qui d\u00e9passent largement la qualit\u00e9 des produits ou services offerts par les entreprises semble \u00eatre \u00e0 l\u2019origine de cette transformation.\u00a0\u00a0 Il s\u2019agit plut\u00f4t du sympt\u00f4me d\u2019un climat [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":24302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[],"class_list":["post-24301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Instabilit\u00e9 politique et tensions commerciales entachent la r\u00e9putation des entreprises en 2025 - Leger<\/title>\n<meta name=\"description\" content=\"La r\u00e9putation des entreprises plus fragilis\u00e9e que jamais en 2025, selon l\u2019\u00e9tude R\u00e9putation de L\u00e9ger. 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Consultez l&#039;article complet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/fr\/dernieres-nouvelles-reputation-des-entreprises-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-10T19:29:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T20:07:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2025\/06\/shutterstock_2468123301-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tommy Pham\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@leger360\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tommy Pham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/dernieres-nouvelles-reputation-des-entreprises-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/dernieres-nouvelles-reputation-des-entreprises-2025\\\/\"},\"author\":{\"name\":\"Tommy Pham\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#\\\/schema\\\/person\\\/c48a33785d08e26757acf0bb4979a8f9\"},\"headline\":\"Instabilit\u00e9 politique et tensions commerciales entachent la r\u00e9putation des entreprises en 2025\",\"datePublished\":\"2025-06-10T19:29:43+00:00\",\"dateModified\":\"2025-06-26T20:07:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/dernieres-nouvelles-reputation-des-entreprises-2025\\\/\"},\"wordCount\":2047,\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/dernieres-nouvelles-reputation-des-entreprises-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/shutterstock_2468123301-scaled.jpg\",\"articleSection\":[\"Market intelligence\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/dernieres-nouvelles-reputation-des-entreprises-2025\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/fr\\\/dernieres-nouvelles-reputation-des-entreprises-2025\\\/\",\"name\":\"Instabilit\u00e9 politique et tensions commerciales entachent la r\u00e9putation des entreprises en 2025 - Leger\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/dernieres-nouvelles-reputation-des-entreprises-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/fr\\\/dernieres-nouvelles-reputation-des-entreprises-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/shutterstock_2468123301-scaled.jpg\",\"datePublished\":\"2025-06-10T19:29:43+00:00\",\"dateModified\":\"2025-06-26T20:07:56+00:00\",\"description\":\"La r\u00e9putation des entreprises plus fragilis\u00e9e que jamais en 2025, selon l\u2019\u00e9tude R\u00e9putation de L\u00e9ger. 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