Alberta’s Most Respected Companies: The Results

If your company is known by 100 people and liked by 100 people, you score 100 on Leger’s reputation survey. If your company is known by 100 people and unliked by all of them, sorry, you score negative 100. But it’s more complicated than that. Leger asks more than the basics, and it parses the responses both from consumers and from businesses reflecting on other businesses. What that story tells is compelling not for the similarities among consumers and businesses, but the wide differences. Mark’s scores 80 for business and 77 with consumers – the most similar scoring in the survey. On the other hand, Syncrude scores 67 with businesses but only 24 with consumers.

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