Press Releases

William Braün Joins Leger as Vice-President, Customer Experience & Implementation Solutions

Montreal, March 23, 2022 – Leger is pleased to announce that William Braün has joined its team of experts as vice-president, customer experience & implementation solutions.

As the division lead for Leger’s CX team, William is responsible for overseeing the design, delivery and strategy for Leger’s CX solutions, including CX consulting and Voice of the Customer services.

“With 15 years of experience, notably at iPerceptions, William is one of the few CX experts in Canada who combines in-depth technological platform knowledge with implementation, coaching and customer experience consulting. This is a considerable asset for our clients who want to be more in tune with their consumers or employees,” said Jean-Marc Léger, President.

“Leger has a reputation for being the most accurate, respected and accomplished market research and analytics company in Canada. I look forward to helping our clients leverage our CX advisory services and Voice of the Customer solutions to tackle their technical, organizational and strategic challenges, enabling them to stay relevant and grow in the context of an increasingly customer-centric world,” said William Braün.

About Leger

Leger is the largest Canadian-owned market research and analytics company, with more than 600 employees in eight Canadian and US offices. Leger has been working with prestigious clients since 1986, including The City of Calgary, Brookfield Properties, L’Oreal, Nespresso, IKEA, Scientific Games, Pfizer, GSK, and more.

Recently, Leger presented the most accurate polling results for the 2021 Canadian federal election (including the most accurate results in Ontario, Quebec and British Columbia) and the 2019 Canadian federal election. This accuracy is due to the quality of the company’s LEO panel and its employees’ expertise.

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