{"id":28156,"date":"2026-04-22T15:18:22","date_gmt":"2026-04-22T19:18:22","guid":{"rendered":"https:\/\/leger360.com\/?p=28156"},"modified":"2026-04-22T15:18:24","modified_gmt":"2026-04-22T19:18:24","slug":"conseils-experts-symboles-nutritionnels-devant-emballages-decisions-achat","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/conseils-experts-symboles-nutritionnels-devant-emballages-decisions-achat\/","title":{"rendered":"Les nouveaux symboles nutritionnels sur le devant des emballages suffisent-ils \u00e0 influencer les d\u00e9cisions d\u2019achat?\u00a0"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span data-contrast=\"auto\">Cette ann\u00e9e, de nouveaux symboles nutritionnels sur le devant des emballages commencent \u00e0 appara\u00eetre\u00a0sur les produits en \u00e9picerie au Canada, influen\u00e7ant d\u00e9j\u00e0 l\u2019exp\u00e9rience consommateur.\u00a0Ces symboles\u00a0signalent les produits riches en sucre, en sodium ou en gras satur\u00e9s. Pour les consommateurs, ce petit symbole noir et blanc est difficile \u00e0 ignorer. Pour les fabricants, il repr\u00e9sente bien plus qu\u2019un simple changement\u00a0r\u00e9glementaire. Il marque un tournant dans la fa\u00e7on dont la sant\u00e9 est communiqu\u00e9e, per\u00e7ue et prise en compte au moment de l\u2019achat.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ce changement s\u2019inscrit dans une tendance d\u00e9j\u00e0 bien \u00e9tablie : les Canadiens portent un\u00a0regard plus critique sur les all\u00e9gations sant\u00e9 et les signaux marketing utilis\u00e9s sur les emballages. Les symboles nutritionnels ne cr\u00e9ent pas cette prise de conscience, mais ils la renforcent en offrant un rep\u00e8re clair et uniforme d\u2019un produit \u00e0 l\u2019autre.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Nos recherches\u00a0d\u00e9montrent que 51% des Canadiens accordent aujourd\u2019hui plus d\u2019importance \u00e0 la sant\u00e9 et au bien-\u00eatre dans leurs choix alimentaires qu\u2019il y a un an.\u00a0Mais concr\u00e8tement, comment cette attention accrue se refl\u00e8te-t-elle dans leurs d\u00e9cisions\u00a0et qu\u2019est-ce que \u00e7a implique concr\u00e8tement pour les marques en\u00a0rayon?<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=\u00a0\u00bbT\u00e9l\u00e9chargez le rapport\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime; module_class=\u00a0\u00bbhs-cta-trigger-button hs-cta-trigger-button-211539833460&Prime;][\/et_pb_button][et_pb_heading title=\u00a0\u00bbLe bien-\u00eatre est personnel et pragmatique \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; custom_padding=\u00a0\u00bb20px||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"FR-FR\" lang=\"FR-FR\" class=\"TextRun SCXW126272653 BCX0\"><span class=\"NormalTextRun SCXW126272653 BCX0\">Pour la majorit\u00e9 des Canadiens, le bien-\u00eatre ne passe ni par la biologie participative (<\/span><\/span><span data-contrast=\"auto\" xml:lang=\"FR-FR\" lang=\"FR-FR\" class=\"TextRun SCXW126272653 BCX0\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW126272653 BCX0\">biohacking<\/span><\/span><span data-contrast=\"auto\" xml:lang=\"FR-FR\" lang=\"FR-FR\" class=\"TextRun SCXW126272653 BCX0\"><span class=\"NormalTextRun SCXW126272653 BCX0\">) ni par des solutions m\u00e9dicalis\u00e9es. Seuls 7% recherchent activement des produits fond\u00e9s sur la science ou encadr\u00e9s m\u00e9dicalement. La plupart (59%) privil\u00e9gient plut\u00f4t leurs choix alimentaires et leurs habitudes de vie comme fondement du bien-\u00eatre, plut\u00f4t que de s\u2019en remettre principalement \u00e0 des innovations scientifiques ou m\u00e9dicales.\u00a0<\/span><\/span><span class=\"EOP Selected SCXW126272653 BCX0\" data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2026\/04\/Leger_blogue_mars_2025_01_FR.png\u00a0\u00bb title_text=\u00a0\u00bbLeger_blogue_mars_2025_01_FR\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb15px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb12px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span data-contrast=\"auto\">Parall\u00e8lement, 59% des Canadiens disent \u00e9viter r\u00e9guli\u00e8rement certains aliments ou boissons. Les raisons ne sont pas uniquement m\u00e9dicales : le go\u00fbt, le co\u00fbt, les habitudes culturelles et des consid\u00e9rations \u00e9thiques entrent aussi en ligne de compte, m\u00eame si la sant\u00e9 demeure un facteur important pour plusieurs.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Plus de la moiti\u00e9 (56%) disent \u00e9galement avoir pris des mesures pour contr\u00f4ler la quantit\u00e9 de nourriture consomm\u00e9e, le plus souvent en r\u00e9duisant les portions.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Les Canadiens g\u00e8rent activement \u00e0 la fois ce qu\u2019ils consomment et les quantit\u00e9s.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bbLes symboles nutritionnels sur le devant des emballages influenceront-ils r\u00e9ellement les comportements? \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; custom_padding=\u00a0\u00bb12px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span data-contrast=\"auto\">Lorsqu\u2019on leur pose directement la question, la majorit\u00e9 (61%) des Canadiens disent qu\u2019il est facile d\u2019identifier les produits qui r\u00e9pondent \u00e0 leurs besoins alimentaires ou personnels. \u00c0 premi\u00e8re vue, l\u2019emballage n\u2019appara\u00eet donc pas comme un frein majeur, mais il demeure un point de contact cl\u00e9 au moment de la d\u00e9cision.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pour ceux qui ont des objectifs en mati\u00e8re de sant\u00e9 et de bien-\u00eatre, les principaux obstacles sont ailleurs, et ils sont surtout d\u2019ordre pratique et comportemental :<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul><\/ul>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2026\/04\/Leger_blogue_mars_2025_02_FR.png\u00a0\u00bb title_text=\u00a0\u00bbLeger_blogue_mars_2025_02_FR\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb12px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span data-contrast=\"auto\">Faut-il en conclure que l\u2019emballage n\u2019a pas\u00a0d\u2019importance?\u00a0Pas tout \u00e0 fait.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Les jeunes de 18 \u00e0 24 ans, les personnes issues de communaut\u00e9s racis\u00e9es et celles qui suivent des r\u00e9gimes structur\u00e9s ou religieux sont nettement plus nombreux \u00e0 dire qu\u2019il est difficile d\u2019identifier les bons produits. Dans ces groupes, jusqu\u2019\u00e0 une personne sur cinq rapporte des difficult\u00e9s, ce qui ouvre des opportunit\u00e9s pour mieux adapter la communication \u00e0 certains segments.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Par ailleurs, 60% des Canadiens estiment qu\u2019une information plus claire sur le devant des emballages serait utile.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">L\u2019introduction des symboles nutritionnels f\u00e9d\u00e9raux r\u00e9pond directement \u00e0 des nutriments d\u00e9j\u00e0 au c\u0153ur des pr\u00e9occupations, comme le sucre, le sodium et les gras satur\u00e9s.\u00a0La r\u00e9glementation vient renforcer des attentes d\u00e9j\u00e0 pr\u00e9sentes chez les consommateurs.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Mais la clart\u00e9 ne rel\u00e8ve pas seulement de la conformit\u00e9 r\u00e9glementaire. Elle joue aussi un r\u00f4le cl\u00e9 dans la confiance.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Les Canadiens francophones se disent d\u2019ailleurs moins confiants envers l\u2019information pr\u00e9sent\u00e9e sur les emballages. Cet \u00e9cart repr\u00e9sente un risque pour les marques op\u00e9rant \u00e0 l\u2019\u00e9chelle nationale, o\u00f9 la pr\u00e9cision et la qualit\u00e9 linguistique influencent directement la cr\u00e9dibilit\u00e9.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bbDes approches vari\u00e9es du bien-\u00eatre alimentaire au Canada \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; custom_padding=\u00a0\u00bb12px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span data-contrast=\"auto\">L\u2019un des constats les plus importants de cette \u00e9tude est la diversit\u00e9 des comportements alimentaires au Canada.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Un Canadien sur quatre suit un type de r\u00e9gime structur\u00e9, les approches\u00a0flexitariennes\u00a0et \u00e0 base de plantes \u00e9tant les plus r\u00e9pandues. Ces r\u00e9gimes sont plus fr\u00e9quents chez les Canadiens n\u00e9s \u00e0 l\u2019ext\u00e9rieur du pays. Les plus jeunes sont davantage port\u00e9s \u00e0 exp\u00e9rimenter le je\u00fbne ou \u00e0 sauter des repas, tandis que les plus \u00e2g\u00e9s privil\u00e9gient le contr\u00f4le des portions. L\u2019\u00e2ge ne fait toutefois pas tout, puisque le revenu, la culture et les motivations personnelles influencent aussi la fa\u00e7on dont le bien-\u00eatre se manifeste, ce qui complexifie la r\u00e9ponse produit et marketing pour les marques.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Pour certains,\u00a0manger \u00e9quilibr\u00e9\u00a0passe par la r\u00e9duction du sucre.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Pour d\u2019autres, par un apport accru en prot\u00e9ines.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Pour d\u2019autres encore, par des choix alimentaires align\u00e9s avec des valeurs religieuses, \u00e9thiques ou environnementales.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Les nouveaux symboles nutritionnels sur le devant des\u00a0emballages\u00a0simplifient une dimension de la sant\u00e9 en mettant en \u00e9vidence certains nutriments en exc\u00e8s. Les consommateurs, eux, \u00e9valuent les aliments selon un ensemble de crit\u00e8res beaucoup plus large.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2026\/04\/Leger_blogue_mars_2025_stock1.png\u00a0\u00bb title_text=\u00a0\u00bbLeger_blogue_mars_2025_stock1&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb12px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_heading title=\u00a0\u00bbCe que cela signifie pour les fabricants \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; custom_padding=\u00a0\u00bb12px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span data-contrast=\"auto\">Les prochains mois nous diront si les symboles nutritionnels ont un impact en magasin. Mais ce qui fera encore plus la diff\u00e9rence, c\u2019est la capacit\u00e9 \u00e0 comprendre la diversit\u00e9 des motivations derri\u00e8re les choix des consommateurs\u00a0en magasin.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Trois implications se d\u00e9gagent.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bb1. Reformulation et transparence vont de pair.\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"FR-FR\" lang=\"FR-FR\" class=\"TextRun SCXW90061322 BCX0\"><span class=\"NormalTextRun SCXW90061322 BCX0\"> R\u00e9duire les nutriments pr\u00e9occupants peut permettre d\u2019\u00e9viter un symbole nutritionnel n\u00e9gatif sur le devant de l\u2019emballage. Mais les consommateurs regardent aussi si les produits sont hautement transform\u00e9s, leur teneur en prot\u00e9ines, leur impact sur la sant\u00e9 digestive et la familiarit\u00e9 des ingr\u00e9dients. Une approche limit\u00e9e \u00e0 la conformit\u00e9 r\u00e9glementaire passe \u00e0 c\u00f4t\u00e9 de cette r\u00e9alit\u00e9.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bb2. La communication en tablette ne joue pas le m\u00eame r\u00f4le pour tous.\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; custom_padding=\u00a0\u00bb5px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"FR-FR\" lang=\"FR-FR\" class=\"TextRun SCXW38650936 BCX0\"><span class=\"NormalTextRun SCXW38650936 BCX0\"> Si plusieurs Canadiens se sentent \u00e0 l\u2019aise de naviguer en magasin, certains groupes \u2014 notamment les jeunes, les personnes issues de communaut\u00e9s racis\u00e9es et celles qui suivent des r\u00e9gimes structur\u00e9s \u2014 rencontrent davantage de difficult\u00e9s. Pour ces consommateurs, une communication plus claire sur le devant des emballages, au-del\u00e0 du symbole obligatoire, peut faire une r\u00e9elle diff\u00e9rence.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bb3. La confiance se construit dans les d\u00e9tails.\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; custom_padding=\u00a0\u00bb5px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span data-contrast=\"auto\">La justesse dans les traductions, l\u2019exactitude des all\u00e9gations et la coh\u00e9rence des messages sont essentielles. Les \u00e9carts de confiance observ\u00e9s chez les Canadiens francophones montrent que l\u2019emballage peut soit renforcer, soit fragiliser la cr\u00e9dibilit\u00e9 d\u2019une marque.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pour les fabricants, r\u00e9pondre \u00e0 ces attentes exige plus de pr\u00e9cision dans l\u2019offre, plus de clart\u00e9 dans la communication et une meilleure compr\u00e9hension des diff\u00e9rents segments de consommateurs.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"FR-FR\" lang=\"FR-FR\" class=\"TextRun SCXW45967664 BCX0\"><span class=\"NormalTextRun SCXW45967664 BCX0\">Si vous cherchez \u00e0 mieux comprendre comment les consommateurs r\u00e9<\/span><span class=\"NormalTextRun SCXW45967664 BCX0\">pondent<\/span><span class=\"NormalTextRun SCXW45967664 BCX0\"><span>\u00a0<\/span>\u00e0 vos emballages, o\u00f9 les points de friction apparaissent ou comment renforcer votre communication en tablette dans un contexte en \u00e9volution, nous pouvons vous accompagner.<\/span><\/span><span class=\"EOP SCXW45967664 BCX0\" data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/leger360.com\/fr\/nous-joindre\/\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbContactez-nous\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette ann\u00e9e, de nouveaux symboles nutritionnels sur le devant des emballages commencent \u00e0 appara\u00eetre\u00a0sur les produits en \u00e9picerie au Canada, influen\u00e7ant d\u00e9j\u00e0 l\u2019exp\u00e9rience consommateur.\u00a0Ces symboles\u00a0signalent les produits riches en sucre, en sodium ou en gras satur\u00e9s. Pour les consommateurs, ce petit symbole noir et blanc est difficile \u00e0 ignorer. Pour les fabricants, il repr\u00e9sente bien plus qu\u2019un simple changement\u00a0r\u00e9glementaire. Il marque un tournant dans la fa\u00e7on dont la sant\u00e9 est communiqu\u00e9e, per\u00e7ue et prise en compte au moment de l\u2019achat.\u00a0 Ce changement s\u2019inscrit dans une tendance d\u00e9j\u00e0 bien \u00e9tablie : les Canadiens portent un\u00a0regard plus critique sur les all\u00e9gations sant\u00e9 et les signaux marketing utilis\u00e9s sur les emballages. Les symboles nutritionnels ne cr\u00e9ent pas cette prise de conscience, mais ils la renforcent en offrant un rep\u00e8re clair et uniforme d\u2019un produit \u00e0 l\u2019autre.\u00a0 Nos recherches\u00a0d\u00e9montrent que 51% des Canadiens accordent aujourd\u2019hui plus d\u2019importance \u00e0 la sant\u00e9 et au bien-\u00eatre dans leurs choix alimentaires qu\u2019il y a un an.\u00a0Mais concr\u00e8tement, comment cette attention accrue se refl\u00e8te-t-elle dans leurs d\u00e9cisions\u00a0et qu\u2019est-ce que \u00e7a implique concr\u00e8tement pour les marques en\u00a0rayon?\u00a0Pour la majorit\u00e9 des Canadiens, le bien-\u00eatre ne passe ni par la biologie participative (biohacking) ni par des solutions m\u00e9dicalis\u00e9es. Seuls 7% recherchent activement [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":28234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[876],"tags":[991,988,993,987,986,989,992,990],"post_language_cat":[],"class_list":["post-28156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise-de-marche","tag-choix-alimentaires-consommateurs","tag-comportement-alimentaire-canada","tag-confiance-consommateurs-alimentation","tag-decision-dachat-consommateurs","tag-etiquetage-nutritionnel-canada","tag-experience-consommateur-alimentation","tag-information-nutritionnelle-emballage","tag-sante-et-bien-etre-alimentation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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