Bich Tran

Vice-President, Analytics


Montreal office


With more than ten years of international experience across multiple industries, Bich passionately empowers her clients in their journey to customer centricity. With a strong quantitative and business background, she leverages the power of advanced analytics and machine learning to turn data into actionable insights. By developing her clients’ capabilities to exploit data-driven insights, Bich supports them in their digital transformation.

Her fields of expertise are: economics, statistics, quantitative modelling, predictive analytics, data storytelling & visualization, business process improvement (Lean Green Belt Certification).

Since joining Leger in 2017, Bich has been leading the Analytics Department, where innovative solutions are continuously being developed and brought to market. Prior to joining the Leger team, Bich served as Senior Customer Insights Lead at Dunnhumby, Game Intelligence Specialist at Ubisoft and Economic Consultant at the World Bank.

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