\u00a0<\/span><\/p>\n[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2025\/02\/Thumbnail-Image-0311.jpg\u00a0\u00bb alt=\u00a0\u00bbSondage sur les dons \u00a0\u00bb title_text=\u00a0\u00bbThumbnail Image – 0311″ url=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2026\/03\/Leger_2026DonsCaritatifs_Mar2026_FR_FINAL.pdf\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_button button_url=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2026\/03\/Leger_2026DonsCaritatifs_Mar2026_FR_FINAL.pdf\u00a0\u00bb button_text=\u00a0\u00bbT\u00e9l\u00e9charger le rapport\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″ url_new_window=\u00a0\u00bbon\u00a0\u00bb][\/et_pb_button][et_pb_heading title=\u00a0\u00bbLa sant\u00e9 et les services sociaux en t\u00eate des priorit\u00e9s de dons au Canada\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2″ custom_padding=\u00a0\u00bb20px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n
Lorsque les\u00a0Canadien\u00b7nes\u00a0donnent, la plus grande part des dons caritatifs continue d\u2019aller aux organismes li\u00e9s\u00a0au\u00a0<\/span>domaine de la\u00a0sant\u00e9<\/span><\/b>, qui repr\u00e9sentent\u00a0<\/span>28%<\/span><\/b>\u00a0de\u00a0<\/span>l\u2019ensemble des dons<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n\n- \n
\n- Les services sociaux et les enjeux sociaux suivent avec\u00a0<\/span>17%;<\/span><\/b>\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
\n- \n
\n- Les organisations religieuses repr\u00e9sentent\u00a0<\/span>13%<\/span><\/b>;<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
\n- \n
\n- Les causes li\u00e9es aux animaux comptent maintenant pour\u00a0<\/span>12%<\/span><\/b>.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
[\/et_pb_text][et_pb_heading title=\u00a0\u00bbPr\u00e9visions dons caritatifs 2026\u202f: un peu d\u2019optimisme \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2″ custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″ custom_margin=\u00a0\u00bb-20px||||false|false\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n
M\u00eame si la majorit\u00e9 des Canadien\u00b7nes s\u2019attendent \u00e0 donner \u00e0 peu pr\u00e8s le m\u00eame montant en 2026 qu\u2019en 2025, les perspectives g\u00e9n\u00e9rales se sont l\u00e9g\u00e8rement am\u00e9lior\u00e9es. Quatorze pour cent des Canadien\u00b7nes disent pr\u00e9voir donner davantage cette ann\u00e9e, alors que 6% pensent donner moins. Cela porte l\u2019indice net d\u2019intention de don \u00e0 +7, comparativement \u00e0 +5 un an plus t\u00f4t.<\/span>\u00a0<\/span><\/p>\nDes \u00e9carts r\u00e9gionaux \u00e0 surveiller\u202f:<\/span><\/b>\u00a0<\/span><\/p>\n\n- \n
\n- Le\u00a0<\/span>Manitoba<\/span><\/b>\u00a0affiche la perspective nette la plus forte, \u00e0\u00a0<\/span>+17<\/span><\/b>;<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
\n- \n
\n- Le\u00a0<\/span>Qu\u00e9bec<\/span><\/b>\u00a0pr\u00e9sente la plus faible, \u00e0\u00a0<\/span>+2<\/span><\/b>;<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
\n- \n
\n- Dans le reste du pays, le portrait est plus mod\u00e9r\u00e9, avec des signes d\u2019une g\u00e9n\u00e9rosit\u00e9 l\u00e9g\u00e8rement accrue, sans changement comportemental majeur.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
[\/et_pb_text][et_pb_heading title=\u00a0\u00bbHabitudes de don : les dons ponctuels demeurent la forme de participation la plus r\u00e9pandue\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3″ custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
La plupart des\u00a0Canadien\u00b7nes\u00a0s\u2019attendent \u00e0 maintenir un comportement semblable dans diff\u00e9rentes formes d\u2019engagement caritatif, qu\u2019il s\u2019agisse de dons ponctuels ou de b\u00e9n\u00e9volat. Cela dit, quelques cr\u00e9neaux montrent un potentiel de croissance modeste.<\/span>\u00a0<\/span><\/p>\nLes\u00a0<\/span>dons ponctuels<\/span><\/b>\u00a0\u00e0 des organismes de bienfaisance demeurent la forme de participation la plus r\u00e9pandue,\u00a0<\/span>63%<\/span><\/b>\u00a0des\u00a0r\u00e9pondant\u00b7es\u00a0pr\u00e9voyant faire ce type de contribution en 2026.\u00a0<\/span>\u00a0<\/span><\/p>\nUn certain potentiel de croissance se dessine \u00e9galement pour les dons li\u00e9s aux collectes de fonds entre amis ou membres de la famille, pour l\u2019achat de biens ou de services dont une partie des recettes est vers\u00e9e \u00e0 une cause, ainsi que pour les billets de loterie au profit d\u2019organismes\u00a0de bienfaisance.\u00a0M\u00eame si les conditions \u00e9conomiques continuent d’influencer les d\u00e9cisions,\u00a0les r\u00e9sultats indiquent davantage une tendance \u00e0 une l\u00e9g\u00e8re augmentation\u00a0plut\u00f4t\u00a0qu’\u00e0 une diminution.<\/span>\u00a0<\/span><\/p>\n[\/et_pb_text][et_pb_heading title=\u00a0\u00bbLes dons testamentaires demeurent limit\u00e9s, mais leur potentiel est r\u00e9el\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3″ custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n
L\u2019\u00e9tude r\u00e9v\u00e8le \u00e9galement\u00a0que les dons testamentaires, encore peu r\u00e9pandus dans les faits, pourraient repr\u00e9senter une\u00a0avenue int\u00e9ressante\u00a0\u00e0 plus long terme.<\/span>\u00a0<\/span><\/p>\n\n- \n
\n- Seulement\u00a0<\/span>6%<\/span><\/b>\u00a0des\u00a0Canadien\u00b7nes\u00a0ont d\u00e9j\u00e0 pr\u00e9vu un don caritatif dans leur testament;<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
\n- \n
\n- 21%<\/span><\/b>\u00a0disent qu\u2019ils ou elles le feront certainement ou probablement dans l\u2019avenir;<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
\n- \n
\n- Au total,\u00a0<\/span>28%<\/span><\/b>\u00a0ont d\u00e9j\u00e0 fait un legs caritatif ou sont susceptibles de le faire\u00a0dans le futur.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
[\/et_pb_text][et_pb_heading title=\u00a0\u00bbDeux groupes de donateurs et donatrices repr\u00e9sentent l\u2019essentiel des dons \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2″ custom_padding=\u00a0\u00bb5px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n
L\u2019analyse de segmentation\u00a0de L\u00e9ger offre aussi un point de vue int\u00e9ressant\u00a0sur les\u00a0profils de\u00a0donateur\u00b7rices.\u00a0Les donn\u00e9es indiquent que deux profils types regroupent la majeure partie des dons.<\/span>\u00a0<\/span><\/p>\nLes\u00a0donateur\u00b7rices\u00a0r\u00e9fl\u00e9chis:\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n\n- \n
\n- Ils repr\u00e9sentent\u00a0<\/span>40%<\/span><\/b>\u00a0de l\u2019ensemble des dons.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
\n- \n
\n- Ils font preuve de discipline,\u00a0ne sont pas guid\u00e9s par leurs \u00e9motions,\u00a0planifient leurs dons et ont tendance \u00e0 \u00eatre plus\u00a0\u00e2g\u00e9\u00b7es\u00a0et financi\u00e8rement stables.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Les\u00a0donateur\u00b7rices\u00a0sinc\u00e8res\u00a0:<\/span><\/b>\u00a0<\/span><\/p>\n\n- \n
\n- Ils repr\u00e9sentent 34 % de l\u2019ensemble des dons.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
\n- \n
\n- Ils sont davantage guid\u00e9s par l\u2019\u00e9motion, plus sensibles aux sollicitations personnelles et plus susceptibles de s\u2019engager au-del\u00e0 du don, notamment par la collecte de fonds ou le b\u00e9n\u00e9volat.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
[\/et_pb_text][et_pb_heading title=\u00a0\u00bbM\u00e9thodologie\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3″ custom_padding=\u00a0\u00bb5px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n
L\u00e9ger, la plus importante firme canadienne de sondage et d\u2019\u00e9tudes de march\u00e9 d\u00e9tenue par des int\u00e9r\u00eats canadiens, suit l\u2019\u00e9volution des opinions en mati\u00e8re de dons caritatifs afin de prendre le pouls du secteur sans but lucratif. Il s\u2019agit de la troisi\u00e8me vague annuelle de cette recherche, qui permet d\u2019assurer un suivi des r\u00e9sultats observ\u00e9s lors des vagues pr\u00e9c\u00e9dentes.<\/span>\u00a0<\/span><\/p>\nLes r\u00e9sultats pr\u00e9sent\u00e9s reposent sur une \u00e9tude en ligne r\u00e9alis\u00e9e aupr\u00e8s d\u2019un \u00e9chantillon repr\u00e9sentatif d\u2019adultes\u00a0canadien\u00b7nes\u00a0\u00e2g\u00e9\u00b7es\u00a0de 18 ans ou plus,\u00a0recrut\u00e9\u00b7es\u00a0\u00e0 partir du panel LEO de L\u00e9ger.<\/span>\u00a0<\/span><\/p>\nTaille des \u00e9chantillons et dates des sondages\u00a0:<\/span>\u00a0<\/span><\/p>\n\n- \n
\n- 2 624\u00a0Canadien\u00b7nes, du 20 au 23 f\u00e9vrier 2026<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
\n- \n
\n- 2 633\u00a0Canadien\u00b7nes, du 14 au 16 f\u00e9vrier 2025<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
\n- \n
\n- 2 694\u00a0Canadien\u00b7nes, du 16 au 19 f\u00e9vrier 2024<\/span>\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Les donn\u00e9es ont \u00e9t\u00e9 pond\u00e9r\u00e9es statistiquement selon les chiffres du recensement canadien. Une grande partie des pan\u00e9listes de LEO a \u00e9t\u00e9 recrut\u00e9e de fa\u00e7on al\u00e9atoire par le centre d\u2019appels t\u00e9l\u00e9phoniques de L\u00e9ger, selon la m\u00e9thode RDD. D\u2019autres pan\u00e9listes issus de groupes plus difficiles \u00e0 joindre ont aussi \u00e9t\u00e9 ajout\u00e9s au moyen de campagnes de recrutement cibl\u00e9es. Le processus de double inscription, les m\u00e9canismes de d\u00e9tection de fraude et le renouvellement de 25 % du panel chaque ann\u00e9e permettent d\u2019assurer une grande qualit\u00e9 des r\u00e9ponses. Pour am\u00e9liorer le taux de r\u00e9ponse et joindre les personnes sur leurs appareils mobiles, L\u00e9ger a aussi d\u00e9velopp\u00e9 une application Apple et Android performante.<\/span>\u00a0<\/span><\/p>\nLes r\u00e9sultats pr\u00e9sent\u00e9s dans cette \u00e9tude respectent les normes de recherche sur l\u2019opinion publique et les exigences de divulgation du CRIC, le Conseil de recherche et d\u2019intelligence marketing canadien, ainsi que du r\u00e9seau mondial ESOMAR. L\u00e9ger est membre fondateur du CRIC et contribue activement \u00e0 l\u2019am\u00e9lioration des standards de qualit\u00e9 de l\u2019industrie. Le pr\u00e9sident Jean Marc L\u00e9ger si\u00e8ge au conseil d\u2019administration du CRIC et agit \u00e0 titre de repr\u00e9sentant canadien aupr\u00e8s d\u2019ESOMAR.\u00a0<\/span>\u00a0<\/span><\/p>\nAucune marge d\u2019erreur ne peut \u00eatre associ\u00e9e \u00e0 un \u00e9chantillon non probabiliste tir\u00e9 d\u2019un panel en ligne. \u00c0 des fins de comparaison, un \u00e9chantillon probabiliste de 2 600\u00a0r\u00e9pondant\u00b7es\u00a0aurait une marge d\u2019erreur de +1,9 %, 19 fois sur 20.<\/span>\u00a0<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Alors que de nombreuses personnes au Canada continuent de surveiller de pr\u00e8s leurs d\u00e9penses, le montant allou\u00e9 aux dons caritatifs est toutefois moins affect\u00e9 que pr\u00e9vu.\u00a0Une nouvelle \u00e9tude\u00a0men\u00e9e par\u00a0L\u00e9ger\u00a0sur les dons \u00e0 des \u0153uvres de bienfaisance au Canada\u00a0montre en effet que les montants allou\u00e9s aux dons caritatifs au Canada sont rest\u00e9s stables au cours de la derni\u00e8re ann\u00e9e, malgr\u00e9 la pression continue sur les finances des m\u00e9nages et un climat \u00e9conomique plus incertain.\u00a0 Les r\u00e9sultats r\u00e9v\u00e8lent qu\u2019en 2025,\u00a054 %\u00a0des\u00a0Canadien\u00b7nes\u00a0ont fait un don\u00a0\u00e0 un\u00a0organisme de bienfaisance, \u00e0 une\u00a0fondation\u00a0ou \u00e0 un\u00a0organisme sans but lucratif. Cette proportion est essentiellement inchang\u00e9e par rapport \u00e0\u00a02024 (anglais seulement) et \u00e0 2023. Parmi les\u00a0donateur\u00b7rices, le montant annuel moyen vers\u00e9 s\u2019\u00e9l\u00e8ve \u00e0 654$, soit un niveau lui aussi stable d\u2019une ann\u00e9e \u00e0 l\u2019autre.\u00a0 Les r\u00e9sultats montrent que, m\u00eame si la pression financi\u00e8re reste bien r\u00e9elle, les\u00a0Canadien\u00b7nes\u00a0n\u2019ont pas r\u00e9duit leurs dons de fa\u00e7on marqu\u00e9e.\u00a0La participation demeure constante, tout comme le montant moyen donn\u00e9 par personne. Les intentions pour 2026 laissent m\u00eame entrevoir\u00a0un peu d\u2019optimisme.\u00a0\u00a0Lorsque les\u00a0Canadien\u00b7nes\u00a0donnent, la plus grande part des dons caritatifs continue d\u2019aller aux organismes li\u00e9s\u00a0au\u00a0domaine de la\u00a0sant\u00e9, qui repr\u00e9sentent\u00a028%\u00a0de\u00a0l\u2019ensemble des dons.\u00a0 Les services sociaux et les enjeux sociaux suivent avec\u00a017%;\u00a0 Les organisations religieuses repr\u00e9sentent\u00a013%;\u00a0 Les causes li\u00e9es […]<\/p>\n","protected":false},"author":10,"featured_media":23175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[800,793,792,804,809,808,794,795,802,805,801,806,799,807,798,796,797],"post_language_cat":[42],"class_list":["post-27858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-news","tag-comportement-donateurs-canada","tag-don-caritatif-canada","tag-dons-caritatifs-canada","tag-dons-causes-sociales","tag-dons-et-budget-menages-canada","tag-dons-et-finances-menages-canada","tag-dons-organismes-bienfaisance","tag-dons-organismes-bienfaisance-canada","tag-dons-sante-canada","tag-dons-testamentaires","tag-etude-leger-dons-caritatifs","tag-habitudes-don-canada","tag-intentions-don-canada","tag-organismes-sans-but-lucratif-canada","tag-philanthropie-canada","tag-tendances-dons-caritatifs","tag-tendances-dons-caritatifs-canada","post_language_cat-fr-in-the-news"],"acf":[],"yoast_head":"\n
Le montant allou\u00e9 aux dons caritatifs demeure stable - L\u00e9ger<\/title>\n<meta name=\"description\" content=\"Malgr\u00e9 une pression accrue sur les budgets des m\u00e9nages, le montant allou\u00e9 aux dons caritatifs au pays est rest\u00e9 stable en 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/fr\/dernieres-nouvelles-dons-caritatifs-montant-alloue-demeure-stable-au-canada-en-2025-leger\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Malgr\u00e9 un contexte \u00e9conomique incertain, les Canadiens continuent d'allouer le m\u00eame montant aux dons caritatifs\" \/>\n<meta property=\"og:description\" content=\"Malgr\u00e9 une pression accrue sur les budgets des m\u00e9nages, le montant allou\u00e9 aux dons caritatifs au pays est rest\u00e9 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