{"id":31625,"date":"2026-10-30T13:37:34","date_gmt":"2026-10-30T17:37:34","guid":{"rendered":"https:\/\/leger360.com\/?p=31625"},"modified":"2026-10-30T13:37:35","modified_gmt":"2026-10-30T17:37:35","slug":"le-sondeur-sonde-andrew-enns","status":"publish","type":"post","link":"https:\/\/leger360.com\/fr\/le-sondeur-sonde-andrew-enns\/","title":{"rendered":"Le sondeur sond\u00e9 : Andrew Enns"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.9″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Et si, pour une fois, nous inversions les r\u00f4les?<\/p>\n

Chez L\u00e9ger, nous avons l\u2019habitude de poser des questions, d\u2019analyser les r\u00e9ponses et de faire ressortir des constats qui \u00e9clairent la prise de d\u00e9cision. Avec Le sondeur sond\u00e9, nous changeons de perspective en donnant la parole \u00e0 celles et ceux qui se trouvent habituellement derri\u00e8re les sondages.<\/p>\n

Pour ce septi\u00e8me volet de la s\u00e9rie, nous avons rencontr\u00e9 <\/span>Andrew Enns<\/span><\/a>.<\/span><\/p>\n

Andrew est vice-pr\u00e9sident ex\u00e9cutif des activit\u00e9s de L\u00e9ger dans le Centre du Canada, ce qui comprend notamment les bureaux de Winnipeg et de Toronto. Il contribue activement \u00e0 la pratique nationale des affaires publiques de l\u2019entreprise et soutient \u00e9galement les \u00e9quipes de recherche en sant\u00e9 et en insights.<\/span><\/p>\n

Avant de faire carri\u00e8re dans le domaine de la recherche, Andrew a travaill\u00e9 pendant pr\u00e8s de dix ans au sein des gouvernements du Canada, de l\u2019Ontario et du Manitoba. Cette exp\u00e9rience lui a permis d\u2019acqu\u00e9rir une solide expertise en politiques publiques et en communications, qu\u2019il met aujourd\u2019hui \u00e0 profit pour r\u00e9pondre aux besoins de recherche des clients.<\/span><\/p>\n

[\/et_pb_text][et_pb_heading title=\u00a0\u00bbAvec l\u2019arriv\u00e9e de l\u2019intelligence artificielle, quel est l\u2019avenir de la recherche marketing et des sondages? \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2″ custom_margin=\u00a0\u00bb45px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.9″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Je crois que le secteur de la recherche conna\u00eetra de profondes transformations au cours des prochaines ann\u00e9es. Il est difficile d\u2019imaginer que l\u2019int\u00e9gration croissante de l\u2019IA \u00e0 nos pratiques ne viendra pas bouleverser certaines fa\u00e7ons de faire. Les ressources n\u00e9cessaires \u00e0 la r\u00e9alisation des projets vont \u00e9voluer, et plusieurs t\u00e2ches demanderont beaucoup moins de temps qu\u2019aujourd\u2019hui. La capacit\u00e9 de livrer rapidement des r\u00e9sultats fiables deviendra la norme, notamment parce que l\u2019IA permettra d\u2019acc\u00e9l\u00e9rer une foule d\u2019\u00e9tapes internes.<\/p>\n

\u00c0 court terme, certains clients pourraient commencer \u00e0 utiliser eux-m\u00eames l\u2019IA pour r\u00e9aliser une partie de leurs recherches de fa\u00e7on autonome. Je crois toutefois qu\u2019il s\u2019agira d\u2019une p\u00e9riode de transition. \u00c0 mesure que des outils d\u2019IA de nouvelle g\u00e9n\u00e9ration, comme ceux reposant sur les donn\u00e9es synth\u00e9tiques, se g\u00e9n\u00e9raliseront, de nouvelles fa\u00e7ons d\u2019accompagner les clients \u00e9mergeront. \u00c0 mon avis, cette \u00e9volution viendra m\u00eame renforcer le r\u00f4le de conseiller strat\u00e9gique des chercheurs.<\/p>\n

Plut\u00f4t que de nous demander \u00ab \u00c0 quelle vitesse pouvez-vous r\u00e9aliser ce projet? \u00bb, les clients pourraient de plus en plus nous demander : \u00ab Quelle est la meilleure fa\u00e7on de r\u00e9pondre \u00e0 mon enjeu? \u00bb Le r\u00f4le des chercheurs consistera alors \u00e0 tirer des constats pertinents d\u2019un ensemble de sources d\u2019information toujours plus diversifi\u00e9es.<\/p>\n

Les discussions m\u00e9thodologiques ne se r\u00e9sumeront plus \u00e0 choisir entre le qualitatif et le quantitatif. Il sera \u00e9galement de moins en moins fr\u00e9quent qu\u2019un seul mandat de recherche suffise \u00e0 r\u00e9pondre enti\u00e8rement \u00e0 une probl\u00e9matique. Les chercheurs devront savoir s\u2019adapter rapidement : interpr\u00e9ter les r\u00e9sultats, en d\u00e9gager les implications pour le client et d\u00e9terminer quelle devrait \u00eatre la prochaine \u00e9tape. Bref, notre industrie deviendra beaucoup plus dynamique.<\/p>\n

[\/et_pb_text][et_pb_heading title=\u00a0\u00bbDe quoi \u00eates-vous le plus fier?\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.9″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2″ custom_margin=\u00a0\u00bb45px||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.9″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Je suis surtout fier d\u2019avoir r\u00e9ussi \u00e0 b\u00e2tir une belle carri\u00e8re en recherche marketing, en grande partie gr\u00e2ce \u00e0 ma capacit\u00e9 \u00e0 cr\u00e9er et \u00e0 entretenir de solides relations avec mes clients.<\/p>\n

Je ne suis pas arriv\u00e9 dans le domaine avec une formation universitaire ou une exp\u00e9rience professionnelle particuli\u00e8rement li\u00e9e \u00e0 la recherche. J\u2019ai plut\u00f4t choisi de miser sur ce que je pouvais apporter : bien comprendre les besoins des clients, prendre le temps de r\u00e9fl\u00e9chir \u00e0 la meilleure fa\u00e7on d\u2019y r\u00e9pondre, puis m\u2019entourer des personnes poss\u00e9dant l\u2019expertise n\u00e9cessaire pour mettre cette approche en \u0153uvre.<\/p>\n

Encore aujourd\u2019hui, c\u2019est l\u2019un des aspects de mon travail que j\u2019appr\u00e9cie le plus. J\u2019aime \u00e9changer avec les clients au d\u00e9but d\u2019un projet pour les aider \u00e0 bien cerner leur enjeu, puis revenir avec eux sur les r\u00e9sultats \u00e0 la fin du processus pour en discuter, les d\u00e9cortiquer et, parfois, d\u00e9battre de ce qu\u2019ils signifient concr\u00e8tement pour leur organisation.<\/p>\n

[\/et_pb_text][et_pb_heading title=\u00a0\u00bbComment L\u00e9ger aide-t-elle ses clients \u00e0 transformer les constats en actions? \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2″ custom_margin=\u00a0\u00bb45px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.9″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

La taille de L\u00e9ger, la diversit\u00e9 de nos expertises et notre culture d\u2019entreprise sont, \u00e0 mon avis, de v\u00e9ritables forces. Elles nous permettent d\u2019accompagner nos clients de trois grandes fa\u00e7ons :<\/p>\n

1. Nous pouvons compter sur des consultants s\u00e9niors aux parcours tr\u00e8s vari\u00e9s. Leurs exp\u00e9riences universitaires et professionnelles diff\u00e9rentes leur permettent d\u2019aborder un m\u00eame enjeu de recherche sous plusieurs angles. En mettant ces perspectives en commun, nous pouvons porter un regard plus riche sur les donn\u00e9es et g\u00e9n\u00e9rer davantage de valeur pour nos clients.<\/p>\n

2. Notre forte pr\u00e9sence r\u00e9gionale nous permet d\u2019ajouter une v\u00e9ritable connaissance du terrain aux r\u00e9sultats de recherche. Lorsque le contexte s\u2019y pr\u00eate, nous pouvons faire appel \u00e0 nos \u00e9quipes locales afin de mieux comprendre les particularit\u00e9s d\u2019un march\u00e9 et de replacer les r\u00e9sultats dans leur r\u00e9alit\u00e9 r\u00e9gionale.<\/p>\n

3. Nous \u00e9voluons dans une culture qui voit le changement comme une occasion d\u2019aller plus loin.
Jean-Marc L\u00e9ger<\/a> consid\u00e8re depuis longtemps les avanc\u00e9es technologiques, y compris l\u2019IA, non pas comme une menace, mais comme une occasion d\u2019en faire davantage pour nos clients. Il accueille le changement et encourage nos chercheurs \u00e0 faire de m\u00eame. Cette culture d\u2019innovation nous permet d\u2019offrir une gamme de solutions toujours plus vaste pour aider nos clients \u00e0 r\u00e9pondre \u00e0 leurs enjeux d\u2019affaires.<\/p>\n

[\/et_pb_text][et_pb_divider _builder_version=\u00a0\u00bb4.27.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb45px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Avec Le sondeur sond\u00e9, nous continuerons de mettre en lumi\u00e8re les perspectives, l\u2019expertise et la vision qui fa\u00e7onnent l\u2019avenir des \u00e9tudes de march\u00e9. Car derri\u00e8re chaque donn\u00e9e se trouvent des personnes \u2014 et derri\u00e8re chaque excellente \u00e9tude, une \u00e9quipe passionn\u00e9e qui transforme l\u2019information en d\u00e9cisions \u00e9clair\u00e9es. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Et si, pour une fois, nous inversions les r\u00f4les? Chez L\u00e9ger, nous avons l\u2019habitude de poser des questions, d\u2019analyser les r\u00e9ponses et de faire ressortir des constats qui \u00e9clairent la prise de d\u00e9cision. Avec Le sondeur sond\u00e9, nous changeons de perspective en donnant la parole \u00e0 celles et ceux qui se trouvent habituellement derri\u00e8re les sondages. Pour ce septi\u00e8me volet de la s\u00e9rie, nous avons rencontr\u00e9 Andrew Enns. Andrew est vice-pr\u00e9sident ex\u00e9cutif des activit\u00e9s de L\u00e9ger dans le Centre du Canada, ce qui comprend notamment les bureaux de Winnipeg et de Toronto. Il contribue activement \u00e0 la pratique nationale des affaires publiques de l\u2019entreprise et soutient \u00e9galement les \u00e9quipes de recherche en sant\u00e9 et en insights. Avant de faire carri\u00e8re dans le domaine de la recherche, Andrew a travaill\u00e9 pendant pr\u00e8s de dix ans au sein des gouvernements du Canada, de l\u2019Ontario et du Manitoba. Cette exp\u00e9rience lui a permis d\u2019acqu\u00e9rir une solide expertise en politiques publiques et en communications, qu\u2019il met aujourd\u2019hui \u00e0 profit pour r\u00e9pondre aux besoins de recherche des clients.Je crois que le secteur de la recherche conna\u00eetra de profondes transformations au cours des prochaines ann\u00e9es. Il est difficile d\u2019imaginer que l\u2019int\u00e9gration croissante de l\u2019IA \u00e0 nos […]<\/p>\n","protected":false},"author":37,"featured_media":31628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[876],"tags":[1917,1919,1659,1918,1038,1655,1656,877,1654,1653],"post_language_cat":[39],"class_list":["post-31625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise-de-marche","tag-andrew","tag-andrew-enns","tag-chercheur","tag-enns","tag-enquete-leger","tag-entrevue","tag-entrevue-ia","tag-le-sondeur-sonde","tag-sondeur","tag-sondeur-sonde","post_language_cat-fr-market-intelligence"],"acf":[],"yoast_head":"\nSondeur Sond\u00e9 : Andrew Enns<\/title>\n<meta name=\"description\" content=\"Nous avons l\u2019habitude de poser les questions. 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