Optimization

January 1, 1970

Your business may have the best possible strategy, but without effective marketing, are you reaching the people you need to? Leger Analytics can help you measure how your marketing channels contribute to outcomes, enabling you to adjust your budget and allocate resources where they will have the greatest impact.

  • How is each marketing channel contributing to our desired outcomes (reach, sales, etc.)?
  • How should we allocate our marketing budget across channels to maximize desired outcomes?

With Our Insights, You Can…

  • Optimize overall marketing spend
  • Implement more effective resource allocation for your marketing efforts

Our optimization deliverables may include TURF analysis (Total Unduplicated Reach and Frequency), Marketing Mix Modelling (MMM), etc.

Related Posts

Federal Voting Intentions: May 2024

Every month, we conduct a survey of Canadians to explore their views on the current government. This month, our survey was conducted between May 24 and 26, 2024.Some of the key highlights of our survey about Canadian federal politics include… Pierre Poilievre’s...

Economy and Finance

Every month, we conduct a survey of Canadians and Americans to explore their views on the economy, finances, and politics. This month, our survey was conducted between May 24 and 26, 2024. Some of the key highlights of our survey about the economy include… 61% of...

HEC Montréal awards an honorary doctorate to Jean-Marc Léger

Montreal, May 22, 2024 – At its May 21, 2024, convocation ceremony, HEC Montréal paid tribute to Jean-Marc Léger, economist and founding president of Léger Marketing, by awarding him an honorary doctorate. This honorary distinction bestowed by the School underscores...

Inflation and Grocery Stores Boycott

From May 17 to May 19, 2024, we surveyed Canadians to find out their opinions and perceptions on the impact of inflation in grocery stores and the Loblaws Boycott. Some of the key highlights of our survey on grocery stores boycott and inflation…​ Almost two-thirds of...

Economy and Finance

Economy and Finance

Every month, we conduct a survey of Canadians and Americans to explore their views on...

Get the latest in your inbox

Stay up to date on cutting-edge research, news and more.