Our former Youth Study has evolved into the NextGen Study 2025, offering deeper insights into Generations Z and Alpha — those already reshaping culture, brands, and society.

We’ll explore their online behaviour, romantic relationships, life goals, pursuit of well-being and balance, as well as their social, environmental, and consumer values.

📅 Don’t miss our webinar on December 10 to discover what drives these generations — and how they’re transforming the world.