{"id":24941,"date":"2025-07-18T15:25:04","date_gmt":"2025-07-18T19:25:04","guid":{"rendered":"https:\/\/leger360.com\/?p=24941"},"modified":"2025-07-18T15:25:06","modified_gmt":"2025-07-18T19:25:06","slug":"meilleures-marques-reputation-2025","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/meilleures-marques-reputation-2025\/","title":{"rendered":"R\u00e9putation\u202f: les marques qui se distinguent au Canada en 2025\u00a0"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb4_4&Prime; theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_heading title=\u00a0\u00bb\u00c9tude R\u00e9putation\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span data-contrast=\"auto\">Dans un contexte o\u00f9 la confiance du public se m\u00e9rite plus qu\u2019elle ne s\u2019impose<\/span><span data-contrast=\"auto\">, la r\u00e9putation est un actif pr\u00e9cieux et strat\u00e9gique.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La r\u00e9putation correspond \u00e0 la \u00ab mani\u00e8re dont quelqu&rsquo;un, quelque chose est connu, consid\u00e9r\u00e9 dans un public \u00bb. (Source : <a href=\"https:\/\/www.larousse.fr\/dictionnaires\/francais\/r%C3%A9putation\/68543%20\">Larousse<\/a>) Dans le monde des affaires, la r\u00e9putation se pr\u00e9sente comme un v\u00e9ritable levier de fid\u00e9lit\u00e9, de valeur et de performance.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Chaque ann\u00e9e, l\u2019\u00e9tude R\u00e9putation s\u2019int\u00e9resse de pr\u00e8s \u00e0 la r\u00e9putation corporative et permet de r\u00e9v\u00e9ler les marques qui progressent, comme celles qui d\u00e9gringolent.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Les r\u00e9sultats de l\u2019\u00e9dition 2025, d\u00e9voil\u00e9s en avril, r\u00e9v\u00e8lent un nouveau trio de t\u00eate qui donne mati\u00e8re \u00e0 r\u00e9flexion<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2025\/07\/LEGER_Reputation2024_gagnants_CA_FR.png\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb alt=\u00a0\u00bbR\u00e9putation 2025 : Palmar\u00e8s top 10&Prime; title_text=\u00a0\u00bbLEGER_Reputation2024_gagnants_CA_FR\u00a0\u00bb custom_padding=\u00a0\u00bb10px|371px|20px||false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span data-contrast=\"auto\">Qu\u2019est-ce qui fait leur force? Comment ont-elles r\u00e9ussi \u00e0 tirer leur \u00e9pingle du jeu dans un contexte aussi exigeant? Leur place au sommet en dit long sur les attentes de la client\u00e8le canadienne envers les entreprises.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Pour en apprendre davantage sur l\u2019\u00e9tude R\u00e9putation 2025, contactez notre \u00e9quipe d\u2019experts.<\/span><\/b><span>\u00a0<br \/><\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=\u00a0\u00bbContactez notre \u00e9quipe\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb module_class=\u00a0\u00bbhs-cta-trigger-button hs-cta-trigger-button-153049436245&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_button][et_pb_heading title=\u00a0\u00bbDerri\u00e8re le score : comment L\u00e9ger mesure la r\u00e9putation\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb custom_padding=\u00a0\u00bb20px||10px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span data-contrast=\"auto\">Avant de passer aux r\u00e9sultats, petit rappel sur notre m\u00e9thodologie : le score de r\u00e9putation est obtenu en soustrayant le pourcentage de mauvaises opinions du pourcentage de bonnes opinions. Le score peut donc aller de -100 \u00e0 +100.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Derri\u00e8re cette formule toute simple, il y a une v\u00e9rit\u00e9 plus complexe. Les scores varient d\u2019une ann\u00e9e \u00e0 l\u2019autre \u2014 pas seulement \u00e0 cause des performances ou des controverses, mais aussi en raison d\u2019attentes changeantes, de pressions sectorielles ou d\u2019\u00e9volutions sociales plus larges.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Comprendre ce que cache un score, c\u2019est comprendre le lien entre une marque et le public.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bbLes 6 piliers de r\u00e9putation\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb custom_padding=\u00a0\u00bb10px||20px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span data-contrast=\"auto\">Gr\u00e2ce \u00e0 des ann\u00e9es de recherche, l\u2019\u00e9quipe d\u2019experts L\u00e9ger a identifi\u00e9 <\/span><b><span data-contrast=\"auto\">six piliers fondamentaux<\/span><\/b><span data-contrast=\"auto\"> qui influencent la perception des Canadiens envers une marque :<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Succ\u00e8s financier<\/span><\/b><span data-contrast=\"auto\"> : L\u2019entreprise est-elle rentable, stable, performante?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Responsabilit\u00e9 sociale<\/span><\/b><span data-contrast=\"auto\"> : S\u2019engage-t-elle concr\u00e8tement dans la soci\u00e9t\u00e9? Agit-elle de fa\u00e7on \u00e9thique?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Honn\u00eatet\u00e9 et transparence<\/span><\/b><span data-contrast=\"auto\"> : Communique-t-elle de fa\u00e7on claire, ouverte et cr\u00e9dible?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Qualit\u00e9 des produits et services<\/span><\/b><span data-contrast=\"auto\"> : R\u00e9pond-elle aux attentes de mani\u00e8re constante?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Innovation<\/span><\/b><span data-contrast=\"auto\"> : Est-elle tourn\u00e9e vers l\u2019avenir? Sait-elle \u00e9voluer?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Attachement<\/span><\/b><span data-contrast=\"auto\"> : Les gens sentent-ils un lien \u00e9motionnel avec la marque?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">\ud83d\udca1<\/span><\/b><b><span data-contrast=\"auto\">\u00c0 noter<\/span><\/b><span data-contrast=\"auto\"> : le poids de ces piliers varie d\u2019un secteur \u00e0 l\u2019autre. Par exemple, l\u2019innovation compte davantage pour les entreprises technologiques ou pharmaceutiques, alors que l\u2019attachement joue un r\u00f4le cl\u00e9 dans le commerce de d\u00e9tail.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bb\u00a0Comment les marques les plus admir\u00e9es parviennent \u00e0 se distinguer?\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb custom_padding=\u00a0\u00bb20px||10px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"FR-CA\" lang=\"FR-CA\" class=\"TextRun SCXW123853125 BCX0\"><span class=\"NormalTextRun SCXW123853125 BCX0\">Voyons comment les trois marques les plus admir\u00e9es <\/span><span class=\"NormalTextRun SCXW123853125 BCX0\">au<\/span><span class=\"NormalTextRun SCXW123853125 BCX0\"> Canada <\/span><span class=\"NormalTextRun SCXW123853125 BCX0\">sont parvenues \u00e0 se distinguer pour atteindre <\/span><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW123853125 BCX0\">les plus hauts sommets du palmar\u00e8s de <\/span><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW123853125 BCX0\">l\u2019<a href=\"https:\/\/leger360.com\/fr\/reputation\/\">\u00e9tude R\u00e9putation 2025<\/a>. <\/span><\/span><span class=\"EOP CommentHighlightPipeRest SCXW123853125 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bbSamsung : innover sans perdre le sens de l\u2019accessibilit\u00e9\u00a0\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb custom_padding=\u00a0\u00bb10px||20px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span data-contrast=\"auto\">Troisi\u00e8me au classement avec un pointage de 73, Samsung continue de gagner l\u2019estime des Canadiens gr\u00e2ce \u00e0 un \u00e9cosyst\u00e8me complet et une vari\u00e9t\u00e9 de produits qui en font un incontournable.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ce que les gens appr\u00e9cient particuli\u00e8rement de Samsung?\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Sa capacit\u00e9 \u00e0 conjuguer qualit\u00e9, prix juste et fiabilit\u00e9, ce qui en fait un choix rassurant dans plusieurs cat\u00e9gories de produits.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">\ud83d\udca1<\/span><\/b><b><span data-contrast=\"auto\">Fait notable<\/span><\/b><span data-contrast=\"auto\"> : Samsung a aussi \u00e9t\u00e9 nomm\u00e9e meilleure marque au monde d\u2019apr\u00e8s le prestigieux classement de <a href=\"https:\/\/business.yougov.com\/content\/51494-2025-01-best-global-brands-2025\">YouGov 2025<\/a>, et ce, pour une deuxi\u00e8me ann\u00e9e cons\u00e9cutive.\u00a0 C\u2019est non seulement tout un fait d\u2019armes, mais un bon indicateur de l\u2019appr\u00e9ciation globale de cette entreprise.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2025\/06\/shutterstock_222088942-scaled.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb alt=\u00a0\u00bbPerson holding a cellphone\u00a0\u00bb title_text=\u00a0\u00bbTouching,A,Mobile,Phone,In,The,Office\u00a0\u00bb custom_padding=\u00a0\u00bb10px||10px||false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][et_pb_heading title=\u00a0\u00bbSony : la r\u00e9f\u00e9rence en qualit\u00e9 et en innovation\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb custom_padding=\u00a0\u00bb10px||20px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span data-contrast=\"auto\">Gr\u00e2ce \u00e0 un pointage de 74, <\/span><b><span data-contrast=\"auto\">Sony<\/span><\/b><span data-contrast=\"auto\"> conserve la deuxi\u00e8me place pour une quatri\u00e8me ann\u00e9e d\u2019affil\u00e9e.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Sa r\u00e9putation s\u2019appuie sur de solides bases (Source : <a href=\"https:\/\/www.latterly.org\/sony-swot-analysis\/\">Latterly<\/a>) : <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Produits fiables, technologies de pointe, et capacit\u00e9 \u00e0 allier performance et divertissement.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">De la console PlayStation aux t\u00e9l\u00e9viseurs BRAVIA, la marque prouve qu\u2019elle sait livrer et surprendre.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Sony ne fait peut-\u00eatre pas autant de bruit que d\u2019autres, mais sa constance inspire la confiance. Et \u00e7a se refl\u00e8te dans le maintien de son positionnement enviable au classement.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2025\/06\/shutterstock_2434354809-scaled.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb alt=\u00a0\u00bbCustomer shopping for TV\u00a0\u00bb title_text=\u00a0\u00bbBeautiful,Female,Client,Having,A,Conversation,With,Retail,Home,Electronics\u00a0\u00bb custom_padding=\u00a0\u00bb10px||10px||false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][et_pb_heading title=\u00a0\u00bbCostco : une ascension qui ne doit rien au hasard\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb custom_padding=\u00a0\u00bb10px||20px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span data-contrast=\"auto\">En 2025, Costco a remport\u00e9 la palme. En une ann\u00e9e, elle a effectu\u00e9 un bond important au classement de l\u2019\u00e9tude R\u00e9putation, passant <\/span><b><span data-contrast=\"auto\">de la 10e \u00e0 la 1re place<\/span><\/b> <b><span data-contrast=\"auto\">au classement canadien<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Si cette progression est remarquable, elle n\u2019est toutefois pas accidentelle. Elle est le r\u00e9sultat d&rsquo;un engagement constant, orient\u00e9 sur les valeurs de l\u2019entreprise, la qualit\u00e9 des produits et les pratiques commerciales \u00e9thiques, selon <a href=\"https:\/\/canadiangrocer.com\/costco-leads-reputation-tariffs-beginning-sour-canadians-stance-us-retailers\">Canadian Grocer<\/a>.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Ce qui distingue Costco?<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Une promesse tenue sur toute la ligne<\/span><\/b><span data-contrast=\"auto\"> : prix \u00e9quitables, qualit\u00e9 constante, et pratiques commerciales jug\u00e9es exemplaires.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">L\u2019entreprise se distingue aussi par son <\/span><b><span data-contrast=\"auto\">traitement des employ\u00e9s<\/span><\/b><span data-contrast=\"auto\">, un facteur qui influence de plus en plus la perception du public.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Salaire horaire moyen de 31<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-contrast=\"auto\">$, postes d\u2019entr\u00e9e \u00e0 19,50<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-contrast=\"auto\">$, faible taux de roulement : Costco donne l\u2019exemple.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">R\u00e9sultat?<\/span><\/b><span data-contrast=\"auto\"> Un score employeur de 79, le plus \u00e9lev\u00e9 au pays.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Plus de la moiti\u00e9 des employ\u00e9s y sont depuis plus de cinq ans. C\u2019est r\u00e9v\u00e9lateur.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2025\/06\/shutterstock_2221949001-scaled.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb alt=\u00a0\u00bbEmployee at a grocery store smiling\u00a0\u00bb title_text=\u00a0\u00bbPortrait,Of,Happy,And,Successful,Saleswoman,,Hispanic,Woman,With,Curly\u00a0\u00bb custom_padding=\u00a0\u00bb10px||10px||false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][et_pb_heading title=\u00a0\u00bbLa r\u00e9putation des marques en 2025\u202f: plus pr\u00e9cieuse que jamais\u00a0\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb custom_padding=\u00a0\u00bb20px||10px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span data-contrast=\"auto\">Dans un monde o\u00f9 les attentes des consommateurs \u00e9voluent vite et o\u00f9 l\u2019image d\u2019une marque peut basculer en quelques clics, les marques qui se distinguent sont celles qui parviennent non seulement \u00e0 livrer la marchandise, mais celles qui le font avec coh\u00e9rence.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Samsung, Sony et Costco<\/span><\/b><span data-contrast=\"auto\"> incarnent chacune une force diff\u00e9rente, mais elles partagent un point commun : elles ont su gagner et maintenir la confiance des consommateurs canadiens.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Parce qu\u2019au fond, la r\u00e9putation ne se r\u00e9sume pas \u00e0 simplement<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-contrast=\"auto\">\u00eatre connue. Ce qui compte est d\u2019\u00eatre reconnu et surtout respect\u00e9.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bbQuelle r\u00e9putation a votre marque?\u00a0\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb custom_padding=\u00a0\u00bb10px||20px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span data-contrast=\"auto\">L\u2019\u00e9tude R\u00e9putation 2025 de L\u00e9ger vous donne acc\u00e8s \u00e0 une analyse compl\u00e8te et d\u00e9taill\u00e9e, adapt\u00e9e selon votre secteur d\u2019activit\u00e9.\u202f\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Demandez un rapport personnalis\u00e9 pour obtenir des analyses d\u00e9taill\u00e9es et personnalis\u00e9es qui vous aideront \u00e0 progresser.<\/span><span>\u00a0<br \/><\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=\u00a0\u00bbContactez notre \u00e9quipe\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb module_class=\u00a0\u00bbhs-cta-trigger-button hs-cta-trigger-button-153049436245&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un contexte o\u00f9 la confiance du public se m\u00e9rite plus qu\u2019elle ne s\u2019impose, la r\u00e9putation est un actif pr\u00e9cieux et strat\u00e9gique.\u00a0 La r\u00e9putation correspond \u00e0 la \u00ab mani\u00e8re dont quelqu&rsquo;un, quelque chose est connu, consid\u00e9r\u00e9 dans un public \u00bb. (Source : Larousse) Dans le monde des affaires, la r\u00e9putation se pr\u00e9sente comme un v\u00e9ritable levier de fid\u00e9lit\u00e9, de valeur et de performance.\u00a0 Chaque ann\u00e9e, l\u2019\u00e9tude R\u00e9putation s\u2019int\u00e9resse de pr\u00e8s \u00e0 la r\u00e9putation corporative et permet de r\u00e9v\u00e9ler les marques qui progressent, comme celles qui d\u00e9gringolent.\u00a0\u00a0\u00a0 Les r\u00e9sultats de l\u2019\u00e9dition 2025, d\u00e9voil\u00e9s en avril, r\u00e9v\u00e8lent un nouveau trio de t\u00eate qui donne mati\u00e8re \u00e0 r\u00e9flexion.\u00a0\u00a0Qu\u2019est-ce qui fait leur force? Comment ont-elles r\u00e9ussi \u00e0 tirer leur \u00e9pingle du jeu dans un contexte aussi exigeant? Leur place au sommet en dit long sur les attentes de la client\u00e8le canadienne envers les entreprises.\u00a0 Pour en apprendre davantage sur l\u2019\u00e9tude R\u00e9putation 2025, contactez notre \u00e9quipe d\u2019experts.\u00a0Avant de passer aux r\u00e9sultats, petit rappel sur notre m\u00e9thodologie : le score de r\u00e9putation est obtenu en soustrayant le pourcentage de mauvaises opinions du pourcentage de bonnes opinions. Le score peut donc aller de -100 \u00e0 +100.\u00a0 Derri\u00e8re cette formule toute simple, il y a une v\u00e9rit\u00e9 plus [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":24265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[],"class_list":["post-24941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>R\u00e9putation\u202f: les marques qui se distinguent au Canada en 2025\u00a0 - Leger<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les entreprises qui se distinguent au Canada en 2025, selon l\u2019\u00e9tude R\u00e9putation de L\u00e9ger. 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