When you need to know what matters most to Americans, Leger will help you find the answer.

Based in Philadelphia, our American office has a wide breadth of experience working with diverse clients. Since 2002, we have helped clients in the healthcare, lottery and gaming, public affairs, non-profit, consumer packaged goods (GPG), travel and transportation sectors answer their most pressing questions.

Whether you want to know who your target audiences are, how to reach them, who your competition is, how to price your products or services, or something completely different, we have a wide variety of market research and advanced analytics solutions to meet your unique needs.

Our specialty is advanced analytics, and more than half of our projects include high-level advanced analytics, including attitudinal and motivational segmentation, conjoint analysis, discrete choice modelling, MaxDiff concept tests, key driver analysis, and big data modelling.

Our Expertise

Healthcare Expertise

Our healthcare team is dynamic, highly experienced and passionate about working with leading pharmaceutical/biotech companies and patient associations to deliver actionable insights. We use cutting-edge, innovative research techniques to provide answers to your research questions.

For over 25 years, we have worked with a variety of healthcare clients. We strongly believe in partnering with our clients to translate our insights into a strategy that delivers results. Equally strong in qualitative and quantitative market research, we have a dedicated in-house analytics team and experienced in-house moderators.

Our focus is patient-centric healthcare research, and we are passionate about giving patients and their caregivers a voice. Our work includes a wide variety of therapeutic areas and we are highly fluent in complex disease areas. Furthermore, we have experience speaking to all stakeholder groups across the product lifecycle and beyond, including above the brand research.

We understand the omnichannel touchpoints which affect healthcare professionals’ decision-making, are well-versed in patient journeys and burden of illness (BOI) studies and have extensive experience using short-term patient and HCP online communities to provide richer, deeper information.

If you have a research goal, we will find a solution. Contact us now.

Lottery and Gaming Expertise

Finding out what makes the lottery player or gamer tick is at the core of Leger’s lottery and gaming research expertise. When you need to know how to reach players and gamers, we will leverage our innovative research solutions and advanced analytics capabilities to clearly answer your research questions with strategic, actionable insights.

Our team has over 20 years of experience in all types of qualitative and quantitative lottery and gaming studies, including:
– Tracking,
– Usage and attitude,
– Segmentation,
– Concept tests,
– Prevalence problem gambling,
– and more.

We have conducted research in 16 different countries across 6 continents and have worked with 29 different U.S. state lotteries. In addition, in the past 5 years, we have conducted more than 500 qualitative ideation-oriented casino focus groups (across 11 countries and 5 continents). We even helped create the first true 3-D multimedia casino game in 2014.

Whether we are segmenting regional players and non-players to help government-run lotteries understand their market, running longitudinal tracking studies to discover how players’ attitudes and motivations change over time, or answering the questions you weren’t sure you could get answers to, we will find a research solution to meet your organization’s unique needs. Contact us now.

Public Affairs Expertise

We are a leader in public affairs research in North America. Our public affairs team gets to the heart of why citizens and stakeholders think and behave in the ways they do, and who or what influences their perspectives on current affairs.

Our team of public affairs and communications experts offers our clients a clear and comprehensive understanding of public opinion. For over 30 years, we have been conducting a wide variety of qualitative and quantitative research projects in the public affairs sphere that help us deliver valuable insights.

Some of our areas of research expertise include:
– Social research
– Social norms, values and attitude shifts
– Political and social leadership
– Issue management
– Public policy
– Message testing
– Social licence to operate (SLO)/social acceptability
– Non-governmental organizations (NGOs) and special interest groups
– Diversity, Equity and Inclusion (DEI)
– Election polling

Leger presented accurate polling results for the U.S. presidential elections in 2020, and we continuously track the current administration’s approval ratings in both the New York Times and FiveThirtyEight. Over the past two years, Leger has partnered with publications such as The Atlantic to combine accurate research with social commentary in the U.S. mainstream media.

Contact us now to learn how we can help you achieve your next public affairs research goal.

Our Experts

  • Simon Jaworski

    Executive Vice-President, U.S. Office

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    With more than 25 years of market research experience in 16 different global markets across 6 continents, Simon Jaworski has become one of the world’s leading experts on lottery and gaming research. As executive vice-president of Leger’s U.S. office, he provides high-level strategic advice and the very best in client services.

  • David Montgomery

    Senior Account Manager

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    David has more than 25 years of experience in quantitative market research across an array of industries, including lottery, gaming, consumer packaged goods, sustainability, technology and financial services. He specializes in business development, client service, project management and analytics.

  • Colette M. Faust

    Account Manager

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    Colette has nearly 10 years of quantitative market research experience in a variety of industries including health insurance, financial services, lottery, and health-related consumer packaged goods. Colette is responsible for client communications and project management, and particularly enjoys both using analytics to go beyond standard survey questions and developing visual and engaging reports.

  • Juliet Vapsva

    Senior Research Analyst

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    Juliet is an experienced quantitative and qualitative market researcher who has worked in a variety of fields, including video games, lottery, mobile pay, social media, children’s television, sports media, and more.

Consult our most recent publications

Posted in Surveys on 2022-09-26

Joe Biden and Kamala Harris’ Approval Ratings – September 26, 2022

Posted in Blogs, Surveys on 2022-09-12

Powerball® and Mega Millions® Brand Awareness: A Public Gaming Magazine Article

Posted in Surveys on 2022-09-07

Joe Biden and Kamala Harris’ Approval Ratings – September 6, 2022

Get In Touch

Are you interested in working with Leger? Do you have a question about the services we offer?