Director of Leger Analytics
Ms. Tran has worked as Senior Customer Insights Lead at Dunnhumby and Game Intelligence Specialist at Ubisoft. Bich’s expertise lies in quantitative modelling, data visualization and business process improvement. She has provided analytics advisory services to various industries, including the retail, video game and public sectors. Equipped with strategic thinking skills and a strong quantitative background, Bich helps organizations understand their customers and place them at the centre of their decisions. By defining relevant business questions and offering advanced analytical solutions, she transforms data into strategic and actionable insight.