{"id":30548,"date":"2026-09-29T14:47:54","date_gmt":"2026-09-29T18:47:54","guid":{"rendered":"https:\/\/leger360.com\/?p=30548"},"modified":"2026-09-29T15:36:19","modified_gmt":"2026-09-29T19:36:19","slug":"expertise-de-marche-paris-sportifs-marches-de-predictions","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/expertise-de-marche-paris-sportifs-marches-de-predictions\/","title":{"rendered":"Les march\u00e9s de pr\u00e9diction gagnent du terrain aupr\u00e8s des adeptes des paris sportifs"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-40px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span>Les march\u00e9s de pr\u00e9diction ne sont plus seulement un ph\u00e9nom\u00e8ne \u00e9mergent en marge des paris sportifs. Notre \u00e9tude de l\u2019automne 2026 montre qu\u2019ils occupent d\u00e9j\u00e0 une place bien r\u00e9elle aupr\u00e8s des parieurs sportifs au Canada et aux \u00c9tats-Unis, m\u00eame si leur utilisation demeure beaucoup plus limit\u00e9e dans l\u2019ensemble de la population.\u00a0<\/span><\/p>\n<p><span>Plus t\u00f4t cette ann\u00e9e, <\/span><a href=\"https:\/\/leger360.com\/fr\/lessor-de-lia-redefinit-les-paris-sportifs\/?utm_source=chatgpt.com\"><span>notre \u00e9tude sur les paris sportifs et l\u2019engagement des amateurs<\/span><\/a><span> r\u00e9v\u00e9lait que les utilisateurs r\u00e9guliers d\u2019outils d\u2019IA \u00e9taient beaucoup plus susceptibles que les non-utilisateurs de pr\u00e9voir recourir aux march\u00e9s de pr\u00e9diction lors de grands \u00e9v\u00e9nements sportifs. Les r\u00e9sultats de l\u2019automne renforcent ce premier signal, tout en apportant une nuance importante : les march\u00e9s de pr\u00e9diction trouvent surtout leur place aupr\u00e8s de personnes d\u00e9j\u00e0 tr\u00e8s actives dans les paris sportifs et d\u2019autres formes de paris.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/leger360.com\/wp-content\/uploads\/2026\/09\/Copy-of-Alberta-Pipeline-1.jpg\u00a0\u00bb alt=\u00a0\u00bbPrediction markets are no longer just an emerging idea on the edges of sports betting\u00a0\u00bb title_text=\u00a0\u00bbCopy of Alberta Pipeline (1)\u00a0\u00bb module_class=\u00a0\u00bbhs-cta-trigger-button hs-cta-trigger-button-212897648531&Prime; _builder_version=\u00a0\u00bb4.27.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb border_radii=\u00a0\u00bbon|30px|30px|30px|30px\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][et_pb_button button_text=\u00a0\u00bbT\u00e9l\u00e9chargez le rapport pour en savoir plus\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb module_class=\u00a0\u00bbhs-cta-trigger-button hs-cta-trigger-button-223160981422&Prime; _builder_version=\u00a0\u00bb4.27.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||45px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_button][et_pb_heading title=\u00a0\u00bbFaits saillants\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<ul>\n<li>42 % des parieurs sportifs canadiens et 53 % des parieurs sportifs am\u00e9ricains ont d\u00e9j\u00e0 utilis\u00e9 un march\u00e9 de pr\u00e9diction. Au cours de la derni\u00e8re ann\u00e9e, ces proportions s\u2019\u00e9tablissent \u00e0 19 % au Canada et \u00e0 37 % aux \u00c9tats-Unis.\u00a0<\/li>\n<li>86 % des utilisateurs canadiens actuels de march\u00e9s de pr\u00e9diction et 92 % de leurs homologues am\u00e9ricains ont fait des paris sportifs au cours de la derni\u00e8re ann\u00e9e. De plus, 76 % et 89 %, respectivement, ont eu recours \u00e0 au moins une autre forme de pari.\u00a0<\/li>\n<li>44 % des Canadiens et 62 % des Am\u00e9ricains connaissent les march\u00e9s de pr\u00e9diction, alors que seulement 5 % et 11 %, respectivement, en ont utilis\u00e9 un au cours de la derni\u00e8re ann\u00e9e.\u00a0<\/li>\n<li>15 % des non-utilisateurs canadiens qui connaissent les march\u00e9s de pr\u00e9diction et 17 % de leurs homologues am\u00e9ricains envisageraient de les utiliser, comparativement \u00e0 63 % des utilisateurs canadiens actuels et \u00e0 81 % des utilisateurs am\u00e9ricains.\u00a0<\/li>\n<li>La participation aux paris sportifs a augment\u00e9 de fa\u00e7on significative au Canada, passant de 19 % en 2025 \u00e0 24 % en 2026. Aux \u00c9tats-Unis, elle est demeur\u00e9e relativement stable, passant de 26 % \u00e0 27 %. <a href=\"https:\/\/leger360.com\/market-updates-on-sports-betting-and-fantasy-sports-in-canada-and-the-us\/?utm_source=chatgpt.com\"><span>Consultez notre \u00e9tude de l\u2019automne 2025 sur les paris sportifs<\/span><\/a><span>.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bbLes march\u00e9s de pr\u00e9diction ajoutent une nouvelle dimension \u00e0 l\u2019\u00e9cosyst\u00e8me des paris\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span>L\u2019un des constats les plus nets est le chevauchement entre les march\u00e9s de pr\u00e9diction et les autres formes de paris. Les personnes qui les utilisent actuellement ont tendance \u00e0 passer d\u2019un type de pari \u00e0 l\u2019autre plut\u00f4t qu\u2019\u00e0 se limiter \u00e0 une seule formule.<\/span><\/p>\n<p><span>Au Canada, les <\/span>paris en direct<span>, c\u2019est-\u00e0-dire les mises plac\u00e9es apr\u00e8s le d\u00e9but d\u2019un match, sont la forme de pari compl\u00e9mentaire la plus r\u00e9pandue chez les utilisateurs actuels de march\u00e9s de pr\u00e9diction. Aux \u00c9tats-Unis, les habitudes sont plus diversifi\u00e9es : 61 % utilisent les sites traditionnels de paris sportifs, 55 % misent sur la performance de joueurs et 48 % font des paris en direct.\u00a0<\/span><\/p>\n<p><span>Ce chevauchement laisse penser que les march\u00e9s de pr\u00e9diction viennent s\u2019ajouter \u00e0 des habitudes de pari d\u00e9j\u00e0 bien \u00e9tablies plut\u00f4t que de former une cat\u00e9gorie compl\u00e8tement distincte.<\/span><\/p>\n<p><span>Le profil de leurs utilisateurs ressemble d\u2019ailleurs \u00e0 celui de certains des groupes d\u00e9j\u00e0 les plus actifs dans les paris sportifs. Leur utilisation est plus r\u00e9pandue chez les hommes et les jeunes adultes dans les deux pays, de m\u00eame que chez les adultes vivant dans un m\u00e9nage avec des enfants. Aux \u00c9tats-Unis, elle est aussi bien pr\u00e9sente chez les 35 \u00e0 54 ans, ce qui montre que les march\u00e9s de pr\u00e9diction ne se limitent pas aux plus jeunes utilisateurs. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bbL\u2019\u00e9cart entre notori\u00e9t\u00e9 et utilisation demeure important\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span>Les march\u00e9s de pr\u00e9diction ont d\u00e9j\u00e0 attir\u00e9 l\u2019attention, particuli\u00e8rement aux \u00c9tats-Unis. Transformer cette notori\u00e9t\u00e9 en utilisation est toutefois une autre histoire.<\/span><\/p>\n<p><span>Chez les personnes qui connaissent les march\u00e9s de pr\u00e9diction sans les avoir essay\u00e9s, l\u2019int\u00e9r\u00eat demeure limit\u00e9. Le portrait change nettement chez celles qui ont d\u00e9j\u00e0 une exp\u00e9rience de ce type de plateforme : une nette majorit\u00e9 d\u2019entre elles se disent ouvertes \u00e0 les utiliser de nouveau. <\/span><span> Fall 2026 Sports Market Behavio\u2026<\/span><\/p>\n<p><span>La notori\u00e9t\u00e9 \u00e0 elle seule ne semble donc pas suffisante pour \u00e9largir leur adoption. <\/span>Le premier essai appara\u00eet plut\u00f4t comme la v\u00e9ritable ligne de d\u00e9marcation entre les personnes qui savent que ces march\u00e9s existent et celles qui peuvent s\u2019imaginer les utiliser.<span>\u00a0<\/span><\/p>\n<p><span>Ce constat fait \u00e9cho \u00e0 ce que nous observions au printemps, alors que les utilisateurs d\u2019IA se montraient particuli\u00e8rement ouverts aux march\u00e9s de pr\u00e9diction. <\/span><a href=\"https:\/\/leger360.com\/fr\/lessor-de-lia-redefinit-les-paris-sportifs\/?utm_source=chatgpt.com\"><span>Notre \u00e9tude du printemps 2026<\/span><\/a><span> pointait d\u00e9j\u00e0 dans cette direction. Les r\u00e9sultats de l\u2019automne montrent maintenant que les utilisateurs actuels de march\u00e9s de pr\u00e9diction sont aussi tr\u00e8s actifs dans les paris sportifs et dans plusieurs autres formes de paris.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bbUne forte participation n\u2019efface pas les pr\u00e9occupations\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span>Utiliser les march\u00e9s de pr\u00e9diction ne signifie pas pour autant \u00eatre \u00e0 l\u2019aise avec tous les aspects de l\u2019univers des paris.<\/span><\/p>\n<p><span>Une majorit\u00e9 de Canadiens et d\u2019Am\u00e9ricains souhaitent que les plateformes de march\u00e9s de pr\u00e9diction soient soumises \u00e0 des exigences en mati\u00e8re de jeu responsable et qu\u2019elles soient r\u00e9glement\u00e9es de fa\u00e7on comparable aux sites traditionnels de paris sportifs. La possibilit\u00e9 que certaines personnes utilisent des renseignements privil\u00e9gi\u00e9s pour obtenir un avantage d\u00e9loyal suscite \u00e9galement des inqui\u00e9tudes dans les deux pays.<\/span><\/p>\n<p><span>Ces r\u00e9serves sont aussi pr\u00e9sentes chez les personnes les plus engag\u00e9es. Parmi le sous-groupe relativement restreint d\u2019utilisateurs canadiens actuels, <\/span>86 % estiment que les paris sportifs font d\u00e9sormais trop partie int\u00e9grante de l\u2019exp\u00e9rience de visionnage des \u00e9v\u00e9nements sportifs.\u00a0<\/p>\n<p>Participation et pr\u00e9occupations ne s\u2019excluent donc pas : les march\u00e9s de pr\u00e9diction s\u2019int\u00e8grent aux habitudes des utilisateurs les plus actifs, m\u00eame si ces derniers s\u2019interrogent eux aussi sur la place grandissante des paris dans le sport.<\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bbLa lassitude face aux publicit\u00e9s sur les paris sportifs demeure \u00e9lev\u00e9e\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span>Pr\u00e8s de la moiti\u00e9 des Canadiens (<\/span>46 %<span>) et 38 % des Am\u00e9ricains estiment qu\u2019il y a trop de publicit\u00e9s sur les paris sportifs. Aux \u00c9tats-Unis, cette proportion a augment\u00e9 de fa\u00e7on significative depuis l\u2019automne dernier, passant de 32 % \u00e0 38 %, tandis qu\u2019elle est demeur\u00e9e relativement stable au Canada.\u00a0<\/span><\/p>\n<p><span>Fait int\u00e9ressant, ce ne sont pas les parieurs les plus actifs qui se montrent les plus critiques. Parmi les personnes qui connaissent les march\u00e9s de pr\u00e9diction sans les utiliser, <\/span>58 % des Canadiens et 49 % des Am\u00e9ricains jugent qu\u2019il y a trop de publicit\u00e9s sur les paris sportifs, comparativement \u00e0 40 % des parieurs sportifs canadiens et 32 % des parieurs sportifs am\u00e9ricains.\u00a0<\/p>\n<p>Cette lassitude est particuli\u00e8rement marqu\u00e9e en Alberta (55 %) et en Ontario (53 %). Le Manitoba et la Saskatchewan forment la seule r\u00e9gion canadienne o\u00f9 une hausse statistiquement significative a \u00e9t\u00e9 observ\u00e9e, la proportion passant de 33 % l\u2019automne dernier \u00e0 46 % cette ann\u00e9e.<\/p>\n<p>Consultez le rapport complet pour d\u00e9couvrir davantage de r\u00e9sultats sur la participation aux paris sportifs, l\u2019adoption des march\u00e9s de pr\u00e9diction, la publicit\u00e9, la r\u00e9glementation et les perceptions quant \u00e0 la place des paris dans le sport.<\/p>\n<p>[\/et_pb_text][et_pb_divider _builder_version=\u00a0\u00bb4.27.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime; custom_margin=\u00a0\u00bb40px||||false|false\u00a0\u00bb][\/et_pb_divider][et_pb_heading title=\u00a0\u00bbM\u00e9thodologie\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span>Cette \u00e9tude a \u00e9t\u00e9 r\u00e9alis\u00e9e en ligne du <\/span><strong><span>28 au 31 ao\u00fbt 2026<\/span><\/strong><span> aupr\u00e8s de personnes \u00e2g\u00e9es de 18 ans et plus au Canada et aux \u00c9tats-Unis. L\u2019\u00e9chantillon canadien comptait <\/span><strong><span>1 552 r\u00e9pondants<\/span><\/strong><span> et l\u2019\u00e9chantillon am\u00e9ricain, <\/span><strong><span>1 008 r\u00e9pondants<\/span><\/strong><span>. Les donn\u00e9es ont \u00e9t\u00e9 pond\u00e9r\u00e9es \u00e0 partir des donn\u00e9es du recensement afin que les \u00e9chantillons soient repr\u00e9sentatifs de leur population respective selon les principales caract\u00e9ristiques d\u00e9mographiques.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les march\u00e9s de pr\u00e9diction ne sont plus seulement un ph\u00e9nom\u00e8ne \u00e9mergent en marge des paris sportifs. Notre \u00e9tude de l\u2019automne 2026 montre qu\u2019ils occupent d\u00e9j\u00e0 une place bien r\u00e9elle aupr\u00e8s des parieurs sportifs au Canada et aux \u00c9tats-Unis, m\u00eame si leur utilisation demeure beaucoup plus limit\u00e9e dans l\u2019ensemble de la population.\u00a0 Plus t\u00f4t cette ann\u00e9e, notre \u00e9tude sur les paris sportifs et l\u2019engagement des amateurs r\u00e9v\u00e9lait que les utilisateurs r\u00e9guliers d\u2019outils d\u2019IA \u00e9taient beaucoup plus susceptibles que les non-utilisateurs de pr\u00e9voir recourir aux march\u00e9s de pr\u00e9diction lors de grands \u00e9v\u00e9nements sportifs. Les r\u00e9sultats de l\u2019automne renforcent ce premier signal, tout en apportant une nuance importante : les march\u00e9s de pr\u00e9diction trouvent surtout leur place aupr\u00e8s de personnes d\u00e9j\u00e0 tr\u00e8s actives dans les paris sportifs et d\u2019autres formes de paris. 42 % des parieurs sportifs canadiens et 53 % des parieurs sportifs am\u00e9ricains ont d\u00e9j\u00e0 utilis\u00e9 un march\u00e9 de pr\u00e9diction. Au cours de la derni\u00e8re ann\u00e9e, ces proportions s\u2019\u00e9tablissent \u00e0 19 % au Canada et \u00e0 37 % aux \u00c9tats-Unis.\u00a0 86 % des utilisateurs canadiens actuels de march\u00e9s de pr\u00e9diction et 92 % de leurs homologues am\u00e9ricains ont fait des paris sportifs au cours de la derni\u00e8re ann\u00e9e. De plus, 76 [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":30556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[876],"tags":[1125,1120,1116,1127,1069,1128,1117,1126,1808,1124,1123,1807,1115,1118,1039,1119],"post_language_cat":[39],"class_list":["post-30548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise-de-marche","tag-canada-us-insights","tag-comportement-consommateur","tag-engagement-fans","tag-ia-sports","tag-intelligence-artificielle-2","tag-leger-etude-sports","tag-lotterie-et-jeux","tag-lottery-responsable","tag-marches-de-prediction","tag-nba-playoffs","tag-nhl-playoffs","tag-parieurs-sportifs","tag-paris-sportifs","tag-predictions-de-marche","tag-sondage-leger-2","tag-sports-marketing","post_language_cat-fr-market-intelligence"],"acf":[],"yoast_head":"<!-- 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