{"id":25309,"date":"2025-08-26T20:03:01","date_gmt":"2025-08-27T00:03:01","guid":{"rendered":"https:\/\/leger360.com\/?p=25309"},"modified":"2025-08-26T20:07:09","modified_gmt":"2025-08-27T00:07:09","slug":"la-situation-charniere-de-la-finance-canadienne-curiosite-preoccupations-et-appel-a-lever-le-scepticisme","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/la-situation-charniere-de-la-finance-canadienne-curiosite-preoccupations-et-appel-a-lever-le-scepticisme\/","title":{"rendered":"La situation charni\u00e8re de la finance canadienne : curiosit\u00e9, inqui\u00e9tudes et besoin de r\u00e9duire le scepticisme"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Aujourd\u2019hui, le paysage financier du Canada est en transformation. L\u2019inflation ralentit, les taux d\u2019int\u00e9r\u00eat reculent l\u00e9g\u00e8rement et les Canadiens s\u2019adaptent \u00e0 de nouvelles r\u00e9alit\u00e9s : l\u2019accession retard\u00e9e \u00e0 la propri\u00e9t\u00e9, les transferts de richesse interg\u00e9n\u00e9rationnels et la mont\u00e9e continue des services bancaires num\u00e9riques. Au milieu de ces changements, une chose est claire : les Canadiens portent une attention plus soutenue que jamais au secteur.<\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bbConfiance et curiosit\u00e9 : des opportunit\u00e9s \u00e0 saisir pour les institutions financi\u00e8res\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Les recherches r\u00e9centes de l\u2019\u00e9quipe Services financiers de L\u00e9ger r\u00e9v\u00e8lent une vision nuanc\u00e9e du secteur :<\/p>\n<ul>\n<li><strong>58 %<\/strong> des Canadiens se disent confiants envers nos institutions financi\u00e8res, un signe de confiance envers leur fiabilit\u00e9.<\/li>\n<li><strong>45 %<\/strong> sont curieux, ce qui t\u00e9moigne d&rsquo;une volont\u00e9 d\u2019apprendre, d\u2019explorer de nouvelles options et de repenser la fa\u00e7on dont ils g\u00e8rent leur argent.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2025\/08\/2-1.jpg\u00a0\u00bb alt=\u00a0\u00bb\u2022\t45 % se disent curieux, indiquant une volont\u00e9 d\u2019apprendre, d\u2019explorer de nouvelles options et de repenser leur fa\u00e7on de g\u00e9rer leur argent\u00a0\u00bb title_text=\u00a0\u00bb2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Cette curiosit\u00e9 ouvre un espace strat\u00e9gique o\u00f9 les marques peuvent se d\u00e9marquer et o\u00f9 les innovations peuvent gagner du terrain.<\/p>\n<p>\u00c0 un moment o\u00f9 les Canadiens jonglent avec des objectifs de retraite changeants et des pressions financi\u00e8res croissantes, tout en soutenant \u00e0 la fois des parents \u00e2g\u00e9s et des enfants adultes, l\u2019app\u00e9tit pour des solutions adapt\u00e9es \u00e0 cette complexit\u00e9 grandit. Comme l\u2019ont rapport\u00e9 <em>The Globe and Mail<\/em> et <em>CBC News<\/em>, les Canadiens cherchent de plus en plus des conseils, pas seulement des produits.<\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bbPr\u00e9occupations, scepticisme et confusion : un risque r\u00e9el \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Ce malaise va au-del\u00e0 de l\u2019anxi\u00e9t\u00e9 \u00e9conomique. C\u2019est une remise en question plus profonde : les institutions financi\u00e8res sont-elles vraiment con\u00e7ues pour accompagner les gens dans des p\u00e9riodes de d\u00e9fis et de changements?<\/p>\n<p>Selon nos donn\u00e9es :<\/p>\n<ul>\n<li>46 % des Canadiens se disent pr\u00e9occup\u00e9s<\/li>\n<li>42 % sceptiques<\/li>\n<li>34 % confus<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2025\/08\/4.jpg\u00a0\u00bb alt=\u00a0\u00bb46 % des Canadiens se disent pr\u00e9occup\u00e9s, 42 % sceptiques et 34 % confus<br \/>\n\u00a0\u00bb title_text=\u00a0\u00bb4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Cette inqui\u00e9tude doit servir de signal d\u2019alarme. L\u2019examen public se fait plus intense sur les frais, les lacunes des services num\u00e9riques et la perception de la responsabilit\u00e9 sociale des institutions. Au cours de la derni\u00e8re ann\u00e9e :<\/p>\n<ul>\n<li>Le <em>Toronto Star<\/em> a mis en lumi\u00e8re la frustration face aux profits croissants des banques, alors que l\u2019accessibilit\u00e9 financi\u00e8re reste un d\u00e9fi.<\/li>\n<li>La crise du logement continue d\u2019\u00e9roder la confiance, plusieurs estimant que le syst\u00e8me financier a aggrav\u00e9 l\u2019acc\u00e8s \u00e0 la propri\u00e9t\u00e9, surtout \u00e0 Vancouver et Toronto.<\/li>\n<li>Un reportage du <em>Globe and Mail<\/em> (d\u00e9but 2025) a montr\u00e9 les attentes croissantes envers les marques financi\u00e8res : prendre position sur des enjeux comme la r\u00e9conciliation, l\u2019action climatique et les in\u00e9galit\u00e9s. Les jeunes Canadiens, en particulier, per\u00e7oivent le silence des marques comme une forme de complicit\u00e9.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bbR\u00e9alisme et pertinence : essentiels pour avancer\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Pour regagner la confiance, les institutions doivent r\u00e9pondre \u00e0 la complexit\u00e9 des Canadiens par des actions honn\u00eates et humaines :<\/p>\n<ul>\n<li><strong>R\u00e9alisme<\/strong> : reconna\u00eetre les compromis et les risques financiers sans embellir la r\u00e9alit\u00e9.<\/li>\n<li><strong>Pertinence<\/strong> : b\u00e2tir des services et des conseils qui refl\u00e8tent la vraie vie \u2014 celle des nouveaux arrivants, des travailleurs autonomes, de la g\u00e9n\u00e9ration \u00ab sandwich \u00bb et des personnes en transition.<\/li>\n<\/ul>\n<p>Nos recherches r\u00e9alis\u00e9es \u00e0 l\u2019\u00e9t\u00e9 ont montr\u00e9 que les Canadiens donnent aux institutions financi\u00e8res la permission d\u2019intervenir plus directement dans les grands enjeux sociaux. C\u2019est une occasion de passer du r\u00f4le de fournisseur passif \u00e0 celui de partenaire actif du progr\u00e8s social.<\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bbPour les institutions financi\u00e8res, la voie est claire\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Cette double r\u00e9alit\u00e9 (la curiosit\u00e9 et\u00a0l\u2019inqui\u00e9tude) n\u2019est pas une contradiction. C\u2019est une invitation \u00e0 envisager :<\/p>\n<ul>\n<li><strong>La clart\u00e9<\/strong> : simplifier l\u2019offre, bannir le jargon et d\u00e9montrer l\u2019impact concret.<\/li>\n<li><strong>Le storytelling humain<\/strong> : mettre l\u2019accent sur les personnes, pas seulement sur les produits.<\/li>\n<li><strong>La transparence<\/strong> : s\u2019attaquer directement aux pr\u00e9occupations, qu\u2019il s\u2019agisse de logement ou de frais.<\/li>\n<li><strong>La pertinence<\/strong> : refl\u00e9ter un Canada plus diversifi\u00e9, num\u00e9rique et exigeant.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bbEn conclusion\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Pour ceux qui choisissent de diriger avec honn\u00eatet\u00e9 et intention, ce d\u00e9fi d\u00e9passe la simple communication. C\u2019est une opportunit\u00e9 strat\u00e9gique de renforcer la confiance et la loyaut\u00e9 dans un secteur sous haute surveillance.<\/p>\n<p>La confiance ne peut pas \u00eatre tenue pour acquise. La curiosit\u00e9, elle, est une porte pr\u00eate \u00e0 s\u2019ouvrir.<\/p>\n<p>Contactez notre \u00e9quipe sp\u00e9cialis\u00e9e en services financiers et d\u00e9couvrez comment nous pouvons vous aider \u00e0 renforcer la confiance et la fid\u00e9lit\u00e9 de vos clients!<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=\u00a0\u00bbContactez-nous\u00a0\u00bb module_class=\u00a0\u00bbhs-cta-trigger-button hs-cta-trigger-button-153049436245&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb13px\u00a0\u00bb text_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><em>Sondage omnibus hebdomadaire L\u00e9ger r\u00e9alis\u00e9 du 1er au 4 ao\u00fbt 2025 aupr\u00e8s d\u2019un \u00e9chantillon repr\u00e9sentatif de 1 000 adultes canadiens (panel exclusif LEO de L\u00e9ger).<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aujourd\u2019hui, le paysage financier du Canada est en transformation. L\u2019inflation ralentit, les taux d\u2019int\u00e9r\u00eat reculent l\u00e9g\u00e8rement et les Canadiens s\u2019adaptent \u00e0 de nouvelles r\u00e9alit\u00e9s : l\u2019accession retard\u00e9e \u00e0 la propri\u00e9t\u00e9, les transferts de richesse interg\u00e9n\u00e9rationnels et la mont\u00e9e continue des services bancaires num\u00e9riques. Au milieu de ces changements, une chose est claire : les Canadiens portent une attention plus soutenue que jamais au secteur.Les recherches r\u00e9centes de l\u2019\u00e9quipe Services financiers de L\u00e9ger r\u00e9v\u00e8lent une vision nuanc\u00e9e du secteur : 58 % des Canadiens se disent confiants envers nos institutions financi\u00e8res, un signe de confiance envers leur fiabilit\u00e9. 45 % sont curieux, ce qui t\u00e9moigne d&rsquo;une volont\u00e9 d\u2019apprendre, d\u2019explorer de nouvelles options et de repenser la fa\u00e7on dont ils g\u00e8rent leur argent. Cette curiosit\u00e9 ouvre un espace strat\u00e9gique o\u00f9 les marques peuvent se d\u00e9marquer et o\u00f9 les innovations peuvent gagner du terrain. \u00c0 un moment o\u00f9 les Canadiens jonglent avec des objectifs de retraite changeants et des pressions financi\u00e8res croissantes, tout en soutenant \u00e0 la fois des parents \u00e2g\u00e9s et des enfants adultes, l\u2019app\u00e9tit pour des solutions adapt\u00e9es \u00e0 cette complexit\u00e9 grandit. Comme l\u2019ont rapport\u00e9 The Globe and Mail et CBC News, les Canadiens cherchent de plus en plus des conseils, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":25310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[],"class_list":["post-25309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La situation charni\u00e8re de la finance canadienne : curiosit\u00e9, inqui\u00e9tudes et besoin de r\u00e9duire le scepticisme - Leger<\/title>\n<meta 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